0701001 understand the present scenario and scope for battery operated vehicle - copy
TRANSCRIPT
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A
Project Report
On
To Understand the Present Scenario and Scope for Battery Operated
Vehicle.
For
Kinetic Motor Company Ltd.
By
Nagesh S. Adagale
(Batch - 2007-09)
Under the guidance of
Dr. SHAILESH KASANDE
Submitted To
UNIVERSITY OF PUNE
In partial fulfillment of the requirement for the award of the degree of
Master of Business Administration (MBA)
Through
VISHWAKARMA INSTITUTE OF MANAGEMENT,
PUNE-48
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ACKNOWLEDGEMENT
I am highly indebted to Kinetic Motor Company Ltd. Pune for giving me an
opportunity to do the project in their company. This experience at the beginning of my
career will be a very important step towards being a successful manager. There have been
many hearts and brains supporting and guiding me in this project.
I would like to thank Mr. Sachin Bhaiya (Asst manager Marketing Dept) Pune for giving
me the necessary insight in my study and guiding me in my project. I take this
opportunity to express my deep sense of gratitude and respect to my internal project
guide Dr. Shailesh Kasande, without whose constant guidance, it would not have been
possible to complete the project.
Lastly I would like to thank my family, colleagues and friends for boosting my
confidence and helping me throughout the project.
Nagesh S. Adagale
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TABLE OF CONTENTS
Chapter .no TITLE Page. no
1 Executive Summary 1
2 Company Profile 3
3 Objective and scope 10
4 Research Methodology 13
5 Data Analysis and Interpretation 18
6 Findings 29
7 Recommendations 31
8 Conclusion 34
9 Limitations 36
10 Questionnaire 38
11 Bibliography 42
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Chapter 1
Executive summary
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Executive Summery:
The project is to understand the present scenario of the battery operated vehicle which is
available in the market and the scope for the Battery Operated Vehicle. As the company
Kinetic Motor Company Ltd is entering into manufacturing of Battery Operated Vehicle.
With this primary objective, I conducted the market research under the guidance of
respected sir, Mr. Sachin Bhaiya(Marketing Dept) in Pune City. While doing the project
I came to know about customer behavior and the strategies that company use while
launching a new product. The Consumer Response and experience to Electric Bike were
taken into account to analyze the scope for the new battery operated vehicle. The data
collected during the project was both primary and secondary in nature. The primary data
was collected by direct interaction with the costumers with help of a Questionnaire.
The analysis was carried out on the basis of the information obtained from questionnaire.
The secondary data was collected from sources like the internet, reference books,
company magazines etc.
After completing the research we come to the conclusion that there is more space for
Electric bike in this market. Some of the existing products are been launched in the
market without proper research & development which require complete gap between
customers expectations & the returns on the investment made by the customers.Theproduct in the market had wide scope of improvement.
Hence we understood the views, perceptions & the satisfaction level of the Customers of
the present E-bike Owners in Pune city.
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Chapter 2
Company Profile
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Company Profile:KINETIC ENGINEERING LTD
The Kinetic as a company and as a group.
The Kinetic Group of companies is a leading player in the automotive industry in India.
Kinetic Group, founded in 1974, has sold over 6 million vehicles in India. It has a history
of innovation and pioneering and has introduced several new concepts that have
revolutionized the two wheeler industry. Kinetic brought the concept of personalized
transport to India with the launch of the moped Luna in 1974. In 1984, it brought to the
Indian customers the first-ever gearless scooter which has come to symbolize comfort,
convenience and universal appeal. It has also brought to India new technologies such as
four valve engines, electric start on scooters and motorcycles, v- twin engines, USD forks
etc. It is the only company to offer top-end world class bikes Comet and Aquila to Indian
bike enthusiasts. The group has an international technical collaborations with Hyosung
Motors of Korea It has three state of the art manufacturing facilities at Koregaon Bhima,
Ahmednagar and Pithampur; and a nationwide network of nearly 450 dealers and over
1,000 service centers.
