1 copyright 2014, ideablox.biz all rights reserved. august 27, 2015 attrack customers w/ social...

1Copyright 2014,

IdeaBlox.bizAll Rights Reserved.

April 19, 2023

Attrack Customers w/ Social Media & E-

CommerceMany Faces One Dream

Success = Repeat Business

NaNoshka “Nosh” [email protected]

www.ideablox.biz/mfod-sm.pdf

2Copyright 2014,

IdeaBlox.biz.All Rights Reserved.

April 19, 2023

About Your Instructor

NaNoshka Johnson is an information systems expert and co-founder of IdeaBlox.biz a business consultancy firm, CEO of EventRegistration.com a registration, ticketing and merchandising solution and founder of Nosh Productions, Inc. (NPI) a web strategy firm.

Ms. Johnson provides seminars and talks on issues affecting today's business. Ms. Johnson's credits include Advisory Member of the SFY2K Project, teaching and curriculum development for the Web Design Series in the Multimedia Department at the University of California at Santa Cruz and the Web Certification Program at SJSU and Golden Gate University. Recently, San Francisco Mayor Willie Brown, appointed Ms. Johnson Technology Chair for San Francisco's Small Business Forum and Mayor Gavin Newsome appointed her to the city-wide wifi committee TechConnect.

3Copyright 2014,


Social Media - Terms

Social Media - SEO – Seach Engine OptimizationContent ManagementBlog/Blogging#hashtag Internet Marketingebook – E-commerce

April 19, 2023

4Copyright 2014,


Social Media – Tools

Linked InTwitterFacebookPinterestYouTube InstagramSnapChatGoogle+

April 19, 2023

Pick at least 3

networks to play in

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Social Media – How to…How to find your audience

Designing for social media

Engaging your customers online

April 19, 2023

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How to Find Your AudienceUse advanced search optpionsSearch for your URL/siteUse group search options

Each tool is unique and will have

different triggers to consider

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Designing for Social MediaEye catching imagesCompelling headlinesUseful informationCall to action

Create a uniform experience across

platforms

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Engaging Customers Online Explore several networks Join groups and follow users w/ your profile

(start/join conversations) You must care (customer needs) to convert

(your goals) 3 items, Short bio, Long bio, Short

statement Answer Questions Timely (short and sweet) Must provide value with your content 30/20/10 Rule (where you spend your time) Stop asking for the sale Always say thank you

Consistency across platforms

for branding

You are evaluated

24/7

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April 19, 2023

Defining Success in an E-commerce World

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April 19, 2023

What Makes Web Success?

K eys to W eb S u ccess

M arke tin g P lan C lear D es ig n C u ttin g E d g eTech n o log y

B u s in ess S tra teg y

Extranets - Internets - Intranets

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April 19, 2023

The Road to Success…ABCs

• Planning• Prototyping• Initial Site Development• Promotion• Implementation• Maintenance• Measurement

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April 19, 2023

Typical E-Commerce Solution

Browsers Web

Server

Appli-cation Server

Database Server Engine

Data/

Disk

O D B C

Web Application Diagram

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April 19, 2023

Content ManagementContent Management

Industry Industry FeedsFeeds

PersonalizationPersonalization

Content Content DownloadDownload

SubscriptionSubscription

Multi-Multi-LanguageLanguage

SearchSearch

Advertising & PromotionAdvertising & Promotion

Targeted Targeted AdvertisingAdvertising

BannersBanners

Performance Performance AnalysisAnalysis

Product Product PromotionPromotion

StorefrontStorefront

Cross/Up Cross/Up SellingSelling

Lead Generation/ Referral

CommunityCommunity

Bulletin Board/ Bulletin Board/ DiscussionDiscussion

Online ChatOnline Chat

Instant Instant MessagingMessaging

CalendarCalendar

JobsJobs

EmailEmail

Transaction ProcessingTransaction Processing

CommerceCommerce

Price Discovery Price Discovery

Request Request For QuoteFor Quote

Fixed Fixed Price/ Price/

Contract Contract AuctionAuction ExchangeExchange

Catalog ManagementCatalog Management

PopulationPopulation Mapping/ Mapping/ AggregationAggregation MaintenanceMaintenance Search/ Search/

