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1 Confidential Global Marketing

Make data the lifeblood of your business

Cristian Maties

Business Development Manager IMG CEE

15/05/20152

Why Dell

Software?

Dell leadership in software

1Mcustomers

90%of Global 1000 are Dell

Software customers

2Mcommunity members

Highest overall protection Next-Gen Firewall

NSS Labs EMARadar Report Value Leader for Boomi Cloud Integration

6,000team members

Gartner

$2Bsoftware revenue

9 Magic Quadrants

1,600 software engineers

2,500 software sales

6 5/15/2015 Information Management Solutions

Dell’s solutions leverage your existing investments and span the corporate information lifecycle

Manage Integrate Discover

Database

Development

Database

Administration

Database

Monitoring

App & data

integration

Data

discovery

Big data

analytics

Toad forDevelopers

Toad for DBAs Spotlight

Diagnostics

Boomi Toad Business Intelligence Suite

Statistica/

Kitenga

SharePlex Foglight for DB SharePlex

Monitoring

7 5/15/2015 Information Management Solutions

Foglight

8 5/15/2015 Information Management Solutions

What is Foglight?

• It provides a correlated, 360 degree view of your applications from end user to database and from service levels to infrastructure—to source the root cause of every incident impacting your business and to fix them quickly.

Foglight can help IT:

• Lower the operational cost of managing applications

• Mitigate risk of downtime

• Improve application service levels

• Reduce incident counts and mean-time-to-resolution (MTTR) of incidents

• Provide visibility for stakeholders

Discover symptoms, triage and assign for resolutionService Level Monitoring and Triage

Common Start Point With Triage Workflows

• Monitor service level policies and identify problems

• Quickly gather relevant info

• Locate the source of application issues (Application or End

User, Database or Infrastructure)

• Assign problems to the correct team—the first time

Monitor User Transactions

• Performance information organized by user transaction

• Combine real and synthetic user tiles side-by-side for triage

comparison

• Drill through tiles to get detailed information on response time

breakdowns, SLA and OLAs, front vs. back end breakdowns,

impact on users by location or function

• Drill through detail tiles into user session replay

Visualize Application Components

• Where they are hosted

• Their relationships with other application components

• Their relationships with end user transactions

• Visualize response time breakdowns across the transaction path

Understand online experience of real usersFoglight User Experience Management

Understand the Real User Experience

• Use trends to avoid user impacting issues

• Capture and replay any real user session to see exactly what they saw

• Understand the who, where and why of transaction abandonment

• Isolate issues to content, design or performance problems and quickly

assign and resolve

Grow Your Customers' Business via Satisfied Users

• Know about problems before business customers or end users are

impacted

• Increase IT responsiveness by prioritizing effort based on user

experience and business impact

• Improve online conversion rates to help your customers realize

business goals

Measure Availability to Users Around the Clock

• Detect availability issues before users go online

• Playback simulated transactions from points around the globe to

isolate problems to a network provider or by geography

• Simulate mobile device transactions to aid in testing and triage

• Full path measurement including CDNs, partner delivery, regional

internet health, DNS, etc.

Java Deep Dive MonitoringFoglight Application Server Monitoring

Productivity

• Reduce MTTR through unified end-to-end dashboards

• Directed workflow – from symptom to source

Advanced Problem Management

• Application server resource tracking

• 24x7 request monitoring

• Code-level transaction traces – cross server

• Memory leak detection

• Named method monitoring

• Association of database & transaction performance

• Association of end-users & transaction performance

Manageability

• Remote deployment for rapid time to value

• Cross-platform views & centralized administration

• Server grouping/filtering

• Self-maintaining repository with unlimited data retention

“With Quest, we realized we could not only

isolate the problems, but actually go also into

the code and fix it. Monitoring is great, but

problem resolution from that monitoring is icing

on the cake.”

