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Culture concept in Culture concept in ManagementManagement

1. Cultures dimensions2. Corporate culture

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11. . Culture dimensionsCulture dimensions

Culture –intellectual collective phenomena

Characteristics learned collective symbolic structured persistent dynamic

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Culture spheres

national cultures industrial cultures functional cultures professional cultures corporate cultures personal cultures

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Culture – a integrated system symbols, behavior norms, rituals Cultural values, beliefs, attitudes

Culture components: language ethnicity religion political institutions economic standards

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Cultural dimensions – Geert Hofstede:

Power Distance Individualism vs. collectivism Masculinity vs. Feminity Uncertainty Avoidance Time Orientation

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Cultural dimensions– Fons Trompenaars:

Universalism vs. Particularism Individualism vs. Collectivism Equality vs. Hierarchy Sequential vs. Synchronic Inner –directed vs. Outer-directed Specific vs. Diffuse Neutral vs. Affective Achievement vs. Ascription

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2. 2. Corporate cultureCorporate culture

Corporate culture elements:- Behavior- Norms- Dominant values- Company “philosophy”- Rules- Organizational climate

Corporate culture types (Trompenaars):- power oriented culture (FAMILY)- role oriented culture (EIFFEL TOWER)- project oriented culture (GUIDED MISSILE)- fulfillment oriented culture (INCUBATOR)

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  Corporate culture approach:

- ethnocentric mentality- policentric mentality- centrocentric mentality- geocentric mentality

Cultural Tipologies

- Monolitic companies- Pluricultural companies- Multicultural companies

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Factors which influence the cultural typology of companies:

- Acculturation type

- Integration degree

- Discrimination degree

- Identification degree

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Culture influences on management

Centralized vs. decentralized decision making Safety vs. risk Individual vs. group rewards Informal vs. formal procedures High vs. low organizational loyalty Cooperation vs. competition Short term vs. long term horizons Stability vs. innovation