1 10 strategies to simplify and diversify your business dr. tony alessandra

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10 Strategies to Simplify and Diversify

Your Business

Dr. Tony Alessandra

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Why Simplify & DiversifyWhy Simplify & Diversify

• Simplify life – stay home more

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• Simplify life – stay home more

• Changes in travel, the economy, competition

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• Simplify life – stay home more• Changes in travel, the economy, competition

• Growth of distance learning options

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• Simplify life – stay home more• Changes in travel, the economy, competition• Growth of distance learning options

• Building a passive, recurring revenue business

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• Simplify life – stay home more• Changes in travel, the economy, competition• Growth of distance learning options• Building a passive, recurring revenue business

• Generating enough revenue to speak whenever & wherever

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• Simplify life – stay home more• Changes in travel, the economy, competition• Growth of distance learning options• Building a passive, recurring revenue business• Generating enough revenue to speak whenever &

wherever

• Building a business that could run from any computer

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wherever • Building a business that could run from any computer

• Building a business that could be sold

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wherever • Building a business that could run from any computer• Building a business that could be sold

• Building a business that would run counter to the down cycles of the speaking industry

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Diversify Your Business!Diversify Your Business!

• Training

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• Training

• Consulting

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• Training• Consulting

• Coaching

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• Training• Consulting• Coaching

• Teleseminars

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• Training• Consulting• Coaching• Teleseminars

• eLearning

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• Training• Consulting• Coaching• Teleseminars• eLearning

• Product Business

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• Training• Consulting• Coaching• Teleseminars• eLearning• Product Business

• Outside businesses

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Simplify - Outsource Everything!Simplify - Outsource Everything!

• Speaker Management & Marketing

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• Speaker Management & Marketing

• Website Design, Hosting, SEO, Google AdWords

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• Speaker Management & Marketing • Website Design, Hosting, SEO, Google AdWords

• List Set-up, Management & Marketing

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• Speaker Management & Marketing • Website Design, Hosting, SEO, Google AdWords • List Set-up, Management & Marketing

• eBook Production, ePub & Marketing

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• Speaker Management & Marketing • Website Design, Hosting, SEO, Google AdWords • List Set-up, Management & Marketing

• eBook Production, ePub & Marketing • Foreign Rights

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• Speaker Management & Marketing • Website Design, Hosting, SEO, Google AdWords • List Set-up, Management & Marketing• eBook Production, ePub & Marketing • Foreign Rights

• Print on Demand

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• Speaker Management & Marketing • Website Design, Hosting, SEO, Google AdWords • List Set-up, Management & Marketing• eBook Production, ePub & Marketing • Foreign Rights • Print on Demand

• Ghost Writing

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Digitize Everything!Digitize Everything!

Electronic Press Kit Streaming video demo; One-sheet; Bios;

Digital pictures – live & posed; Speech summaries; Sample articles; PPQ; Intro & A/V sheet; Fee schedule; Contract; Invoices; etc.

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General Office DocumentsContracts; Articles; Book manuscripts; A/V scripts;

Financials – P&Ls, royalties, fin. statements, trust documents, etc.

PowerPoint slides – masters, current and past; etc.

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General Office DocumentsContracts; Articles; Book manuscripts; A/V scripts;

Financials – P&Ls, royalties, fin. statements, trust documents, etc.

PowerPoint slides – masters, current and past; etc.

Electronic ProductseBooks; MP3s; eLearning; Streaming Video; Online assessments

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Royalty OpportunitiesRoyalty Opportunities

Books (S&S, Warner Books, Wiley)

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eBooks (Books24x7, Amazon Kindle)

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Audio/MP3 Programs (iTunes, Audible)

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Audio/MP3 Programs (NC, Audible)

Video (Made for Success, TTN, SeminarsOnDVD)

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Products – Depth & BreadthProducts – Depth & Breadth

• Reminder card

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• Reminder card

• Single audio or audio program

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• Reminder card• Single audio or audio program

• Workbook

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• Reminder card• Single audio or audio program• Workbook

• Articles

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• Reminder card• Single audio or audio program• Workbook• Articles

• Video – single or video training program

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• Reminder card• Single audio or audio program• Workbook• Articles• Video – single or video training program

• Book

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• Reminder card• Single audio or audio program• Workbook• Articles• Video – single or video training program• Book

• E-Learning Programs

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• Reminder card• Single audio or audio program• Workbook• Articles• Video – single or video training program• Book• E-Learning Programs

• Online Assessments

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• Reminder card• Single audio or audio program• Workbook• Articles• Video – single or video training program• Book• E-Learning Programs• Online Assessments

Collaborations with others Topic/Product Matrix Product/Publisher Matrix

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Why Use Assessments?Why Use Assessments?

