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TheNewYorkTimes GI2008 Ratesmayalsobeviewedonnytmediakit.com

2008 AdvertisingRates

EffectiveJanuary1,2008

GeneralInformation




GeneralInformationAdvertisingRateCardEffectiveJanuary1,2008

Contents

GeneralInformation/Circulation 3

HowtoOrderaDisplayAd 3

DisplayAdvertising 4

ClassifiedAdvertising 5

DisplayonClassifiedAdvertising 5

CreditandPaymentTerms 6

AgencyRecognitionandCommission 6

GeneralPoliciesandRateInformation 6

ContractsandCopyRegulations 6

MechanicalRequirements 8

AdvertisingAcceptabilityGuidelines 8

GeneralInformation 8

TheInternationalHeraldTribune 9

ClosingTimes

InsertionOrder 3

AdvertisingManagement 5

TheNewYorkTimescontinuestobuildonits

reputationasthenation’spremiernewspaper

andadvertisingmedium.In2007,weearned

anotherPulitzerPrize,bringingourtotalto

94PulitzerPrizesandcitations—farmore

thananyotherpaper.Wenowofferintegrated

printandonlineadvertisingopportunitiesso

advertiserscanextendtheimpactoftheir

messageacrossplatforms.

Eveninourrapidlychangingmedialandscape,

TheTimesis,asalways,vitalreadingfor

influentialAmericansineveryarenaand

fordiscerningconsumersacrossthenation.Welookforwardtobeinganimportantpart

ofyouradvertisingprogramintheyearahead.



3 TheNewYorkTimes GI2008 Ratesmayalsobeviewedonnytmediakit.com

WeekdayIssuesandDistribution

NewYorkRegional Nationwide

TheMetroSection MainNews

Sports BusinessDay(incl.Sports)

TheArts

WeekdayThemeSectionsandDistribution

Nationwide

SportsMonday Weekend(Fri.)

ScienceTimes(Tues.) Escapes(Fri.)

DiningIn/DiningOut(Wed.)

Styles(Thurs.)

House&Home(Thurs.)

SundaySectionsandDistribution

NewYork Suburban

Regional Nationwide ZonedSections

Automobiles* Main TheCity

JobMarket* Arts&Leisure Westchester

TheMetroSection BookReview ConnecticutRealEstate* Sports LongIsland

SundayBusiness NewJersey

SundayStyles

TheMagazine*

Travel

WeekinReview

*Zoningavailableinthesesections.

Contactyouraccountmanagerforadditionalinformation.

Circulation

NewYorkRegion* Nationwide**

Weekdays 563,100 1,114,739

Sundays 771,619 1,653,778

*Source:NYTimes,baseduponABCAuditReportdatafor12monthsended

September30,2006.

**Source:ABCAuditReportforTheNewYorkTimes,12monthperiodended

September30,2006.

GeneralInformation/Circulation

ReservationsToreservespaceforadisplayad,callourCustomerOrder

FulfillmentDepartmentorsendthereservationandmaterial

directlythroughourwebsite,nytmediakit.com.Tolearnmoreabout

thisservice,ortoplaceanadthroughCustomerOrderFulfillment

(COF),youcancontactoneofourrepresentativesbytelephone

from8amto11pmeasterntime,MondaythroughFriday,and

9amto5pmeasterntimeSaturday.

Telephone:(212)556-7777;outsidetheNewYorkMetropolitan

area,(800)NYT-5515.

WhenyoucallCOF,anAdvertisingServiceRepresentative(ASR)

willhandleyourrequest.TheASRwilltakeyouradinformation,

whichmustincludesize,date,editionandpositionrequest,if

applicable.TheASRwillassignareservationnumbertoyourad

andprovidetheadcost.

Servicewillbeexpeditedifyouhaveyourcontractnumberready.If

youdonothaveacontractnumber,theASRcanassignone.

Forreservationssubmittedbyfax,theplacingagencyoradvertiser

willreceiveareturnfaxwiththereservationnumberandtheadcost.

Pleasemakesuretoretainthereservationnumber;allmaterials

andinsertionssubmittedforpublicationmustincludeareservation

number.