The company exports vehicles to developed countries like USA, Canada, Latin
America, Europe, Africa, Middle East and South Asia and has won several excellence
awards for exports on state and national level. Current popular brand names include
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Luna, Nova 135, Zing, Velocity, Boss, Aquila, Comet. The company is preparing to
launch some very exciting Italian designs over the next two years.
Founder Late Shri. H.K. Firodia
Year of Establishment 1974
Industry Two-wheelers
Business Group Kinetic Group
Listings & its codes NSE
Kinetic Engineering Ltd: KINETICENG
Kinetic Motor Company Limited: KINETICMOTKinetic Motor Company Ltd.: KINHONDA
BSE
Kinetic Engineering Ltd.: 500240
Kinetic Motor Company Ltd.: 505190Kinetic Trust Ltd.: 531274
Contact Details D-1 Block, Plot No. 18/2, MIDCChinchwad, Pune 411 019
Tel.: +(91)-(20)-27474301to 5
Fax: +(91)-(20)-27475842 to 3E-mail: [email protected]
Chairman : Mr. Arun Firodia
Mr. Arun Firodia is the founder and Chairman of the Kinetic Group of companies and
one of the most respected industrialists in India. He is widely acknowledged as a
visionary technocrat with strong patriotic values. His wide-ranging initiatives have
formed an exemplary and diverse lifetime body of work.
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Sulajja Firodia Motwani is the Joint Managing Director of Kinetic Engineering Ltd. She
is also a Director of Kinetic Motor Company Limited and Kinetic Marketing Services
Limited. She is responsible for the group's overall business strategy, sales and marketing,
and business development activities.
Products Brands
Motorcycles Premium Motorcycles
Comet Aquila
Sporty Motorcycles
GF Laser GF 170 CityCommuter Motorcycles
Stryker
GF 125
Velocity
Boss 115
Boss EX
Scooters
Family Scooters
Blaze
4s Nova 135
Kinetic SYM Flyte
Zoom
Nova EX
Nova
Scooterettes
Kine Zing 80
Utility Vehicles Load carrying Vehicles
V2 King
Economical and Fun
Luna
http://www.surfindia.com/automobile/kinetic-comet.htmlhttp://www.surfindia.com/automobile/kinetic-blaze.htmlhttp://www.surfindia.com/automobile/kinetic-4s.htmlhttp://www.surfindia.com/automobile/kinetic-sym-flyte.htmlhttp://www.surfindia.com/automobile/kinetic-zoom.htmlhttp://www.surfindia.com/automobile/kinetic-nova.htmlhttp://www.surfindia.com/automobile/kinetic-blaze.htmlhttp://www.surfindia.com/automobile/kinetic-4s.htmlhttp://www.surfindia.com/automobile/kinetic-sym-flyte.htmlhttp://www.surfindia.com/automobile/kinetic-zoom.htmlhttp://www.surfindia.com/automobile/kinetic-nova.htmlhttp://www.surfindia.com/automobile/kinetic-comet.html -
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Kinetic, in addition to two-wheeler range, develops customized products for certain
countries. Some of the customized products are mentioned below:
Electric scooter
Go kart
Children's bikes
Modified scooters for the disabled
Delivery vehicles
Police vehicles
Emergency medical assistance vehicles
The following are the achievements of Kinetic:
1. Presently, Kinetic vehicles are sold in more than 40 countries including North
America, Europe, Australia, Central America, South America, Africa, Middle
East and Asia.
2. More than 150, 000 vehicles are exported. 25,000 vehicles exported to USA.
3. Kinetic is the winner of 14 Exports Excellence awards on state and national level
including the prestigious national trophy for top export performance.
