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Attitudinal Survey 2014English 25-49

March 2014

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Perceptions of Advertising

• In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

• Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages

• Year after year television advertising is quoted as the top performer

And the survey says…

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Most Influential Advertising

English 25-49

59.8%

3.7% 4.0% 2.0%

24.9%

2.2% 2.1% 1.2%

Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Q. Which ONE of the following media carries advertising that you believe to be the most influential?

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Most Authoritative Advertising

English 25-49

41.9%

5.8%

18.1%

1.9%

24.1%

0.8% 2.6%4.9%

Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?

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Most Powerful Advertising

English 25-49

52.0%

2.8%6.4%

1.2%

31.8%

1.4% 2.0% 2.4%

Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Q. Which ONE of the following media carries advertising that you believe to be the most powerful?

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Most Effective Advertising

English 25-49

48.6%

5.7% 4.8%1.8%

33.3%

1.0% 2.9% 1.9%

Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Q. Which ONE of the following media carries advertising that you believe to be the most effective?

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Most Persuasive Advertising

English 25-49

49.9%

3.9% 6.1%3.3%

27.9%

2.4% 1.9% 4.5%

Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?

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Most Engaging Advertising

English 25-49

51.1%

5.1% 5.7%2.9%

31.9%

0.3% 1.8% 1.1%

Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Q. Which ONE of the following media carries advertising that you believe to be the most engaging?

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Most Relevant Advertising

English 25-49

39.4%

6.5%

12.4%

4.5%

30.8%

0.5%3.7% 2.2%

Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Q. Which ONE of the following media carries advertising that you believe to be the most relevant?

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Most Effective Video Advertising

English 25-49

77.7%

19.9%2.1% 0.3%

Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014

Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential?