12015 ACC-SoCal In-House Counsel Conference #IHCC15

BRAND, REPUTATION & WEBSITE SURVIVALIN A DIGITAL WORLD

Sponsored by Sheppard MullinUniversal City, California

January 14, 2015

Panelists: Craig CardonRachel Tarko Hudson Paul Cowie

Moderator: Harrison Perla

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Hypothetical #1

Ownership of Social Media AccountsAccess to Accounts when lacking OwnershipMitigating Risks of Employee Posts

– Social Media Policy– NLRB Rules

Launching a Social Media Presence

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Hypothetical #2

Trademarks (their presence & proper usage)– Websites– Social Media Accounts

Intellectual Property Concerns

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Hypothetical #3

Notices, Disclaimers & Policies– Terms of Service– Privacy Policy– Passive vs. Active Websites

WEBSITE = Legal vulnerability?

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Hypothetical #4

Endorsements– Payments– Disclosures

Marketing Campaigns, Sweepstakes & ContestsEmployee Social Media Posts & Disclosures

– Employer actions against employees

Endorsements & SM Advertising

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Craig Cardon– Sheppard Mullin (Entertainment, Technology,

Advertising & IP) Rachel Tarko Hudson– Sheppard Mullin (IP, Technology & Media)

Brian Cowie– Sheppard Mullin (Labor, Employment & Social Media)

Harrison Perla– Director of Worldwide Legal Affairs CEVA, Inc.

Panelists

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11th Annual In-House Counsel ConferenceJanuary 14, 2015 (Universal City, CA)

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www.acc.com/chapters/socal/