4. Have assembly lines in many countries in Africa, Asia and Latin America.
5. Kinetic is the first Indian company to attempt an affordable "People's car" that
would provide comfortable transport to the India's middle class. The car, titled
City Car with a 500cc engine was developed in collaboration with a French
company AXIOM right up to prototype and showcased at the Delhi Auto Expo
where it received a very good response. Unfortunately the Central Government
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did not grant decision on reduction in excise duty (Kinetic had sought duty
lowering from 40% to 16%) which made the car cost prohibitive
6. Kinetic is a household brand name in India, with over 6 million vehicles sold over
30 years
7. Kinetic was the first to launch many path-breaking initiatives such as:
8. personalize transport through Luna
o gearless scooter
o electric start on two wheelers
o 4 stroke 125cc motorcycle
o 4 valve engines
o digital gear indicators on motorcycles
o side stand indicators
o celebrity endorsements - Sachin Tendulkar, Azharuddin, Smita Patil and
Shabana Azmi have endorsed the Kinetic Luna
9. Kinetic exports around the world and has won several exports excellence awards
at state and national level. Kinetic Luna was the first Indian two wheeler to be
exported to the US. With over 25,000 exported over several years, it is a well
known brand in the US and many other countries in the world. An American
photojournalist chose the Luna as his mode of transport for a cross country moped
expedition.
10. Kinetic is the first Indian company to buy out the majority stake holding by a
MNC Joint Venture partner (it bought out Honda Motor's controlling stake in the
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joint venture Kinetic Honda in 1998, creating history and setting precedent for
others)
11. Kinetic is the first Indian automotive company to buy out product range and
production lines from an European two wheeler company (In 2004, Kinetic
acquired rights and production lines to seven bestselling scooters from Italian
manufacturer Italjet
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Chapter 3
Objective of the study
Objective of the Project:
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Primary Objective:-
i. To understand the views, perceptions of the Customers of the E-bike Owners
in Pune city.
ii. This research work has been done in order to analyze the attitude, response
and acceptance level of the customer towards manufacturing of E-bike.
iii. Awareness, source of information
iv. The understand the views of the customer with respect to sales and Service
Experience of Product performance.
Secondary Objective:-
The secondary objective of this project is to understand requirement of the customer
regarding the electric bike the factors are as follow
Mileage
Speed
Battery charging
Battery life
All these factors are taken into consideration to know the requirement of the customer
and are they satisfied with the existing performance of their E-bike.
Scope of the Project:
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As the company has decided to launch new battery operated vehicle in the market
they require in depth knowledge of present scenario of the existing market and the
present performance of E-bike. It will help the company to understand need & heed
of the customer .They will improve the product by reducing the problems which the
customers are facing
Scope of this project is as follow,
i. To get information regarding the current market for the E-bike.
ii. To get the detail about product position in the mind of the consumer.
iii. To get the detail about the competitors position in the market.
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Chapter 4
Research
Methodology
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Research Methodology:
The methodology is basically the set of rules, procedures, tools, and techniques used by
the researcher for realization of research objective. The process of designing research
study involves many interrelated decisions. The most significant decision is the choice of
research approach. This determines how the information will obtain.
My research is more of Descriptive Research. It is Qualitative as well as quantitative type
of Research.
Research Process:-
For assessing the customer response following market research process followed
Step 1: Define the objective:
First step is defining the objective i.e. Market Research of E-bike in Pune for Kinetic
motor Company Ltd.
Step 2: Develop research plan:
The second step was to develop the most efficient plan for gathering the needed
information.
i) Data sources: Both primary & secondary data are taken into consideration. Primary
data are data gathered from customer experience of their e-bike, secondary data is
collected from website and Research project.
ii) Research approach: I have mainly collected the primary data through survey & few
observations.The in-depth interviews were conducted qualitative approach to get the
depth of the objective by meeting existing customers of all the present market drivers in
this Segment of the vehicle.
iii) Research instrument: Questionnaire is used to collect most of the Primary data.
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Step 3: Designing the Questionnaire
A questionnaire for the customer was designed which aimed at sourcing out the
information fulfilling the objectives of the project.
