03 01-12 bfl new product & brand launch specialists
DESCRIPTION
BFL is experienced at communicating directly with engineers, product design firms, manufacturing, marketing and sales management to help coordinate, schedule and manage the completion of the major product launch components including product design, market research, brand development, messaging, marketing materials, sell-in support and awareness building advertising and public relations.Examples of BFL’s new product launches for EGI’s Mr. Heater brands are presently on the shelves of America’s major retailers including Lowe’s, Home Depot, Wal-Mart, ACE Hardware, Tractor Supply (TSC), Cabela’s and Bass Pro Shop.TRANSCRIPT
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BFL Marketing Communications Inc. New Product And Brand Launch Specialists
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BFL
BFL Marketing Communications
Who we are: New product and brand launch specialists for home, outdoor and business products and services.
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BFL
BFL Marketing Communications
• Strategic Planning
• Brand Planning
• Media Planning
• Internet Design & Marketing
• Direct Marketing
• Image Enhancement
• Public Relations
• Market Research
• TV & Radio Production
• Digital Media Communications
• Graphic Design
• New Product Development, Marketing & Introductions
• Trade Shows & Events
• Literature, Packaging & P.O.P. Design
• Advertising
Agency Services
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BFL
BFL Marketing Communications Brand Strategy Process
Helping You Discover Your Points Of Difference What makes your firm or products unique? What resonates in the buyer’s mind that drives them to you over your competitors? BFL is experienced in helping to identify the unique attributes that provide the competitive advantage at every level of customer contact. “Discovery Day” Strategic Planning BFL’s “Discovery Day” strategic planning process is designed around your needs. It can be a one day strategic planning session or expanded to include extensive qualitative and quantitative research programs in order to gather market intelligence, establish goals and objectives and develop a comprehensive marketing communications plan. Learn. Identify. Act. Our half-day and full day “Discovery Day” strategic sessions are at the core of our brand development and product launch process. It’s our way of bringing your staff and ours together to focus and identify the measurable goals that we need to mutually accomplish and the actions needed to succeed.
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BFL Marketing Communications Client Profiles
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Developed Davey Garden Tool Brand and new product
launch plan including packaging, point-of-
purchase display, sales support collateral and
trade advertising.
Product and Brand Development
BFL
BFL Marketing Communications new product and brand launch specialists
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Developed a standardized design format, color scheme
and type font for all Davey Residential Services
literature and print ads.
Brand Development
BFL
BFL Marketing Communications new product and brand launch specialists
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BFL
Initiated the launch of Davey Tree services test market program through
a partnership with Home Depot.
Program Launch BFL Marketing Communications new product and brand launch specialists
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Developed positioning statement: We’ve Been Here. We’ll Be Here.
Designed templates for print and outdoor advertising.
Brand Development BFL Marketing Communications new product and brand launch specialists
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Developed “Camp Safe”, a national public relations campaign to increase awareness on the dangers of Carbon Monoxide when using portable propane heaters inside tents and campers. Program included brand identity development, media relations, seasonal news releases, radio and TV PSA’s, packaging insert literature and traveling exhibits at public sportsman’s shows in major markets.
Program and Brand Development
BFL
BFL Marketing Communications new product and brand launch specialists
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Through “Discovery Day” strategic planning, BFL developed a brand development and launch plan for a new information and referral network supported by Easter Seals, United Way, Benjamin Rose Foundation, LEAP, The Ohio Dept. of Aging and the Cuyahoga County Dept. of Aging. The Front Door name, identity and supporting marketing materials were created based on feedback from five focus groups conducted at Northeast Ohio seniors centers.
Brand Development Program for Seniors
BFL
BFL Marketing Communications new product and brand launch specialists
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Brand Development Program for Seniors
BFL
BFL Marketing Communications new product and brand launch specialists
The Western Reserve Area Agency on Aging (WRAAA) wanted to unify all of its communications vehicles under
one unified brand look.