InsertionOrders

Aninsertionordermustbepreparedbytheadvertiser/agency

foreachadvertisement,andshouldincludethefollowing:

•Reservationnumber

•Contractnumberandnameofadvertiser(andagency,

ifapplicable)

•Billingaddress

•Dayanddateofinsertion

•Sectionorpositionrequest

•Sizeandcostofad

•Descriptionofad(i.e.,headline)

•Contactnameandphonenumber

HowtoOrderaDisplayAd




Materials

ElectronicsubmissionofindustrystandardPDFfilesis

preferredforblackandwhitenewspapermaterial.TheNewYork

Timesdoesnotacceptadvertisingmaterialviae-mail;however

filescanbetransmittedatnochargethroughourwebsite,

nytmediakit.com.Thissitealsocontainsadditionalinformation

onelectronicadsubmission,includingothertransmissionoptions

andfilesettings,oryoucancallCOFat(212)556-7777andpress

3twicetoreachanAdvertisingProductionRepresentative.Pleasemakesuretosubmityourinsertionorderforallelectronicfiles.

Forblackandwhitecamera-readymaterial(whenelectronic

submissionisnotpossible),submityourinsertionorderand

advertisingmaterialtogetherto:

CustomerOrderFulfillment

TheNewYorkTimes

620EighthAvenue

NewYork,NY10018

Materialforcolornewspaperadvertisementsmustbedelivered

indigitalformatorelectronicallytransmitted.Wecannotaccept

filmforcoloradvertisements.Formoreinformationoncolorads,

pleasecallourColorServicesDepartmentat(212)556-7729.TheaddressforColorServicesisasfollows:

ColorServices

TheNewYorkTimes

620EighthAvenue

NewYork,NY10018

AllcolormaterialsforTheNewYorkTimesMagazineshould

besentto:

R.R.DonnelleyPrintingCo.

Attn.:NewYorkTimesDept.LPC

216GreenfieldRoad

Lancaster,PA17601

BlackandwhiteMagazineadvertisinginsertionordersand

materialshouldbesenttoCOF.PleaseseeTheNewYorkTimes

Magazineratecardformagazinecolorandblackandwhite

materialandmechanicalrequirements.

Ifyouradvertisementisarepeatofanadpublishedwithin

90days,faxCOFaninsertionorderwiththerepeatdatealongwith

acopyoftheoriginalad,specifyingthedatetheoriginaladran,

pagenumber,descriptionandoriginalreservationnumber.

Pleasedonotdirectanyoriginalinsertionorderstoyouraccount

manager(whichcouldresultintheadsmissingadeadline).

However,youcanfaxacopyoftheinsertionordertoyouraccount

managerforhisorherrecords.

Deadlinesforreservations,insertionorderandmaterial

submissionarecontainedinthebackoftheratecard.

Questions

Ifyouhaveanyquestionsafterplacingyourreservation,COF

(212)556-7777or(800)NYT-5515outsidetheNYMetropolitan

area)isavailabletohelpyoudealwithadvertisingreservations,

materialprocessingandbillinginformation,including:

•Adchanges

•Contract,rateandbillinginformation

•Deadlineandmaterialspecificationinquiries

•Electronictransmissionquestions

Afullbroadsheetdisplayadvertisingpageisbasedona6-column

by21-inchadvertisingunit,or126columninches.Display

advertisementsarebilledbasedonthelargerofthereservedor

suppliedcopydimensions.Theprecisedimensionsofthe

publishedadvertisementsmayvarybyafewpercentagepoints

fromthesuppliedmaterialduetotheelectronictransmission

andreproductionprocesses.

HowtoCalculatetheCostofanAd

DeterminetheSizeoftheAd.Displayadcostisbaseduponthe

adsizestatedincolumninches.Columninchesarecalculatedby

multiplyingthenumberofcolumnsoftheadbyitsdepth(inches).

IncludeanySpecialDiscountsorPremiums.Forexample,if

theadwasincolororinaspeciallayoutposition,youwouldadd

theappropriatecolororpositionpremium.

DisplayAdvertising




General

Nonstandardadvertisingunitswillbecharged10%abovethecolumn

inchrate.Unitsmustconformtocolumnwidthspecifications;

positioncannotbeassured.

Displayadvertisementsmorethan18"deepwilloccupythefull

columndepthandbechargedaccordingly.Minimumsizeisone

columninchforalldisplayadvertisingunlessotherwisestated.

