1, 2017 - watermark conference for women · gunjan aggarwal, head, global talent acquisition,...

1#WatermarkConf

SHAWN ACHORANNIE CLARK

MADELEINE K. ALBRIGHT CONDOLEEZZA RIC

E

FEB 1, 2017SAN JOSE

CONVENTION CENTER

SHERYL SANDBERG

WATERMARKCONFERENCEFORWOMEN.ORG

BR

IAN

BO

WEN

SM

ITH

VIOLA DAVIS

KARA SWISHER

2 watermarkconferenceforwomen.org

DOWNLOAD THE NEW WATERMARK CONFERENCE

FOR WOMEN APPGET REAL TIME INFORMATION ON AGENDA, SPEAKERS, MAPS, AND

OPPORTUNITIES TO NETWORK WITH SPEAKERS AND OTHER ATTENDEES!

AVAILABLE ON ALL PLATFORMS BY SEARCHING “WATERMARKCONF”

If you have last year’s app, please delete it!

SPONSORED BY


TABLE OF CONTENTS

Keynote Seating: At the luncheon keynote, please find the table number that corresponds to the one listed on your badge. Please refer to inside back cover to find the location of your table.

There is no assigned seating at the morning keynote. All break-out sessions are open seating.

A nursing mother’s room can be found in Meeting Room 214.

Lost and found and coat check for the day will be located at Reg-istration, located in the HUB, adjacent to the lobby.

Silence your phones while in all keynote and breakout sessions.

Videotaping keynote sessions with your cell phone is NOT permitted.

Free WiFi at the Convention Center. No code required.

Your Conference admission includes lunch. Additional food for purchase will be available inside the Exhibit Hall 1.

ATMs can be found on the: Upper Level, in Concourse 3 outside Hall 3 Lower Level, in the Parkway across from the Hilton Lower Level, in “The Hub” near conference registration.

For the convenience of our attendees, many of the men’s restrooms have been converted to women’s restrooms. Men’s restrooms can be found in the Exhibit Hall (Hall 1), the General Session (Halls 2 & 3) and on the Lower Level at Conference Registration in the “The Hub” adjacent to the lobby.

GENERAL INFORMATION

General Information .................................................................................................... 4

Conference Schedule At-A-Glance ................................................................ 5

Convention Center Map ...........................................................................................6

Opening Keynote Speakers .............................................................................8-9

Luncheon Keynote Speakers .................................................................... 10-12

Conference Sponsors .......................................................................................14-15

Session I Breakouts ............................................................................................16-17

Session II Breakouts .......................................................................................... 18-19

Session III Breakouts ...............................................................................................20

Expert Exchange Sessions ..................................................................................21

Young Womens Program ................................................................................... 23

Speaker Biographies ........................................................................................24-39

Author Signings ..........................................................................................................40

Dell Technology Pavilion ...............................................................................42-43

Gilead Career Pavilion ............................................................................................ 44

Social Hub ....................................................................................................................... 45

Exhibit Hall Highlights ............................................................................................ 47

Women-Owned Business Marketplace ...........................................48-49

Social Media Street Team ....................................................................................50

Watermark Conference Team .........................................................................51

Conference Board Members .................................................................... 52-55

Exhibit Hall 1 Map.......................................................................................................56

Keynote Luncheon Seating Hall 2 & 3 ................................................74-75

5#WatermarkConf

T I M E E V E N T L O C AT I O N

7:30 – 8:15 a.m. Registration .................................................................................................................. the HUB (adjacent to lobby)8:25 – 9:45 a.m. Opening Keynote Session .....................................................................................................................Halls 2 & 3 Laura Garcia-Cannon, anchor NBC Bay Area’s “Today in the Bay” @lauragarciacann Marlene Williamson, CEO, Watermark Institute @wtrmrk Chris Edmonds-Waters, head, HR, Silicon Valley Bank Financial Group @svb_financial Shawn Achor, bestselling author of The Happiness Advantage and Before Happiness and one of the most popular

TED speakers of all time @shawnachor Gunjan Aggarwal, head, global talent acquisition, D&I and M&A, Ericsson @ericsson Annie Clark, ground-breaking political organizer fighting on-campus sexual assault nationally, co-founder and execu-

tive director, End Rape on Campus & inspiration behind documentary, The Hunting Ground @aelizabethclark Rami Rahim, CEO, Juniper Networks @junipernetworks Sheryl Sandberg, COO, Facebook and author, Lean In @sherylsandberg, in conversation with Kara Swisher,

executive editor, Recode @karaswisher

9:45 a.m. Author Signings ............................................................................................................ Hall 1, Book Store (page 40)10:00 –11:00 a.m. Session I Breakouts ................................................................................................... see pages 16-17 for session listing 11:00 – 11:30 a.m. Author Signings ............................................................................................................ Hall 1, Book Store (page 40)11:30 – 12:30 p.m. Session II Breakouts .................................................................................................. see pages 18-19 for session listing12:30 – 1:00 p.m. Author Signings ............................................................................................................ Hall 1, Book Store (page 40)1:00 – 2:30 p.m. Luncheon Keynote Session ...................................................................................................................Halls 2 & 3 Jessica Aguirre, anchor, NBC Bay Area News @jessicaaguirrenbc Lynne Born, partner and COO, Sieler LLP and chairman of the board, Watermark Institute @wtrmrk Jackie Glenn, VP, Global Diversity and Inclusion, Dell @dell Viola Davis, award-winning stage, television and film actor @violadavis Denise Cox, VP, Americas technical services, Cisco Systems @cisco Madeleine Albright, Secretary of State (1997-2001) @madeleine, in conversation with Condoleezza Rice, Secre-

tary of State (2005-09) @condoleezzarice, moderated by Kara Swisher, executive editor, Recode @karaswisher

3:00 – 4:00 p.m. Session III Breakouts ................................................................................................ see pages 20-21 for session listing3:00 – 4:40 p.m. Social Media & Small Business Roundtables ................................ Hall 1 (see pages 42-43 & 48-49 for session listings)4:00 – 4:30 p.m. Author Signings ............................................................................................................ Hall 1, Book Store (page 40)4:00 – 5:00 p.m. Wine Tasting, brought to you by Bonterra Organic Wines ............................................................................ Hall 14:40 – 5:00 p.m. Author Signings ............................................................................................................ Hall 1, Book Store (page 40)5:00 p.m. Conference Closes

*At the Luncheon Keynote Session there is assigned seating. Your table number can be found on your badge. A map of the assigned luncheon tables can be found on the inside back cover.

CONFERENCE SCHEDULE AT-A-GLANCE

OPEN ALL DAYExhibit HallGilead Career Pavilion ...................................................................................................see page 44 for offerings Coaches Corner & Resume Reviews Dell Technology Pavilion ........................................................................................see pages 42-43 for offerings Social Media RoundtablesEricsson Community Connection PavilionSocial Hub .......................................................................................................................see page 45 for offerings LinkedIn Profile MakeoversWomen-Owned Business Marketplace ...............................................................see pages 48-49 for offerings Small Business Roundtables QVC & zulily Product Search

7 8 9 10 11 NOON 1 2 3 4 5

8:25 - 9:45 Opening Keynote

(Open Seating)

10:00 - 11:00 Session I

Breakouts

11:30 - 12:30 Session II Breakouts

1:00 - 2:30 Keynote Lunch

(Assigned Seating*)

7:30-8:30 Registration

Opens& Networking

CO

NFE

RE

NC

E C

LOS

ES

3:00 - 4:00Session III Breakouts

ExpertExchanges

3:00 - 4:40Small Business &

Social Media Roundtables

4:00 - 5:00Bonterra

Wine Tasting Reception


CONVENTION CENTER MAP

PREFUNCTION

I II

I II

EXECUTIVEBOARDROOM

UNIVERSITYROOM PLAZA

ROOM

SAN CARLOS

I II

I II

SANTA CLARA

PACIFIC ROOM

TO SOUTH HALL

ALMADEN

WILLOW GLEN

BLOSSOMHILL

(ON THIRD FLOOR)

