1. 2 pentagon channel – promo spots – game show – grill sergeants – news interviews armed...
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• Pentagon Channel
– Promo spots
– Game show
– Grill Sergeants
– News interviews
• Armed Forces Network
– Director’s video spots
– Kay’s Kitchen
Partnerships
DoD/PentagonDoD/Pentagon
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• TRICARE: It’s Your Choice, Make It Healthy─ The top two military benefits—commissaries and medical
(TRICARE)— have partnered to get consumers thinking about making healthy food choices to improve health and control their weight.
─ Commissaries and industry are encouraged to work closely with local nutrition, health and wellness, and fitness personnel for commissary “nutritional tours” and events.
─ “Healthy Choices for Life” is a DoD driven TRICARE initiative aimed in part at curbing the growing trends of obesity among military families.
─ DeCA’s tie-in under the weight management portion features an “It’s Your Choice, Make it Healthy” theme.
Partnerships
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• Military OneSource– Whether its help with child care, personal finances, emotional
support during deployments, or relocation information, etc., Military OneSource is there for military personnel and their families... 24/7/365 days a year!
– Interactive Web site includes locators for education, child and elder care, online articles, referrals to military and community resources
– Face-to-face counseling sessions, couples concerns, work/life balance, grief and loss, adjustment to deployment, stress management, and parenting.
– Military OneSource is provided by the DoD at no cost to active duty, Guard and Reserve and their families.
Partnerships
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• DoD funded− Provides Service personnel and their families the opportunity
to learn more about mental health and alcohol use
− Anonymous self-assessments offered online, via phone and installation special events
− Individual assessment of symptoms and access to assistance before a problem becomes serious
− Helps military families embrace healthier lifestyle
− Highlights the relationship between physical and psychological health
• Joint initiative launched in May—Mental Health Month – More than 200 commissaries worldwide
• Free eco-friendly grocery bags and refrigerator magnets—September 2008
• “Good for your body, good for your mind, good for your wallet!”
• Promoting use of commissary & online and telephone screenings of the MHSAP
Mental Health Self-Assessment Program (MHSAP)
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• Consumer Awareness Team
• American Logistics Association –
trade organization
• Specialize in commissary outreach
• Commissary Awareness Month
• Shopping sprees
• Coupons
PartnershipsMilitary Resale IndustryMilitary Resale Industry
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• Mailers
– AAFES weekly tabloids • Ads
– Radio
– Catalogs
• Still Serving
Partnerships
Military ExchangesMilitary Exchanges
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• Trade
– E&C News
– Military Retailer
– ALA’s Executive Briefing
• DoD / Military
– Military News Services
– Installation papers
• Civilian
– Army Times publications
– Federal Times
– Government Executive
Partnerships
News MediaNews Media
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