• Collect data – articles, interviews, speech data

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• Build an email list – sell products & services

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• Coaching – individuals, teams, companies

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• Training – customized curriculum per individual

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• Training – customized curriculum per individual

• Employment – job placement, cross-training

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Online AssessmentsOnline Assessments

• Paper-based vs. Online

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• Self vs. 360

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• Self vs. 360

• Descriptive vs. Prescriptive

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• Self vs. 360

• Descriptive vs. Prescriptive

• Off-the-Shelf vs. Programmed

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Programmed AssessmentsProgrammed Assessments

• Survey Monkey - http://www.SurveyMonkey.com

http://www.surveymonkey.com/

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• Assessment Generator - http://www.AssessmentGenerator.com


http://www.assessmentgenerator.com/

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• Questionmark - http://www.Questionmark.com



http://www.questionmark.com/

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• Assess – http://assess.biz




http://assess.biz/

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• PAN - http://www.pantesting.com/home.htm




http://assess.biz/

http://www.pantesting.com/home.htm

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• HRD Press - http://www.hrdpressonline.com




http://assess.biz/


http://www.hrdpressonline.com/

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• HRD Press - http://www.hrdpressonline.com

• Assessments 24x7- http://www.Assessments24x7.com




http://assess.biz/


http://www.hrdpressonline.com/

http://www.assessments24x7.com/

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Digital Product SalesDigital Product Sales

• Shopping Cart

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• Shopping Cart

• License Resellers

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• Shopping Cart

• License Resellers

• License Other Companies

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How to Find & Evaluate Opportunities How to Find & Evaluate Opportunities

Constant contact – phone, email, meal meetings, etc.

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Constant contact – phone, email, meal meetings, etc.

Reading – newspapers, magazines, books, ezines

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Constant contact – phone, email, meal meetings, etc.Reading – newspapers, magazines, books, ezines

Collaboration Reputation – People call me with leads

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Constant contact – phone, email, meal meetings, etc.Reading – newspapers, magazines, books, ezinesCollaboration Reputation – People call me with leads

Always up at bat – many fail; some hit

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Constant contact – phone, email, meal meetings, etc.Reading – newspapers, magazines, books, ezinesCollaboration Reputation – People call me with leadsAlways up at bat – many fail; some hit

Networking/Connections – introductions to NEW circles

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Constant contact – phone, email, meal meetings, etc.Reading – newspapers, magazines, books, ezinesCollaboration Reputation – People call me with leadsAlways up at bat – many fail; some hitNetworking/Connections – introductions to NEW circles

How often do you call/email colleagues to share ideas?

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If I Had to Do it Over Again…If I Had to Do it Over Again…

• Quality of life vs. Size of business

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• Quality of life vs. Size of business• It’s not what you gross; it’s what you net (expense

control)

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control)• It’s not what you net; it’s what you save

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control)• It’s not what you net; it’s what you save • It’s not what you save; it’s what you grow

(investments)

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(investments)• Invest in your future business/products as you do

your retirement

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your retirement• Keep your eye on the $$$

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your retirement• Keep your eye on the $$$• Do fewer things but do them better

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your retirement• Keep your eye on the $$$• Do fewer things but do them better• Clean out the clutter at least once per year

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your retirement• Keep your eye on the $$$• Do fewer things but do them better• Clean out the clutter at least once per year• Monthly analysis of expense categories

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your retirement• Keep your eye on the $$$• Do fewer things but do them better• Clean out the clutter at least once per year• Monthly analysis of expense categories• Don’t overbook/overcommit; leave time for…

(619) 610-9933(619) 610-9933

www.Alessandra.com

www.Assessments24x7.comEmail: [email protected]

1 10 strategies to simplify and diversify your business dr. tony alessandra

Documents

competition slide

training slide

training consulting

epub marketing slide

google adwords slide

speaking industry slide

tony alessandra slide

google adwords list