GUADALUPE

SILICON VALLEY BOARD ROOM

SAN CARLOS

SAN JOSE BALLROOM

II

I

I

II

III

III

IV

VIV

THINK TANK

II

I

III

I

II

I

II

ALMADENBALLROOM

WINCHESTER

CORNER OFFICE

I II

MARKETBALLROOMS

I

IIENTRANCE

PREFUNCTION

LOWER LEVEL PLAZA

SAN CARLOS GROTTO

IDEA TREE

PARKWAY STREET LEVEL

LOWER LEVEL MEETING/LIGHT EXHIBIT

CONCOURSE EXHIBIT LEVEL

PREFUNCTION

I II

I II

EXECUTIVEBOARDROOM

UNIVERSITYROOM PLAZA

ROOM

SAN CARLOS

I II

I II

SANTA CLARA

PACIFIC ROOM

TO SOUTH HALL

ALMADEN

WILLOW GLEN

BLOSSOMHILL

(ON THIRD FLOOR)

GUADALUPE

SILICON VALLEY BOARD ROOM

SAN CARLOS

SAN JOSE BALLROOM

II

I

I

II

III

III

IV

VIV

THINK TANK

II

I

III

TO VIP LOUNGE

I

II

I

II

ALMADENBALLROOM

WINCHESTER

CORNER OFFICE

I II

MARKETBALLROOMS

I

IIENTRANCE

PREFUNCTION

LOWER LEVEL PLAZA

SAN CARLOS GROTTO

IDEA TREE

PARKWAY STREET LEVEL

LOWER LEVEL MEETING/LIGHT EXHIBIT

CONCOURSE EXHIBIT LEVEL

V5

EXHIBIT OPENING & LUNCHEON KEYNOTE

LOWERLEVEL

20

210EF

LOWERLEVEL21DEF

LOWERLEVEL21ABC

211

212

210AB

LOBBY

PARKING GARAGE

BREAKOUT SESSIONS

CONFERENCE REGISTRATION& COAT CHECK


LEADERSHIP Trailblazers: Pushing the Envelope and Leading Change (POE) .............................................................................................. Ballroom 220BThis session will feature innovative women who are pushing the boundaries today and having success. Sharing their personal stories, attendees will learn how to:

• Establish a climate that embraces smart risk and invites sustainable growth;• Identify and eliminate barriers to progressive thinking; and • Gain confidence to push the limits.

With a blend of inspiration and practical tools, attendees will be armed to start a revolution that awakens the ability for themselves and others to grow and push the boundaries to challenge convention and achieve success.

THOUGHT LEADER: Dr. Kellie McElhaney, executive director, Center for Gender Equality and Leadership, adjunct professor, U.C. Berkeley Haas School of Business, and author, Just Good Business @thekmack

PANELISTS: Katrina Lake, founder & CEO, Stitch Fix @kmlake @stitchfixShivani Siroya, founder & CEO, Tala (formerly InVenture) and 2016 senior TED fellow @shivsiroya @talamobileLisa Stone, co-founder & former CEO, BlogHer Inc. @lisastoneKitty Yale, vice president, clinical operations, Gilead Sciences Inc. @gileadsciences

EMCEE: Erna Arnesen, Watermark board member @wtrmrk

LEADERSHIP Bounce: Refresh Your Approach to Breaking Through (W/LP) ........................................................................................Meeting Room LL20Being passed over for that promotion or new opportunity remains a challenge, especially for women. Setbacks are part of the journey. “The Confidence Effect” is how we deal with these obstacles. We all need to learn how to stop, drop and roll during tough times and to make choices that keep us moving forward. Join leadership expert Grace Killelea for stories, inspiration and tips to help you connect your confidence to your competence. You’ll discover:

• The Four R’s of Success–relationships, reputation, results, and resilience• How to build circles of influence, leverage and promote your best skills and increase and maintain executive presence • The confidence and tools to come back, break through and claim the success you deserve

SPEAKER: Grace Killelea, high-potential women’s leadership expert and author, The Confidence Effect @gracekilleleaEMCEE: Madonna Bolano, group vice president, human resources, Applied Materials, Inc. @applied_blog

CAREER ADVANCEMENT Unconscious Bias: Addressing the Gap in Yourself and Your Company (POE) ................................................ Ballroom 220CThe stats are staggering, and while we have taken steps in the right direction, progress remains slow. Impacting real change will require a top-down and bot-tom-up approach. The most effective leaders navigate highly diverse teams, being aware of any unconscious bias — all with an eye toward equity and profitabil-ity. Using real-world examples from workplaces that are making strides, this interactive discussion will explore what leaders at all levels can do to contribute to the overall movement, including:

• How to deal with unconscious bias in yourself and team members; • How to measure, motivate and reward the best teams; • What types of metrics optimize innovation; and • What actionable steps you can take to immediately impact positive change for your team and organization.

THOUGHT LEADER: Claude Steele, social psychologist, professor, U.C. Berkeley, and author, Whistling Vivaldi and Other Clues to How Stereotypes Affect Us @ucberkeleyPANELISTS: Caretha Coleman, board director, Dignity Health

Lesley Kim Grossblatt, COO & VP, product, theBoardlist @lesleyk @theboardlistTonya Long, senior director, program & operations, Akamai Technologies @akamaiCarin Taylor, associate director, diversity & inclusion, Genentech @genentech

EMCEE: Ann Barlow, Watermark board member @wtrmrk

CAREER ADVANCEMENT Harness Resilience to Catapult Your Career (POE) ......................................................................................Meeting Room 212Today’s professionals face more stresses and strains than ever before — financial crisis, professional inequities and even global challenges. What if you could embrace life’s challenges, using them to catapult yourself forward? Join global leadership and transformative resilience expert Ama Marston as she presents key characteristics and tools to enable you to cultivate your ability to adapt, continually learn and establish a healthy relationship with key stressors. Then learn how these key tools work in practice from the engaging stories of our panel of leading professionals as they reveal what helps them succeed in the face of adversity. You will leave the session with a new resolve and take with you the key to professional and personal transformation.

THOUGHT LEADER: Ama Marston, international strategy and leadership expert and co-author, Transformative Resilience @amamarstonPANELISTS: Wendy R. Anderson, highly decorated former senior Dept. of Defense official; managing director, RL Leaders and partner, Strong Eagle @wendyranderson

Sherri Haymond, executive vice president, digital partnerships, MasterCard @mastercardMargenett Moore-Roberts, head of inclusion & diversity, Yahoo! @yahooShilpa Shah, co-founder, Cuyana, luxury lifestyle brand @shift8designs @cuyana

EMCEE: Mary Ann Bianco, Watermark board member @wtrmrk CAREER ADVANCEMENT Connectional Intelligence: Today’s Secret to Getting Things Done (W) ..................................................Grand Ballroom 220AIn today’s hypercompetitive world, smarts, passion and luck aren’t enough. Strategist Erica Dhawan argues that the game changer is a thoroughly modern skill called connectional intelligence (CxQ). Virtually anyone can maximize his or her potential and achieve breakthrough performance by developing this crucial ability. In this session, Dhawan will share with you how to use connectional intelligence to enlist supporters, accelerate innovation, develop strategies and sustain solutions to big problems. Leave with an action plan to become a power player, understanding:

• Keys to creating contagious positive results and tactics to address connectional overload;• How leaders create deep connections of fierce loyalty and respect from their team and customers; and

SESSION I BREAKOUTS10:00 A.M. – 11:00 A.M.

17#WatermarkConf

• How connectionally intelligent leaders outperform the competition and create remarkable results.

SPEAKER: Erica Dhawan, world’s foremost expert on collaboration and connectional intelligence and co-author, Get Big Things Done @edhawanEMCEE: Erin Pham Steinhauer, VP, global financial inclusion, Visa @visa

EMERGING PROFESSIONALS The Art of Branding: Positioning Yourself for YOUR Future (POE) ................................................Meeting Room 211Whether you are trying to ace a job interview, sign a new client or promote your business, it is critical to sell yourself. Oftentimes, professionals fall into the trap of regurgitating bullets about their past jobs instead of sharing the value they can offer as a result of their experiences. Bringing together a diverse group of powerhouse women, this interactive session will share best practices and lessons learned from experts around branding and selling yourself professionally. From portraying a physical presence to speaking the language, attendees will walk away armed with the ability to position your value … not just your resume.

THOUGHT LEADER: Shama Hyder, CEO, The Marketing Zen Group and author, Momentum @shamaPANELISTS: Luvvie Ajayi, award-winning writer and digital strategist; New York Times best-selling author, I’m Judging You @luvvie

Doreen Bloch, CEO & founder, Poshly Inc. @doreenbloch @liveposhlyBrenda Dulger-Sheikin, SVP, State Street @statestreetDebbie McClure, senior sales director, Cisco @cisco

EMCEE: Divya Ghatak, Watermark board member @wtrmrk

TRANSITIONS Career Transitions: Tips for Any Stage of Your Journey (POE) ..............................................................................Meeting Room LL21ABCThis session is for anyone facing the daunting question of what comes next — whether your perfect-on-paper job has hit a plateau, you are considering taking on a new role, are moving into a new company or industry, or even starting or folding your own business. By taking your priorities into account and leveraging what is already working, you can cut through confusion and move more quickly in a new direction with greater growth, meaning and purpose. This session will feature women from the front lines who can share real-life stories of success and help you avoid the common mistakes so you can position yourself for a success-ful transition into Career 2.0.