Rob Mason Systems Integration Manager

Cellular South

Java Requests

Java Requests

Java Trace

Java Trace

Gain control with Analysis, Advice, & Automation

Virtualization Management

Performance Monitoring Across the Virtual Stack

• Avoid VM performance issues

• Track the data path from app to the guest OS, VM and on to the

disk spindle

• Prevent blame storms between application, virtualization and

storage teams

Capacity Planning; Align Demand with Req.

• Optimize CPU, memory and storage

Optimize Resources; Utilization, Costs

• Size VM resource allocations

• Identify and remove data waste files and idle VMs

• Align VM data on disk to correct block partitions

Reporting and Chargeback

• Calculate total showback and billing amounts

• Distribute or export charge amounts

• Determine operational costs for VMs, clusters, datacenters or

customers

Performance Monitoring

Capacity Planning

Capacity Planning

PerformanceMonitoring

Optimize Resources

Reporting and Chargeback

Configuration Management

Reporting & Chargeback

Optimize Resources

Capacity Planning

Configuration Management

Performance Monitoring and Configuration Management

Foglight Network System Management

Increase Network Performance And Availability

• Complete visibility into network performance, fault

management, and device availability across any size network

• Back up configuration files automatically for routers and

switches

• Collect, analyze, alert, report, and archive event logs

• Manage and control critical Windows updates automatically

View Traffic Network Patterns And Usage

• Uses real-time packet capture

• Determine traffic impact on overall network health

Monitor Key Network Statistics

• Status, CPU, memory, disk, and interface traffic

• Monitor any virtual machine

• Monitor across any number of physical servers

Analyze Collected Data Automatically

• Identify changes in network behavior

• Establish baselines and compare regular vs. expected activity of

a device and network

Network Administrator Dashboard

Performance Monitoring and Configuration Management

Foglight OS Performance Monitoring

Provide Consistent Management for Heterogeneous

Operating Systems

• Files system and disk activity

• Generic URL response time

• Check health of process groups

• Monitor key metrics on CPU utilization, top system users,

memory availability and consumption, I/O an storage capacity

trends

Link Disparate Parts of Your IT Environment

• Model system dependencies for impact analysis and diagnostics

of the OS layer

• Reconcile OS data with virtualization software

• Manage different operating systems and platforms with a

uniform approach

Generate Events/Alarms on File and OS Content

• Monitor log file content for errors using agents and regular

expression filters

System Administrator Dashboard Drill-down

System Administrator Dashboard

Performance Monitoring and Configuration Management

Foglight IT Operations Analytics

Graphical Transaction Tracing

• Visualizes transaction flow through the stack showing

where performance bottleneck is, and how it has varied

over time, to quickly pinpoint problem areas to focus on.

Dynamic Metric Driven Maps

• Geographic Visualization of Key Metrics: Performance,

Volume, Errors, and others allows for deriving insight and

speeding problem resolution

Integrated Java Trace with End User Session

• One click access to replay of user session from Java trace

provides context and ability to reproduce problem,

speeding problem resolution

Checkout Funnel Monitoring and Analysis

• Get visibility into user sessions most affecting business

performance and the problems they are having

Checkout Funnel Monitoring and Analysis

Dynamic, Metric Driven Maps

Graphical Transaction Tracing

Gain control with Analysis, Advice, & Automation

Storage Management

Find and Prevent Performance Issues in storage

infrastructure

• Understand where an I/O bottleneck exists within the data path

• Set alerts for issues and bottlenecks to be warned proactively

• Organize issues based on priority and infrastructure area

Understand Connection from Application to Disk

• Visualize the topology of infrastructure components in the data

path

• Understand the status of each component in the storage

infrastructure

• Understand the impact of storage maintenance or array issues to

the applications

Gain Visibility Into Storage Infrastructure

• Present findings on storage component status and topology

• Export troubleshooting reports and information

• Generate custom reports and create tailored dashboards

bringing together data from the application to the disk

StorageManagement

Understand Replication, Performance And Availability Issues

Foglight for Active Directory

Detailed Architectural Representations

• Monitor all layers of the Forest

• Monitor AD specific metrics and Services

• Drill down to the OS level

• Agentless 24/7 monitoring

Monitor Domain Controllers Across Physical and Virtual

Layers

• Detect, Diagnose, and Resolve Issues Across Your AD Enterprise

• Treat the root cause instead of chasing symptoms

• Out of the box alerts and expert advice

Select additional AD Metrics and the Ability to Create

Custom Alarm Workflows

• Allows the ability to create a custom monitoring experience for

deeper AD monitoring. Domain Controller Resource Utilization, Summary, & Services Dashboard Drill-down

