1 agricultural marketing schemes and policies_0

7/25/2019 1 Agricultural Marketing Schemes and Policies_0

1/68

GOVERNMENT SCHEMES AND POLICIES IN

MARKETING AGRICULTURAL PRODUCE IN

INDIA

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2/68

Schemes ofered by Ministry o Agriculture, Government o India

Schemes ofered by Ministry o ood Processing Industries,Government o India

Schemes ofered by APEDA

Schemes or post harvest management or horticulturalproduce

Schemes !ational "o#operative Development "orporation

Schemes ofered by commodity boards

Mar$et research schemes

OUTLINE

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3/68

Reform linked invesmen s!"eme : To encourage rapid devt. ofinfrastructure projects in agricultural and allied sectors including dairy ,meat , fisheries and minor forest produce.

Invesmen s#$sid% :25% of the capital cost up to Rs 50 lakh on eachproject providing direct service delivery to producers farmingcommunity in !ost harvest mgmt."ktg. of their produce.

#n case of $orth astern states , hilly and tri&al areas and to '('Tentrepreneurs and their co)operatives investment su&sidy shall &e**.**% of the capital cost up to Rs +0 lakh.

$o upper ceiling on su&sidy in respect of infrastructure projects of stateagencies.

S!"emes of Minisr% Of A&ri!#l#re'

Governmen of Indi(

S!"eme for Develo)men of A&ri!#l#r(l M(rkein& Infr(sr#!#re '

Gr(din& (nd S(nd(rdi*(ion

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4/68

+enefi!i(ries (nd infr(sr#!#re develo)men

pplica&le only in such states -nion territories , hich undertake reformsin !"( act.

!romoter/s contri&ution in project cost to &e decided &y financing &ank ithminimum &ank loan of 50% in general cases and +.+1 % in hilly areas etc.

Inrastructure development

"arket user common facilities like market yards , platforms for loading , assem&lingand auctioning of the produce , eighing and mechanical handling euipments etc.

3unctional infrastructure for assem&ling , grading ,standardi4ation , ualitycertification ,la&eling, packaging , value addition facilities

#nfrastructure for direct marketing from producers to consumers processing units&ulk &uyers

#nfrastructure for )trading , market etension and market oriented productionplanning.

"o&ile infrastructure for post harvest operations vi4. grading , packaging , ualitytesting etc. 6ecluding transport euipment7.

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5/68

Cenr(l Se!or S!"eme , A&m(rk Gr(din& (nd S(nd(rdis(ion

8&jectives of the scheme

!romotion of 9rading and 'tandardisation of agricultural and alliedcommodities under gricultural !roduce 69rading "arking7 ct, ;


6/68

Butter

Ghee Vegetable

Oils Honey Wheat Atta

BlendedEdible GroundSpic

es Vegetable

Oils at

Spread!otton

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7/68

CENTRAL GOVERNMENTR SCHEME , AGRICULTURALMARKETING IN-ORMATION NET.ORK

O$/e!ives

To esta&lish a nationide information netork for speedy collection anddissemination of market data for its efficient and timely utili4ation=

To ensure flo of regular and relia&le data to the producers, traders and

consumers to derive maimum advantage out of their sales andpurchases, and to increase efficiency in marketing &y effectiveimprovement in the eisting market information system.

P(ern of (ssis(n!e 0

;00% grant &y "inistry of griculture, 9overnment of #ndia.

Eli&i$ili%

The eligi&le markets are identified in consultation ith 'tate9overnments &ased on their volume handled and commercialimportance in commodity flo of the Region 'tate.

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8/68

12S!"emes -or Develo)men of Infr(sr#!#re0O$/e!ives

sta&lishment of common infrastructure facilities &y !> or anyother 9overnment or !u&lic 'ector agency like irport uthority of #ndiaor !ort Trust etc.

S!(les Of Assis(n!e -or 13" Pl(n On Conin#(ion +(sis :

;00% grant)in)aid

A4Assis(n!e for )#r!"(se of s)e!i(li*ed r(ns)or #nis for(nim(l )rod#!s' "ori!#l#re (nd flori!#l#re se!or2

-in(n!i(l Assis(n!e 0

25% of the cost su&ject to a ceiling of Rs.2.50 lakhs per &eneficiary.