THOUGHT LEADER: Jenny Blake, author, Pivot: The Only Move That Matters Is Your Next One @jenny_blakePANELISTS: Valerie Biberaj, director, Kate Spade & Company Foundation @katespadeny

Sarah Cooper, blogger, comedian and author, 100 Tricks to Appear Smart in Meetings @sarahcprLisen Stromberg, CEO & founder, PrismWork and author, Work, Pause, Thrive @lisenstromberg

EMCEE: Karineh Khachatourian, Watermark board member @wtrmrk

PERSONAL DEVELOPMENT Investing in Your Future, Starting Today (W) ................................................................................Meeting Room LL21DEFNo matter how much you have, there is always room to make better decisions with your money — whether for your savings, 401k, IRA or other investment plan. Join Kathryn Cicoletti, who walked away from a Wall Street salary to start MsCheatSheet.com, for a dynamic look at what you should be considering now to make your money last in the future. Cicoletti, with her insights and humor, will make the mundane come to life so that you can confidently know the key steps to make better financial planning decisions. Walk away with a smile on your face and explicit tactics to shape your financial future, whether you are just starting out or need to make decisions to ensure your money grows.

SPEAKER: Kathryn Cicoletti, founder, Ms. Cheat Sheet @kcicolettiEMCEE: Nikki Medoro, award-winning afternoon anchor, KGO Radio-Cumulus @nikkimedoro

PERSONAL DEVELOPMENT Creating YOUR Meaningful Life (POE) .............................................................................................Meeting Room 210EFWomen are maxed out and overwhelmed, working to balance personal and professional lives. Join us for a conversation with experts on ways to create a life full of meaning and joy and help you to increase your energy and decrease stress. Experts will share research findings, best practices, stories and even a roadmap to help you create your most meaningful life, reaping the benefits of increased health, trust and satisfaction.

THOUGHT LEADER: Emily Esfahani Smith, author, The Power of Meaning: Crafting a Life That Matters @emesfahanismithPANELISTS: Susan Burnett, founder & CEO, Susan Burnett Consulting

Gerianne Sarte, franchise finance leader, cardiovascular & specialty solutions, Johnson & Johnson @jnjnews Margalit Ward, certified life empowerment and business coach and co-founder, Get Up Girl @margalitward @getupgirl

EMCEE: Merline Saintil, Watermark board member @wtrmrk

(The below program is designed for junior and senior high school girls)YOUNG WOMEN’S PROGRAM Everyday Activism: How You Can Amplify Your Voice to End Sexual Violence (W) .................... Meeting Room 210ABTogether with Annie Clark, one of the main subjects of award-winning documentary The Hunting Ground, Sofie Karasek founded End Rape on Campus (EROC), dedicated to supporting violence survivors and fighting the battle against sexual assault on campuses across the nation. Karasek, who was also featured in The Hunting Ground and now serves as EROC’s director of education, will lead this interactive session to inspire young girls to unify and advocate for themselves and women’s rights. You will not only learn about the facts surrounding sexual violence in high school and college, but you will learn how to make your voice heard and make a change in your community. You don’t need to be in a leadership role at a nonprofit to get us closer to ending sexual violence. Your voice and your ideas matter, because you know your school and peers best. Attendees will leave armed and empowered to take charge, amplify their voices and make a change!

SPEAKER: Sofie Karasek, co-founder & director of education, End Rape on Campus @sofierkarasek @endrapeoncampusEMCEE: Karen Willem, Watermark board member @wtrmrk

KEY:W – Workshop: Interactive sessions that include exercises, role plays and other activities that offer practical advice LP – Life Perspective: These sessions offer a mix of advice and inspiration by sharing real-life stories POE – Panel of Experts: Led by a thought leader in the space, these sessions will offer a brief “state of the climate” followed by a sharing

of best practices and lessons learned from speakers offering firsthand experience


LEADERSHIP ENCORE: Trailblazers: Pushing the Envelope and Leading Change (POE) ........................................................................... Ballroom 220BThis session will feature innovative leaders who are pushing the boundaries today and having success. Sharing their personal stories, attendees will learn how to:

• Establish a climate that embraces smart risk and invites sustainable growth;• Identify and eliminate barriers to progressive thinking; and • Gain confidence to push the limits.

With a blend of inspiration and practical tools, attendees will be armed to start a revolution that awakens the ability for themselves and others to grow and push the boundaries to challenge convention and achieve success.

THOUGHT LEADER: Dr. Kellie McElhaney, adjunct professor, U.C. Berkeley Haas School of Business, director, Center for Gender Equality, and author, Just Good Business @thekmack

PANELISTS: Amy Akashi, head, enterprise program management office, Silicon Valley Bank @svb_financial Shelly Kapoor Collins, managing partner, Propeller Venture Capital, GP, Shatter Fund @shalkcollinsJonathan Davidson, EVP, general manager, development & innovation, Juniper Networks @junipernetworksLaura I. Gómez, founder & CEO, Atipica, and founding leader, PROJECT INCLUDE @laura @getatipica @projectinclude

EMCEE: Erna Arnesen, Watermark board member @wtrmrk

LEADERSHIP Reclaiming Civility for Professional and Personal Advantage (POE) ...........................................................................Meeting Room 211Is there room for civility in today’s high-paced, heads-down, sound-bite, cut-to-the-chase world? The answer is a resounding yes. Civility brings financial, emotional and physical benefits. Join researcher and rudeness expert Dr. Christine Porath as she leads a panel discussion on the costs and remedies for incivility. Learn how you can foster a more positive environment at work and at home with journaling, mentorship, sleep, diet and exercise. Discover tactical ways to limit digital interruption in conversations and meetings. If there is no other recourse, find out how to confront effectively, maintaining civility for yourself and those around you. Leave this session feeling better about life and with an arsenal of tools to help you stay on the high road for work and life.

THOUGHT LEADER: Christine Porath, associate professor, McDonough School of Business, Georgetown University, and author, Mastering Civility @porathcPANELISTS: Clare Markovits, chief of staff, Chief Digitization Office, Cisco @cisco

Elaine Petrocelli, co-founder & president, Book Passage @bookpassageNina Tassler, adviser, former chairwoman, CBS Entertainment, and author, What I Told My Daughter

EMCEE: Cindy Solomon, Watermark board member @wtrmrk

LEADERSHIP Leadership Now: The Transformative Power of Being Yourself (POE) ................................................................................ Ballroom 220CWhat are today’s key leadership traits — inclusion, disruption, empowerment, mentorship, resilience? How do you best inspire others to follow your lead? This panel of experts, led by noted researcher, consultant and author Charlene Li will share the unique leadership traits that helped them stand out in challenging environments and become the influential leaders they are today. Learn how authenticity, credibility, emotional resolve and confidence will help you find your voice, improve your leadership skills and positively impact others.

THOUGHT LEADER: Charlene Li, New York Times best-selling author, Open Leadership and founder & CEO, Altimeter Group @charleneliPANELISTS: Cat Lincoln, CEO & founder, CLEVER, and mastermind behind #Batkid @dearbadkitty @realclever

Holly Liu, co-founder & chief development officer, Kabam Inc. @hollyhliu @kabamHayley Tabor, VP, global industry solutions, Dell @dell

CAREER ADVANCEMENT Broadcasting Happiness: Creating Success Through Positive Engagement (W) ......................................Grand Ballroom 220AEffective, positive communication is the single biggest driver of success at work. New research in the fields of neuroscience and positive psychology is showing the incredible ripple effect positive communication can have on employee engagement, productivity and happiness at work. After spending years as a national CBS News anchor broadcasting to millions and receiving an advanced degree from the University of Pennsylvania in positive psychology, Michelle Gielan has developed simple yet proven techniques for positive communication that drive individual and team success for quantifiable results. During this interactive work-shop, Gielan will share scientifically based strategies to:

• Inoculate your brain against stress and negativity;• Retrain your brain to recognize and better capitalize on current resources;• Make impactful verbal and nonverbal changes to your leadership style;• Fuel performance in others through high-impact praise;• Shift the office social script to create a talent-enhancing environment; and• Boost employee engagement, productivity and work satisfaction.