Active Directory Forest Summary Overview

Detect, Diagnose And Resolve Problems

Foglight for Microsoft Exchange

Dashboards Provide Logical Architectural Views

• Help admins understand relationships with dashboard views of

Exchange components

• Understand different Exchange Server Roles and Clusters

• 24.7 Agentless monitoring across both the virtual and physical

layers

Quickly See and Understand Current Health of the

Exchange Enterprise

• See historical trending data to help give a broader picture

• Alarms and guidance to resolve issues

• Categorized top resource consumers across the entire

environment in preconfigured reports

Advanced Administration

• Run Synthetic Transactions Diagnostic Tests for a Deeper Level

of Monitoring

• Ability to select additional Exchange metrics and customize

dashboards.

Exchange Servers General Resources Summary Drill-down

Exchange Server Summary Overview with Alarms (Mailbox Role)

Monitor Transactions from the End User Perspective• Isolate the source of end-user performance problems

• Uses auto-detected run-time architectures and response time breakdowns from client to database

Pinpoint Challenging Performance Problems• Visualize path flow and response time breakdown of aggregated

and individual transaction executions

• Replay to visualize end user activity during the transaction

• Drill to a transaction trace to evaluate method-level details

Identify and Resolve Virtualization Impacts • Span end user, JVM, VM to ESX Host

• Uncover the effects of virtualization and shared resource conflicts on web applications

Expert Dashboards for Deep-Dive Analysis• Understand transactional activity within the application layer

Perform Code-Level Root-Cause Analysis• Find the source of code based performance problems at the

method level

Transaction TracingFoglight Application Performance

1 Dell Quest

Visualize Path Flow and Response-Time Breakdown Details

End-User Response-Time Breakdown

1 Dell Quest

Drill to Problematic VMs

Evaluate Transactional Activity In The Application LayerCode-Level Root Cause Analysis

Monitoring and DiagnosticsFoglight Database Performance Monitoring

Consistent Cross-Platform Coverage

• Determine critical instance alarms and take action to

resolve performance issues

• Understand the health and activity of your enterprise with

integrated management and performance views as well as

pop-up advice with correlated workflows

• Track performance using automatic detection and

calculation of normal ranges for all metrics, and receive

alerts about deviations from normal activity

• Navigate easily through performance diagnostics and alarm

data to resolve recent performance issues from any drill-

down screen

• Manage and annotate alarms, set up blackouts, and search

for past solutions

• Diagnose wait statistics to easily determine where waits

are occurring and what is causing the event

• Create custom views and reports with drag and drop

reporting

Database Performance Global ViewSQL Server Performance ViewOracle Performance View