Step 4: Sample Design
After doing on the research approach and instruments, the marketing researcher must
design a sampling plan. This calls for three decisions:
Sample plan: After deciding on the research instruments I decided sampling plan.
Sampling unit: Who is to be surveyed? The marketing researcher must define the target
population that will be sampled. Once the sampling unit is determined, a sampling frame
must be developed so that everyone in the target population has an equal or known
chance of being sampled. Project was concentrated on Customers such as student
younger people, women and small businesses agencies as a sampling unit
Sample size: How many people should be surveyed? Large samples give more reliable
results than small samples. Samples of less than 1% of a population can often provide
good reliability, with a credible sampling procedure. The sample size of the project was
40 peoples.
Sampling procedure: How should the respondent be chosen? To obtain a representative
sample, a probability sample of the population should be drawn.
Contact methods: Once the sampling plan has been determined, the marketing researcher
must decide how the subject should be contacted: mail, telephone, personal.
Contacted: For some interviews customers were been interviewed at the venue Hotel
Ashish Plaza near M.G road, Pune and some interviews were conducted the places
suggested by the customers according their convenience.
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Step 5: Collect the information:
Data collection phase of the marketing research generally was the most Time consuming
period. In case of survey few problems arise likewise some respondents may not give all
the detail information and might not be available and must be contacted or replaced.
Others refused to co-operate and finally some respondents will be biased or dishonest to
share Information
Step 6: Analyze the information:
The collected information needs to be analyzed thoroughly to extract the findings that
would be useful to the company.
Step 7: Present the findings:
And the last step is present the findings that are relevant to the objectives.
Method of data collection:
1) Secondary Data collection
The data was collected through Internet, magazines and journals. Secondary data can be
collected quickly and inexpensively, compared to primary data. Secondary data is already
available and can be obtained much faster and at a fraction of the cost of collecting them
again. Secondary data can be used as the source of information to solve the problem they
must be relevant, accurate, and sufficient.
The major sources of secondary data are;
Auto Magazines
News Paper
Internet, Company websites
Observation advertisement.
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2) Primary Data collection:
The major source for collecting primary data is by taking response from the customer.
Some interviews were been interviewed at the venue and some were conducted the
places.The customers were mostly who are having small businesses, trader, students.And most of the time these vehicles are been used by the younger people. Almost all the
vehicle owners are having all kinds of two wheelers vehicles & have purchased this
vehicle as a second vehicle for sundry work.
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Chapter 5
Data Analysis
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Data Analysis:
The extensive data collected through the questionnaires was evaluated to arrive at the
market size, market potential of the electric bike.
Following are the aspects by which there has been need of eco-friendly & economic
vehicle electric bike which will cater the need of the people.
i. The inflation in petrol price.
ii. The increase in cost of ownership of two wheelers on petrol.
iii. The frequent strike of petrol pumps owners.
iv. The growing pollution problem.
v. The noise pollution.
vi. Traffic problems due to growing no of vehicles & bad road conditions.
Current Features Available:
The vehicles which are driving the market are some how successful in catering the need
of the customer because of the following features.
1. The vehicle available is running electricity.
2. It is easy to use.
3. Eco-friendly.
4. No- requirement of petrol with that no pollution problem.
5. No noise pollution.
6. Light weight, so easily controllable.
7. Low cost of ownership since there are no consumables been used in this.
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8. Battery charging is convenient at convenient places like home, work place. Long
term benefits is the vehicle cost get recovered within 2 year as compared to the
cost of petrol vehicles.
9. Low speed perceived as life saving & less fatal in case of accidents
10. No need to have license, adds to tension free driving.
Prime Expectations When Purchased:
The customer when purchased the battery operated vehicle has some prime
expectation for the vehicle these factors are given as below:
1. The economy of fuel.
2. Vehicles available are giving mileage in range of 50-80 km/charging, Cost
comes to Rs.8/charging
3. Low running cost
4. The vehicle is easy to control.
5. The vehicle capacity to carry at least 80-100 Kg weight.
6. The vehicle gives uniform speed level at each level of the Battery
7. The vehicle giving speed of 30km/hr
8. The vehicle runs on all kinds of road conditions such as inclined, declined and
rough roads.
