www.snooth.com

SnoothBuilt in NYC

April 2009

www.snooth.com

What is Snooth?

Global marketplace for wine– Discovery– Price comparison shopping– Recommendations– Cellar management etc.

Site launched June 2007

World’s largest wine site– 1.1 million wines– 2.2 million ratings

www.snooth.com

Cut to the chase

• The problem with being a “small company”– The 2 types of small company

• Groucho Marx syndrome– Getting the first win

• Negotiate or Compromise?– Just close the deal

• Startup = F1 race car– Single goal, single minded, single use

• Business = Chevy pick up truck– Backups, customer service, accounts receivable, accounting etc

www.snooth.com

Open Source Rules

Invent the racecar, not the wheel– Use what’s there– Use what’s free– Use what’s open– Use all of it

Benefit from a thriving community– Others have been there: Google

it!– Ask the mailing list– Listen to the bloggers

Give back to the virtuous cycle– Post your solutions– Join the discussion

www.snooth.com

SnoothBuilt in NYC

April 2009