PEGASUS AIRLINESGroup 2

Mae Ann AlejandroMichelle VillaNicole DisturaCatherine CassionHerric Jonn Hilbero

3. Which of the Five Marketing Management Concept best applies to Pegasus?• Marketing Concept

• Low Cost Ticket Prices yet giving high quality service experience

• Customer driven Strategy• Provide channel to be reached by their customers even when they are not flying.

• Ensures that the needs, wants and expectations of the target market are met.

4. What Value does Pegasus create for its Customers?

• Value of being the top priority• All services given by Pegasus Airlines are geared towards customer satisfaction and building long term relationships through Facebook and Mobile Phone Applications and Twitter.

5. Is Pegasus likely to continue being successful in building customer relationships? Why or Why not?

• Yes. Pegasus Airlines is proactive towards providing services that will provide “best experience and accommodation” while flying.

• It captures customer loyalty because they pay less for more services.

• They make sure they heard their customers’ feedback through different medium.

PA

FB, TW, Apps, Web, SMS, etc.,

Ticket Promos, Exclusive Parking

Privileges,VIP and Business Lounge,

Car Rental,Hotel

Partners

Flying Cafe Consolation:Ticket

RefundFree Ticket for Delays

Customers