FavoritesFavorites

Buying Buying AssistanceAssistance Requisition Requisition Purchase Purchase

OrderOrderControl & Control & ApprovalApproval

Trade Trade FinanceFinance

Payment Payment ProcessingProcessingLogisticsLogistics Billing Billing

/Invoice/Invoice

TrackingTracking Reporting & AnalysisReporting & Analysis

E-Commerce PlatformE-Commerce Platform

AdministrationAdministration

ERPERPCustomer Customer

RelationshipRelationshipManagementManagement

Profile & Profile & RegistrationRegistrationMaintenanceMaintenance

Site AnalysisSite Analysis System System AdministrationAdministration

Reporting/ Reporting/ Decision Decision SupportSupport

Member Member DirectoryDirectory

Analysis Analysis ToolsTools

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April 19, 2023

Stage I - Experimentation• Test Information sharing • Some external integration

Stage II - Point Solutions• Fragmented Implementation• Focus on “low-value” transactions• Lack compelling EC business case

Stage III - Integration• Organization-wide focus• Integration with business processes• Re-engineer as necessary• Extend to immediate customer/supplier network

(Future) Stage IV - Networked Economy• Total Integration of supplier/customer value chain• Seamless inter-company value chain• Strategically managed by cross-company council

Time to Implement

Co

mp

lexi

ty /

Be

nefit

High

Hig

h

Low

Financial Industry

Airline

Insurance

E-Commerce Stages of Maturity

15Copyright 2014,


April 19, 2023

Web Site Magic

(It’s About The Experiencepeople not numbers)

Merchandising Tips:• Use technology to sell

• Don't alienate buyers with technology

• Use information to sell

• Put your URL/Brand everywhere

• Coordinate online and offline strategies

• Use email to promote sales

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April 19, 2023

Web Site Magic (continued)Infrastructure Tips:

• Build a robust system architecture

• Analyze your server data(measure your results!)

• Test like crazy• Usability

• Browser level

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April 19, 2023

Validating Your Target Audience

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April 19, 2023

The Chasm Perspective

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Segment CharacteristicsInnovators: Technologists

• They pursue new technology aggressively.

• Their endorsement reassures others that the product works.

Early Adopters: Visionaries

• They see the benefits and applications of new technology.

• They rely on intuition rather than

references in their buy decisions.

20Copyright 2014,


April 19, 2023

Segment Characteristics (cont.)

Early Majority: Pragmatists

•They want well-established industry references to ensure the solution will work.

• 1/3 of the market is in this group. The “Tornado Effect”, high growth and profits occur here.

Late Majority: Conservatives

• Cautiously they wait for a solution to become an established standard.

• They buy from well-established companies when margins are low.

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April 19, 2023

Segment Characteristics (cont.)

Laggards: Skeptics

•Want nothing to do with technology. It needs to be hidden in the solution.

• Buy when something breaks, or to make small procedural improvements.

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April 19, 2023

When in Doubt, AskFocus Groups of Individuals in YourTarget Market:

• Enlist people for opinion andbrainstorming sessions

• Open a Chat Room on your site for discussion.

Invite Customer and Prospect Feedback:

• Post a questionnaire form on your site soliciting comments on your presentationand product(s).

• Offer an incentive e.g. free report,consultation etc., for 1:1 interview

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April 19, 2023

Measuring Your Success

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April 19, 2023

Measurement – Source Data

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April 19, 2023

Measurement Methods

Web success is easier to track thanmost people think

• Measure Your Success• keep and analyze server log file• use search engines to check your

popularity• user/visitor interaction, ask questions• Did you meet your goals?, Which

ones?• Did your target audience find and use

your site successfully?• Were you profitable?

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April 19, 2023

The Value of Data

Data Gold = Emails and Cell #s

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April 19, 2023

How To Track

• Statistics rule – use them

• The human touch (Your Crew) – don’t forget them

• At the element level – detail makes the sale, don’t avoid it

• Evolution…today’s solution is tomorrow’s limitation – become flexible, move swiftly and “be prepared”…change happens

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April 19, 2023

What to Track

• Infrastructure Reliability• Repeated user patterns• Third party relationships stats via

tools• Trends• Technology solutions• Response times• Resolution methods and results

29Copyright 2014,


Tracking Tools for SMESprout Social $39,$59,$99/moHoot Suite – social media mgmt

(very good) Free,$10.99,Enterpise quote

Argyle Social – enterprise geared $200,$600,$1100/mo

Social Report – wkly/daily email rpts $9,$39,$79,$159/mo

Cyfe (great) – customized dashboard free, $19/mo $168/yr

Only valuable if

you set measurable goals up

front

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April 19, 2023

Questions & Answers

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April 19, 2023

NaNoshka JohnsonIdeaBlox.biz5214-F Diamond Heights

Blvd, Suite 435San Francisco, CA 94131800-884-6505 ext 701

[email protected] Consultancy

Firm

Customer

Please forgive me…

for I have failed Thee

Your Site

1 copyright 2014, ideablox.biz all rights reserved. august 27, 2015 attrack customers w/ social...

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