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Key Performance Indicators

Top ordering retailers

RETAILER NAME GROUP NAME NUMBER OF ORDERS

This week (1-7.09.2017)

All retailers

Shell Madison Avenue1 Group 512 120 360 PHP

Shell Lexington Street2 Group 28 30 150 PHP

Shell Hight Street 584 Group 99 16 48 PHP

Shell Long Island 20A3 Group 131 78 156 PHP

TOTAL ORDER VALUE

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Shell - Case Study

shellproject

Table of Contents

Intro

Business needs and goals

Innovation

Testimonials

Outcome

Team

Timeline Challenges and solutions

Functionality

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NAME OF PRODUCT# REQUESTED IN STOCK

77584002 Shell Sales 512 Medison Avenue, ChicagoORDER NO: RETAILER: ADDRESS:

REST UNAVAILABLE

ADD BOX

PRINT LABEL

REPRINT

Choose a box size and how you’d like to split the items.i

INTRO

Shell is a perfectly recognized British-Dutch oil and gas venture operating internationally, headquartered in Netherlands, and incorporated in England.

It’s one of the largest companies in the world active in most areas of

the oil and gas industry: exploration, production, refining, distribution,

transportation, trading, and power generation.

Together we worked on Shell's startup project called “Connected

Freight” which was then implemented in Asia.

The client needed our team to create an ecosystem for

resources management which would allow ordering products

by Shell stations more efficiently and conveniently.

The goal of the project was to adjust the designed platforms to:

BUSINESS NEEDS AND GOALS

State of existing processes (offline)

Assumptions/regulations of new system (some behaviour regulations had

to be implemented onto every site to achieve expected ecosystem

effectiveness)

Cognitive and environmental capacities (the product was dedicated for

developing countries

Orders

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Orders

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EXPECED DELIVERY DATESTATUS

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Ending date

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03.05.201703.05.2017 MonMon

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DATE OF ORDER

RETAILER NAME

ORDER NUMBER

EXPECTED DELIVERY

CURRENT STATUS

Shell Circut St.

Shell Madison

Shell Oxford St.

Elephento

Elephento

Elephento

Shell Leadenhall

Shell Group

Elephento

ABC456

ABC456

ABC456

123456

123456

123456

123456

ABC456

ABC456

Delivered

On hold

On hold

Rejected

Pending

Pending

Completed

UX Phase

DECEMBER

2017

Start of the

work process

End of the

work process

JULY

2017

APRIL

2018

TIMELINE

TEAM

The team working on this project was very small

but super effective:

1 UX designer

1 UI designer

1 project owner

We provided our client with professional UX and UI design for 4

web applications as part of the Connected Freight platform. The

purpose of these solutions is to manage products' portfolio on

Shell stations, warehouse stock, couriers, routes, payments,

promotions, and logistics of deliveries to Shell stations in Asia

Supplier Platform

Using the platform, suppliers are able to track orders easily. They

have a convenient access to complete product information and

customer records being able to manage them freely. It allows

reviewing key performance indicators, changing price lists,

creating and monitoring new promotions, as well as generating

KPI reports.

1.

FUNCTIONALITY

Packaging station

The station provides warehouse managers with a complete list of

all orders that need to be packed. It makes the process of

labeling available and unavailable products and updating key

performance indicators much simpler and faster. The station

allows generating reports and KPI monitoring, too.

Retailer Kiosk

Retailer Kiosk platform maximally facilitates the product ordering

process being a link between different suppliers and purchasers.

Placing orders is as simple as online shopping. It also allows

choosing delivery dates and monitoring its status abreast.

Corporate Panel

A Corporate Panel allows Shell team members to manage all the

operations that take place during the process: order approvals,

tracking and monitoring retail store’s purchases, setting

thresholds and automated actions. Thanks to an intuitive panel, a

store manager is always up-to-date and won’t miss any

operation.

2.

3.

4.

CHALLENGES AND SOLUTIONS

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First, we worked along with a client to evolve two trial

project conceptions for the logo. After one of them was

chosen, we started to build the rest of the components for

the application's user interface on tablets. The design

wasn’t based on Shell’s branding - we worked it out from

scratch. The main assumption was to build an intuitive,

easy to use, transparent, logical, and coherent product

with no unnecessary embellishments. Target users didn’t

have expanded technical skills, so the elements had to be

large and legible.

Based on the first project, we expanded the second one with other

web apps, still maintaining the previously worked out system. The

process included numerous iterations, close collaboration with the

client, and mutual understanding.

The company was so pleased with the project that they asked us to

prepare some marketing materials, too - large-format banners and

posters promoting the product.

INNOVATION

Creating a complete ecosystem for the company's project was an innovation

itself. We built a dependable, powerful, end-to-end shipment solution with

varied digital services vital for simplifying the work flow and connecting

different divisions: retailers, suppliers, and third-party logistic providers.

The management of the whole process allows seamless supervision over

ordering, dispatching, and fulfilling the deliveries.

The system works flawlessly and supports the employees in their everyday tasks,

guaranteeing security, cost efficiency, and convenience.

Our contribution to the project in the form of advanced UX and UI

design resulted in a useful, easy, and intuitive tool for Shell

employees. The product is still in use and helps manage and

orchestrate work of hundreds of people.

OUTCOME

Mateusz Juraszek,

Head of Software

TESTIMONIALS

Responsive to issues and excelling in project

management, Iteo’s willingness to face challenges

allowed them to deliver in a timely and cost-effective

manner.They’ve always informed us about our current

state and what our next steps should be. They’ve

maintained transparency throughout and manage their

costs well.

We constantly need UX/UI experts, so we’re considering

them for future projects, including front-end web

development, mobile app development, and

cross-platform apps.

YOUTHANK

GENERAL PRODUCTS NOTES

Orders

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Elephento inc. ABC1232 Wed 03.07.17

RETAILER ORDER NUMBER

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SKUS IN THE BOX

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0005 0010 0002 0050 0250 0250Coca-cola Zero

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SKUS IN THE BOX

PRICESTOTAL SKUS

BOXES SKU QUAN. VALUE TOTAL

0005 $20,500010 0002 0050 0250 0250

$7.387.50 Please remeber to contact the Retailer to let him know of what products you are short off.

EXPECTED DELIVERY DATEBACK TO ORDERS

Fanta

Coca-cola Light

Coca-cola Cherry

Sprite

Redbull

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