SPEAKERS: Michelle Gielan, CBS News anchor turned positive psychology researcher and best-selling author, Broadcasting Happiness @michellegielanEMCEE: Felicia Mayo, VP, global talent acquisition and authenticity and inclusion, Juniper Networks @junipernetworks

CAREER ADVANCEMENT Pivot: The Only Move That Matters Is Your Next One (W) ...............................................................Meeting Room LL21DEFNo matter your age, life stage, bank account balance or career level, you can learn how to pivot strategically into your next opportunity. Career change doesn’t have to be a crisis, and plateaus don’t have to be a problem. In fact, if change is the only constant, now more than ever as it relates to our economy, it behooves us all to get better at it. Your best chance of success lies right under your feet. By doubling down on what is already working, you can cut through confusion and move more quickly in a new direction. Pivoting is a mind-set and a skillset, and it is one we can all get better at. This workshop will resonate with anyone facing the question of what comes next by providing a methodical plan to move forward, one that you can cycle through as many times as necessary. This interactive workshop focuses on Jenny Blake’s Pivot Method, a four-stage process that will teach you how to:

• Identify your existing strengths, interests and experiences, and define your version of success;• Scan the horizon for new opportunities, skills and people without falling prey to analysis paralysis or compare-and-despair;

SESSION II BREAKOUTS11:30 A.M. – 12:30 P.M.

19#WatermarkConf

• Reduce risk by running small experiments that can provide feedback and help determine next steps in your career trajectory;• Launch with confidence, bolstered by the skills and methodology to adjust seamlessly and continuously as you move in your new direction; and• Answer the burning question of whether it’s time to persevere or pivot.

SPEAKER: Jenny Blake, author, Pivot: The Only Move That Matters Is Your Next One @jenny_blakeEMCEE: Christie Simons, Watermark board member @wtrmrk

CAREER ADVANCEMENT The Power of Narrative in Selling Your Idea (POE) ...........................................................................Meeting Room LL21ABCBeing able to “pitch” your idea, in person or in writing, has become a critical skill whether you are an entrepreneur, a manager climbing the corporate ladder or a freelance worker looking for engagement. Everyone has the ability to tell a one-of-a-kind story to make a good impression, convince an audience or make a sale. Join former journalist and news correspondent Marie Perruchet as she outlines her proven methodology, with key do’s and don’ts. to sway an audience. Our expert panelists will share their stories and best practices for what works across industries and mediums.

THOUGHT LEADER: Marie Perruchet, journalist, marketer and author, One Perfect Pitch @mperruchetPANELISTS: Heidi Browning, EVP, chief marketing officer, National Hockey League @heidi_golightly

Britni Danielle, director, entertainment & culture, EBONY magazine, expert storyteller, founder, The Write Pitch, and author, Two Steps Back @britnidwritesRebecca Kaden, general partner, Maveron @maveron @rebeccak46

EMCEE: Derek DeWinter, Watermark board member @wtrmrk

EMERGING PROFESSIONALS Making the Most of Networking (POE) ..........................................................................................Meeting Room 210EFProductive networking is not just about who you meet, but how you use those interactions to create connections, find multigenerational mentors and create sponsorship to promote your goals. This can prove to be critical whether you are climbing the corporate ladder, building your start-up or determining your next move. A recent Wharton study shows mentors are promoted six times more, mentees five times more and retention rates are 20 percent higher versus nonmen-tees/mentors. The experts in this dynamic session share secrets to successful networking to help you create lasting mentee/mentor relationships that will work for you and accelerate your career.

THOUGHT LEADER: Julie Kantor, founder & CEO, TwoMentor, and chair, Global Women in STEM @juliekantorstem @twomentor PANELISTS: Erica Dhawan, world’s foremost expert on collaboration and connectional intelligence and co-author, Get Big Things Done @edhawan

Brooke Morin, community outreach director, Levo @levoleagueLisa Smith-Strother, senior director & global head, employer branding and diversity talent acquisition, Ericsson @ericsson

EMCEE: Madhu Ranganathan, Watermark board member @wtrmrk

TRANSITIONS Breaking Free for Your Next Act: How to Face (or Create!) Change With Courage and Joy (LP) ..................................Meeting Room 212Whether change has been thrust upon you or you’re feeling stuck and ready to grow, stepping into the unknown can be a little, er ... scary. If the thought of a new direction (a new career, a move, tackling a personal dream or goal) makes you want to head for the hills, then join fear-facing expert Patty Chang Anker, whose insights Oprah.com says are “downright inspiring,” and discover how to de-escalate fear’s power and make your next act the greatest it can be. Anker shares hard-won and well-researched best practices for how to:

• Identify what we’re afraid of and why, and how to break free from self-doubt;• Overcome the “I can’t, I’m busy, I’m tired” headset of the energy-starved woman;• Have a true fresh start (hint: letting go of clutter, past failures AND successes is key); and• Create long-lasting, meaningful change.

With humor and heart, Anker invites women to let down their guard, to reflect on their fears and also their strengths. Whether your desire is to grow profes-sionally or personally, or just to enjoy life more, this is the launching pad to a brave new you.

SPEAKER: Patty Chang Anker, anxiety expert, PsychologyToday.com and author, Some Nerve. @pattychanganker EMCEE: Jane Zhu, VP, engineering, data protection division, Dell @dell

PERSONAL DEVELOPMENT Achieving More by Doing Less (LP) .......................................................................................................Meeting Room LL20Join Tiffany Dufu, one of Fast Company’s League of Extraordinary Women and Lean In launch team member, in this immersive personal development experience. She’ll share her story of failures and triumphs and help you release unrealistic expectations. Best of all, she’ll highlight her three tried-and-true lessons, along with practical tips that you can use immediately. You’ll get a breakdown of the Four Go-Tos necessary to excel once you’ve freed up your bandwidth by dropping the ball:

• Going to exercise (building your stamina); • Going to lunch (building your network); • Going to events (building your visibility); and• Going to sleep (building your renewal).

SPEAKER: Tiffany Dufu, CLO, Levo and author, Drop the Ball @tdufu @levoleagueEMCEE: Kitty Yale, vice president, clinical operations, Gilead Sciences Inc. @gileadsciences

(The below program is designed for junior and senior high school girls)YOUNG WOMEN’S PROGRAM Think Differently: Feeling Confident About Taking the Lesser-Known Path (POE) .................... Meeting Room 210AB“Follow your gut” is advice easy to give, but harder to follow. How do you know when following your intuition will lead you to happiness and success? In this ses-sion, superstars in their industries will share with you the reasons why fostering your passions, seeking purpose in your chosen interest and taking the road less trav-eled is often the most rewarding. They will share insights on dealing with the hiccups and failures you may encounter on the way and secrets to staying motivated.

THOUGHT LEADER: Nora Poggi, director & producer, She Started It @norapoggi @shestarteditPANELISTS: Luvvie Ajayi, award-winning writer & digital strategist; New York Times best-selling author, I’m Judging You @luvvie

Maya Penn, author, You Got This @MayasIdeasShopPoornima Vijayashanker, founder, Femgineer, and engineering founder, Mint.com @femgineer

EMCEE: Jahleeka Morris, senior stock analyst, Yahoo! @yahoo


LEADERSHIP ENCORE: Bounce: Refresh Your Approach to Breaking Through (W/LP) .....................................................................Meeting Room LL20Being passed over for that promotion or new opportunity remains a challenge, especially for women. Setbacks are part of the journey. “The Confidence Effect” is how we deal with these obstacles. We all need to learn how to stop, drop and roll during tough times and to make choices that keep us moving forward. Join leadership expert Grace Killelea for stories, inspiration and tips to help you connect your confidence to your competence. You’ll discover:

• The Four R’s of Success–relationships, reputation, results, and resilience• How to build circles of influence, leverage and promote your best skills and increase and maintain executive presence • The confidence and tools to come back, break through and claim the success you deserve

SPEAKER: Grace Killelea, high-potential women’s leadership expert and author, The Confidence Effect @gracekilleleaEMCEE: Maya Strelar Migotti, Watermark board member @wtrmrk

CAREER ADVANCEMENT Speed Network Your Way to Meaningful Mentoring (W) ................................................................... Grand Ballroom 220AJoin networking expert Julie Kantor for our inaugural Mentoring RoadtripTM. This is your chance to meet up with the individuals who can create new profes-sional opportunities, sponsor your work and help accelerate your career. Kantor will use a proven-successful approach to lead a highly dynamic and interactive session. Each participant will meet with six to eight “matches” and explore key themes like “What drives your passion?”; “How do you deal with a flat tire or your batteries needing to be recharged?”; and “What technology truly increases your productivity?” Get ready to move, mingle and walk away with meaningful mentor/mentee contacts and best of all, a call to action.

