CEGEDIM © copyright 2010 – this document should not be distributed without CEGEDIM authorisation

CEGEDIM © copyright 2010 – this document should not be distributed without CEGEDIM authorisation 2

PROMOTION CHANNEL 2007 2008 2009CLINICAL TRIALS 8,50% 3,27% 3,81%DETAILING 70,71% 75,19% 79,83%MAILING 0,25% 0,32% 0,39%MEETING 16,03% 16,74% 11,94%PRINT ADVERTISING 2,68% 2,94% 2,96%SAMPLES 1,83% 1,54% 1,07%

INTERNET 0,05% 0,10% 0,04%