04 discovering ideas improving creativity
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freeTRANSCRIPT
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Basics of Creativity:
Discovering Ideas
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Plan of the session
Define creativityShow difference betweencreative and formal thinkingExplain 4 recipes and 7 modelsfor discovering ideasSlides 28/28
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What is Creativity?An Ability to imagine.An Attitude. Tolerance towardsthe new.The habit of improving ideas asbeing used.
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Formal Thinkingversus
Creative Thinking
Both kinds of thinkingare interdependent
and complementary.
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FormalThinking (A)AnalyticalConvergentLinearFocusedObjectiveVerbal
CreativeThinking (B)GenerativeDivergentAll directionsDiffuseSubjectiveDiversified
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Creativity is not inherited.Creativity can be taught.Innovation is measurable:
Revenue from newproducts? Patents.
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Tools for Creativity1. Brainstorming
designed to obtain maximumnumber of ideas. Suspend judgment. Think freely. Improve, modify, build on
others ideas. Quantity of ideas is
important.
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Basic Guidelines forBrainstorming
Suspend judgment.Think freely.Improve, modify, build on
others ideas.Quantity of ideas is
important.
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Putting Brainstormingin Practice
Record and expose ideas.Limit the time of the processUse 80/20 rule.
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2. Asking Questions Where? When? Where? What? Who? For what? To where? For whom? What have others done? Where to find an idea? What ideas can I modify?
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3. The PentadAction or eventSubject (doer)SceneAgencyRelationships betweenall.
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4. The Gridfor things, objects, items
System or SubsystemCriterion Static DynamicContrastContext
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7. Other Modelsfor Enhancing
Mental/ThinkingActivities
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System Thinking: A System
A whole havingcomponents, or
components forming awhole.
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We have grown in a culturewhere fragmentation hasprevailed.
----------------To meet challenges, usesystems thinking.Systems behavior events
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Laws of STOpen SystemsPalliative SolutionsApplications: to enhancememory, In Brainstorming
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Systemic Actions Lead toTotal Quality
Plan
Improve(Act)
Implement(Do)
Quality Process
Check
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Systemic View of Training System
Fulfillmentof
mission
Trainee
Trainer
Venue Materials
Topics
TMS
12
3
45
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The Communication System
Sender
Receiver
Message
ChannelPerformance
Objective, Size, V-Aids,Environment, Time, Duration, Venue
Other Modelsfor Enhancing Mental/Thinking Activities
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ConventionalManagement
PlanningOrganizingStaffingDirectingControlling
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Steps in Planning1. Being aware of problem2. Establishing objectives3. Premising: expecting
environment of operation4. Determining alternative
Courses5. Selecting the right course6. Defining derivative plans7. Numberizing plans
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The Communication Model
IntroductionSummary
BodyConclusion
TitleTh
esis S
tatem
ent
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Ways of Thinking
Linear 1, 2, CyclicLateral
Systemic1 2
4 3
Syst
ematic
on
ew
ay
thin
king
Two
-w
ay
thin
king
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TS is a short generalstatement:
Topic + Comment.
Smoking is dangerous.
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Twenty-Four (24) Ways To BeginAction/Process QuestionAdvice QuotationBackground Refute-an-argumentCall for action Statement of scopeCommand/Request Specific detailsComparison/Contrast Statement of a factDefinition/Classification An important pointEarly theory/technique Plan of developmentForecast and hypothesis Statement of purposeIllustration/exemplification Statement of the problemListing SummaryPoint of view Combination
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systemicWays To Develop TS
Linear
cyclicGeneral-to-specificSpecific-to-general
ConvergentChronological, processListing, cause-to-effectDefinition, exemplificationComparison-contrastMixture of these
What about ways-to-begin?
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Effective ArgumentsArgument of Fact
Air in Greater Cairo has become very polluted.1. Sub argument of definitionAir become polluted when it has more than , and .
These proportions are defined by .2. Sub argument of existenceAir in Greater Cairo has exceeded these limits. , .3. Sub argument of qualityIf there are no measures to stop the process, the
situation shall become dangerous for .
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Effective ArgumentsArgument of PolicyAir in Greater Cairo has reached serious proportions.Authorities must react before the situation becomes dreadful.1, 2, 3 Sub argument of fact +4. Sub argument of goodnessA cleaner Greater Cairo should enhanceEgypts image +5. Sub argument of usefulnessThose who initiate such a commendableprocess shall be praised fore ever.
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