SPEAKER: Julie Kantor, founder & CEO, TwoMentor, chair, Global Women in STEM @juliekantorstem @twomentor EMCEE: Marlene Williamson, Watermark board member @wtrmrk

PERSONAL DEVELOPMENT Crafting a Life That Matters (W) .................................................................................................................... Ballroom 220CThere’s an idea in our culture that living a meaningful life is some grand pursuit — that you have to be a spiritual guru or lifesaving surgeon to count your life as meaningful. Actually, that’s not true. Each and every person, regardless of who they are and what they do, can lead a meaningful life. The question is — how? Emily Esfahani Smith draws on the new and growing body of social science research, as well as the stories of ordinary and extraordinary people she interviewed, to reveal what the building blocks of a meaningful life are. Start the new year with the key steps and information to ensure that every day you feel fulfilled and happy.

SPEAKER: Emily Esfahani Smith, author, The Power of Meaning: Crafting a Life That Matters @emesfahanismithEMCEE: Merline Saintil, Watermark board member @wtrmrk

CAREER ADVANCEMENT Start-up Hacks for Your Work and Life (W) ................................................................................................... Ballroom 220BLiving your life like a start-up is about maximizing flexibility and measuring ongoing results, not avoiding failure or reaching one particular end goal. It’s about embracing defeat, analyzing it and failing up. Anna Akbari, Ph.D., demonstrates how to reach fulfillment in all areas of life by using the same strategies that power Silicon Valley’s greatest start-ups. Using the Startup Your Life principles, you actively create the career and life you want, regardless of the stage you’re in or the hurdles you face. This approach is not just a bunch of philosophical fluff — rather, it offers realistic, actionable strategies that allow you to implement and live each of the lessons from day one. Personal fulfillment is created, not inherited or earned. And outside forces feel a lot less overwhelming when tackled systematically, with a little guidance. Let her help you game the system as you hustle and hack your way to happiness.

SPEAKER: Anna Akbari, Ph.D., sociologist, entrepreneur and author, Startup Your Life @annaakbariEMCEE: Nicole Ward, Watermark board member @wtrmrk

CAREER ADVANCEMENT Transformative Resilience™: The Way Forward for Women Leaders (W) .................................................Meeting Room 212Today’s women face unique challenges that range from the gender stress gap to the glass cliff to leading in an increasingly complex world. Join women’s leader-ship expert Ama Marston as she shares her new research on why it’s essential for us to “spring forward” in the face of adversity and change, rather than bouncing back. You will leave this session with tangible takeaways and a toolkit to help you lead in the face of 21st century challenges.

SPEAKER: Ama Marston, international strategy and leadership expert and co-author, Transformative Resilience @amamarstonEMCEE: Lynne Born, chairman of the board, Watermark Institute @wtrmrk

SESSION III BREAKOUTS3:00 P.M. – 4:00 P.M.

DOWNLOAD THE NEW WATERMARK CONFERENCE FOR WOMEN APP

GET REAL TIME INFORMATION ON AGENDA, SPEAKERS, MAPS, AND




SPONSORED BY

21#WatermarkConf

Expert exchange sessions provide attendees with the opportunity to gather with peers in a smaller setting to learn from experts. These sessions are discussions focused on sharing best practices and lessons learned around career or personal development topics. In addition to valuable knowledge sharing, they provide a great peer networking opportunity. Ex-pert exchange sessions are designed to be intimate; therefore, capacity will be limited. Seating is first-come, first-served, and doors will close once we reach capacity.

Diversity, Equity and Race: Broadening Perspectives in the Workplace............................................................................................. Meeting Room 210EF As the conversation around race and diversity in our society today continues to evolve, so does the need to understand how this impacts our roles in the workplace. The focus of this panel is to candidly discuss the challenges, address difficult issues and talk about how to make room for a constructive dialogue when bridging cultural and technical perspectives. Join this honest discussion and learn how we can all improve and learn from equity-related issues we encounter daily.

MODERATOR: Aubrey Blanche, global head of diversity & inclusion, Atlassian @atlassian @adblancheSPEAKERS: Margenett Moore-Roberts, head, inclusion & diversity, Yahoo! @yahoo

Brian Miller, vice president, learning, development & inclusion, Gilead Sciences @gileadsciencesMarissa Song, associate general counsel, Gilead Sciences, Inc. @gileadsciences

Let’s Talk About It!: Understanding and Engaging the LGBTQ Community for Business Success .........................................................Meeting Room 211Whether you are an LGBTQ-identified individual or an ally who wants to gain a greater understanding of the issues facing LGBTQ individuals in the work-place, this panel will offer one-of-a-kind insights from key influencers working in the tech community. Please join us as Megan Dickey guides a conversation revealing key stories, unique actions, and successes related to engaging and honoring this diverse community for greater business success and a richer life.

MODERATOR: Megan Rose Dickey, journalist, TechCrunch @meganrosedickey @techcrunchSPEAKERS: Ana Arriola, founder, CEO & ED, Minimalisms and global VP, UX and design, Samsung @arriola

Dom Brassey, VP, growth, Lesbians Who Tech + TechUP @domlet @lesbiantech @wetechupPamela O’Leary, leader, diversity & inclusion talent acquisition, Ericsson @ericsson

Work/Life Integration: Lessons Learned From the Trenches ........................................................................................................Meeting Room LL21DEFLife doesn’t stop just because you enter an office every day. Recent benchmarking and employee surveys show there is a true need for organizations to provide support for employees navigating career and juggling the demands of life outside of work. Doing so will not only improve employee morale but will contribute to the overall success of the business. This interactive session will offer real-life perspectives from successful women and executive leaders to illustrate how the organization supported their life integration. By sharing their personal journeys — both on what has worked and not worked throughout various stages of their careers, attendees will learn strategies to:

• Maintain a sense of control when life happens;• Prioritize yourself over everything else and identify when to do so;• Leverage workplace tools and resources to help you succeed; and• Move away from the notion of finding balance, but rather make choices that matter at different phases in life.

SPEAKERS: Lisen Stromberg, CEO & founder, PrismWork, and author, Work, Pause, Thrive @lisenstrombergSamantha Parent Walravens, author, TORN, and co-founder, Geek Girl Rising @samwalravens @geekgirlrising

Innovative Leaders Forging New Pathways ...................................................................................................................................Meeting Room LL21ABCAt the heart of the Valley’s culture is disruption, regardless of gender, age or ethnicity. Join this dynamic panel to hear unique perspectives on forging new pathways, disrupting the norm, whether in business, in life or in the world. You’ll take away insights and inspiration for challenging stereotypes, taking risks and making the seemingly impossible a reality

MODERATOR: Claire Lee, managing director, Silicon Valley Bank @svb_financialSPEAKERS: Shuly Galili, founding partner, UpWest Labs @shulygalili @upwestlabs

Elizabeth Gore, Dell entrepreneur in residence, Dell @dellDon Loeb, VP, corporate development & strategy, Tech Stars @donlbe @techstarsLes Matthews, senior vice president, digital partnerships @mastercard

Gender Partnership: Engaging Men As Advocates to Pioneer Gender Equity ...................................................................................Meeting Room 210ABBy engaging men in advocating for more equal workplaces, we’re creating better leaders, stronger businesses, more fulfilling lives for both women and men, as well as establishing a business imperative required at all levels from all managers. The stats are staggering in terms of where women stand in the workplace even after all this time, and will need an all-hands-on-deck approach to make the changes necessary for equality. Yet while progress is slow, it is critical to understand that advancements are being made and this forward movement is not being solely spearheaded by women. This session will bring together top female and male diversity leaders from the Valley to share their firsthand experiences and contributions for achieving gender equity within their organizations. Together we will:Identify methods in which women can form closer ties and partner with male counterparts to work together more effectively;

• Illustrate tangible strategies in the workplace for the handling of personnel management, hiring and promotions so all employees are on an equal playing field; and• Demonstrate practical steps in which you can build a business case internally to engage men as advocates to impact positive change and equity within your organization.• Join us for a glass of wine and an honest discussion about gender partnership (includes wine networking reception).