BFL provided a brand image design program that incorporated a colorful
banding design element with the existing WRAAA logo and
positioning statement for use on literature, stationery, business cards,
the Internet and on internal correspondence templates.
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MTD/Arnold MaxiEdge™
Serrated Trimmer Line
BFL worked with MTD’s Arnold Parts Division to develop the MaxiEdge Serrated Trimmer Line brand as a category innovation for Home Depot. Product launch included brand name development, packaging, point-of-purchase display system and national network cable TV
support to build brand awareness.
Brand Development and Product Launch
BFL
BFL Marketing Communications new product and brand launch specialists
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BFL Marketing Communications new product and brand launch specialists
Developed new product launch plan, brand name development, packaging, National Hardware Show launch, national awareness advertising and public relations campaign.
Mr. Heater products are now sold at Lowe’s, Wal-Mart, ACE Hardware, Tractor Supply, Dick’s Sporting Goods, Cabela’s and other national retailers.
Brand Development and Product Launch
BFL
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BFL
Media Planning Brand awareness was established through a 3 year national print campaign targeting campers, hunters, RV owners and DIY’ers.
Product Launch Advertising Support BFL Marketing Communications new product and brand launch specialists
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BFL Marketing Communications new product and brand launch specialists
Mr. Heater products are now sold at Lowe’s, Wal-Mart, ACE Hardware, Tractor Supply, Dick’s Sporting Goods, Cabela’s and other national retailers.
Brand Development and Product Launch
BFL
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Brand and E-Commerce Advertising
BFL
BFL Marketing Communications new product and brand launch specialists
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Mr. Heater Trade Show Display
& Direct Mail Programs
Trade Show and Exhibit Design
BFL
BFL Marketing Communications new product and brand launch specialists
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OurPets’ Pet Feeders
Developed the Water Tower and Food Tower brands
including packaging and trade advertising
support for OurPets’ Corporation
BFL
Brand Development and Product Launch BFL Marketing Communications new product and brand launch specialists
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OurPets’ 20X40ft. Exhibit
Global Pet EXPO
Trade Show Exhibit Graphics
BFL
BFL Marketing Communications new product and brand launch specialists
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BFL Marketing Communications Direct Mail
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Direct Mail
BFL
BFL Marketing Communications new product and brand launch specialists
Developed an ongoing series of direct mail postcards targeting local area prospects for Avon
Ohio Duraclean franchise including database management, printing , addressing and mailing.
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BFL Marketing Communications digital marketing
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Website Design
BFL
BFL Marketing Communications new product and brand launch specialists
Developed content and designed the Stripmatic Products website including
product photography coordination, search engine optimized copy (SEO) and content managed news section.
Also designed the company logo.
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Website Design
BFL
BFL Marketing Communications new product and brand launch specialists
Developed content and designed the Duracleanohio.com website including
photo retouching, illustrations, and search engine optimized
copy (SEO)
Also created Duracleanohio’s corporate Facebook page and social
marketing links.
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Website Design
BFL
BFL Marketing Communications new product and brand launch specialists
Developed content and designed the PCHelpclevland.com website including
search engine optimized copy (SEO), corporate Facebook page and
social marketing links.
Also designed PCHelpClevand’s logo,
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Created a brand development program for Baskets Galore, a growing Cleveland area based
gift basket company.
Program included strategic planning and the design of an
e-commerce Web site.
Brand and e-Commerce Development
BFL
BFL Marketing Communications new product and brand launch specialists
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Website Design
BFL
BFL Marketing Communications new product and brand launch specialists
Re-designed and updated the website for Advantage Diagnostics including
search engine optimized copy (SEO)
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Website Design
BFL
BFL Marketing Communications new product and brand launch specialists
Developed content and designed a new website for
PerforamnceSpray.com including search engine
optimized copy, YouTube video, new product launch
and news releases.
