TARGET AUDIENCE

One of the most important things to consider about adverts is the target

audience – the section of the public you are appealing

to.For instance, think about the target audience for a face cream and a sports

magazine.They are likely to be very different, and will

be attracted by ideas and concepts.

OUTLETS

The different audiences will also encounter different media so the advert needs to be

promoted through the appropriate outlets.

Think about the media you read and how the adverts are connected. For instance, women’s magazines tend to advertise beauty products and cosmetics, whilst men’s magazines sell cars and sports

equipment.

STARTER QUIZ

Target Audiences Mix ‘n’ Match

PRODUCT / COMPANY

Cif Lemon Bathroom Cleaner

Kellogg’s Coco Pops

HSBC Bank

Smash Hits Magazine

Kodak Digital Camera

Oil of Olay Face Cream

First Choice Holidays

AUDIENCE

Business men / women (25-65)

Men (aged 20-65)

Housewives (women 20+)

Families

Children (aged 4-14)

Kids and Teenagers (10-16)

Women (aged 30+)

WARNING! These are stereotypes!

THE ANSWERS

Target Audiences Mix ‘n’ Match

PRODUCT / COMPANY

Cif Lemon Bathroom Cleaner

Kellogg’s Coco Pops

HSBC Bank

Smash Hits Magazine

Kodak Digital Camera

Oil of Olay Face Cream

First Choice Holidays

AUDIENCE

Business men / women (25-65)

Men (aged 20-65)

Housewives (women 20+)

Families

Children (aged 4-14)

Kids and Teenagers (10-16)

Women (aged 30+)

WARNING! These are stereotypes!