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Presentation

on

Dask Power,A consumer durable industry company

By: Alim Iftikhar Banday

Reg.No:09CQCMA003

MBA,DSCMIT

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The organizational study was carried out at DASKPOWER Srinagar to achieve the following specificobjectives:

To understand the organizational frame work andits functioning

To gain knowledge about different departments ofthe organization and the functions.

To study the interdependence of differentdepartments. To make a TOWS analysis of the organization To gain first-hand experience of corporate.

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Founded in 2003 by Dilshad Mehraj and KhalidYousuf

Is the leading Power Back-up Solution provider inJammu And Kashmir

Registered office in Srinagar, Jammu and Kashmir

Has its branches in Delhi and leh

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Type Private

Founded 2003

Headquarters Srinagar,J&K, India Industry Cosumer durable

Products UPS,High capacity

inverter,epabx Net revenue Rs.10 crores

Website www.daskpower.com

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Vision:To Enlighten Life Globally

Mission :DASK POWER remains committed to provide innovative, costeffective and reliable power solution and renewable energysolutions. They passionately enhance the value of their stakeholders following ethical business practices.

Goal:At DASK POWER, goal is to intimately understand client'sneeds and to provide responsive, result-oriented solutions thatadd value in today's competitive business environment

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MANAGING DIRECTOR

MANAGING PARTNER

MANAGERS

TEAM LEADERS

EXECUTIVES

ENGINEERS AND TECNICIANS

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The major competitors for DASK POWERare:

1.Su-kam.2.Luminous

3,Whirlpool.

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Strengths Presence of established distribution network

Presence of well known brands by the company

In Recent years, organized sector has increased its share in the market viza viz unorganized sector.

Weaknesses Demand is seasonal and is high during tourist and winter season

Poor government spending on infrastructure.

Availability of stock depends on climatic condition.

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Opportunities In Jammu and Kashmir, the penetration level of the white goods is

lower as compared to other states. So there is higher potentialdemand.

Unexploited rural market

Repid urbanization.

Threats Higher taxes levied by the government on procurement of the material.

Cheap imported substitutes available from Singapore, China and otherAsian countries.

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Human Resource department:

1.Recruitment

2. Promotion

3. Training.4.Compensation.

MARKETING DEPARTMENT:1. Focus on the Customer

2. Monitor the Competition3. Own the Brand.4. Create new ideas

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Book keeping

Profit and Loss

Update Managers

Financing

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Outdated technology:

Workforce is not doing their work worth thewages:

Old Marketing Strategies:

Customer dissatisfaction due to ill behaviourof workers:

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