Entrepreneurs  Businessman/ women 

Ini2ates, Innovates and converts an idea into a tangible products/ services 

Follow trends and u2lized a product that was created by others to meet their short‐term goals 

Crea2ng a product/business model/services from nothing or something that does not exists. 

Do not create products/ services. 

Higher Risk of failure. They will not know if their new idea or a new concept is acceptable by the market. 

Lower risk of failure as in the idea and product has been recognized by the market. 

Looking for a Long term goal and profits – earn li>le from the start, mul@plies by millions. 

Focusing on Short‐term profit. Earns direct cash and money by selling the product of an entrepreneur. 

U2lizes Businessman to expand and distribute and grow their licensed product. Live at a greater cause. 

•  The process of starting or growing a new profit-making business, the process of providing a new product or service, and the intentional creation of value through organization by an individual contributor or a small group of partners.

•  Common theme: –  Innovation –  Organization creation –  Value creation –  Growth –  Uniqueness

January 9, 10  3

•  A new idea, method or device •  The process of making improvements by

introducing something new •  The process of translating new ideas into

tangible product •  The successful exploitation of new ideas •  A creative idea that is realized •  Change that creates a new dimension of

performance

29. Boeing 25. Autodesk 22. IBM 21. Timberland 19. Tesco 18. HP 15. Samsung 14. Disney 11. Procter & Gamble

10. NINTENDO 9. AMAZON 8. ALIBABA 7. NOKIA 6. NIKE 4. GE 3. FACEBOOK 2. APPLE 1. Google

•  30 years of Apple video

•  All innovation begins with creative ideas …. innovation as the successful implementation of creative ideas.

•  •  Creativity by individuals and teams is a

starting point for innovation •  Creativity is necessary but not sufficient

condition for the innovation

•  Creativity – coming up with ideas. •  Innovation – bringing the ideas to life.

•  Creativity – displayed by individuals. •  Innovation – occurs in the organisational and

societal context.

20. France 19. Germany 18. Norway 17. Austria 16. Israel 15. UK 14. Canada 13. Luxembourg 12. Netherlands 11. Denmark

10. Sweden 9. Japan 8. US 7. Finland 6. Hong Kong 5. Ireland 4. Iceland 3. Switzerland 2. South Korea 1. Singapore