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9/68

+4Assis(n!e o e5)orers6 )rod#!ers6 &ro7ers6Coo)er(ive or&(ni*(ion (nd feder(ions for"ori!#l#re (nd flori!#l#re se!or for

;."echanisation of harvest operation of the produce : 25% of the cost su&ject to a ceiling of Rs.5.00 lakhs per

&eneficiary

2.'etting up of sheds for intermediate storage and

gradingstoragecleaning operation of produce :25% of the cost of euipment su&ject to a ceiling of Rs.5.00 lakhs per

&eneficiary

*.a7'etting up of mechani4ed handling facilities including

sorting, grading, ashing, aing, ripening, packaging palletisation etc

25% of the cost of euipment su&ject to a ceiling of Rs.;0.00 lakhs per&eneficiary

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10/68

&7 'etting up of pre cooling facilities etc. ith proper air

handling system cold storage for storing the produce

25% of the cost of euipment su&ject to a ceiling of Rs.;0.00 lakhs per

&eneficiary .

c7 !roviding facilities for preshipment treatment such as

fumigation, ?)ray screening, hot ater dip treatment, @ater

softening !lant %

25% of the cost of euipment su&ject to a ceiling of Rs.;0.00 lakhs per

&eneficiary

d7 'etting up of integrated post harvest)handling system

6pack houses green houses ith any to or more of the

a&ove facilities7

25% of the cost su&ject to a ceiling of Rs.25 lakhs per &eneficiary

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11/68

e& 'etting up of vapor heat treatment, electronic &eamprocessing or irradiation facilities


& ssistance for setting up of environment control systeme.g. pollution control, effluent treatment etc.


g7 'etting up of speciali4ed storage facilites such as highhumidity cold storage deep free4ers, controlled

atmosphere 6(7 or modified atmosphere 6"7 storageetc.

25% of the cost su&ject to a ceiling of Rs.;0 lakhs per &eneficiary

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12/68

S!"emes for M(rke Develo)men 0

7 A!ivi% for develo)men of )(!k(&in& s(nd(rds (nd

desi&n2

i7 !>/s internal scheme for development ork throughinvolvement of institutions organi4ation in #ndia and a&roadith the cost sharing ith eporters and or organi4ationsinvolved in the eport promotion.

"aimum amount in case of sharing ith eportersorgani4ation is Rs.5 lakhs.

ii7 ssistance to eporters for use of packaging material asper standards and specifications developed or adopted &y

!>. *0% su&ject to ceiling of Rs.;.50 lakhs per

&eneficiary.

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13/68

+4 i7 >evelopment and dissemination of market informationdata &ase on products, infrastructure, markets and pre)feasi&ility surveys study etc.

;00% to &e implemented &y !>.

ii7 ssistance to eporters, groers organi4ations, tradeassociations for conducting surveys, feasi&ility studiesetc.

50% of the total cost su&ject to ceiling of Rs.2.00 lakhs per&eneficiary.

iii7 ssistance to 'emi 9overnment, 'tate 9overnment,!u&lic 'ector -ndertakings for (onducting surveys,feasi&ility studies etc.

50% of the project cost su&ject to ceiling of Rs.;0 lakhs per&eneficiary.

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14/68

C4 i7 'upply of material samples, product literature, development ofe& site advertisement etc, for pu&licity and market promotion for

fairs events organised sponsored &y !> );00% of the cost

ii7 !u&licity promotion through preparation of product literature,!u&licity material, advertisement, film etc &y !> ) ;00% ofthe cost.

iii7 Arand pu&licity through advertisement etc. )0% of the costsu&ject to a ceiling of Rs. ; lakh per &eneficiary.

iv7 port promotion &y !> undertaking activities like &uyer)

seller meet product promotion, echange of delegations,participation in hi&itions 3airs events etc. ) ;00% of the cost.

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15/68

S!"emes for 8#(li% Develo)men 0

7 i7ssistance to eporters, producers, trade associations, pu&licinstitutions etc. for setting up strengthening la&oratories) 50% of the

total cost su&ject to a ceiling of Rs.5 lakhs per &eneficiary.

ii7 ssistance to eporters producers for installing ualitymanagement, uality assurance and uality control system such as#'8 series, B((!, TC" etc. including consultancy, uality

improvement and certification for these ) 50% of the cost su&ject to aceiling of Rs.2 lakhs per &eneficiary for each system

iii7 ctivities related to standardi4ation and uality control such aspreparation of uality assurance manuals, guidelines, documentsstandards, upgradation and recognition of la&s for eport testing,certifying eporters as !remium Cuality porters etc. pesticide

management program, national and international standardi4ationactivities ) ;00% internal scheme of !>.

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16/68

iv4 -pgradation and recognition of la&s for eport testing

3or upgradation up to 50% of cost for private la&s and up to ;00% ofthe cost for (entral 'tate 9overnment -niversity la&oratoriessu&ject to a maimum of Rs.50 lakhs.

Testing of ater, soil residues of pesticide, veterinary drugs,hormones, toins, contaminants in agricultural produce products.

50% of the cost of tests su&ject to a ceiling of Rs.2000 per sample.

!ayment shall &e made direct to la&oratories and not to individualeporter.

