0801105 meeting architecture icca meeting... · 2008. 11. 20. · degree in meeting architecture 6....
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Meeting Architecture
Maarten Vanneste, CMM
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1983, Turnhout
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1981
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2008
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The key chapters
1. Current meeting industry2. Meeting objectives
3. Meeting objectives support
4. Meeting architect
5. Degree in meeting architecture
6. The result for the industry
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1998
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The shell and the substance
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Is our industry focussing onParticipant Logistics?
Why is that?
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The key chapters
1. Current meeting industry
2. Meeting Objectives3. Meeting Objectives support
4. Meeting architect
5. Degree in meeting architecture
6. The result for the industry
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Satisfaction & PerceivedValue
Learning
Application
Business Impact
ROI
European Event ROI Institute
ROI
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Why?
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Meeting Objectives Matrix
learning Education, knowledge sharing, PD,inform, create a plan, set goals,
networking Business networking, buildingrelations, cultural fusion, addresscrisis, co-creation, …
motivation Promote, prestige, persuade, pr,reassurance, empowerment, feelingof coherence, tribal sense, …
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From measuring to action
From the ROI measuring model Three Objective Groups /
Action terrains
ROI level 2Learning
“extra” level
↔ Networking
ROI level 1Motivation
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Identify meeting objectives
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Learning
Networ
kingM
otivation
TERRAINS
P
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Can our industry ad the dimensionof managing meeting objectives?
How?
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The key chapters
1. Current meeting industry
2. Meeting Objectives
3. Meeting Objectives support4. Meeting architect
5. Degree in meeting architecture
6. The result for the industry
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Design meeting support
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TOOLS
Conceptual
Art
Hum
anTechnical
Tec
hnol
ogY
Before
During
Afte
r
TIME
Learning
Networ
kingM
otivation
TERRAINS
P
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INDUSTRIESM
eetingE
du
ca
tion
Mar Com Med
Facilitation
Au
dio
vis
ua
l
TOOLS
Conceptual
Art
Hum
anTechnical
Tec
hnol
ogY
Before
DuringAfte
r
TIME
Learning
Networ
kingM
otivation
TERRAINS
P
Tra
inin
g
Dra
ma
HR
OD
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Name one tool in each CHATTYcategory
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The key chapters
1. Current meeting industry
2. Meeting content
3. Meeting content support
4. Meeting architect5. Degree in meeting architecture
6. The result for the industry
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Meeting architecture, the missing link?
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Key arguments
• Growing Complexity
• Need for professionalism
• Taking ownership
25Meeting architect
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The job of an architect
26Meeting architect
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Most meetings look like this?
27Meeting architect
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The holistic approach
– All phases: Investigate, Design, Execution,Asses (IDEA)
– All tools: Conceptual, Human, Art, technical,technology. (Chatty)
– All knowledge from industries and science(Psychology, HR, sociology, OD, cognitivescience, MarCom, neurology, technology …)
28Meeting architect
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SCIENCESSociology
Cogniti
vesc
ience
PsychologyNeurology
Musico
logy
Ant
ropo
logy
Bio
logy
INDUSTRIESM
eetingE
du
ca
tion
Tra
inin
g
Mar Com Med
Facilitation
Au
dio
vis
ua
lD
ram
a
HR
ODTOOLS
Conceptual
Art
Hum
anTechnical
Tec
hnol
ogY
Before
During
Afte
r
TIME
Learning
Networ
kingM
otivation
TERRAINS
P
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Can our industry ad the dimensionof managing meeting objectives?
How?
Sent text to Maarten Vanneste
on your SpotMe
30
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The key chapters
1. Current meeting industry
2. Meeting content
3. Meeting content support
4. Meeting architect
5. Degree in meeting architecture6. The result for the industry
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certificate, (post) graduate, master
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Degree in meeting architecture
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MA2020
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Degree in meeting architecture
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Books to be written
• Applicable psychology for meetings and events
• Sociology in action for meetings and events
• Large group methods for meetings
• Meeting design: all meeting formats listed
• Meeting 2.0: comprehensive collaboration andco-creation at meetings and events
• …
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Incremental or Complementary tomeeting planning?
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Can, should our industry becomethe driving force in the creation
of Meeting Architecture?What can ICCA do?What can you do?
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The key points
1. Current meeting industry
2. Meeting objectives
3. Meeting objective support
4. Meeting architect
5. Degree in meeting architecture
6. The result for the industry
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How will the creation of meetingarchitecture influence our industry?
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