1 © 2006 nokia nokia mobile search ses chicago (dec 5th 2006) mikio matsuo product manager,...

1 © 2006 Nokia http://mobilesearch.nokia.com

Nokia Mobile Search

SES Chicago (Dec 5th 2006)

Mikio Matsuo

Product Manager, Multimedia Experiences


Company Confidential

Nokia’s position in the market

• Nokia is the market leader in Smart Mobile Devices in 2005 (48% share)

• Nokia is the market leader in global device shipment of 265M in 2005 (33% share)

• 56 new models in 2005

• We focus on total experience value proposition for end-users!



Opportunities – Mobile as a significant business model• Mobile is the ultimate advertising platform

• Personal

• Always-on

• Always with you

• Billing and payment possible

• Pay-per-Call is a tremendous opportunity for mobile• Actual leads can be clearly understood by advertiser

• Easy integration for mobile (“interactive computer”)

• Pay-per-Action• Delivery of coupons or routing information to advertiser

• Search and mobile maps with advertising icons will be a “game changer”

• Usage Case: Search=>Map & Map=> Reverse-Search

• Real value is when advertising becomes relevant & local (“around me”)



Opportunities – Mobile as a significant business model• Growth in the # of mobile web browsers

• The # of WAP and xHTML browsers already surpassed the # of browsers available on PCs

• However, when looking at the # of active browsers on mobile devices (at least one session per month), it doesn’t look that great

• Great opportunities ahead the network infrastructure, technologies and services are improved



Opportunities – Mobile as a significant business model

Data charges and low quality network

Discoverability

Input / Output

BUT

Platform fragmentation



Meet Nokia Mobile Search

Mobile Search is much more than web

search



Mobile Search – Vertical Search

Vertical Search with leading brands for quick access to the data



Mobile Search – Web Search

You’re in Chicago for one night. You’ve never seen a Chicago Bulls’ game. Find out the schedule and maybe even purchase a

ticket?

Use your web search to find the Bulls’ web site, check it out and save it as a bookmark

for later.



Mobile Search – Local Search

Late in the evening and hungry? You want to pick up a pizza on your way back?

Use your YP service to find a pizzeria, call to order, locate it on the map and pick it up!



Mobile Search – Image Search

Everyone saw that scene with Madonna and Britney Spears? But not you?

Use the Image Search service to quickly search, preview and download the image. Now you know what this thing is all about!



Mobile Search – List of features

Over-the-air (OTA) updates

(of new services)

Media Roaming

(Country to country)

Fly to Berlin…OTA Server



Mobile Search – More features (Maps)

Pan and zoom

Easily locate POIs

On the newly lauched N95

GPS, directions, navigation, aerial,

satellite and 3D views



Mobile Search – Connection to on-device applications

Dialing

Streaming and playback

Browsing

Saving

events

Saving Contacts

Showing on map

Setting alarms

Saving to Gallery (D/L)

Sharing with friends

Viewing

Adding to bookmarks



Mobile Search – So far…

• Distribution: pre-installation and web download

• Used in over 140 countries and in 460+ operator networks

• Constant growth: 25% monthly growth in search volume

• Structured data: Image Search and Local Search are stickier than Web Search



Mobile Search – Your ads could be shown on Nokia devices

Search EnginesYP and Directory

Publishers

SEO/SEM Business listings


Thank you!http://mobilesearch.nokia.com

1 © 2006 nokia nokia mobile search ses chicago (dec 5th 2006) mikio matsuo product manager,...

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