10.04.23Florian Andresen

Gesellschaft für Technologieförderung Itzehoe mbH

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WP-C

SWOT•Data collection•Data analysis

•Create Strategies

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WP-CAgenda

1)Work to do

2) Collected Data

3) The Analysis

4) Proposal

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WP-C1. Work to do

Guidelines from WP-C coordinator

General Information

Cluster Elements and environment

Leading Firms

Performance of the cluster

Supporting Firms

Economic Foundations

Significance

Interaction

Dynamics

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WP-C2. Collected Data

The collection process

Raw data

1. Three data collection Rounds• 37 relatively closed questions• 16 open questions• 54 open and closed questions 107 Questions about the clusters and their

environment

2. Methods of questioning• More detailed after every round• Direct questions, rating questions and trend

expectations

Resources(Potentials) Rating Comments

bad medium good

ø ± x

Management

Coordination 3,5 (3,5)

Dispute Solving Ability 3,5 (3,5)

Marketing 3 (3)

Information Platform 3,5 (3,5)

Logistics

Capacity 3,3 (0,6)

Costs 2,6 (1,6)

Reliability 2,6 (1,4)

Infrastructure

Capacity 2,25 (1,25)

Coverage 2 (1)

Reliability 1,75 (1,25)

Norway Germany

Denmark Netherlands

Results Phase I

6 5 4 3 2 1

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Results Phase II

Ger

Nor

DK NL

•Strategy:Gain market power on national and international basis

•Strategy:Foster the build up of structuresConnect with other players in the branchIncrease efficiency

•Strategy:Gain market power on national and international basisConnect with other players in the branch

•Strategy:Foster competitive strength Connect with other players in the branch

•Polycentric structure with 3- 5 key players

•Existing Management structure

•Innovation oriented

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Results Phase III

Business climate index CenSec

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WP-C3. The Analysis

Facilitating the collected data

Data collection

Cluster (1)

Cluster (2)

Cluster (3)

Cluster (n)

a. Internal Analysis: (S/W)

•Cluster management•Organizational Structure (Cluster)•Organizational Structure (Projects)•Financial resources•Product Portfolio•Information systems•Knowledge resources•Cooperation resources•Size

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WP-C3. The Analysis

Facilitating the collected data

Data collection

Cluster (1)

Cluster (2)

Cluster (3)

Cluster (n)

b. External Analysis: (O/T)

•Market share•Branch development (rivalry)•Competitor strengths•Input factor development•Suppliers•Customers•Regional development•Labor market development•Infrastructure

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WP-C3. The Analysis

Facilitating the collected data

Data collection

Cluster (1)

Cluster (2)

Cluster (3)

Cluster (n)

Rating of the clustered

Information

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WP-C4. Proposal

Next steps:

1. Waiting for the last data (until 06.10.09)

2. Send back the clustered data for individual rating (until 09.10.09)

3. AT-Cluster conference in Itzehoe carrying out the SWOT´s (15.10.09)

4. Report SWOT results to coordinator of WP-C

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WP-C4. Proposal

Facilitating the collected data

Data collection

Cluster (1)

Cluster (2)

Cluster (3)

Cluster (n)

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WP-C

Thank you.