094When professor Stefano Puntoni set out to

study the marketing power of pink, he and

his fellow researchers expected to prove

the rosy colour makes campaigns against

women's diseases, such as breast and ovarian

cancer, more effective.

094When professor Stefano Puntoni set out to 시작하다study the marketing power of pink, he and

his fellow researchers expected to prove

the rosy colour makes campaigns against 장미 빛 색깔women's diseases, such as breast and ovarian 난소cancer, more effective.

094After all, pink is often used to signify

femninity, and what rellies unity and

support more than reminding women of

the plight of their females?

094After all, pink is often used to signify 나타내다femninity, and what rallies unity and 여성성 결집하다support more than reminding women of

the plight of their females? 곤경

094However, in an interview with Harvard Business Review, Prof. Pun-toni,

of the Rotterdam School of Management at Erasmus University,

reveals that women who were shown advertisements dominated with

the colour pink and prompted with gender cues were less likely to

believe they would get breast cancer, and far less likely to donate to

cancer research.

094However, in an interview with Harvard Business Review, Prof. Pun-toni,

of the Rotterdam School of Management at Erasmus University,

reveals that women who were shown advertisements domi-nated

with the colour pink and prompted with gender cues were less 유도된 성별의 단서likely to believe they would get breast cancer, and far less likely to

donate to cancer research.

유방암 연구

094He suggests that pink and the associ-ated

gender cues elicit a defensive re-sponse

from women, and set off denial

mechanism.

094He suggests that pink and the associ-ated

gender cues elicit a defensive re-sponse 끌어내다 방어적 반응from women, and set off denial 유발하다mechanism. 부정적 심리과정

094In other words, when linked with

something as scary as cancer, pink repels

women precisely because it reminds them

of being women and the risks they may

face.

094In other words, when linked with

something as scary as cancer, pink repels 혐오감을 느끼다women precisely because it reminds them

of being women and the risks they may

face.

094He also notes that before the 20th cen-tury

pink was considered a male colour.

094He also notes that before the 20th cen-tury

pink was considered a male colour.