1. an idea “in order to create wealth, you must be the first with an idea. then, you must be first...

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Page 1: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

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Page 2: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

An Idea

• “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea”

Warren Buffett

• “…probably the most effective form of marketing ever invented.”

The New York Times

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Page 3: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

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Ideas that have Changed the World

Page 4: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

AdzZoo…The Next Big Idea

While the Internet has changed the world forever. However, one large market

segment has been left behind.

The Local Business Owner

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Page 5: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

The Local Business Dilemma

For many decades the phone book was the main connection between local businesses and local customers. It allowed them “to get in the game” with the bigger national companies.

But where do people go today to look for products

and services… The Internet!

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Page 6: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

The Local Businesses Website!

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Page 7: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

A Web Presence!

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Page 8: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Where is Web Traffic?

Popular Websites

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Page 9: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Where is Web Traffic?

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In 2006, there were 2.7 billion searches done per month.

In 2009, there were 61 billion searches done per month.

Page 10: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

The New York Times

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“…search advertising is probably the most effective form of marketing ever invented.”

“No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads”

Page 11: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Where is Web Traffic?

Social Networks• 120 million active US Facebook users• Average user spends 55 minutes per day on Facebook• 1 in 4 US Internet page views occurred at one of the top

social networking sites in December 2009

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Page 12: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Where is Web Traffic?

Search Maps & Popular Directories

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Page 13: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Where is Web Traffic?

Smart Phones & GPS Devices

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Page 14: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Optional to Necessity

• Cars

• Electricity

• TV

• Cell Phones

• Computers

• Internet

• Web Presence 14

Page 15: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Necessity to Optional

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Declining Markets

• Newspapers • Bankrupt/Closing• TV • DVR/TiVo• Telemarketing • Do Not Call List• Direct Mail • Trash Can• Print Ads • High Cost• E-Mail • Spam Software

Page 16: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Reallocate Current Dollars

• Phone Directory• Newspapers• TV• Telemarketing• Direct Mail• Print Ads• E-Mail

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Most businesses are already spending money to advertise their business, usually in ways that are not as effective as they used to be. AdzZoo simply carves out some

of these dollars to help create their complete Geo-Targeted Web Campaign.

Page 17: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

The AdzZoo Solution

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AdzZoo’s Cutting-Edge Solution Starts with Geo-Targeted Technology

To Deliver a Web Presence Campaign

Page 18: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Geo-Targeting

• Geo-Targeting Technology allow business owners to focus their dollars to a specific geographical market.

• No more wasting money on advertising that reaches outside the local business owners market.

• Pin point the computers and mobile devices within a radius as little as 5 miles to 150 miles.

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Page 19: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Optimized Webpage

• Relevant information in the correct format coordinated with researched keywords and managed by Google Certified Analysts is essential to the success of any web presence campaign.

•That starts with an AdzZoo Webpage design and managed by advertising and internet experts.

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Relevant Information is King!

Page 20: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Search Engine Results

• Be Seen on the Premium Pages • Over 80% of people that search never go past the first page of the search results.

•Sponsored links and Organic results managed by experts.

”We are acknowledging that AdWords is really complex for small-business owners” John Hanke, a vice president of product management for Google.

New York Times article: 2/13/10

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Page 21: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Search Engine Maps

• Google• Bing• Yahoo

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Page 22: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Social Networking

• Demography targeted marketing to specific people, markets, and interest.

•100 million active users access Facebook through their mobile devices

•35 million users update their FB status each day

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Page 23: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

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Smart Phone & GPS Devices

Local business information pushed out to mobile devices

Page 24: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

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Local Business Branding on High Traffic Websites

Page 25: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Thousands More

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Page 26: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Popular Business Directories

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Page 27: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

• Analytics of Entire campaign and its effectiveness

•Monthly reporting on:•Total Impression•Total Clicks•Average Position•Driving Directions•And More

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Campaign monitoring & optimization for maximum online exposure.

Page 28: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

Do You Have a Web Presence?

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Page 29: 1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably

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