WhenanadvertisermeetstheguidelinesofTheNewYorkTimesasacharitythatqualifiesforadiscountedadvertisingrate,the

charitydiscountratewillbea20%reductionofftheopenCause&

Appeal/PoliticalratestatedintheBusinessratecard;noagency

commission.Formoreinformationpleasecontactyouraccount

managerorCOFat(212)556-4995.

MiscellaneousAdvertisingRatesapplytoalldisplayadvertising

categoriesnotlistedinthisorotherratecardsandtocertain

displayadvertisementsorderedoutsidethebannerorsection.

Ifyouhavequestionsregardingyourdisplayad,pleasecallan

AdvertisingAccountManagerorCOFat(212)556-7777andpress3.

Toplaceaclassifiedad,ortoobtaininformation,pleasevisitour

websiteatnytmediakit.comorcontactTheNewYorkTimes

ClassifiedAdvertisingDepartmentat(212)556-3900;TriState

outsideNewYorkCity,1-800-ADTIMES;allothers1-800-458-5522.

Classifiedadvertisementsarechargedonalinecountbasis,

andnotanyotherstandardofmeasurement.Eachlineof5pt.type

ischargedas1line;10pt.as2lines;14pt.as3lines;18pt.as4lines;30pt.as6lines;36pt.as7lines;48pt.as10lines;

60pt.as12lines;and72pt.as14lines.Whitespaceischarged

onalinecountbasiswhenordered.

ClassifiedGuideandDirectoryadvertisementsarecharged

onalinecountbasis,andnotanyotherstandardofmeasurement.

Eachlineof6-pt.typeischargedas1line;12pt.as2lines;12pt.

boldas2lines;18pt.as3lines;24pt.as4lines;30pt.as

5lines;30pt.boldas5lines;36pt.as6lines;48pt.as8lines;

and60pt.as10lines.Whitespaceischargedonalinecount

basiswhenordered.Thereisa4lineminimumforsinglecolumn

classified,guideanddirectoryadvertisingunlessotherwiseindicated.

Tocalculatethecostofaclassifiedadvertisement,multiplythe

numberoflinesbytheapplicablerateforthecategoryofadvertis-

ing.Pleasemakesuretoselecttheratethatcorrespondstoyour

contractlevelandchoiceofday.

Logos,shadingandborderssurroundingclassifiedadsaresubject

toaseparatecharge.PleasecontactTheNewYorkTimesClassi-

fiedAdvertisingDepartmentat(212)556-3900;TriStateoutside

NewYorkCity,1-800-ADTIMES;allothers1-800-458-5522.

Inaddition,theremightbeotherspecialpremiums,suchascolor

premiums,whichmustbeaddedtoyouradvertisementcost.

ClassifiedAdvertising

Classifiedadvertisementsmorethan260linesdeepwilloccupy

thefullcolumndepthandbechargedaccordingly.

DisplayonClassifiedadvertisingrepresentsdisplayadvertising

publishedonclassifiedpages.Suchadvertisingwillbebilled

baseduponthelargerofthespacereservedorsuppliedcopy

dimensions,includingwhitespace.

Tocalculatethecostofadisplayonclassifiedadvertisement,

multiplythenumberoflines(thelargerofreservedorsupplied)by

theapplicablerateforthecategoryofadvertising.Pleasemake

suretoselecttheratethatcorrespondstoyourcontractleveland

choiceofday.

Inaddition,theremightbeotherspecialpremiums,suchascolor

premiums,whichmustbeaddedtoyouradvertisementcost.

Fordisplayonclassifiedminimumspacerequirements,please

refertothecategoryratecards.

Ifyouhaveanyquestionsregardingyourad,pleasecallyour

accountmanagerorCOFat(212)556-7777.

DisplayonClassifiedAdvertising




Advertisementsmustbepaidforpriortopublicationdeadline

unlesscredithasbeenestablishedbytheadvertiserand/or

agencywithTheTimes.However,certainadvertisingcategories

willrequireprepaymentasspecifiedintheratecards.Acceptable

formsofprepaymentarebankwiretransfer,creditcardor

advertiseroragencyguaranteedcheck.