MODERATOR: Josh Levs, top global expert on fathers at work and author, All In @joshlevsSPEAKERS: Terese Kemble, SVP, CHRO, Juniper Networks @junipernetworks

Mike Marcellin, SVP, CMO, Juniper Networks @junipernetworksJeffrey Siminoff, vice president, inclusion & diversity, Twitter @jmssanfran @twitter

EXPERT EXCHANGE SESSIONS

23#WatermarkConf

In partnership with our sponsors, the Watermark Conference for Women is proud to bring back its Young Women’s Program, which provides high school junior and senior girls with the opportunity to attend the Conference and participate in a seminar track designed especially for them.

This unique program enables our next generation of leaders the opportunity to hear from dynamic speakers, ex-change ideas and begin to chart their own paths. Please take a moment to acknowledge the young women in atten-dance as you travel the halls of the convention center today. You may be sharing your experience with future teach-ers, doctors, authors, CEOs or even a president!

Both sessions take place in MR 210AB

10:00 a.m. – 11:00 a.m. Everyday Activism: How You Can Amplify Your Voice to End Sexual Violence (W)Together with Annie Clark, one of the main subjects of award-winning documentary The Hunting Ground, Sofie Karasek founded End Rape on Campus (EROC), dedicated to supporting violence survivors and fighting the battle against sexual assault on campuses across the nation. Karasek, who was also featured in The Hunting Ground and now serves as EROC’s director of education, will lead this interactive session to inspire young girls to unify and advocate for themselves and women’s rights. You will not only learn about the facts surrounding sexual violence in high school and college, but you will learn how to make your voice heard and make a change in your community. You don’t need to be in a leadership role at a nonprofit to get us closer to ending sexual violence. Your voice and your ideas matter, because you know your school and peers best. Attendees will leave armed and empowered to take charge, amplify their voices and make a change!

Speaker: Sofie Karasek, co-founder and director of education, End Rape on Campus @endrapeoncampusEmcee: Karen Willem, Watermark board member @wtrmrk

11:30 a.m. – 12:30 p.m.Think Differently: Feeling Confident About Taking the Lesser-Known Path (POE)“Follow your gut” is advice easy to give, but harder to follow. How do you know when following your intuition will lead you to happiness and success? In this session, superstars in their industries will share with you the reasons why fostering your passions, seeking purpose in your chosen interest and taking the road less traveled is often the most rewarding. They will share insights on dealing with the hiccups and failures you may encounter on the way and secrets to staying motivated.

Thought leader: Nora Poggi, director and producer, She Started It @norapoggiPanelists: Luvvie Ajayi, award-winning writer, speaker and digital strategist and New York Times best-selling author, I’m Judging You @luvvie Maya Penn, author, You Got This @MayasIdeasShop Poornima Vijayashanker, founder, Femgineer, and engineering founder, Mint.com @femgineerEmcee: Jahleeka Morris, senior stock analyst, Yahoo! @yahoo

PARTICIPATING SCHOOLS AND ORGANIZATIONS:

YOUNG WOMENS PROGRAM 10:00–11:00 A.M. & 11:30 A.M.–12:30 P.M.

AIWA SF International Women OrganizationCalero High School

Evergreen Valley High SchoolFirst Place for Youth

Independence High SchoolJames Lick High School

KIPP San Jose CollegiateMercy High School Burlingame

Oak Grove High SchoolThe Harker School

Yerba Buena High School

KARASEK WILLEM POGGI AJAYI PENN VIJAYASHANKER MORRIS


9:45 a.m.Shawn Achor

Annie E. Clark

11:00 – 11:30 a.m. Annie E. ClarkSarah CooperShama HyderGrace Killelea

Emily Esfahani SmithClaude Steele

Lisen Stromberg

12:30 - 1:00 p.m. Patty Chang Anker

Luvvie AjayiJenny Blake

Britni DanielleErica DhawanTiffany Dufu

Michelle GielanCat Lincoln Charlene Li

Kellie McElhaneyMarie Perruchet

Maya PennChristine Porath

Nina TasslerPoornima Vijayashanker

4:00 – 4:30 p.m. Anna AkbariGrace Killelea

John LevsEmily Esfahani Smith

Lisen StrombergSamantha Parent Walravens

4:40 – 5:00 p.m. Sarah CooperBritni DanielleMarie Perruchet

Jill Rowley

BOOKSTORE BROUGHT TO YOU BY:

AUTHOR SIGNINGS LOCATED IN EXHIBIT HALL 1

SIGNINGS WILL TAKE PLACE IN THE AREA NEXT TO THE BOOKSTORE


SOCIAL MEDIA ROUNDTABLESUnderstanding that conference attendees come to the “table” with a very diverse set of social media skills, needs and interests, we are thrilled to offer social media roundtables.

Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a very focused and specific topic within the social media world. Roundtables are discussion-based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs. Roundtables are limited to 10 people per topic and are first-come, first-served. We encourage you to come early to guarantee your spot. However, we will offer each roundtable a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics and ensure that participants have another opportunity to join should a table fill up fast.

Roundtables will take place at the following times in the exhibit hall: 3:00 p.m. – 3:30 p.m. 3:35 p.m. – 4:05 p.m. 4:10 p.m. – 4:40 p.m.

Roundtable 1: Attracting your Online Tribe With Digital StorytellingSpeaker: Britni Danielle, director, entertainment & culture, EBONY Magazine, expert storyteller, founder, The Write Pitch and author, Two Steps Back @britnidwritesImagine sharing, and exchanging your personal and professional experience via digital storytelling with millions of people. Attracting an online tribe is a great way to build relationships, provide mentorship, support and enhance a work-life balance- with a tribe that has similar interests and needs as you. Digital storytelling gives you and your tribe permission to share stories, support, and obtain advice from a professional and personal prospective in a non-judgmental, supportive and progressive way. Attend this roundtable and learn about the transformative power of digital storytelling and how it can benefit you!

Roundtable 2: MAX Exposure With Medium, Instagram, Perisope and moreSpeaker: Brandi Riley, social media manager, BlogHer, recognized as Top 50 Mom Bloggers, Iris award nominee and editor, Mama Knows it All @brandijeterElevate your career or business. The key to career longevity is creating new opportunities, embracing challenges and treating yourself as a brand – define your message and expertise, be social and build real relationships. Our interactive roundtable discussion will explore the powerful ways in which social media networks can help establish your brand and maximize your network. Together we will determine how to utilize Medium, LinkedIn, Periscope, Twitter, Instagram and Blogs to ensure you cut through the clutter and maximize your exposure.

Roundtable 3: How to Go Viral With Your CauseSpeaker: A’Driane Nieves, 2014 BlogHer Voice of the Year, Iris award nominee and USAF veteran @addyebGoing viral, or at least provoking action may be the objective of most social media users. It requires more than just a message or hashtag, it’s also about how you deliver that message, being transparent and authentic enough that people take action for a cause that you believe merits attention. Join A’Driane, an activist who has committed herself to many social justice-related issues, including (but not limited to) those impacting racial injustice, education, poverty, hunger, and homelessness with the goal of inciting action for veterans, women and girls, Black lives, and those battling mental health challenges. You will walk away from this session with a renewed commitment to your passion and the tools to help you and others champion your cause.

DELL TECHNOLOGY PAVILIONLOCATED IN HALL 1 OPEN ALL DAY

43#WatermarkConf

Roundtable 4: Beyond the Blog: Go LIVE, Go LIVELYSpeaker: Sarah Cooper, blogger, comedian and author, 100 Tricks to Appear Smart in Meetings @sarahcprEveryone knows that content is king but we’re here to tell you personality makes the queen! Media is forever changing. Are you up on the latest gadgets for making your posts come alive? From the top apps to the best products, Cooper, founder of The Cooper Review, will help you find the way to make your blog come alive with video, illustrations all while finding the right balance of humor.

Roundtable 5: Online Networking to Empower Your CareerSpeaker: Joshua Encarnacion, head, people development, Outco Inc. @joshuaencOnline networking works! After negotiating a job at Google via online networking, Joshua has become a leading advo-cate. Don’t let the fact that you don’t yet know the person hold you back from sending an invite to connect. Join this ses-sion for simple insights on how you can comfortably and successfully reach out to make and develop online connections for yourself and others. Encarnacion will go beyond LinkedIn networking to discuss the power of groups, discussions, blogs and fan pages in creating a successful connection and empower your career.