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17/68

-INANCIAL ASSISTANCE APPLICATION

n #ntegrated 'ystem for port !romotion and 'upport 'chemes vi4.,

12 -in(n!i(l Assis(n!e S!"eme 9-AS4:2 M(rke Develo)men Assis(n!e S!"eme 9MDA4

;2 Tr(ns)or Assis(n!e 9Air6Se(4

that are managed and run &y !>.This system provides the facility forthe eporter to apply for 3inancial ssistance online and also at any point

of time can check the status of already su&mitted application6s7.

To avail this facility the eporter need to logon ith the -'R #> and!''@8R> along ith !> Registration $o. already provided &y

!> for online applications.

n pplication Tracking $um&er 6T$7 ill &e generated, along ith ancknoledgement on successful su&mission of application.

porter should print this acknoledgement and attach as covering sheetalong ith other documents on su&mission to the appropriate !>office.

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18/68

S!"emes of N(ion(l Hori!#l#r(l+o(rd

Develo)men of Commer!i(l Hori!#l#re "ro#&"Prod#!ion (nd Pos,H(rves M(n(&emen

i4 Prod#!ion Rel(edii4 PHM6 Pro!essin& rel(ed

Prod#!ion rel(ed !om)onens0 , Credi linked )ro/e!s rel(in& o

es($lis"men of "i,e!" !ommer!i(l )rod#!ion #nis involvin& (n% of

"e follo7in& iems (re eli&i$le for (ssis(n!e #nder "is !om)onen 0,

i7 Bigh uality commercial horticulture crops

##7 #ndigenous crops produce, her&s, spices

iii7 romatic "edicinal !lant

iv7 'eed $ursery

v7 Aio)Technology, micro)&iology, &io)chemistry, &io)diversity tissue

culture

vi7 !rotected cultivators

vii7 Aio)pesticides

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19/68

viii78rganic fertili4ers, organic foods, &io)dynamic farming,

vermi)compost

i7 sta&lishment of Bort. Bealth clinics la&oratories

7 Bydroponics, eroponics

i7 Aeekeeping and its products

ii7 "ushrooms and its products

iii7 $uts and its products

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20/68

!attern of ssistance

(redit linked &ack)ended su&sidy D 20% of the total projectcost limited to Rs 25 lakh per project in general area and

Rs *0.00 lakh in $ Region, Billy and 'cheduled areas.

Boever, for capital intensive and high value crops underprotected cultivation and open air cultivation of date palm,

olive and saffron su&sidy ill &e D 25% of project cost ith

ceiling of Rs.50 lakh 6**% of project cost ith ceiling of

Rs.+0 lakh for scheduled and hilly areas7.

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21/68

i7@ashing, drying, sorting, grading, aing, packing, palleti4ing,

free4ing units etc.

ii7!re)cooling units (ool 'tores

iii7Reefer Ean (ontainersiv7'peciali4ed Transport Eehicle

v7 Retail outlets

vi7 uction platform

vii7 Ripening curing cham&er

viii7 "arket yards rope ays

i7 #rradiation Eapour Beat Treatment unit

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22/68

7 !rimary processing of products 6fermentation, etraction,

distillation, juice vending, pulping, dressing, cutting, chopping,

dehydration etc.i7 $atural colour and dyes etraction

ii7ii7 ssential oils, perfumery and cosmetics out of horticulture

products

iii7 !roducts out of horticulture aste

iv7Borticulture ancillary industry for promoting indigenousmanufacturing of horticulture related farm tools machineries,

euipments, plastics containers, packaging etc.

v7doption of Cuality ssurance 'ystems 6B((!, TC", #'8,

uro)9! etc.7

vi7!lastic (rates and Ains, (artons, septic !ackaging and $ets.

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23/68

P(ern of Assis(n!e 0

(redit linked &ack)ended su&sidy D 0% of the total project

cost limited to Rs 50 lakh per project in general area and D55% of project cost limited to Rs +0.00 lakh in Billy and

'cheduled areas. pattern of assistance for plastic crates ill

&e 50% of the total cost.

The su&sidy to &e released to the leading 3inancial #nstitutionon the completion of project as in the case of cold storage

projects approved &y the 9overnment

3or projects in the cooperative sector funded &y $(>(, the

su&sidy ould &e through $(>( .

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24/68

Com)onens0 ,

(redit linked projects relating to (old 'torages including (ontrolled

tmosphere 6(7 and "odified tmosphere 6"7 'tores, pre)cooling

units, other 'torages for onion, etc., their moderni4ation are eligi&le for

assistance under this component.