AdvertisersoragencieswishingtoestablishcreditwithTheTimesmustrequestacreditapplicationfromTheNewYorkTimes

CreditDepartment.Applicationrequestscanbemadebyphone

(212-556-8777),fax(212-556-1833),e-mail(creditdepartment@

nytimes.com)oronlineatnytmediakit.com.Completed

applicationsshouldbereturnedtoTheTimesCreditDepartment

forevaluationofcreditstanding.Ifcreditisgranted,TheTimes

willestablishacreditlimitandapplicablepaymentterms.

Advertisersandagenciesgrantedcreditwillbebilledweeklyor

monthlyforpublishedadvertisements,asisdeterminedbythe

categoryofadvertisingandestablishedcreditterms.Paymentis

due15daysaftertheinvoicedate.

TheadvertiserandagencyshallbejointlyandseverallyliabletoTheTimesforthepayment.Cashdiscountsarenotavailable.

Insertionorderscontainingdisclaimerswillnotbeacceptedby

TheTimes.

CreditandPaymentTerms

Commissionof15%willbegrantedonlytorecognizedadvertising

agencies.

ApplicationforagencyrecognitionmustbemadewithTheNewYorkTimes.Applicationsareavailableuponrequestto

TheTimesCreditDepartmentbyphone(212-556-7020),fax

(212-556-1833),e-mail([email protected])oronline

atnytmediakit.com.

AgencyRecognitionandCommission

AdvertisingacceptedbyTheNewYorkTimesissubjecttoallterms

andconditionscontainedherein.Forwardingofanorderbythe

advertiserconstitutesacceptancebytheadvertiserofallratesand

conditionsthatexistwhentheadvertisingissoldbyTheTimes,

andthoseofsubsequentratecards.Forwardingofanadvertising

orderalsoindicatesacceptanceoftheadvertisingacceptability

policiesofTheNewYorkTimes.Intheeventofaconflictbetweentheadvertiser’sorderandtheratecard,theratecardshallgovern.

Thetermsandconditionsofthisratecardandallsubsequentrate

cardsareincorporatedintoeveryadvertisingcontractbetween

TheTimesandtheadvertiserand/oragency.Submissionof

advertisingsubsequenttothereceiptofsuchacontractconstitutes

acceptanceofthetermsandconditionsofthecontract.

TheTimesreservestherighttoissuenewratecardsandtorevise

itsratesinwriting,effectivenolessthanfive(5)daysafterdistribution

ofthenewratecardand/orofwrittennoticeofratechangestothe

addressoftheadvertisersoragencystatedinacontract.

WhenTheTimesisrequestedtoinsertaboxnumberinafull-run

advertisementandforwardtheboxnumberreplies,theservice

chargeis$275forfull-runand$100forsuburbanzoned

advertisements.Replieswillbeforwardedtotheadvertiserfor

aperiodofonemonthfollowingthepublicationdateofthead.

Chargesforboxnumbersarenotcommissionable.

GeneralPoliciesandRateInformation

Theratecardlevelapplicabletoanadvertiserisdeterminedby

theadvertiser’sprojectedvolumeduringa12-monthcontractperiod.OurCOFDepartmentwillprovidetheadvertiseroragency

withaNewYorkTimescontractforsignature.

Contractrequestsmustspecifyadefinitebeginningdateand

aresubjecttoaratecardeffectivewhenthecontractbeginsand

subsequentratecardincreasesandmodifications.Volumeand

frequencycontractdiscountswillbeearnedonlyonadvertising

insertedwithina12-monthperiod.Additionally,acontractis

applicabletoadsplacedwithinasingleadvertisingcategory.

Iftheadvertiserexceedstheinitialestimatedcontractleveland

achievesthenextleveloftheratecard,theadvertiserwillbeentitledtoarebatebasedupontheretroactiveapplicationofthe

lowerrateearned.TheTimeswillcredittheadvertiseroragency

accountfortheamountoftherebateearned.

Ifthecontractlevelisnotachieved,theadvertiserwillbeassessed

ashortagebasedupontheretroactiveapplicationofthehigher

rateearned.TheTimeswillinvoicetheadvertiseroragencyforthe

shortage,andpaymentwillbeduetoTheTimesinaccordance

withthepreviouslyestablishedcredittermsfortheadvertiser.

ContractsandCopyRegulations




Advertisingnotpaidforincompliancewithcreditpolicieswill

notbeincludedwhencalculatingthefinalearnedrateandisnot

eligibleforvolumeandfrequencydiscounts.