DB2 Performance View

Sybase Performance View

Workload AnalysisFoglight Database Performance Monitoring

Advanced Response-Time and Wait-Event Analysis

• Deep collection and analysis at a fraction of the overhead

• Custom reports to maximize performance through built-in

analytics and business intelligence

• Track database behavior and identify abnormal activity

with a sophisticated base-lining algorithm

• Reveals wait-event data down to the statement level

• Shortcuts for identifying the root causes and symptoms of

performance deviations in application environments

• Define, produce, schedule and auto distribute targeted,

built-in reports on system health, performance, trends,

changes, and a variety of other topics and data points

• Automated Change Tracking, to identify and send

notifications of changes to server, instance, database,

schema environments, and application degradations

Performance Analysis Overview

Built–In Intelligence

Historical Overview

22 5/15/2015 Information Management Solutions

05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00

Web Server

JEE

Server

Directory

Database

Network

Hypervisor

and OS

Web Admin

App Admin

System Adm

DBA

System Adm

Network Adm

Silo Effect on the BusinessBreaks

SLA

Meets SLA

ServiceIncident

Management

Team

End Users/Customers

Unified and simple service delivery dashboards

for both IT and the Business

• Paint the full picture from end user to application server to

database and back again

• Understand what components support key applications and

business services

Everyone working off same data with

personalized views

• Better collaboration and faster resolution

• Get the right people moving towards resolution

• Keep the rest of the IT team focused

Drag and drop dashboard design reduces costs

• Customize existing dashboards

• Create new ones for specific needs

• Doesn’t require professional services to create dashboards

Real-Time Visibility Into Business ImpactFoglight IT Executive Dashboards

1 Dell Quest

Dashboard

Overview

This dashboard was

built by a Foglight

user in the

pharmaceutical

industry.

1. The dashboard

shows the overall

health of critical

applications,

divisions and call

centers by

location.

2. Each element on

the dashboard can

be drilled into for

additional details

and to initiate

triage workflows

in Foglight.

Application and Call Center Health DashboardTarget Audience: IT Executives

Pharmacy Executive Dashboard

Service Operations Console

1 Dell Quest

Dashboard

Overview

This dashboard was built

by the University of

Alaska.

1. The dashboard shows

the overall health of

their campus

datacenter locations.

2. Each location can be

drilled into for

additional details and

to initiate triage

workflows in Foglight.

Target Audience: IT Management and Operations Teams

University Campus Data Center Health Executive Dashboard

University of Alaska Executive Dashboard

Service Operations Console

24 Information Management Solutions

TOAD

25 Confidential Database Performance Monitoring

Toad for Oracle release history

27 Confidential Global Marketing

Foglight for Databases

28 Confidential Global Marketing

Key Facts

• Independent Architecture– Performance data fidelity and access are assured because all metrics are stored and

managed away from production Oracle instances.

• Intuitive User Interface– Patented Spotlight-style dashboards make it easy for DBAs to manage thousands of

databases, and drill down the problem source, not merely into more data.

• Remote Database Monitoring– Non-intrusive general monitoring ftowards acilitates fast, easy deployment and upgrade.

• High-Granularity Transaction Analysis– Transaction metrics are collected at very high rates, which adapt to maintain optimal

data quality with minimal overhead, and stored for continuous analysis.

• Intelligent Alerting– IntelliProfile alerting uses rich historical data to eliminate false alarms and missed

problems by reporting deviations from baseline behavior as soon as they are observed.

29 Confidential Global Marketing

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Problem Visualization and Management

Dynamic

Baseline

Cluster Balance

Detail

Intuitive View with

Color-Coded

Severity

Indicators

Performance

of Each

Node

31 Confidential Global Marketing

• Baseline Range

Indicators

• Threshold Severity

Indicators

Problem Visualization and Management

32 Confidential Global Marketing

The Foglight ExperienceBaseline Deviation Alert

Click for deeper analysis

33 Confidential Global Marketing

Foglight Databases Performance Analysis

34 Confidential Global Marketing

34

Sampling Oracle’s SGA up to 400 times per second, 24x7, and automatically compiling a

time-sensitive baseline for every database-level metric, Foglight Performance Analysis for

Oracle ensures that DBAs can uncover even the most elusive and bottlenecks and

inefficiencies.

Built-in workflows, automated advice and pre-compiled action plans guide DBAs through

response time and wait event analysis to quickly understand existing or developing

conditions and how to resolve them.

Accelerate Problem Resolution -- Receive actionable, important alerts and not storms of

irrelevant threshold-based notifications. Follow built-in workflows that speed time to

resolution instead of leaving DBAs to guess at how to interpret data dumps on grids and

graphs.