Roundtable 6: You’ve Stumbled on Social Media…Now What?Speaker: Liz O’Donnell, managing director, Double Forte, author, Mogul, Mom & Maid and founder, Working Daugh-ter @lizodtweetsAre you hesitant to take those early steps on social media or have you already stumbled? Join award-winning blogger and long-time marketing executive Liz O’Donnel, as she explores what you need to know as you foray into the ever-more necessary world of social media. A sought after advisor for consumer, tech and lifestyle brands, she’ll help you explore what you need to know for both your professional and personal brand. Whether you need that push to start, need to address a setback or relaunch an effort, you will leave this session with top tips from an expert.

Roundtable 7: Master Social Media for Personal Branding and Power Selling Speaker: Jill Rowley, social selling evangelist and author, Jill Rowley on #Social Selling @jill_rowleyHow can you master the art and the science of social media to generate leads, nurture prospects and close business? Join Rowley, one of salesforce’s first 100 employees, Eloqua star salesperson and sales guru as she share tips and answers your questions to help you bridge the gap between on-line and face-to- face social networking. Learn how to build tangible relationships, converting more prospects and increasing retention.

Roundtable 8: Maximizing Social Media in the Job Search Speaker: Laura Johnston, consulting director, HCM Applications, Oracle @oracleStudies have shown that approximately 80% of job seekers turn to social media to search for a new job. If LinkedIn is not your choice of platform, how do you use utilize social in this process? Whether you are looking for top talent or searching for a job, you’ll want to leverage social media. Join this roundtable with job search coach Kimberly O’Connor to discuss the latest trends for finding your next job or attracting the right talent through digital technology. By using social and mobile strategies, you will learn how to broaden your reach to attract more job offerings and a greater talent pool.

Roundtable 9: Unconventional Strategies: Being Social Without Risking Your CareerSpeaker: Michael Whitney, brand & marketing manager, global talent acquisition & diversity, Akamai @akamaiOur personal and professional lives often cross paths in social media. Employers increasingly look to candidates’ social accounts to gauge communication skills and fit, so that anything you on social media can have unanticipated effects on your professional life. How do you develop and maintain a presence on social media, network, and express your ideas—without putting yourself at risk professionally? We’ll look at real-world examples and discuss strategies you might not have considered to avoid the pitfalls of sharing too much information. Get a quick review of your go-to social channel (if you dare). And take away pro tips that you can apply immediately.

Roundtable 10: Jumping into Social is as Easy as 1, 2,3Speaker: Bonnie Petrich, senior sales development manager, Dell @dellWant to join the Social Revolution but never found the time, or were afraid to get started? Join us as we share how to safely and easily jump in to the new social world. This discussion will provide you with short, easy and best-practice steps for getting started in the professional social world of LinkedIn and Twitter. We’ll share how to join, set up your profiles, connect and jump into this new world of professional social media.

W E A R E WAT E R M A R K


GILEAD CAREER PAVILIONLOCATED IN HALL 1 OPEN ALL DAY

RESUME REVIEW 7:30 a.m. – 5:00 p.m.*HR and career service experts from local colleges and universities will provide free resumé critiques. Don’t miss this opportunity to have a seasoned pro give your resumé a checkup and help you put your best face forward in the ever-changing job market.

Michelle Alvarez, High Tech ConnectJeffrey D’Andria, Stanford UniversityMegan Dino, Stanford UniversityShandy Dunn, High Tech ConnectMichelle Guerrero, High Tech ConnectSylvia Head, California State University, East BayTammy Nguyen, High Tech ConnectAndrea Peeters, Menlo CollegeDominic Prado, High Tech ConnectVicky Quach, Menlo CollegeLori Rocereto, High Tech ConnectJennifer Rowland, Stanford UniversityBecky Shah, Stanford UniversityCarly Shelar, High Tech ConnectRene Siegel, High Tech Connect

COACHES CORNER 7:30 a.m. – 5:00 p.m.*The Coaches Corner program is designed to give conference attend-ees an opportunity for one-on-one “speed coaching” with a coach from International Coach Federation (ICF) San Francisco Bay Area. This is a great private opportunity to take what you learn at the conference and turn it into action!

Tina Ambrosini, SF Bay Area CoachesSahar Azarabadi, Anthos SolutionsRob Balaam, Balaam CoachingFlorian Brody, Resilience Coaching Lisa Brusque, Forward Focus CoachingShelly Buffington, Jackson Fairwind CreativeKim Cadle, Pure AmbitionKris Carey, Moxie, Inc. and Get Clients Now!Susan Chritton, Pathways-Career & Life StrategiesDonna Camille, Davis Donna Camille CoachingKimberly Errigo, SF Bay Area CoachingPam Fuhrmann, Conscious Leadership Institute Laura Gooler, Varian Medical SystemsKate Greer Sara Hart, HartcomLaila Helmer, Luminous Coaching, People-Centric Organization/PCOTracy Irvine, Tracy Irvine CoachingHeidi Kettler, Heidi Bettler CoachingBarbara Koeth, Confident Choices CoachingSuzanne Mansell, Avant ConsultingErin McAuley, BeChange CoachSandra McNeal, Ivey League ConsultingRobin Miles, Powerful Visions Leadership ConsultingLisa Monzón, Lisa Monzón/Impact Services/Coaching and ConsultingBill Palmer, Coach Bill PalmerCarol Pugh, Carol Pugh CoachingJoie Sheldon, Joie Seldon EQ Leadership CoachingDeanna Stouder, Deanna J Stouder CoachingNadine Watson, Sagely CoachingCarole Williams, Dare to be YOU

The Watermark Conference for Women Career Pavilion, brought to you by Gilead, features local and national career experts, coaches and professionals to address your most pressing questions and challenges. The Career Pavilion pro-vides you with intimate and unique opportunities to better position yourself on the job, enhance your career skills and network with peers. Don’t miss out on these Career Pavilion offerings:

*Resume Reviewers and Career Coaches will be unavailable during the opening and lunch keynote sessions.Participants listed are those confirmed as of print date and are subject to change.

NO ADVANCE SIGN UP REQUIRED

45#WatermarkConf

SOCIAL HUBLOCATED IN HALL 1 OPEN ALL DAY






SPONSORED BY

Our Social Hub is the perfect spot to connect with friends, colleagues and new contacts – or simply recharge for a bit.

BACK BY POPULAR DEMAND – Don’t miss your chance to attend one of our LinkedIn Profile Makeover Workshops to perfect your networking skills. Featuring Amanda Healy, award-winning B2B marketing leader and social media expert.

Making LinkedIn Work for YOU!Do you have a LinkedIn profile simply because you feel you ought to? Or have you been meaning to set up but don’t know where to start? Chances are, even more advanced users of Linke-dIn are not maximizing the platform to its fullest. With careful curation, it can be one of the most powerful tools in your market-ing arsenal, enabling new opportunities, driving new business and partnerships, and enabling you to position yourself as a thought leader in your respective field. In these sessions, social media ex-pert Amanda Healy will show LinkedIn novices and vets alike the tips and tricks to get LinkedIn to do the work for you. Learn how to increase your profile strength, strategically grow your network, boost your SEO value and much more. Discover how investing less than an hour per week can pay big dividends in achieving your personal and professional aspirations. Have your LinkedIn profile open on your device and follow along in real-time!

SESSION TIMES:

11:00 – 11:20 A.M.12:30-12:50 P.M.3:25 – 3:55 P.M.4:25 – 4:45 P.M.

47#WatermarkConf

WATERMARK .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BOOTH # 118Stop by the Watermark booth to learn more about the Bay Area’s leading organi-zation for top women executives, entrepreneurs and emerging executives. We offer the most comprehensive career development programs, conferences, exceptional networking opportunities and exclusive resources. wearewatermark.org

JUNIPER NETWORKS .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BOOTH # 216Join Juniper in the exhibit hall, where they’ll offer comfy seating and charging stations!

ERICSSON .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BOOTH # 616Ericsson’s presence at Watermark 2017 will be focused on #inspiredbyEricsson

Stop by for an opportunity to craft a letter to the new Ericsson CEO providing him your hopes, dreams and visions for the future. Tell us how Technology for Good™ can be used to improve communities, cities, transportation, industry and much more. #AmplifyYourVoice

Take your picture on the #inspiredbyEricsson wall, sharing your goals and inspira-tions for the future with your social networks!

Ericsson will also be collecting your predictions for future innovations in a time capsule. Together, we are changing the world. Let’s document our dreams.