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e- newsletters
BFL
BFL Marketing Communications new product and brand launch specialists
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Targeted e- blast
BFL
BFL Marketing Communications new product and brand launch specialists
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BFL Marketing Communications Promotions & Events
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New Branch Openings
BFL
New branch opening promotions for First Federal of Lakewood included an integrated mix of traffic-
building direct mail, in-branch signage, radio commercials, newspaper ads, on-site promotions
and prize give-aways .
BFL Marketing Communications new product and brand launch specialists
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Green Industry and Equipment Expo Louisville, KY
Marketing Consulting Focus Group Research
Press Relations Promotion
BFL
Trade Show Marketing BFL Marketing Communications new product and brand launch specialists
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BFL
Trade Show Marketing
Trade Show Advertising Campaign
Green Industry and Equipment Expo Louisville, KY
BFL Marketing Communications new product and brand launch specialists
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I-CAR Automotive
Collision & Repair Training Conference
and Trade Show
Created I-CAR IeXpo05 trade show identity, website and online registration program. Produced and promoted event at the Cleveland I-X Center.
Brand and Trade Event Development
BFL
BFL Marketing Communications new product and brand launch specialists
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Brainerd, MN Jaycees
Ice Fishing Extravaganza
BFL
Event Marketing
BFL initiated contact with the Brainerd Jaycee’s to develop pre-event promotions and the Mr. Heater “Hot Spot” for the Annual Brainerd Jaycee’s Ice Fishing Extravaganza. Promotional support included Mr. Heater identity online, local radio commercial and event fliers. The Extravaganza draws over 12,000 people annually and has been featured on ESPN and in numerous outdoor publications.
BFL Marketing Communications new product and brand launch specialists
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Corporate Identity & Logo Design
BFL Marketing Communications new product and brand launch specialists
BFL
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• History – Ongoing business since 1955
• Experience – Successful product launch track record
• Dedication & Integrity
• Quality Reputation
• Cost Effective – “Big agency experience without the cost”
• Willing to grow with you
• Creativity & Design Excellence
• Strong support and depth when you need it
BFL
BFL Marketing Communications Why Us?
BFL
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Arnold Corp. Basket’s Galore Beck Center for the Arts Blue Cross & Blue Shield of Northeast Ohio BP Oil Camp Safe Certified Angus Beef Program City of Westlake Cleveland Browns Radio Network Cleveland Clinic Children’s Hospital Coalition for Portable Propane Product Safety Convention & Visitors Bureau of Greater Cleveland Dedicated Transport EGI Corporation / Mr. Heater Parros Consulting Excello Engineered Systems, LLC First Federal of Lakewood Genie Glowcore Heating and Cooling Products Great Lakes Expositions Health-Mor Personal Care Corp. HMI Industries I-X Center Cleveland Master Builders, Inc. Mr. Coffee
A partial (alphabetical) listing of clients served by BFL since 1990:
MTD Products / Cub Cadet; Yardman and White Outdoor Power Equipment NanoFILM, Ltd. National Institutes of Health Northern Ohio Italian American Foundation Ohio Manufacturing Association OurPet’s Company Outdoor Power Equipment Institute Regina Health Center Rock Bottom Restaurant & Brewery Samuel Steel Sellers Expositions Shell Oil Sisters of Charity of St. Augustine Health System Slavic Village Development Corporation State Chemical Stripmatic Products, Inc. Telsource Corp. The Davey Tree Expert Company USA Expositions VanDyne Crotty, Inc. Walbro Engine Management Western Reserve Area Agency on Aging Worthington Cylinders
BFL
BFL Marketing Communications
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•BFL / GRA Support Team
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•GRA / BFL Offices and Print Center
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Contact Denny Pavan P: 216.875.8860 F: 216. 875.8870 e-mail: [email protected] bflcom.com
BFL Marketing Communications
We’re ready to work!
BFL Marketing Communications, Inc.
new product and brand launch specialists