Prevent Problems & Analyze Trends -- Navigate the relationships between resource usage

and workload transactions through an always available and compiled cube of business

intelligence data to uncover patterns and correct degrading performance conditions.

Validate Performance During Change -- Enterprise class utilities allow you to identify and

quantify differences in activity, and to easily view the impact of changes on database

performance to ensure the post-change environment is performing to expectations, thereby

eliminating risks during deployment.

Why Foglight Performance Analysis?

36 Confidential Global Marketing

Database Performance Home Page

36

• Consolidates key

performance metrics

• Provides at-a-glance

understanding of

database health

• Enables root-cause

detection

• Includes

Performance

Advisories and Best

Practices

• A logical starting

point

for database analysis

37 Confidential Global Marketing

View data in different dimensions to

assess the impact and reveal the

root cause of performance issues

Dimensional Analysis

38 Confidential Global Marketing

IntelliProfile

• Continually and invisibly monitors and analyzes database performance

right from the middleware

• Learns the database’s signature behavior for the hour of the day, day of

the week, etc.

• Determines the acceptable/normal ranges of activity, which gives

customers the comparison information they need to understand true

database performance

39 Confidential Global Marketing

39

Foglight Performance Analysis for Oracle

40 Confidential Global Marketing

40

Foglight Performance Analysis for Oracle -Latches

41 Confidential Global Marketing41

Identifies changes in the

environment, including

changes to:

• Server configuration

• Database configuration

• Database schema

• Execution plans

• User Defined

(customizable)

Correlates

changes to

database

performance

Answers the questions…

• What changed?

• What was the impact on performance?

Optionally

raises

an alert

Change Tracking

42 Confidential Global Marketing

Historical Change Tracking

42

Automatic tracking:

• Hardware configuration

• Database Layout Changes

• Execution plan changes

• Structural changes schemas

a. tables

b. indexes

c. constraints

d. views

e. functions

f. stored procedures

g. triggers

etc,,

43 Confidential Global Marketing

Performance Advisories

43

• Health Check

option for PA is the

functional

replacement

for the Database

Analysis product

• StealthCollect

analyzes

performance metrics

to

detect anomalies and

inefficiencies

• Encompasses a wide

range or performance

issues, best practices,

and advanced

diagnostics for the

Oracle E-Biz Suite

44 Confidential Global Marketing

Automated SQL Optimization

Goal-Driven

Automated Optimization

45 Confidential Global Marketing

Executive Summary Report

45

• Strategic analysis for the

business

• New Executive Summary

Report is a one-click report

designed to deliver the

critical information

displayed in the Database

Performance Home Page to

key decision-makers

• Customers can now

compare database activity

for a given time range to the

baseline with new

Comparison to Baseline Reports

46 Confidential Global Marketing

Analytics: History for Real-Time Alerting

• Improving the Quality of Monitoring’s Core Capabilities– Missed alerts when problems occur

– False alerts when no problem is occurring

– Alarm Overload prevents effective prioritization

• Intelligent Baselining– Continuously learns and profiles the behavior for each metric

– Builds an adaptive baseline representing “normal” performance

– Detects unusual behavior with accuracy and timelinessActual versus Baseline

Baseline Deviations

47 Confidential Global Marketing

Foglight Database Management

1. Baseline Profiling and Intelligent Alerting

2. Problem Visualization and Management

3. Advanced Workload Reporting

4. Diagnostic Data Accessibility

5. Performance Data Quality

6. Historical Data Retention

7. Performance Advisories

8. Dimensional Analysis

9. Quick Comparison

10. Change Tracking

48 Confidential Global Marketing

Spotlight on RAC/Exadata

49 Confidential Global Marketing

What is SpotLight on RAC/Exadata ?

• Spotlight™ on Oracle RAC is Dell Software’s powerful diagnostic and resolution tool for Oracle® databases running under the Real Application Clusters (RAC) architecture.

• Its unique user interface provides you with an intuitive, visual representation of the activity on cluster.