ContractscanbevoidedatTheTimes’sdiscretionunlessspaceis

usedwithin30daysfromtheeffectivedate.

Thevolumediscountlevelsfordisplayadvertisingarebasedon

126columninchesperbroadsheetpageor65columninches

perBookReviewpage.Volumediscountlevelsforclassifiedand

displayonclassifiedadvertisingarebasedonnumberoflines

orfrequencyofinsertion,asnotedintheratecardforthe

applicablecategory.

Forfrequencycontracts,multipleinsertionsofthesameadona

singledaycountasoneinsertionforcontractfulfillment,unless

otherwisespecified.

Magazinecolumnincheswillbecreditedtowardfulfillmentof

contracts.SeeTheNewYorkTimesMagazineratecardfordetails

orcontactyouraccountmanager.

Eachadvertisingentitywillestablishaseparateadvertising

contractwithTheTimes.Corporateaffiliatesarenotautomatically

entitledtothecontractbenefitsofeachother.

CopyRegulations

TheadvertiserandtheadvertisingagencyjointlygranttoTheTimes

thenon-exclusiveworldwideperpetualrightandlicensetopublish

theadvertisementinTheTimes,includinginprintandinanyother

formatormedianowknownorlaterdevised,whetherornotsuch

advertisementmaybeindividuallyaccessed,perceivedorretrieved

fromsuchformormedia.Inaddition,theadvertiserandthe

advertisingagencyassumeliability,jointlyandseverally,forall

content(includingtextrepresentationsandillustrations)of

advertisementsprintedandalsoassumeresponsibilityforany

claimsarisingtherefrommadeagainstTheTimes.AdvertiseracknowledgesthatTheNewYorkTimesownsthecopyrightinand

totheselection,coordinationandarrangementofthecontentof

thenewspaper,includinganyadvertisementsitpublishes.

AdvertiseragreesthattotheextentTheNewYorkTimesdeems

itnecessary,advertiserisobligatedtocooperateand/or

participateinanyenforcementbyTheNewYorkTimesof

TheNewYorkTimes’scopyrights.TheNewYorkTimesshallcarry

theappropriatecopyrightnoticeinitsname.Theadvertiserandthe

advertisingagencyagree,jointlyandseverally,toindemnifyandhold

TheTimesharmlessfromallcosts,expenses(includingreasonable

attorneys’fees),liabilitiesanddamagesarisinginanywayfrom

publicationofanyadvertisementplacedbytheadvertiserorthe

advertisingagency.

TheTimeswillnotbeboundbyanyspecialclausesrelatingtolega

liability,circulationguaranteesoranyotherconditionincontracts

orinsertionordersthatconflictwithitspolicies,unlessTheTimes

hasspecificallyagreedinwriting.

TheTimesacceptsnoliabilityforitsfailure,foranycause,toinser

anadvertisement.TheTimesacceptsnoliabilityforreductions

indistribution,causedbyactsofGod,strikes,labordisputes,

suspensionofpublication,failureoftransportationoranyother

causebeyonditscontrol.TheTimesacceptsnoliabilityforany

errorinadvertisementcausedbyit,exceptforthecostofthespace

actuallyoccupiedbytheerror.Inordertoqualifyforanallowance,

claimsforerrorsmustbemadetoCOFwithinthirty(30)daysfrom

thedateofinvoice.Creditforerrorsisallowedonlyforthefirst

insertion.TheNewYorkTimeswillmakethefinaldeterminationon

theamount,ifany,ofacreditallowance.

Twoormoreseparateadvertisementsmaynotbesubmittedtofill

asinglestandardunitspace.

Forsplitrunadvertisinginformation,pleasecontactyour

accountmanager.

BookReviewcopyshouldbepreparedaccordingtotheschedule

shownforBooksunderCategoryRates.

Cancellationofordersoverthetelephonewillbeacceptedsubject

towrittenconfirmationbytheadvertiserthesameday.Advertising

orderswithorwithoutreproductionmaterialmustbeaccompanied

byidentifyingcopy.Drawing,artandarticlesforreproductionare

acceptedatadvertiser’sriskandshouldcontainanidentifying

marktofacilitatereturn.TheTimesshallnotberesponsibleanddoesnotassumeanyliabilityfordamageorlosstooriginalprinting

materialsupplied.