P(ern of Assis(n!e0

The assistance ill &e as credit linked &ack)ended su&sidy D 0% of

the capital cost of project in general areas and 55% in case of Billy

'cheduled reas for a maimum storage capacity of 5000 "T per

project for item 6i7to 6iv7 &elo: )

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25/68

9eneral conditions for cold storage projects

i7 "ulti)cham&er cold storages ith me44anine floors of R((

and or ooden structure for products not reuiring precooling,

temperature range 0F( plus to ;+F( or a&ove ith fin)coil

cooling system, ith control system for humidity 6RB G0% to


26/68

ii7 "ulti)cham&er and "ulti)!roduct cold storage for hole range of

horticulture produce &ut ithout pre)cooling system 6temperature range

from )2F( or loer to H;+F( plus 6ith temperature, humidity and (82

control 6RBI G0% to


27/68

iii7 "oderni4ation of (old 'torages

a7-p gradation of thermal insulation

&7-p gradation of cooling system, refrigeration, air flo, electric

installation, handling devices, safety devices etc.

!roject &ased D maimum ;000"T for

6i7 and up to Rs. 2000"T for6ii7 a&ove

Aenefit of 6i7 and 6ii7 a&ove may go together for complete

moderni4ation.

iv7 ( 'torages 6D Rs *2,000 per "T7

v7 (redit components as means of finance of the project should &eterm loan from &anking or non &anking financial institutions and

should &e at least ;5% more than the admissi&le rate of su&sidy.

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29/68

Com)onens

i7#ntroduction of $e Technology

ii7 Eisit of progressive farmers

iii7!romotional and tension ctivities

iv7Technical knoho from #ndia&road

v7Technology areness

vi78rganisingparticipation in seminarssymposiaehi&itions

vii7-dyan !andit

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30/68

viii7 !u&licity and 3ilms

7 areness for technology up gradation and markets

i7 Bonorarium to scientists for effective transfer of technology.

ii7 ccreditation and Rating of Borticulture $urseriesii7 "other

!lant $urseries for pedigreed planting material for fruit crops

iii7 ssistance for (ommon 3acilities in Borticulture !arks gri

port Kones etc.

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31/68

P(ern of Assis(n!e

a7#ntroduction of ne technologies shall &e carried out &y

$BA &y in)house efforts.

&7(ommittee constituted &y the Aoard may designate any

organi4ation as !artner #nstitution for this purpose andprovide grants up to ;00% of the cost of project. Cuantum

of grants for partner institution shall &e restricted as

follos:)

c7-pper ceiling of Rs. ;0.00 lakh in case of projects falling

under (ategory 67

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32/68

d7 -pper ceiling of Rs 25.00 lakh for projects falling under (ategory

6A7, 6(7 6>7

e7 'tate griculturalBorti. -niversities, $ational !remier #nstitutes,

'tate >eptt. of Borticulturegriculture, !'-/s and other 'tate

agencies shall generally &e the !artner #nstitution for transfer and

demonstration of proven technology on commercial scale andR> efforts on specific issues.

f7 $BA can avail the services of eperts if reuired for project

evaluation for sanctioning such projects.

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33/68

ii4 Visi of )ro&ressive f(rmers

P(ern of Assis(n!e

ssistance shall &e limited to Lto fro/ rail fare of 'leeper (lass

&y #ndian Railays or 'econd (lass (a&in in 'hipping 'erviceeuivalent to shipping service of 9overnment 8rganisation for

$ and Makshdeep people, in addition to &oarding charges D Rs.

;50) per day, per farmer. Boever, farmers from T"$ 'tates 6$

Billy reas7 shall &e considered for air journey from air port near

their place of residence limited to airport located in $ 'tatesincluding 'ikkim and in Bimalayan states

9III4 Promoion(l (nd E5ension A!iviies

Com)onens

i.To organi4e demonstrations of modern scientific techniues

technologies, package of production and !B" practices at suita&le

locations areas &y the $BA

ii.To organi4e demonstrations of improved high yielding varieties

of fruits, vegeta&les, floers, ornamental plants etc, &y $BA

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34/68

9IV4 E5)erevelopment and Transfer

9(4 E5)er


35/68

9V4 Te!"nolo&% A7(reness

-nder this component' e5ension rel(ed evens s"(ll $eor&(ni*ed 7i" field demonsr(ion of e!"nolo&% (nd

ev(l#(ion of etension effort

P(ern of Assis(n!e

-p to Rs.50,000) per event including cost of organi4ing

field trials of technology on participating farmers/ fields and

carrying out programme evaluation, preparation of

programme evaluation report and its su&mission to $BA

&y the 8rgani4er. (ommittee of $BA ill approveproposals under this component.