9. Full charging of battery in 6-8 hours.
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The responses taken from the customer are on the factors such as what mileage they are
receiving from their e-bike, what is the speed, what is the pickup, what is the running
cost, what are the major problems they are having with their e-bike.
The details of each customer according to the model as given and the interpretation from
these data is systematically elaborated as follow
1. Hero Electric Bike
i. Mileage- It is gives mileage of 40-50/charging the satisfaction level is
moderate
ii. Pickup-It is good, but poor with pillion rider
iii. Speed-The speed of this vehicle is not as good as expected
iv. Running cost-The running cost of the vehicle is high as there are frequent
repairing problems
v. Having frequent repairs, benefits are less
Major Problems:
a. Controlling assembly burns frequently
b. While charging there is serious problem of fuse off
c. The liners give problems.
d. Brake wire breaks frequently
e. Brake wiring is complicated
INTERPRETATION:
The interpretation from the above information, some improvements and changes are
needed these factors are elaborated as follow:
i. Wire controls should not be complicated currently wires are very complicated.
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ii. Controller should be stronger; loading capacity should be more,
iii. Pick up has to be improved; spare parts should have less cost,
iv. Stand is not good it hurts the leg, spacing should be more
v. Charging should be quicker.
vi. Headlight focus should be more.
2. Yo- Bike
i. Mileage-It is very good in mileage its average is ranging 50-70km/charging
ii. Pickup-It is good but there should be improvement.
iii. Speed-It is good as the company has given 30 & it is giving ranging from25-
30.
iv. Running cost-It is very less its nice.
v. Benefits compared to cost is good
Major Problems of Yo bike are :
a. Wheel size has to improve it should be bigger.
b. Tyres burst frequently & tyre comes out which should not happen.
c. Battery vibrates more while driving.
d. The stand is weak
e. It is having fiber body, it can get damaged easily
f. Headlight bulb is very weak at focus
g. There is no space for leg,
h. Speed setting is not proper.
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INTERPRETATION:
The interpretation from the above information, some improvements and changes are
needed these factors are elaborated as follow:
i. Electronic speedometer should be available,
ii. Brakes should be soft and urgent
iii. Tyre width should be more, so puncture will not happen,
iv. Foot guard has to be provided
v. Battery should be below seat
vi. Charging time should be less,
vii. Head light should have more power,
viii. Tyres should be like Activa or Scooty, it should be tube less.
3. ACE E-Trendy Electric Scooter- I
i. Mileage-Its is having good mileage
ii. Pickup- Its good.
iii. Speed-Its good
iv. Running cost-It is less
v. Benefits compared to cost.-Its good
vi. Tyres are very small, gets punchered easily
vii. Horn is weak.
viii. Suspension is poor
ix. Brakes are weak.
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INTERPRETATION:
The interpretation from the above information, some improvements and changes are
needed these factors are elaborated as follow:
i. Starting pick up has to be improve
ii. Tubeless tyre have to be provided to such vehicle
iii. Suspension should be good
iv. Horn voice should be louder
v. Brake performance should be improved
vi. Charging capacity has to be minimum 70 Km/charging
vii. Foot guard has to be provided
4. Matrix
i. Mileage-It is average, there is no speedometer available, cannot understand
ii. Pickup-Pick up is average when it is single but with load it is very bad
iii. Speed-It is good but it should be more
iv. Running cost-It is less.Only few repair problems
v. Benefits compared to cost.-Average
Major Problems of Matrix are:
a. Fuse gets off
b. It takes more time to charge battery, it takes 12 hrs.
c. Seat should be more weight,
d. Stand should be somewhat lower and strong,
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INTERPRETATION:
The interpretation from the above information which the customer had given, some
improvements and changes are needed these factors are elaborated as follow:
i. Shock absorber should be good.
ii. There is irritating noise coming out at the time of application of the brakes
iii. Stand should be somewhat lower and strong.
iv. Mirror should be at greater height, and of more length.
v. Head Light should be powerful.
vi. Electronic Speedometer should be there.
vii. Foot guard has to be provided
viii. Ground level of the vehicle should be improved by 2 feet
Brand Association with New Product.
