1. Customer Value

What VALUES do we want?

2. REsources

What RESOURCES do we have?

3. Analogy across domains

Where do we look for INSPIRATION?

4. X- Variation of properties for new or improved functions

What do we change, what do we GAIN?

CREAX methodology

SOFTWARE

CROSS DOMAIN INSPIRATION

POWERFUL VISUALISATIONS

HANDS-ON INTERFACE

CONTINUOUS DEVELOPMENT

creationsuite.com

3Analyzing data –powerful analyses

Bibliographic analysis examples

Text analysis examples

Unit analysis

•Answer questions like: Who? What? Where? When? Use these analyses for facts and figures about products and companies.

• Which problems are solved? Which technologies are used? Where can I learn from others?Use for creative problem solving and finding inspiration and opportunities.

• Who are newcomers? • Who is working on which problems?

Which physical units are mentioned? Quantification for current, frequency, size, pressure, temperature, voltage and power. Use for exploring technical processes.

Overlay analysis

4

1. Quantity breeds quality2. Postponement of judgment3. Hitchhiking4. Freewheeling

Alex Osborn

CREAX Quotes:• Nobody is as smart as everybody

• From ‘not invented here’ to ‘proudly found elsewhere’• Someone somewhere solved my problem

• Copying one idea is plagiarism, copying ten ideas is research• We are not smart but the rest of the world is smart

• What can be changed, what can be gained?• Creativity is the property, innovation is the function

• Properties are features, functions are benefits.• Property is Science, Function is Technology.

• Solve your problems with the worlds’ best inventors.• Our method brings a 360 degrees checklist for solution generation.

Brainstorming–rules of engagement