TheTimesreservestherighttoreviseorrejectadvertisementsin

accordancewithstandardsofacceptabilityofTheNewYorkTimes,

tolightenorchangetypeandborders,ortoomitadvertisements

withoutnotice.PlacementofadvertisingisatTheTimes’sdiscretion.




Pleaseseepage3,HowtoOrderaDisplayAd,forinformation

onsubmittingadvertisingmaterialtoTheNewYorkTimes.

Foradditionalinformationonelectronicadsubmission,including

transmissionoptionsandfilesettings,visitourwebsiteat

nytmediakit.com.

1)Colornewspaperadsmustbesubmittedindigitalformatand

sentviaelectronictransmissionorondisk.Pleasevisitourwebsiteatnytmediakit.comforspecificationsoncreating

coloradsforTheNewYorkTimes.

2)ElectronicsubmissionofindustrystandardPDFfilesis

preferredforblackandwhitenewspaperadvertisingmaterial.

Filescanbetransmittedatnochargethroughourwebsite,

nytmediakit.com.

3)Camerareflectivematerialisacceptableforblackandwhite

advertisingwhenelectronicsubmissionisnotpossible.Camera

readymaterialshouldbecreatedwithan85-linescreenata

45-degreeangleusingeitheraroundorellipticaldot.Mezzo

Tint,EtchToneandStraightorRandomLinecanattimes

reproducelessthanacceptableresultsandshouldbeavoided,especiallyforfinedetails.

Thefollowingstandardsareforblackandwhitenewspaperads

andshouldserveasaguideonly.Everycontinuoustoneorhalf

toneimage,supplieddigitallyorotherwise,shouldbeevaluated

onanindividualbasiswithanexpecteddotgrainofapproximately

30%inthe50%dotareausingan85%screenruling.Dotgain

curvesarenon-linear;adswillgainmoreintheirmid-tonevalues

thanthehighlightorshadow.

AlladssuppliedtoTheNewYorkTimesshouldhaveaminimumof

5%dotinthehighlightandamaximumof80%dotintheshadow

area.Anypartoftheadnotintendedtoprintsolidblackshouldbe

createdwithamaximum85%screen.

Aminimumof20%contrastbetweenforegroundandbackgroundis

recommended.

Typeshouldbekeptataminimumof6pt.forstandardor10pt.

forreverse.Alltypeintendedtoprintsolidblackshouldbesetata

100%black.Surprintedtypeshouldbesolidblackandcontrasted

against30%blackscreenorless.Reverseorknockouttypeshould

be0%(white)typeona70%screenorhigher.Fineseriftypefaces

shouldbeavoided;use7pt.minimumforstandardtypeor11pt.

minimumforreverse.

Adssubmitteddigitallycanexpectupto2%shrinkagewhen

printed.Adssuppliedascamerareadycanexpectbetween2%and

4%shrinkage.

Foradditionalassistancewithmaterialspecifications,please

callCOFat(212)556-7777;press3,then2,toreachaNYT

AdvertisingProductionRepresentative.

MechanicalRequirementsMechanicalRequirements

TheNewYorkTimesmaintainsanAdvertisingAcceptability

Departmentwhosefunctionistoexamineadvertisementsbefore

publicationtodetermineiftheymeetthestandardsofacceptability

TheTimeshasdevelopedovertheyears.

TheTimesmaydeclinetoacceptadvertisingthatismisleading,

inaccurateorfraudulent;thatmakesunfaircompetitiveclaims;or

thatfailstocomplywithitsstandardsofdecencyanddignity.

Ifanadvertisementcontainsstatementsorillustrationsthatare

notdeemedacceptable,andthatTheTimesthinksshouldbe

changedoreliminated,theadvertiserwillbenotified.TheTimes

willattempttonegotiatechangeswiththeadvertiser;however,if

changescannotbenegotiated,theadvertisementwillbedeclined

byTheTimes.

Inaddition,anadvertisementmustsometimesbedeclinedbecauseoftheapplicabilityoflawsdealingwithsuchmattersas

libel,copyrightandtrademark,therighttoprivacy,thesaleof

securities,thesaleofrealestateandpoliticaladvertising.

