1. 2 keys to successful participation tv jim newton

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Keys To Successful Participation TVKeys To Successful Participation TV

Jim NewtonJim Newton

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The Telsis OfferThe Telsis OfferThe Telsis OfferThe Telsis Offer

The Text and Voice Experts

Voice Infrastructure

Voice Services

Text Infrastructure

Text Services

voice infrastructure

voice services

text infrastructure

text services

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Sales and Support OfficesSales and Support OfficesSales and Support OfficesSales and Support Offices

Australia

France

Germany

Italy

Netherlands

Singapore

Spain

UK

supporting customers in over 50 countries

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Reference CustomersReference CustomersReference CustomersReference Customers

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Successful ExperienceSuccessful ExperienceSuccessful ExperienceSuccessful Experience

Participation TV

Basic System Tariff Adjustment,Revenue Share

Telsis System

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Keys To SuccessKeys To SuccessKeys To SuccessKeys To Success

Programme Maker Most successful shows incorporate interaction

during concept stage – if interactivity fails so does show

Major programmes need major investment from programme makers

Reliability User

Vote really counted – fast positive confirmation Had a real chance to win

Capacity

Trust

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Operator Major shows are high profile

Sponsorship and other tie-ins often involved

A failure would be highly embarrassing for the operator

Service Quality

Trust

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Use and Pricing For User

For Programme Maker

One Number for Text and Voice

Simplicity

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SimplicitySimplicitySimplicitySimplicity

To vote for Kajsa

call 0718 40505 or send BBUT05 to 72155

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SimplicitySimplicitySimplicitySimplicity

call or text 0718 40505

To vote for Kajsa

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Simple Market Proposition Segment market – play to operator

strengths

Shortening of value chain

Efficiency

Simplicity

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Trust Reliability

Capacity

Service Quality

Simplicity One Number for Text and Voice

Simple Market Proposition

Summary

The Right Architecture Makes It Happen

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Current SMS VotingCurrent SMS VotingCurrent SMS VotingCurrent SMS Voting

Last week, one mobile operator admitted to deleting text messages sent to Radio 1 because of the deluge that occurred whenever the station publicised its number to its 11 million listeners.

Message in a bottleneck

The Guardian

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Current SMS VotingCurrent SMS VotingCurrent SMS VotingCurrent SMS Voting

KEY CONCLUSION

Capacity problems on the side of the mobile networks is the main hurdle that has to be overcome before this market can be exploited to its full potential.

Van Dusseldorp & Partners

SMS-TV: Interactive Television Reinvented

The SMS Centres (SMSCs) are not equipped to handle large peaks of in- and outgoing SMS messages.

There are numerous examples of SMS networks that crashed because of high peak traffic during television shows.

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The PotentialThe PotentialThe PotentialThe Potential

““Current SMS network capacity has Current SMS network capacity has been adequate for current been adequate for current programme formats. However, we programme formats. However, we believe that the full potential of believe that the full potential of mobile enabled Participation TV is mobile enabled Participation TV is only possible when we can offer only possible when we can offer programme formats that involve programme formats that involve millions of text interactions within 5 millions of text interactions within 5 to 10 minutes.”to 10 minutes.” Justin Judd,Justin Judd, Controller of Online & Controller of Online & Interactive, ITVInteractive, ITV

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The PotentialThe PotentialThe PotentialThe Potential

““With Idols and other programme With Idols and other programme concepts, Fremantle Media has a concepts, Fremantle Media has a

proven ability to stimulate a TV proven ability to stimulate a TV audience to participate using the audience to participate using the

phone. However, if phone. However, if the networks could the networks could

support real-time SMS support real-time SMS participation by the whole participation by the whole audience it would provideaudience it would provide

a whole new dimension a whole new dimension for our creativity.”for our creativity.”

Mark NewtonMark Newton Vice President, Vice President,

Fremantle MediaFremantle Media

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Text Participation TVText Participation TVText Participation TVText Participation TV

The Problem

From other

operators

ServiceProvidersSMSCsMSCs

Low volume

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Text Participation TVText Participation TVText Participation TVText Participation TV

The Solution

From other

operators

ServiceProvidersSMSCsMSCs

Always On

SMSSMSRoutersRouters

VotingVotingSystemSystem

Low bandwidth

High volume

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Virtuous CircleVirtuous CircleVirtuous CircleVirtuous Circle

invest in

capacity

TV programmeswith more voting

more SMS votes

more traffic,more revenue

Win – win scenario

Start here

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Looking ForwardLooking ForwardLooking ForwardLooking Forward

Message Sent

=

Vote Counted

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Intelligent SMS RoutingIntelligent SMS RoutingIntelligent SMS RoutingIntelligent SMS Routing

SMSC

MSC MSC

MO

SMSSCP

SMSRouter

SMSInterface Gateway

ServiceProviders

MTMO

TCP/IPVotingVotingSystemSystem

Broadcaster

MT

The architecture for growth

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Trust Reliability

Capacity

Service Quality

Simplicity One Number for Text and Voice

Simple Market Proposition

Summary

The Right Architecture Makes It Happen

1. 2 keys to successful participation tv jim newton

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