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D28 2013 Sept Plant Fest

PLAYBOOK

Traffic Driving Event – Capitalize on Sales

Shipping Timeline: From Sept 1st - 20th

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MERCHANDISING – EXTRA SPACE ALLOTMENT

SEASONAL LAYDOWN SPACE IS AVAILABLE FOR THE MONTH OF SEPTEMBER!

Make an eye-catching display in the seasonal laydown space and use the following:

Towers Lay Down Skid Space Self Watering or Black Tables

HD will Partner with our in store service rep in advance for custom POGs to suit your stores potential and demographics!Closer to the end of the event, consolidate remaining product in your permanent area in D28

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Home Depot Responsibilities Assist our service rep with merchandising, creating extra

large pricing and feature signage Keep area clean and tidy benches daily as they appear

shopped Water product 1-2 times per week Cross merchandise displays with core attached product:

soil, fertilizer, pottery etc…

REP Responsibilities Meet each delivery within 24 hours of delivery to merchandise

Monitor and maintain inventory levels on each visit Display merchandising signage provided by Foliera

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Back To School Host:Delivery Date: HD Week 29/30: August 22-27, 2013

Product subject to slight changes

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Plant Fest “START” Host: Delivery Date: HD Week 32: September 9-13, 2013

Product subject to slight changes

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Plant Fest “END” Host: Delivery Date: HD Week 33: September 16-20, 2013

Product subject to slight changes

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Merchandising Towers

Goal is to group same retails on each level of the tower For example:

On one level, put $14.99 items: 6” ZZ, 6” Palm Ponytail, 5” Anthurium Upgrade, 5” Bromeliad Upgrade

On another level, put $12.88 items: 4.5” Money Tree Upgrade and 4” Promo Orchids

Customers can shop by price and clearly see their options

Simplifies price labeling – only need a few stickers around each level

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What makes Plant Fest Successful?

Laydown space provided and set by Home Depot prior to deliveries arriving

Making extra pricing signage and Plant Fest signage

Attractive & inviting displays

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Store Support

Ensure promos and special buys are positioned in high traffic locations to capitalize on impulse buys

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Cross Merchandising

Pottery, soil and fertilizers are ideal for cross merchandising and increasing the average customers’ ticket

Potting stations are a great way to cross merchandise with ceramic pots and engage the customer

Potting Station