• Graphical flows illustrate the rate at which data is moving between database components. Icons display the value of key statistics and measurements.

50 Confidential Global Marketing

Solution – Spotlight On Oracle RAC

51 Confidential Global Marketing

SpotLight on Oracle

52 Confidential Global Marketing

What is currently used?

DBA authored scriptsPros:

– Written by the DBA to collect performance statistics from the database

– Inexpensive from a tools / utility cost standpoint

– Portable

Cons:

– “Costs” the IT business when time is devoted to creating ad-hoc tools

– Not something that adheres to corporate standards that regulate ad-hoc utilities run against the database – especially the production database

– Not something that gives consistent real time information of the performance of the database

– Do not provide intuitive overview of database performance unless for a very seasoned DBA, which is not a common commodity

15/05/201553

Space Manager with LiveReorg

54 Confidential Global Marketing

Key Benefits

• Easily identify space use problems and quickly resolve it by using Space Manager's reorg, repair and partitioning tools.

• Reorganization consolidates space and is the main solution for restoring a database to peak performance and optimized capacity.

• It speeds up query and DML performance by eliminating chained rows and fragmentation.

• It increases capacity by recovering wasted space.

• It resolves table and index contention when tables are located in a separate tablespace from its indexes.

• It allows for balanced I/O, alleviates performance and eases maintenance administration when objects are partitioned.

54

55 Confidential Global Marketing

Space Manager with LiveReorg

55

56 Confidential Global Marketing

FAQ’s unique to SAP /R3 (OLTP) environments

• Tables with LONG columns– OEM “Reorganization” option from interface does not support tables with LONG

columns—user must create manual DBMS_REDEFINITION scripts to convert LONG columns to LOB columns

– applications may not support

– if convert occurs, it could slow user applications

• A single tablespace can contain thousands of objects– Single point of failure

– Administration nightmare

– Table/index contention cause applications to be slow

• Very large databases (most are TB in size)– Requires robust, scalable reorg capability with absolute no downtime

– Databases configured out of the box requiring changes to tablespace and object storage parameters that best suite environment

56

SharePlex for Oracle

58 Confidential Global Marketing

What is SharePlex for Oracle?

SharePlex for Oracle is Quest Software’s log based

replication solution for oracle databases.

We basically replicate from Oracle on one server to Oracle

running on another server.

It is real time!

We use the oracle redo logs to manage this, by reading

each transaction as it hits the logs and then passing it via

tcp/ip to the target machine / database.

59 Confidential Global Marketing

SharePlex® product architectureLocal, remote or in-the-cloud

TargetCaptureQueue

SQL

Post

Read

ExportQueue

PostQueue

Cloud Target

ImportExport

PostRedo/Archive logs

Source

Capture

60 Confidential Global Marketing

Redo/Archive logs

SharePlex with JMS capabilityOn-premise, remote, or in-the-cloud

Oracle Source

Target(s)

CaptureQueue

Capture

JMS Post

Read

PostQueue

JMSQueue

Combined Source & Target process implementation

Near real-time data integration

Etc…

>76 Data Targets

(Q2 Project)

FRS FY16 Confidential

Dell SharePlex Roadmap/Tactical Summary

2015 Q1 Q2 Q3 Q4 2016 Q1

Q1 2015 (8.6.1)• Patch release with 10

fixes

• Documentation clarifies ODBC in beta

• Becomes current 8.6 release

• Used to announce 8.6 to customers

Q2

9.0• Dramatically reduced Time To Value

(TTV) via SaaS offering

– Streamlined deployment (SharePlex off database servers)

– Crowd sourcing (config, transformation, monitoring feeds)

– Proactive support via phone home

– Near instant instantiation

• SharePlex Resolve (on premise and SaaS)

Longer Term VisionQ1 2015 (8.6.2)4/16/15• On delete cascade

delete

• Drop/Create Materialized view

• JMS Performance (28x)

• SQL Server 2014

• Queue performance

• Patches

Q2 2015 (8.6.4)• Resume replication

• Cluster restart for TDE

• Encryption / Compression over wire

• Support for SQL Server N’type

• Event_log URLs

• ……..