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36/68

9VI4 Or&(ni*(ion6P(ri!i)(ion in Semin(rs6.orks"o)s6E5"i$iion' e!2

for )romoion of Hori!#l#re

P(ern of Assis(n!e

i7 The financial assistance ould &e limited up to Rs.*.00 lakh for

organi4ing 'tate Mevel event, up to Rs. 5.00 lakh for organi4ing $ational

level event and up to Rs.;0.00 lakh per event for #nternational participation

6*)5 days7.

ii7 #n case of short duration 6;)2 days7 seminars, financial assistance

ould &e limited to:Rs.;.00 lakh per event for 'tate Mevel event,

Rs. 2.00 lakh for $ational level event andRs *.00 lakh for #nternational event 6for organi4ationsparticipation of

international event ithin #ndia7.

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38/68

9$4 P(erns of Assis(n!e

i7 3or items 6i7, 6ii7 6iii7, the ork ould &e handled either &y

$BA or aarded to the speciali4ed outside agencies empanelled

&y $BA for printing, formatting, designing and art)ork.

ii7 3or item iv, assistance ould &e provided &y $BA su&ject to a

ceiling up to Rs. ;.00 lakh per &eneficiary organi4ation. Boever,

assistance from $BA shall &e duly acknoledged on the front

last page of the pu&lication.

6c7 3ilms : 3or preparation of fresh video films, detailed script

ould &e su&mitted to $BA ith o&jectives of audio Eisual

estimated cost details, name of the producers empanelled ith

>E!>(, epected time of completion, etc.=P(ern of Assis(n!e, ;00% cost to &e &orne &y $BA

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39/68

9I=4A7(reness of e!"nolo&% #),&r(d(ion' )rod#!ion develo)men'

)rod#! )romoion (nd m(rke inelli&en!e9=4Honor(ri#m o S!ieniss for effe!ive r(nsfer of Te!"nolo&%

Im)lemen(ion (nd )(ern of (ssis(n!e2

a7'cientistsperts facilitating effective transfer of technology as per thedetails of schemes covered under >evelopment of Bigh uality

commercial Borticulture and Transfer of Technology, shall &e eligi&le for

honorarium provided they are engaged &y $BA for in)house effort of

transfer of technology and have not &een paid any other fee emolument

etc for the same services.

&79rant up to Rs 20,000) per epert for a group comprising of maimum 5

eperts per project ould &e provided ith a ceiling of Rs ;.00 lakh per

project.

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40/68

=4A!!redi(ion (nd R(in& of Hori!#l#re N#rseries

Im)lemen(ion (nd )(ern of (ssis(n!e

ccreditation system ill &e &ased on rating in a scale of single star to five

star ith appropriate eightage on production system, nursery

management practices and uality of planting material produced.

9=II4 Mo"er Pl(n N#rseries for "i&" )edi&ree )l(nin& m(eri(l forfr#i !ro)s

9=III4 Assis(n!e for !ommon f(!iliies in Hori!#l#re P(rks6 A&ri

E5)or >ones e!

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41/68

O$/e!ives

i7 To generate information on holesale prices, arrivals and trends

in various markets of the country for important fruits, vegeta&les

floers etc and also on retail prices for increased num&er of

selected markets.

ii7 To analy4e the trends of arrivals, prices and other relatedfactors of the selected fruit and vegeta&les such as stock in

storage, crop stand etc and generate "arket #ntelligence

Reports

iii7 To esta&lish a nation)ide communication netork for speedy

collection and dissemination of market information data for itsefficient and timely utili4ation.

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42/68

iv7To prepare farmers/ advisory and issue the same for the&enefit of producer farmers especially &y making use of

statistics so generated and collected for optimi4ing returns to

the producers

v7 To collect and disseminate information on international prices

prevailing in potential foreign markets

vi7 To collect and compile horticulture data&ase and strengthen

eisting system of L(rop stimation 'urvey)3ruits

Eegeta&les/ 6(')3E7 as far as possi&le

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43/68

(overage of markets &y $BA shall &e increased from present *+ fruits and

vegeta&les markets to ;00 markets. This ould &e done &y outsourcingeisting marketingprofessional agencies unemployed griculture graduates

or recogni4ed esta&lished &rokers in "andi etc. at a fied monthly

remuneration 6including transport7 per month as decided &y the Aoard

plus actual epenses on transmission of information to $BA 6fa, internet and

telephone7.

The $BA ould identify these markets in consultation ith concerned 'tate

9ovts. n eclusive cell shall &e set up at $BA, 9urgaon for on)line receipt,

data entry, analysis, dissemination and e&)site management. The ork

relating to this proposed "#' cell shall also &e undertaken &y outsourcing

services of selected professional agency.

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44/68

-nder this component, speciali4ed studies and surveys shall &e carried and

study survey reports shall &e &rought out for use &y targeted &eneficiaries.

#n addition, technical la&oratories shall &e set up or cause to &e set up andalso provide technical services including advisory and consultancy services.

This shall &e done &y $BA ith or ithout services of outsourced eperts.

