1 communications makeover joe prespare cubmaster pack 23, burlington eagle scout, class of 1991
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Communications Makeover
Joe PrespareCubmasterPack 23, BurlingtonEagle Scout, Class of 1991
Communication poses the following questions
What is Brand?
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Communication Poses Questions
What do logos, fonts and colors do?
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Communication Poses Questions
What factors make a strong presence?
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What is Brand
Brand Identifies us
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What is Brand
Drives ROI– Exposure
• Visits, views, followers, brand mentions
– Engagement• Clicks, shares, replies, wall posts, time on site
– Influence• Share of voice, click-troughs, re-visits
– Action• Downloads, leads, forms
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Fonts, Logos, and Colors
What does these images say to you?
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Fonts, Logos, and Colors
What does these images say to you?
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Fonts, Logos, and Colors
What does these images say to you?
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Fonts, Logos, and Colors
What does these images say to you?
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Fonts, Logos, and Colors
What does these images say to you?
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Strong Presence
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Before
Shutterfly Site
Password protected
Individual Logins
Photo Galleries
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Before
Shutterfly Site
Limited Graphical Control
No Analytics
No Forms
Couldn't create landing pages
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Options
Hire a professional Learn CSS and HTML5
Go with content management system – Joomla
DIY Website – Jimdo, Wix, Weebly
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Benefit of DIY Website
No technical skills needed. You can create a website in minutes.
Affordable. Reduce costs by making your
own site changes.
Often includes, free integrated hosting plans.
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After
Jimdo
Free Platform
Large Community
Perfect for scouting
Ease of Use
Templates
Add on Widgets
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Choose a URL
Pick something easyscoutlander.com/publicsite/unithome.aspx?UID=13519
members.tripod.com/~Avon_Troop_274/
ctpack23.com
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Plan, Plan, Plan
Spend time figuring out what you want
Sketch out your layout (Wireframe)
Jimdo has helpguide for scouting
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Plan, Plan, Plan
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Homepage
You want to make
a lasting impression
You want to establish
your brand
Plan, Plan, Plan
Calendar
Google Calendar
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Plan, Plan, Plan
Blog
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Plan, Plan, Plan
Happenings
Can be past, future or present events
Link from home page
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Plan, Plan, Plan
Money-Earning
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Plan, Plan, Plan
Docs
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Plan, Plan, Plan
Volunteers
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Plan, Plan, Plan
About us
Membership
Recruitment
How your
program works
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Plan, Plan, Plan
Members
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Plan, Plan, Plan
Analytics
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Plan, Plan, Plan
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Resources
Boy Scouts of America
Flickr Photostream
https://www.flickr.com/photos/boyscoutsofamerica
The Marketing Toolbox
http://www.scouting.org/scoutsource/Marketing.aspx
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Questions
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