WINE TASTINGJoin Bonterra Organic Vineyards 4:00 p.m. – 5:00 p.m.Bonterra Organic Vineyards invites you to an end of day wine tasting event. We’ll be featuring a red and white selection in locations throughout the hall. Come enjoy wines made from organically farmed grapes and do some networking at the same time!

DONATEBe sure to drop off your jewelry and accessory donations at booth # 615!Sponsored by Ericsson

EXHIBIT HALL HIGHLIGHTSLOCATED IN HALL 1 OPEN ALL DAY!

Be sure to check out some of the other exciting offerings throughout the exhibit hall.


WOMEN-OWNED BUSINESS MARKETPLACELOCATED IN HALL 1 OPEN ALL DAY

QVC + zulily PRODUCT SEARCH An Opportunity to Pitch Your Product to QVC + zulily!Stop by to watch real conference attendees pitch their ideas to a panel of QVC & zulily elite. Participants will have the opportunity to present their product—plus the chance to get their product noticed by the world’s leading video and e-commerce retailer.

For three decades, QVC has launched and fostered the growth of some of today’s most successful brands. Now sister company zulily joins us in the search and you have an opportunity to get your product on everyone’s radar!

Susan Connell, VP, women’s merchandising, zulilyKate Aulabaugh, director, home, zulilyHeather McNicholl, director, vendor education, engagement and product discovery, QVC, Inc.

Presentations will take place between 7:30am and 4pm, except during the keynote luncheon (1:00-2:45 pm).

SMALL BUSINESS ROUNDTABLES Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a very focused and specific topic within the small business and entrepreneurial spaces. Roundtables are discussion-based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs.

Roundtables are limited to 10 people per topic and are first-come, first-served. We encourage you to come early to guarantee your spot. However, we will offer each roundtable a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics and ensure that participants have another opportunity to join should a table fill up fast.

Roundtables will take place at the following times: 3:00 p.m. – 3:30 p.m.3:35 p.m. – 4:05 p.m.4:10 p.m. – 4:40 p.m.

Roundtable 1: How to Create an Elevator Pitch…and a Lasting First Impression Speaker: Marie Perruchet, journalist, marketer and author, One Perfect Pitch @mperruchetWe are often bombarded with too much information and it’s crucial to make a memorable first impression because, let’s face it – you only get one first impression! Attend this roundtable and learn how to make a compelling personal ‘Eleva-tor Pitch’ to maximize your connections with potential clients, mentors, friends and business associates. Journalist and marketing expert, Maria, will guide you through activities and writing prompts to craft a pitch for your personal brand or business idea that will help you stand out from the rest.

49#WatermarkConf

Roundtable 2: Creating A Cult FollowingSpeaker: Menaka Shroff, CMO, BetterWorks @menakaCompanies that have achieved cult-like status primarily fall into three categories: those driven by a person, by a product or by a purpose. In this roundtable session, Menaka shares insights into what distinguishes companies like People-soft and Google and how you can duplicate those learnings to grow you business and drive larger change and even social impact.

Roundtable 3: Get Paid What You’re WorthSpeaker: Lisa Haugh, VP, people and general counsel, Udemy @udemyThere’s no getting around it. Many women are uncomfortable advocating for themselves and for their business, leaving both undervalued. Join this roundtable and discover how to negotiate and feel great about it. Lisa has been key to shap-ing an empowering and strong culture at Udemy. She’ll share successful strategies to advocate for yourself, your business and others. You will take away key tips to support your success and feel great about getting the funding, promotion, raise and backing you deserve.

Roundtable 4: Four Filters for Choosing the Right Partners for a New Venture or Team Speaker: Kira Makagon, EVP, innovation, RingCentral @kiramakagon Learn the four filters that help entrepreneurs and other business leaders determine which partners might be best for their team or organization. This includes insights into why clearly-defined roles and communication are important from the start of the process; Whether similar backgrounds hurt or help the business and relationship; and best practices when establishing the autonomy and authority that each partner needs to lead within their roles. Participants will leave the session with some singular insights and a handout of key take-aways.

Roundtable 5: How to Grow Your Team EffectivelySpeaker: Maria Karaivanova, head, business development & partnerships, Cloudflare @mariakarWe’ve all heard “hire fast, fire faster” as a motto in the Valley, but is this really the most effective way to keep up with rapid business growth? Join Maria, as she shares her experience with the rapid growth of Cloudflare, billion dollar unicorn club member. Learn about the employee profile and skills you will need at various stages of your venture. Uncover tips to hire effec-tively and also fire effectively, when it is time to part ways. Whether your background is on the engineering or business side, the ability to grow effectively is as critical to your success as your business concept. You won’t want to miss this discussion.

Roundtable 6: How to Turn Your Passion Into a Career NOTE: This roundtable will only be offered from 4:10pm – 4:40pmSpeaker: Aubrey Blanche, global head, diversity & inclusion, Atlassian @atlassian @adblancheAre you trying to build a career path— particularly in a niche or emerging industry, or one that is not well understood? Can you write the job description you would love to have, but don’t have the opportunity at your current company or keep bumping up against a glass ceiling? Aubrey Blanche found herself in just that situation. She describes how, while in a business development role at a previous company, she volunteered time to work on diversity initiatives within the company, until she could show business

impact. Then she asked for the title she wanted, and used that title to get the job she needed. You can do this too.

SUPPORT OUR WOMEN-OWNED

BUSINESSES

WOMEN-OWNED BUSINESS MARKETPLACELOCATED IN HALL 1 OPEN ALL DAY


CONCESSION

ECNARTNEECNARTNE

LUNCHENTRANCE

LUNCHENTRANCE

123

119

125

118

124

216

325

327

224

Soc

ial M

edia

Rou

ndta

bles

416

424

516 615

518 617

520 619

616

524

530

631

629

536

538

540

542

635

637

639

641

440

442

539

541

340

342

439

441

240

645

647

546

548

545446

547448QVC + zulily ProductSearch Stage

230

SOCIAL HUB

AuthorSigning

Bookstore

CoachesCorner

ResumeReview

121

Small BusinessRoundtables

716

718

720

722

Conference for WomenFebruary 1, 2017

San Jose McEnery Convention Center San Jose, California.

Dell Technology Pavilion

Gilead Career Pavilion

Ericsson Community Connection

Pavilion

Women-Owned Business Marketplace

EXHIBIT HALL 1 MAP

FOR A LIST OF ALL EXHIBITORS, DOWNLOAD THE APP BY SEARCHING “WATERMARKCONF” IN YOUR APP STORE.


BAA103A104A105A106A107A108A109A110A111A112A113A114A115A116A117

A202 A201A203A204A205A206A207A208A209A210A211A212A213A214A215A216A217














A1603A1604A1605A1606A1607A1608A1609A1610A1611A1612A1613A1614A1615A1616A1617


B103 B104 B105 B106 B107 B108 B109 B110 B111 B112 B113 B114 B115 B116 B117

B202B201 B203 B204 B205 B206 B207 B208 B209 B210 B211 B212 B213 B214 B215 B216 B217















B1702 B1703 B1704 B1705 B1706 B1707 B1708 B1709 B1710 B1711 B1712 B1713 B1714 B1715 B1716 B1717




B2106 B2107 B2108 B2109 B2110 B2111 B2112 B2113 B2114 B2115 B2116 B2117

A1602 A1601

A1702

STAGEEXHIBIT HALLENTRANCE

EXHIBIT HALLENTRANCE

KEYNOTE LUNCHEON SEATING HALL 2 & 3

STAGE

EXHIBITHALL

ENTERHALL 2 & 3

A1701

75#WatermarkConf

KEYNOTE LUNCHEON SEATING HALL 2 & 3

STAGE

BAA103A104A105A106A107A108A109A110A111A112A113A114A115A116A117

































B1702 B1703 B1704 B1705 B1706 B1707 B1708 B1709 B1710 B1711 B1712 B1713 B1714 B1715 B1716 B1717




B2106 B2107 B2108 B2109 B2110 B2111 B2112 B2113 B2114 B2115 B2116 B2117

A1602 A1601

A1702

STAGEEXHIBIT HALLENTRANCE

EXHIBIT HALLENTRANCE


SAVE THE DATE FOR NEXT YEAR’S CONFERENCEFEBRUARY 23, 2018

Stay connected as we continue to deliver women-focused content year round.






SPONSORED BY

1, 2017 - watermark conference for women · gunjan aggarwal, head, global talent acquisition,...

Documents