Com)onens

i7 Revie the present situation of horticulture development in particular area

'tate

ii7 #dentify constraints in horticulture development and suggest remedial

measures

iii7>evelop short term and long term strategies for systematic development of

horticulture,iv7 >evelop primarysecondary data of various aspects on horticulture,

v7 !rovide consultancy services, epert services esta&lishing la&s etc. in

pursuance thereof,

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45/68

vi7 (onduct technical scrutiny and certification of cold chain

infrastructure as per implementation protocol for Technical

'tandards for cold storages etc.

E##7 !reparing reports relating to eport competitiveness in the area

of fresh horticulture produce,

E###7 ny other component of epert services provided &y $BA

addressing to identified needs of the sector

P(ern of Assis(n!e for ($ove !om)onens

;00% cost of the study shall &e &orne &y the Aoard.

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46/68

Pos "(rves o)er(ions

Sren&"enin& of s"(re !()i(l $(se of fr#i (nd ve&e($le!oo)er(ives2

-nder this scheme, assistance up to Rs.;0 lakhs is provided forincreasing the capital &ase of the &eneficiary cooperative societies forimproving their marketing operations.

M(r&in mone% (ssis(n!e for r(isin& 7orkin& !()i(l.

ssistance is provided to ena&le raising orking capital from Aanks forincreasing &usiness operations. This assistance is availa&le to 'tate3ederations, >istrict Mevel 3ederations and (ommodity "arketing'ocieties.

Assis(n!e for )#r!"(se of r(ns)or ve"i!les.The (orporation provides assistance to the &eneficiary societies forpurchase of transport vehicles for moving stocks from groing areas toconsuming centers.

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47/68

Consr#!ion of )(!kin& (nd &r(din& s"eds (nd &odo7ns

ssistance is provided to cooperatives at the primary level, as

ell as mandi level, for construction of go don and sheds. Consr#!ion of Cold Sor(&es ? I!e Pl(ns2

ssistance to the cooperatives for the esta&lishment of ne coldstorages and also for epansionmodernisation of the eisting units as

ell as for setting up of ice plant

Cre(ion of m(rkein& infr(sr#!#re in!l#din& re(ilin&

ssistance is provided to create marketing infrastructure including thatfor retailing.

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Cold Sor(&e Pro&r(mme 6 $(>(7


48/68

Cold Sor(&e Pro&r(mme6 $(>(7

C()i(l Invesmen S#$sid% S!"eme for !onsr#!ion6e5)(nsion 6 moderni*(ion of !old sor(&es (nd sor(&esfor "ori!#l#re )rod#!e

2 The cost of 5000 "T capacity for ne cold storage and epansion of

eisting capacity ould not eceed to Rs.2.00 crore. Aack)nded'u&sidy D 25% ould not eceed Rs.50.00 lakh per project, includingfor the (" 'tores and !rojects of higher capacity.

Boever, for the projects in the $orth)astern 'tates D **.**%.Boever, maimum su&sidy admissi&le ould &e Rs.+0.00 lakhs.

3or modernisation and re)ha&ilitation A' D Rs.;000ton and forstorage like onions D Rs.2000ton capacity createdto &e created isalso availa&le under the scheme.

#nitially, the amount of su&sidy ould also &e sanctioned as loan to the'tate 9ovt. for hich a separate account ould &e maintained &y the'tate 9ovt.

$o interest on such loan ould &e charged &y $(>( till the

completion of the unit in stipulated period of ;G months. 8ncompletion, this loan ill &e converted into su&sidy.Next Previous End


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12 S!"eme for Te!"nolo&% #)&r(d(ion6Es($lis"men6Moderni*(ion offood )ro!essin& ind#sries

'etting up epansion )moderni4ation of food processing industries coveringall segments vi4. fruits vegeta&le.

"ilk products, meat, poultry, fishery, oil seeds and such other horticulturalsectors leading to value addition and shelf life enhancement including

food flavours and colors. 8leoresins, spices, coconut, mushroom etc.

#n respect of Rice mill, 3lour mill !ulse processing financial assistanceill not &e availa&le .e.f. 0;)0)200

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O$/e!ive0

#ncrease the level of processing, reduction of astage, value

addition.

nhance the income of farmers as ell as increase eports there&yresulting in overall economic development .

Eli&i$ili% P(ern of Assis(n!e0ll implementing agencies engaged in setting up or epansionmoderni4ation of food processing industries covering all segmentsould &e eligi&le for financial assistance.

The assistance ill &e in the form of grant su&ject to 25% of the

plant machinery and technical civil orks su&ject to a maimum ofRs. 50 lakhs in 9eneral reas and **.**% up to Rs 15 lakhs in>ifficult reas.