TheNewYorkTimesmaintainsclearseparationbetweennews

andeditorialmatteranditsadvertisements.Accordingly,adsthat

includeelementsusuallyassociatedwithTheNewYorkTimes

editorialmatterwillnotbeaccepted(forexample,butnotlimited

to:Times-styleheadlines,bylines,news-stylecolumnarrangements

ortypography).Additionally,TheTimesreservestherighttolabel

anadvertisementwiththeword“advertisement”when,inits

opinion,thisisnecessarytomakeclearthedistinctionbetween

editorialmaterialandadvertising.

TheAdvertisingAcceptabilityDepartmentcanbecontacteddirectly

at(212)556-7171forquestionsorforapamphletcontaining

detailedinformationonacceptabilityguidelines.

AdvertisingAcceptabilityGuidelines

Forquestionsoradditionalinformationregardingadvertisingin

TheNewYorkTimes,pleasevisitourwebsiteat nytmediakit.com,

orcallTheNewYorkTimesAdvertisingDepartmentorcontact

COFat(212)556-7777or(800)NYT-5515outsidetheNewYork

Metropolitanarea.

GeneralInformation




ClosingTimes

ForWeekdayBlack&WhiteDisplayAdvertising

DateofPublication Reservations*—Dueby5:00pm Closings—MaterialsDueby:00pm

MondayandSportsMonday PrecedingFriday PrecedingSaturday

TuesdayandScienceTimes PrecedingFriday PrecedingMonday

WednesdayandDiningIn/DiningOut PrecedingMonday PrecedingTuesday

Thursday,House&HomeandStyles PrecedingTuesday PrecedingWednesday

FridayandEscapes PrecedingWednesday PrecedingThursday

Saturday PrecedingThursday PrecedingFriday

ForWeekdayColorDisplayAdvertising**

DateofPublication Reservations*—Dueby5:00pm Closings—MaterialsDueby0:00am

ShippedWithinManhattan

MondaythroughSaturday 5businessdayspriortoissuedate 3businessdayspriortoissuedate

ShippedfromOutsideManhattan

MondaythroughSaturday 5businessdayspriortoissuedate 4businessdayspriortoissuedate

ForSundayBlack&WhiteDisplayAdvertising

Publication Reservations* Closings—MaterialsDueBy:

Main,TheCity PrecedingThursday5:00pm Friday12:00noon

Styles PrecedingThursday3:00pm Thursdaymidnight

LongIsland PrecedingTuesday5:00pm Wednesday3:00pm

NewJersey,Westchester,Connecticut PrecedingWednesday10:00am Wednesday10:00pm

Travel Friday—9daysprior Friday5:00p.m.—9daysprior

Arts&Leisure PrecedingMonday5:00pm Tuesday12:00noon

RealEstate PrecedingWednesday5:00pm Wednesday8:00pm

HelpWantedDisplay PrecedingThursday10:00pm Thursdaymidnight

WeekinReview PrecedingThursday10:00pm Thursdaymidnight

Business PrecedingWednesday10:00pm Thursdaymidnight

Sports PrecedingThursday10:00pm Friday2:00pm

BookReview Tuesday—19daysprior Thursday5:00pm—17daysprior

Auto PrecedingWednesday10:00pm Thursday11:00am

*Foradvertisingspacereservations,pleasecall(212)556-7777.Outoftown,calltollfree1-800-NYT-5515.

**Internationaladvertisers(includingCanada):materialsaredue14dayspriortoissuedate.



ForSundayColorDisplayAdvertising

Publication Reservations*—Dueby5:00pm Closings—MaterialsDueby0:00am

Main,Styles,TheCity** PrecedingMonday PrecedingTuesday

Business,WeekinReview** PrecedingMonday PrecedingTuesday

Sports,Auto** PrecedingMonday PrecedingTuesday

Arts&Leisure Tuesday—12daysprior Wednesday—11daysprior

BookReview Tuesday—19daysprior Wednesday—18daysprior

RealEstate Thursday—10daysprior Friday—9daysprior

Travel Monday—13daysprior Tuesday—12daysprior

LongIsland,NewJersey,

Westchester,Connecticut Wednesday—11daysprior Thursday—10daysprior

Magazine

Reservations*andInsertionOrders Closings

4colorandblack&white—SaddleStitch Friday—30daysprior Friday—23daysprior

4colorandblack&white—

PerfectBound Friday—44daysprior Wednesday—39daysprior

Part2—4ColorandBlack&White—

SaddleStitch Friday—44daysprior Tuesday—33daysprior

Part2—4ColorandBlack&White—

PerfectBound Thursday—52daysprior Tuesday—40daysprior

*Foradvertisingspacereservations,pleasecall(212)556-7777.Outoftown,calltollfree1-800-NYT-5515.