Q3 2015 (8.6.6)• Posting to PostgreSQL Plus Advanced Server (PPAS)

• Open Target Test Suite (OTS)

• Trigger handling

• …….

Q4 2015 (8.7)• Capture from SQL Server

• ……..

FRS FY16 Confidential

SharePlex: empower your real-time enterprise with 24-hour operations and dynamic business adaptability

ASEODBC

JMS Queue, SQL or XML File

Custom app

Other DB’s

FRS FY16 Confidential

ManufacturingHRFinanceCRM

Data staging, archiving, & warehousing

Reporting/data store

Dashboards

Analytics

SharePlex Connector for Hadoop - near real-time application integration

...HBase HDFS

FRS FY16 Confidential

SharePlex replication use cases: availability, scalability, data integrationOn-premises, remote, or in-the-cloud

Operational reporting, archiving

Data distribution/ Distributed processing

Cascading using intermediary systems

High availability/Disaster recovery

Migrations, patches, upgrades

Active-Active/Load balancing

Data integration/Data warehouse

Centralized reporting (Consolidation)

Change tracking

15/05/201565

IPaaS

Integration Platform as a Service

66

Dell Boomi a Leader in Gartner Magic Quadrant for

Enterprise Integration Platform as a Service Source: Gartner Magic

Quadrant for

Enterprise Integration

Platform as a Service,

January 2014

Gartner does not

endorse any vendor,

product or service

depicted in its

research publications,

and does not advise

technology users to

select only those

vendors with the

highest ratings.

Gartner research

publications consist of

the opinions of

Gartner's research

organization and

should not be

construed as

statements of fact.

Gartner disclaims all

warranties, expressed

or implied, with

respect to this

research, including

any warranties of

merchantability or

fitness for a particular

purpose.

67

Boomi is an integration platform as a service

(iPaaS)…

Clo

ud/S

aaS

Tra

ditio

nal/le

gacy

Middleware CRMERP

Dell BoomiPlatform

AtomSphere®

IntegrationAPI management

MDMMaster data management

68

…providing cloud and on-premises

data management…

Dell BoomiPlatform

AtomSphere®

IntegrationAPI management

MDMMaster data management

Social

networks

PaaS

applications

SaaS

applications

Cloud

services

On-premises applications

69

…with cloud platform benefits

No hardware/software to install or maintain

Automatic upgrades

One platform for companies of all sizes

Fully functional trial with on-demand access

Multi-tenant architecture

Enterprise scalability and elasticity

70

…and challenging new integration requirements

Secure data transfer outside your firewall

Connectors (adapters) for public cloud applications

Faster deployment of new integrations

Better integration economics to support endpoint growth

These requirements are not addressed by traditional on-premises

middleware

71

On-p

rem

ises

On-premises-to-on-premises integration

128-bit encryption

(metadata only)

DataData

Clo

ud a

pplic

atio

ns

External firewall

Dell Boomi

72

On-p

rem

ises

Cloud-to-on-premises integration

128-bit encryption

(metadata only)Data

DataData

Clo

ud a

pplic

atio

ns

External firewall

Dell Boomi

73

Cloud-to-cloud integration

Data

Data

Clo

ud a

pplic

atio

ns

Dell Boomi

74

TOAD BI suite

75 5/15/2015 Information Management Solutions

Toad enables self-service BI

Toad Intelligence Central

(Data mashups & Collaboration server)