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S!"eme for 8#(li% Ass#r(n!e' Code5 S(nd(rds (nd R ? D

9(4 S!"eme for To(l 8#(li% M(n(&emen in!l#din& HACCP' ISO@333 e!2

O$/e!ives

To motivate the food processing industries for adoption of food safety anduality assurance mechanisms such as Total Cuality "anagement 6TC"7including #'8)


52/68

Cenr(l6S(e

GovernmenOr&(nis(ions' IITs (ndUniversiies2

3B of "e o(l !os of

"e )ro/e! o7(rdsim)lemen(ion of To(l8#(li% M(n(&emenin!l#din& ISO @333' ISO1333' HACCP' GMP(nd GHP in &ener(l(re(s (nd B in

diffi!#l (re(s2 T"e($sol#e !eilin& 7illrem(in Rs2 13233 l(k"s(nd Rs21233 l(k"sres)e!ivel%2

Gr(n,in,(id

All o"er Im)lemenin&

A&en!ies

;;B s#$/e! o (

m(5im#m of Rs2 13233l(k"s for Gener(l Are(s(nd 3B o ( m(5im#mof Rs2 1233 l(k"s forDiffi!#l Are(s

Gr(n,in,(id

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O$/e!ives

To promote the concept of uality assurance and their adoption.

To create aareness among the food processing industries as ell asconsumers a&out the advantage of 'afe and Cuality foods through9eneric advertisement, @orkshop'eminars etc.,

To train various stake holders engaged in food &usiness andpreparation of uality assurance training modules9uides"anuals,

development of sector specific (odes of !ractices such as 9"!,9B!, 9! etc. from farm to fork and their implementation.

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54/68

Cenr(l6S(e

GovernmenOr&(nis(ions' IITs (ndUniversiies2

3B of "e !os of "e

)ro/e! s#$/e! om(5im#m Rs2;233 l(k"s2."en "e Minisr%s)onsors s#!" (!iviies(s menioned in "is!om)onen' "ere 7o#ld$e no !eilin& o fin(n!i(l

(ssis(n!e (nd "e(mo#n o $e ())roved7ill $e de!ided on !(seo !(se $(sis 7i" "e())rov(l of Com)een-in(n!i(l A#"ori%2

Gr(n,in,(id

All o"er Im)lemenin&A&en!ies

;;B s#$/e! o (m(5im#m of Rs2 ; l(k"sfor Gener(l Are(s (nd3B s#$/e! o (m(5im#m of Rs2 ; l(k"sfor Diffi!#l Are(s

Gr(n,in,(id

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O$/e!ives

To popularise the concept of &ar coding system folloing$ational#nternational 'tandards and to encourage food processorsto affi &ar codes on their processed food packages in order to keepith the developments in the international markets.

To avoid any non)tariff &arriers in future, as &ar coding has &ecomean important reuirement in the contet of the stringent food safetystandards.

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56/68

Cenr(l6S(eGovernmenOr&(nis(ions' IITs (nd

Universiies2

3B of "e Re&isr(ionfees o $e )(id o EAN Indi( (nd 3B of !os of"e !()i(l eF#i)mens#$/e! o m(5im#mRs2;233 l(k"s2 T"eor&(nis(ion 7illin& o

(v(il "e fin(n!i(l(ssis(n!e for $(r!odin&' "(ve o &ere&isered 7i" EAN Indi( $efore ())l%in&2

Gr(n,in,(id

All o"er Im)lemenin&A&en!ies ;;B s#$/e! o (m(5im#m of Rs2 ; l(k"sfor Gener(l Are(s (nd3B s#$/e! o (m(5im#m of Rs2 ; l(k"sfor Diffi!#l Are(s2

Gr(n,in,(id

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(4 -ood P(rk

25% of the project cost in 9eneral reas and **.**% in >ifficultareas su&ject to a maimum of Rs. crores for provision of commonfacilities like cold storage, food testing and analysis la&oratory,effluent treatment plant, common processing facilities, poer, atersupply, etc.

$4 Ine&r(ed Cold C"(in -(!iliies

25% of the cost of plant and machinery and technical civil orks in9eneral reas and **.**% in difficult areas ith a common ceilingof 15 lakhs.

!4 V(l#e Added Cenre

25% of the cost of plant and machinery and technical civil orks forsetting up such centre su&ject to a ceiling of Rs.50 lakhs in generalareas and **.**% su&ject to a maimum of Rs.15 lakhs in difficultareas.

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d4 Irr(di(ion -(!iliies

25% of the cost of plant and machinery and technical civil orks for

resetting up of irradiation facilities in 9eneral reas and **.*% in difficult

reas su&ject to a maimum of Rs.5 crores.

e4 P(!k(&in& Cenre

25% of the total cost of plant and machinery and technical civil ork in9eneral reas and **.**% in difficult areas su&ject to maimum of Rs.2

cores for esta&lishing packaging centre independently and in food parks if

the packaging centre is not already a part of the common facilities.