1. In this research when asked about the entry of new vehicle having speed of 40
km/hr every one was facing the need gap of that & was ready to accept that
vehicle provided it comes with the least problems mentioned by them.
2. Registration was welcomed by all.
3. Regarding License there was mixed opinion, there should be discipline while
driving where as few said it makes way for traffic police to get bribe from then
unnecessarily in spite of low speed & Eco-Friendly nature of the Vehicle.
4. The customers were eager to know the name of the manufacturer who is coming
with this kind of vehicle.
5. But when asked to give their opinion on that, Bajaj & Kinetic were the favorite
companies for them to have this kind of vehicle.
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6. According to them these companies will change the market of this segment
vehicle & if enter then it will be good to have a better branded product instead of
the new entrants.
Ranking of Models on basis of Look & style:-
The customer had given points out of 10 to each vehicle according to the look and style
this is systematically plotted on the graph
5
8
6
7
0
1
2
3
4
5
6
7
8
9
YO Bike Hero Ultra Matrix Ace trend
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Source of Information:
The customer had given points out of 10 to each source as there are various modes to get
information regarding the Battery operated vehicle this is systematically plotted on the
pie chart as follow
Source of InformationMedia
24%
Event
16%
Print Media
21%
Reference
19%
Radio
20%
Media
Event
Print Media
Reference
Radio
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Maintenance cost chart:
The customer was asked to given points out of 10 to their vehicle according to the high
maintenance cost. This is systematically plotted on the chart. This chart shows
maintenance cost for each model.
6
4
7
8
0
1
2
3
4
5
6
7
8
9
Yo Bike Hero Matrix Ace
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Improvement Required :
The customer was asked to given points out of 10 to their vehicle. The points given by
the customer were to improve the vehicle by reducing its problems.
The problems were regarding Brakes, harness, stands, tyres, head lights, battery
problems and speed of their vehicle.
Improvement required chart:
6
4
7
8
0
1
2
3
4
5
6
7
8
9
Yo Bike Hero Ace Matrix
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Chapter 6
Findings
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Findings:
From the research and the response taken from the customer we found that there is a lot
of improvement to be done. Some of the model is launched without any proper research.
The overall improvement of these 4 bikes is given as below:
1. There should be more pick up in the current available vehicles.
2. They should have more speed at least 40Km/Hr
3. The battery should get charged in less time.
4. The battery should last long for more hours.
5. There should not be variations in speed as battery starts getting used.
6. The tyres should be strong to lessen the number punctures.
7. The body of the vehicle should be of good material so that it does not get
damaged early.
8. There should be more space provided for footrest for both rider as well pillion
rider.
9. The electrical & electronic fittings should not be complicated
10. There should be speedometer so that one can understand the speed & the average
of the vehicle.
11. The battery meter should be digital so that exact knowledge will be available
about the spending of power.
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Chapter 7
Recommendations
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Recommendations:
1. More R& D should be done on Battery areas such as how early it should get
charged.
2. The Battery lasting time should get increased.
3. Battery performance while using the vehicle should not be hindered in any way.
4. Having mixed opinion on the speed. Though current customers are satisfied with
that but there is scope for improvement.
5. The important factor which has been noticed & has its own importance is of
registration of the vehicle There is strong recommendation by almost all the
customers that it registration should be mandatory because in case of theft there is
no identity to identify the vehicle, since the numbers which have been provided to
the customers are by the dealers it self so there so there is wide scope for
manipulation in that process.