Toad Data Point

(Querying and Data Prep

Presentation Layer

Share Storyboards via browser & tablet

Data Sources

RDBMS Big Data Data warehouses

Desktop Cloud apps

BI sources

Ensures IT governance

Provides rapid and governed access to all

traditional and emerging data sources

Enables self service access

Easily access underlying data sources using self

service tools

Increases ROI of existing BI

Complements existing tools and easily snaps into

IT/BI and LOB systems

Fosters collaboration between IT and LOB

Bridges the gap between business users and IT

with tools that enable collaboration

76 Confidential Global Marketing

Flexible and powerful reporting and analytics

Toad Data Point

Data Provisioning

Toad Intelligence Central

Run workflow automation 24x7

Direct data access

Collaborate and share datasets, queries and Toad files

Centralized security, user and access management

RDBMS Data Warehouse Cloud Apps NoSQL BI Platforms

Toad Decision Point

Data DiscoveryCollaboration & Sharing

Toad BI Suite

15/05/201577

Statistica

79 Information Management Solutions

Where do we use analytics?

Marketing

CMO, CMTO ,CIO, VP/Director of Marketing / Sales Operations

Increase revenue, Retain customers and increase

profit

Churn Analysis - Cross-Sell/Up-Sell - Share of Wallet

- Program Optimization -Customer Segmentation -

Loyalty/Retention - Customer Preference - Lifetime Value

Analysis - Price Optimization

Healthcare

Chief Medical Officer, CIO, VP/Director of Operations / Risk

Better patient outcomes, Procedure and Staff

analysis, Misdiagnosis reduction

Fraud Detection - Predicting Patient Outcomes - Procedure Efficacy - Medical Diagnostic Support - Clinical Research -

Medical Parameter Monitoring - Optimizing Clearings -

Demand Forecasts - Queue Length Prediction -

Predictions of Services

Manufacturing

COO, CIO, VP/Director of Manufacturing, VP/ Director of Quality

Better error tracking, Supply Chain attribution, Yield enhancement and

Cost reduction

Manufacturing Optimization -Predictive Failure Analysis -

Root Cause Analysis -Process Optimization -

Statistical Process Control –R&D - Predictive Maintenance

- Design of Experiment -Product Traceability - Six

Sigma - Production Process

Pharmaceutical

COO, CIO, Chief Compliance Officer, VP/ Director of Manufacturing

Yield enhancement, Cost reduction and

Regulatory Compliance

Design of Experiment -Product Traceability -

Statistical Process Control -Process Optimization -

Regulatory Compliance -Quality by Design - Analysis

of Product Stability -Dissolution Profiles -

Analytical Methods Validation - Process Validation

Financial

CIO, Chief Risk Officer, VP/Director of Fraud, VP/Director of Credit

Loss Prevention, Profit enhancement, Risk

Mitigation

Credit - Collections -Predicting Required Reserves

Fraud - Credit Default Risk -Building Credit Scorecards -

Score Calibrations - Insurance Claims - Mortgage Prepays -Loan Default - Non-Payment

80 Information Management Solutions

Verticals & Use Cases

Anticipate needs and

personalize offers

Reduce risks

and detect

fraud

Improve quality of care and efficiency

Ensure safety

and product

quality

Optimize processes,

improve quality, monitor

suppliers

Marketing Finance Healthcare Pharmaceutical Manufacturing

• Customer insight

• Customer retention

• Market basket analysis

• Media mix optimization

• Price optimization

• and more

• Credit scoring

• Customer analytics

• Fraud detection

• Risk management

• Churn analysis

• SOX

• Scorecard

• Fraud detection

• Claims management

• Patient safety

• Risk mitigation

• Product traceability

• Stability & shelf life Analysis

• Validated reporting

• Compliance

• Manufacturing

• Improve yields

• Reduce scrap, rework, & recalls

• Detect warranty fraud

• Regulatory compliance & safety

• Predict & equipment failures

81 Information Management Solutions

Powerful visuals help customers accelerate understanding and increase efficiency

Key takeaways

Dell has a comprehensive, agnostic, and modular

portfolio, from infrastructure to information

management, to advanced analytics.

Statistica integration with the broader Dell portfolio enables Dell to complete its offerings to solve Big Data challenges and maximize customer potential to become data driven.

Dell is the only company which covers all business requirements from development –testing –deployment – integration - monitoring – analytics and much more .

Thank You

15/05/201583