**Internationaladvertisers(includingCanada):materialsaredue14dayspriortoissuedate.





InsertionOrder

AdvertiserName__________________________________________________________________ Acct#__________________________________________

AgencyName______________________________________________________________________ Acct#__________________________________________

Reservation#______________________________________________________________

Date/DayofInsertion(s)_____________________________________________________

Section/Position___________________________________________________________

AdSize____________________________________________________________________

BW/Color_________________________________________________________________

AdDescription______________________________________________________________

Material____________________________________________________________________

ContactName_____________________________________________________________________ Phone#_________________________________________

InsertionOrder__________________________________________________________________

ContactName_______________________________________________________________ Phone#_________________________________________

Rate______________________________________________________________________ Cost____________________________________________

BillingAddress______________________________________________________________

Signature___________________________________________________________________ Date________________________________________

TheNewYorkTimes

CustomerOrderFulfillmentDepartment

620EighthAvenue

NewYork,NY10018

Tel:(212)556-7777Fax:(212)556-5845

Visitourwebsiteathttp://www.nytmediakit.com




AdvertisingManagement

AlexisBuryk

SeniorVicePresident,Advertising

(212)556-4104

[email protected]

VirginiaFrench

GroupVicePresident,Advertising

(310)[email protected]

LouFabrizio

VicePresident,Advertising

(212)556-7528

[email protected]

BrianGarnock



MarkHerlyn


(212)556-5258

[email protected]

SethRogin


(212)556-1437

[email protected]

AndrewWright



NationalAdvertisingOffices

Atlanta

8302DunwoodyPlace

Suite300

GA30350

Tel:(770)643-0053

Fax:(770)643-9345

[email protected]

Boston

2FaneuilHallMarketplace

MA02109

Tel:(617)227-7820

Fax:(617)742-0379

[email protected]

Chicago

111EastWackerDr.

Suite2910

IL60601

Tel:(312)565-3300

Fax:(312)565-0362

[email protected]

Dallas

3500MapleAve.

Suite1020

TX75219

Tel:(214)526-1983

Fax:(214)526-1984

Detroit(Troy)

3155W.BigBeaverRoad

Suite117

MI48084

Tel:(248)822-2200

Fax:(248)822-2201

[email protected]

LosAngeles

11835W.OlympicBlvd.

Suite480East

CA90064

Tel:(310)914-2060

Fax:(310)479-7414

[email protected]

Miami

100N.BiscayneBlvd.

Suite3020

FL33132

Tel:(305)379-1601

Fax:(305)379-4425

[email protected]

SanFrancisco

555MontgomeryStreet

Suite1150

CA94111

Tel:(415)438-6540

Fax:(415)438-6541

[email protected]

Washington,D.C.

1627IStreet,N.W.

DC20006

Tel:(202)862-0447

Fax:(202)776-0881

[email protected]



RegionalAdvertisingOffices

LongIsland

3000HempsteadTurnpike

Suite200

Levittown,NY11756

Tel:516-520-3675

Fax:516-520-3693

[email protected]

NewJersey

3003WoodbridgeAvenue

Edison,NJ08837

Tel:(732)603-2900

Fax:(732)603-2909

[email protected]

Westchester/Connecticut

701WestchesterAvenue

Suite206W

WhitePlains,NY10604

Westchestertel:(914)428-2699

Connecticuttel:(203)357-8080

Fax:(914)428-2428

[email protected]

InternationalAdvertisingSales

ClaireLaRosa

Director,InternationalAdvertising

TheNewYorkTimes

620EighthAvenue

NewYork,NY10018

Phone:(212)556-1625

Fax:(212)556-5813

[email protected]

WarrenHo

InternationalAdvertising

TheNewYorkTimes

620EighthAvenue

NewYork,NY10018

Phone:(212)556-4320

Fax:(212)556-5813

[email protected]

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