07 kai 2014 0313 - dien bien phu en
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Responsible Development of Dien Bien Phu as a Historical & Cultural Destination in Cooperation with 8 Northwest Provinces
March 2014, Dien BienKai Partale, Tourism Sector Specialist ESRT
International visitors Domestic visitors
Total HCMC Hanoi Sapa Halong Hue(A) (B) (C) (D) (E)
(n=200) (n=40) (n=40) (n=40) (n=40) (n=40)
29
23
17
16
11
11
54
54
65 63
58
58
58
18
13
15
8
15
60
33
48
25
25
15
5
8
8
60
78
68
28
25
15
20
10
5
68
60
20
28
23
23
5
10
53 90
35
35
15
20
20
15
25
15
To experience local culture and heritage
To experience nature
To relax and rejuvenate
To spend time with my partner
To socialize with friends or meet new people
To take a family holiday
To be active and adventurous
To enjoy the peace and quietness of not crowded
destination
To indulge in a luxurious escape
49
18
15
11
10
10
58
64
74
Total HCMC Hanoi Sapa Halong Hue(A) (B) (C) (D) (E)
(n=200) (n=40) (n=40) (n=40) (n=40) (n=40)
63
75
43
65
15
10
25
0
8
83
68
60
55
20
8
5
10
25
80
70
38
18
25
15
28
5
80
53
55
20
15
8
0
3
75
85 58
55
33
33
15
15
3
13
8
To experience local culture and heritage
To relax and rejuvenate
To experience nature
To take a family holiday
To socialize with friends or meet new people
To spend time with my partner
To be active and adventurous
To enjoy the peace and quietness of an
Not crowded destinationTo indulge in a luxurious
escape
Source: Responsible Travel Barometer, Nielsen 2010
RESPONSIBLE DEVELOPMENT OF DBP
Responsible Tourism serves as a strategic direction for the overall development of the sector and links to Cultural Heritage Tourism in the following areas: Overcrowding at sites / Destruction of resources by tourists / business practicesCommercialisation leading to degradation of resources / Negative impacts from other economic sectorsWeak cooperation amongst local stakeholders at tourism sitesWeak policy support for the conservation of cultural resources in tourism policies and planningConflicting interests between agencies responsible for heritage conservation and tourism development
6 Pillar of the Responsible Tourism Policy Framework
Creating a Dynamic and Efficient Tourism Sector
Expanding Knowledge and Understanding
Investing in
Human Capital/ Resources
Conserving and Enhancing Natural and Cultural Resources
Achieving Competitive-ness with Sustainability
Creating Broad-
based Socio-Economic Develop-ment
Cul
ture
Nat
ure
North Asia
ASEAN Austra-lia
Russia North America
Europe New Domestic
Heritage, general touring
Ethnic culture
Pilgrim/religion
New life style
Protected areas
Mountain resorts
Adventure
Beach holiday
Ha Long Bay
Mekong Cruise
Cruise liners
City breaks
Short breaks
Classic tour
MICE
Golf
Coa
stS
peci
al
inte
rest
City
WILDERNESS
NATURE
CULTURE
ADVENTURE
NATURE
CULTURE
HISTORY
NATURE
CULTURE
LAND
NATURE
CULTURE
EVENTS
NATURE
CULTURE
MOUNTAINS
NATURE
CULTURE
HOSPITALITY
NATURE
CULTURE
DIEN BIENLAI CHAU
LAO CAI
YEN BAI
PHU THO
HA GIANG
HOA BINH
PRODUCE
NATURE
CULTURE
SON LA
TOURISM PRODUCT DEVELOPMENT
Tourism Product Development is the process of developing the assets of a destination into goods, services and experiences that are reflective of the leisure and recreational needs of the tourists. Responsible tourism products are not only economicly viable but also work to minimize negative social and environmental impacts.
Objective To improve understanding of Vietnamese history and its connection with global history
Angle / Ethos “Touching History” reducing barriers to bring people in touch with important chapters of Vietnam’s past; Promotion of inter-regional dialogue
Approach • Use “infotainment” and “edutainment” and all modern methods of communication and interpretation to deliver engaging information
• Work up from individual historical periods to the recent past• Implement in-depth Vietnamese history classes and study tours• Develop history trails and routes with historic sites and interpretation
centres
Sustainability considerations
• Sensitive conservation of historic sites• Sensitive interpretation of history and culture• Increase length of stay & spend by providing a range of high quality
services• Ensure local employment opportunities in process
EncouterMeeting the Minority People
EncouterMeeting the Minority People
Fun & Enter-tainmentMuseums
Fun & Enter-tainmentMuseums
Accommodation Him Lam Resort
Accommodation Him Lam Resort
CateringEthnic Food
CateringEthnic Food
Culture-SpecialPlace of revolution
Culture-SpecialPlace of revolution
WellbeingNature activities /Trekking
WellbeingNature activities /Trekking
Marketing: Inspiring History
Marketing: Inspiring History
Product Line
Culture „Endless Memories“
Mountainous experiences
MANAGEMENT & COORDINATION
Destinations generate the services expected by customers. Collaboration of industries and their ability to compete, influences the competitiveness of the destination. Collaboration of the service providers and an enabling environment is necessary in the development of sales in destinations.
SURVEY RESULTS OF 8 NW PROVINCES
The survey was conducted amongst 8 participants of the 8 NW Technical Working Group. All stakeholders agreed that cooperation is definitely useful and necessary for a sustainable and professional tourism development, especially in marketing and promotion, policies and strategies, quality standards, and human resources.
Responses 8
Marketing / Promotional Activities applied by DCSTs
• Interaction / cooperation between all stakeholders is ranging between very good and quite good
• The majority evaluates stakeholder interaction / cooperation with districts within a province very good
• However there is still improvement for inter-provincial cooperation, with the business sector and on a national level
• All DCSTs highly confirm the necessity of cooperation within all listed fields of activities
• Membership and stakeholder management receives a lower degree of necessity
Interactions of stakeholders and useful areas of cooperation
Necessary Could be useful
Un-necessary
Marketing & Promotion of North-western tourism
8
Membership & Stakeholder Management
3 4 1
Policies and strategies within North-western
8
Information research 7 1
Product development 8
Development of (quality) standards
7 1
Human resource development
8
Responses 8
Examples of good practice covered in the Responsible Tourism Toolkit / delivered through the Seminars which are linked to NW Provinces collaboration and Cultural Heritage Tourism:Responsible Tourism Product DevelopmentSupport Responsible Tourism DestinationsResponsible Marketing and Communications in TourismCommunity action in Resposnible Tourism…
RESPONSIBLE TOURISM SEMINARS
The ‘Environmentally and Socially Responsible Tourism Capacity Development Programme’ (2011 - 2015) is a European Union funded sector programme within the main activities in 1) Policy support and institutional strengthening, 2) Product competitiveness and public-private dialogue and 3) Vocational
education and training.
www.esrt.vn