6. It has been noticed that there are is need gap in the contract between the customer
& the company there is scope to legal terms with respect to warranty claims In
this case the company has offered the warranty in kilometers but the vehicle does
not have the facility to figure out the no. of kilometers traveled.
7. With respect to marketing & service support, the companies are entering slowly in
the market, neither they are doing strong marketing & nor the products are strong
enough to have a strong word of mouth.
8. There should be strong network of Dealers & service stations.
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Chapter 8
Conclusions
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Conclusion:
1. The products are been launched in the market with out proper research &
development resulting wide need gap between customers expectations & the
returns on the investment made by the customers.
2. The companies entered in this market have wide scope of improvement with
respect to all areas of product cycle.
3. Though the customers are getting benefited by saving petrol cost but still there
are many questions on the durability of the product.Because the vehicles are
not having that much strong features which will provide the guarantee to
customers with respect to durability of the products.
4. The batteries which get charge in 15 to 20 minutes are highly accepted if the
charge for the charging is low somewhere they are ready to pay 5 to 6 Rs per
unit.
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Chapter 9
Limitations
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Limitations of the project:
The research was limited to Pune city only. Larger potential markets outside Pune were
untapped. Hence we need to explore untapped market.
1. The study covers the part of Pune region only and due to the limited sample size,
the facts revealed in the study may not generalize.
2. The analysis is based on what public opinion at the time of Research. The study
may not produce the same findings if done at a later stage of time.
3. While filling the questionnaires public could not provide 100% accurate
information because of their personal limitations.
4. Time constraints as limited time for the Research.
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Chapter 10
Questionnaire
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Questionnaire:
1. Can you introduce yourself?
Name
Age
Gender
Address
Occupation
2. Do you have vehicle?
a. Yes b. No
3. Which model of vehicle do you have?
a. Yo bike b. Matrix c. Ace trend d. Hero ultra.
4. Did you compare your vehicle with any other vehicle?
a. Yes b. No.
5. Which was the most influencing mode of information?
a. Media b. Print media c. Events d. Reference
6. Where do you charge it?
a. Home b. Shop c. Parking d. Other..
7. How long do you have to charge your vehicle?
a. 5-6hrs b. 6-7hrs c. 7-8hrs d. 8-9hrs e. Above 9hrs
8. Generally after charging it once how many kilometers does it runs?
a. 40-50Kms b. 50-60Kms c. 60-70Kms d.70-80Kms e. Above 80kms
9. Do any of you have to carry the battery upstairs because you live in the 2 nd floor or
3rd floor?
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a. Yes b. No.
10. Do you face any problem with your vehicle?
a. Yes b. No.
11. Is there any scope to improve your present vehicle?
a. Yes b. No.
12. If yes, please specify improvements needed your present vehicle?
a..
b..
c..
d
13. Do you generally carry any thing on this vehicle?
a. Yes b. No
14. Approximately can you tell me the weight you generally carry on this vehicle?
a. 10-20kgs b. 20-30kgs c. 30-40kgs d. 40-50kgs e.Above50kgs
15. In scale of 10 how many points do you give for problems occurred to your bike?
Ans.
16. In scale of 10 how many points do you give for the service center of your bike?
Ans.
17 .In scale of 10 how many points do you give for look and style to following bike?
a. Yo bike
b. Matrix
c. Ace trend
d. Hero ultra.
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18. In scale of 10 how many points do you give for the source of information you
get?
a. Media
b. Print media
c. Events .
d. Reference .
19. In scale of 10 how many points do you give to the maintenance cost of your
vehicle?
Ans. .
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Chapter 11
Bibliography
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Bibliography:
Book:
1) Research Methodology
Methods and Techniques
C.R.Kothari
2) Marketing Management
Philip Kotler
Internet:
www.evfuture.com
www.kinetic2wheelers.com
www.automobileindia.com
www.google.com
http://www.evfuture.com/http://www.automobileindia.com/http://www.google.com/http://www.evfuture.com/http://www.automobileindia.com/http://www.google.com/