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59/68

Ven#re C()i(l S!"eme 0

Ven#re C()i(l0

To promote investments in (&ri,$#siness )ro/e!sith the participation of &ank

a7 uity participation in agri)projects up to ;0% of the total project cost, or 2+%of the total project euity or Rs.15 lakhs hichever is loer

&7 #n special cases, higher euity possi&le for projects located in hilly and $orthastern 'tates and in projects recommended &y 'tate agencies 'tate '3(s.

:2Pro/e! Develo)men -(!ili%9PD-4 0

To provide financial assistance to farmers, !roducer 9roups, gripreneurs, -nits

in gri)port Kones, 8rgani4ations and griculture graduates for thepreparation of &anka&le >etailed !roject Reports 6>!R7.

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;2Eli&i$le Crieri( for f#ndin&

a7!roject should &e in agriculture or allied sector namelyhorticulture, floriculture, medicinal and aromatic plants, minor

forest produce, organic farming, vermi compost, apiculture, andfisheries.

Boever, poultry and dairy projects ill not &e covered underthe scheme.

&7!roject should provide assured market to farmers producergroups.

c7!roject should encourage farmers to diversify into high valuecrops, to increase farm incomes.

d7 !roject should &e accepted &y &anks for grant of term loan.

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61/68

port !romotion 'chemes

doption of Bigh)tech processing

Reim&ursement of 3reight(ourier (harges for sending samples of

spices a&road

"arketing >evelopment ssistance to #ndividual porters for eport

promotion activities a&road

!ackaging >evelopment

port of pepper and value added pepper products

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62/68

Te!"nolo&% U) &r(d(ion0

!romotion of #ndian Arands of 'pices and 'pice !roducts in'pecified "arkets

port 8riented !rocessing of 'pices in $orth ast'pecialreas

Pos H(rves S!"emes

'cheme for #mproved (ardamom (uring >evices for 'mall(ardamom

>rying Nards!olythene 'heetsAam&oo "ats

!epper Threshers'olar >riers for chillies

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63/68

Te( $o(rd

R#$$er $o(rd

Coffee +o(rd

Co!on# +o(rd

Are(!(n# +o(rd

Coir +o(rd

+o(rds for s)e!i(li*ed !ommodiies

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MARKET IN-ORMATION SCHEME 9MOA4


64/68

MARKET IN-ORMATION SCHEME 9MOA4

D(e of s(r6 d#r(ion 0

"arch, 2000 up to "arch, 2002.Im)lemen(ion s(#s

Till no, 2;0 nodes have &een supplied ith computers ith the peripherals.

dministrative approval for another 500 nodes during 200;)2002 have &een

accorded.

Addiion(l inform(ion 0 $ational gricultural !olicy has proposed for coverage of another 2000

nodes during the Tenth !lan.

Person o $e !on(!ed 0

gricultural "arketing dviser to the 9ovt. of #ndia.

>irectorate of "arketing #nspection Bead 8ffice, $.B.#E, 3arida&ad .

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65/68

Rese(r!" S!"emes 0 6"inistry of griculture 7

*.'cheme for stimation of "arketa&le 'urplus and !ost)Barvest

Mosses of 3ood grains in the country.

.'cheme for "arket 'urvey, #nvestigation and Research 9rants

in the field of gricultural "arketing

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66/68

S!"emes for Rese(r!" (nd Develo)men09APEDA4

ssistance to support Research and development for eport efforts through

R > organi4ations in 9overnment sector ) ;00% !>/s internal

scheme.

ssistance to eports, Trade ssociations , (ooperative institutions etc. to

support relevant research development for eport enhancement through R > organi4ations in cooperative private sector ) -pto 50 % of the total cost

of the project su&ject to a celling of Rs. ;0 Makhs.

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67/68

@hat are all the schemes offered &y ministry of agricultureO @hat is scale of finance for various schemes offered &y ministry

of gricultureO @hat are the commodities certified &y 9"RP O @hat are the schemes offered &y !>O

@hat are the infrastructure development for storing horticulturalproduceO

@hat is &ar coding and o&jective O Bo the spice &oard promote eport for major spicesO

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68/68

>epartment of griculture and (o)operation , "inistry of

griculture, 9ovt. of #ndia., $e >elhi.gricultural !rocessed 3ood !roducts port >evelopment

uthority 6!>7, $e >elhi. "inistry of commerce and industries , 9ovt. of #ndia., $e >elhi. .na&ard.org

.apeda.gov.in .spices&oard.org ".A. >astagiri and A. 9anesh Pumar, Q#nnovative "odels in

Borticulture "arketing in #ndia, $ational (entre for gricultural

conomics and !olicy Research , $e >elhi 2

1 agricultural marketing schemes and policies_0

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