091021 marijnissen warsaw keynote

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DESIGNING POLICIES FOR CREATIVE INDUSTRIES Drs. Robert Marijnissen Warsaw, 21.10.2009

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Creative Metropoles meeting Warsaw 21 October 2009. Keynote Robert Marijnissen on creative industries policies.

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Page 1: 091021 Marijnissen Warsaw Keynote

DESIGNING POLICIES FOR CREATIVE INDUSTRIESDrs. Robert Marijnissen Warsaw, 21.10.2009

Page 2: 091021 Marijnissen Warsaw Keynote

DRS. ROBERT MARIJNISSEN short profile

21.10.2009. 2

PhD. Candidate University of Amsterdam (AMIDSt)

- Policies for creative industries: Amsterdam Metropolitan Area in an European perspective

Creative Metropoles:- member of the research team - local researcher: Creative Cities Amsterdam

Area

Page 3: 091021 Marijnissen Warsaw Keynote

DRS. ROBERT MARIJNISSEN experience

21.10.2009. 3

9 years creating and implementing creative industries policies, mainly in Amsterdam Metropolitan Area

> 20 years as an ‘interface’ of culture with: business-skills, policy-making, urban planning, real-estate and so on

Page 4: 091021 Marijnissen Warsaw Keynote

CREATIVE METROPOLES

21.10.2009. 4

- a more focused and efficient public support system for creative industries

- to generate new knowledge and approaches

- culture and business development professionals of 11 metropoles, stake-holders and academics

Page 5: 091021 Marijnissen Warsaw Keynote

CREATIVE METROPOLES

21.10.2009. 5

1. Amsterdam2. Barcelona3. Berlin4. Birmingham5. Helsinki6. Oslo7. Riga8. Stockholm9. Tallinn10.Vilnius11.Warsaw

Page 6: 091021 Marijnissen Warsaw Keynote

CREATIVE METROPOLES

21.10.2009. 6

- local analysis of existing policies and successfull instruments

- workshops and study visits to enable in-depth learning and the exchange of experiences and ideas

- culture and business development professionals of 11 metropoles, stake-holders and academics

Page 7: 091021 Marijnissen Warsaw Keynote

CREATIVE METROPOLES IN WARSAW

21.10.2009. 7

- first 3 workshops (based on local analysis)

- theme 1: architecture of support for the creative industries.

- theme 4: financial support models

- theme 5: demand (products and services)

Page 8: 091021 Marijnissen Warsaw Keynote

STRUCTURE OF PUBLIC SUPPORT

21.10.2009. 8

- policy (re) making

- creative ……………

- implementation

Page 9: 091021 Marijnissen Warsaw Keynote

WE KNOW WHAT TO DO

21.10.2009. 9

Page 10: 091021 Marijnissen Warsaw Keynote

WE KNOW WHAT TO DO

21.10.2009. 10

- BUT DO WE REALLY KNOW HOW TO DO IT?

Page 11: 091021 Marijnissen Warsaw Keynote

THE THINGS WE DO

21.10.2009. 11

- stimulate creative businesses and the development of entrepreneurial skills and financial support

- (arts) education- (re)development of ‘creative’ districts and buildings- creative industries & urban planning- events to promote (showcase) and develop creative

industries - networks and cross-overs- citymarkting (to attract visitors, talents, investors

and so on….- and so on ……………….

Page 12: 091021 Marijnissen Warsaw Keynote

CREATIVE POLICIES INDUSTRIES 2.0

21.10.2009. 12

- the formative years (1998-2008) are over

- creative industries policies 1.0 (basic level)

- more diversity in our policies (next level)

Page 13: 091021 Marijnissen Warsaw Keynote

CREATIVE POLICIES INDUSTRIES 2.0

21.10.2009. 13

- the formative years (1998-2008) are over

- creative industries policies 1.0 (basic level)

- more diversity in our policies (next level)

Page 14: 091021 Marijnissen Warsaw Keynote

CREATIVE POLICIES INDUSTRIES 2.0

21.10.2009. 14

- the formative years (1998-2008) are over

- creative industries policies 1.0 (basic level)

- more diversity in our policies (next level)

- focus on creative industries

Page 15: 091021 Marijnissen Warsaw Keynote

[email protected]

21.10.2009. 15