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    Lean Management

    01 An Introduction

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    Welcome

    Before we begin Id like to establish some guidelines:

    I hope this course will be both challenging and fun

    It will be if you apply and practice what you have learnt so

    you tune your senses (textbook examples are not

    enough)

    I prefer a reasonable amount of dialogue so I know you

    are hearing me and are engaged

    Dumb questions are rarely dumb: have the courage to

    ask them

    If I am not busy you are welcome to continue our dialogue

    on Lean

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    Is Change necessary: True or False?

    Your organisation has a monopoly in its markets.

    Customers send greeting cards and presents to the people in your

    Customer Care Centre.

    Michael Dell has been seen hiding in the bushes trying to find out why your

    order-to-cash cycle is quicker than his.

    Toyota is envious of your reputation for Quality.

    Wall Street Analysts are recommending people buy your shares.

    You deliver products/services to your customers when and where they

    want them.

    Technology has been static in your sector for the last millennium.

    Your efficiencies are a safeguard against jobs being off-shored.

    Your competitors are utterly, utterly useless!

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    Why change?

    What do the following have in common?

    Studebaker

    http://en.wikipedia.org/wiki/Image:Ferrari-Logo.svghttp://en.wikipedia.org/wiki/Image:Lazystude.gifhttp://en.wikipedia.org/wiki/Image:Swissair_logo.gif
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    Lets start with the customer?

    Thinking about your company:

    A. How important is the customer?

    B. Which is more important: customer retention ornew-customer acquisition?

    C. How good was your company at listening to

    your customers?

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    How important is the Customer?

    A customer is the most important visitor on ourpremises. He is not dependent on us. We aredependent on him. He is not an interruption ofour work. He is the purpose of it. He is not anoutsider on our business. He is a part of it. Weare not doing him a favour by serving him. Heis doing us a favour by giving us an opportunity

    to do so.

    WARNINGCustomers are awkward and unpredictable, like you and

    me.

    - Mahatma Gandhi -

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    Broken Processes? Bad Policy?

    1. Your home insurance is up for renewal and you

    get a timely and personalised reminder: 30% discount on your home insurance!

    30% discount on your contents insurance!

    12% further discount for having both insured with thecompany

    Do nothing: managed under existing debit arrangements

    But your insurance has gone up by 25%!

    2. As a loyal customer, you are entitled to a free

    phone upgrade: But you are charged on your next invoice The really nice person at the Call Centre apologies and

    deletes the charge, saying this happens all the time

    The same thing happens again at the next upgrade

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    Examples of Customer Experience

    3. You return a rental car with an empty tank. Thecheck-in process is quick and efficient. You latercheck your invoice which lists:

    A full tank of fuel (with a 30% surcharge)

    A refuelling charge equal to the tank of fuel You were not told this when you collected the car, but the

    charge is clearly listed in the small print

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    Questions

    Did anything go wrong?

    What effect did this have on the customer trust and

    loyalty?

    What was the cost of dealing with the customer?

    How does it affect the morale of front-line staff?

    Were these failures of process or policy?

    Could IT have prevented the failures or did it

    contribute to them?

    Would anyone like to share some of theirgood and bad experiences as a customer?

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    Customer Value Quality

    All organisation have finite resources: Time

    Money

    People

    Facilities

    How would you make sure you are alwaysdelivering the customers perception of Value?

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    The Customer: a systems perspective

    Product orService

    CustomerOrganisation

    People

    Material

    Method

    Technology

    Voice of the Customer

    Voice of the Process

    Do welisten?

    Or do we get a CallCentre to run

    interference?

    Do we know how

    well our processesbehave? Their

    Capability?

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    The Importance of Processes

    A Toyota view:

    We get brilliant results from average people managingbrilliantprocesses

    We observe that our competitors often get average (orworse) results from brilliant people managing brokenprocesses

    In Search of the Perfect Process James Womack; 2002

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    Global Competition in 1979!!!

    We are going to winand the industrial west is going to lose: theres nothing much youcan do about it, because the reasons for your failure are within yourselves.

    Your firms are built on the Taylor model ; even worse, so are your heads.For you, the essence of management is getting the ideas out of the heads of thebosses into the hands of labour.

    We are beyond the Taylor model : business, we know, is now so complex and difficult,the survival of firms so hazardous in an environment increasingly unpredictable,competitive and fraught with danger, that their continued existence depends on theday-to-day mobilisation of every ounce of intelligence.

    For us, the core of management is precisely this art of mobilising and pullingtogether the intellectual resources of all employees in the service of the firm.We know that the intelligence of a handful of technocrats, however brilliant and smartthey may be, is no longer enough. Only by drawing on the combined brain powerof all its employees can a firm face up to the turbulence and constraints oftodays environment.

    - - Extract from a speech by Konosuke Matsushita of the Matsushita Electric

    Industrial Co. given to visiting European & American managers in 1979

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    Lean v/s Command & Control

    Authority Level

    Director

    Controller

    Senior Manager

    Line Manager

    Supervisor

    Operator

    (the person addingValue)

    Lean Command & Control

    The stove is hot!The stove is hot! Ouch!

    I think I better report this tothe manager.

    Can you do me a businesscase?

    How many fingers destroyed?

    Its not in the budget.

    Lets get some consultants.

    Ouch!Remove finger!

    NVATim

    e

    Learning byDoing

    Will Workflowwork without a knowledge of Lean?

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    Customers Perceptions of Value

    Are they?1. Static: Ar Chalta Hia?

    2. Decreasing: Me Kya Karu?

    3. Increasing? Wow have you seen the ne i-Phone?

    4. Increasing and rapidly changing: Bap r bap!

    If 4.,why is this so?

    Technology?

    Competition?

    Consumerism (eBay, Amazon, Airline Quality,Facebook, Twitter, Web 2.0)?

    Is this putting any pressure on an organisation?

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    Keeping up with Growing ComplexitySteven SpearChasing the Rabbit

    1955 Today

    ProductPerformance

    FunctionalityReliabilityEconomySafetyVariety

    Few Functional Silos Many Silos of Great Depth

    Knowledge& Expertise

    Knowledge & Expertise

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    Change, Improvement, Learning

    Noriaki Kano:

    Time converts today'sexciters & delighters into tomorrowsmust haves

    Change is unavoidable

    Steven Spear:

    The knowledge required to survive is far greater than it was 50years ago

    The rabbits stay ahead of their competitors by learning quicker

    Konosuke Matsushita:

    Only by drawing on the combined brain power of all itsemployees can a firm face up to the turbulence andconstraints of todays environment.

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    Change can be frustrating

    Time

    Change

    No KaizenNo Standard Work

    Rad

    ical

    No KaizenNo Standard Work

    Kaizen

    Wasted Effort &Frustration

    - - Masaaki Imai

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    Radical

    Sustained Change

    Time

    Change

    Radical Standardise

    Standardise

    Standardise

    BenefitsSustained improvements

    An workforce engagedin kaizenA culture that encourages learning

    A workforce ready for the nextradical change

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    Kaizen(Continuous Improvement)

    Improvements are not sustainable without kaizen

    Kaizenmust involve everyone

    But kaizenis impossible if Learning is not seen as important

    Improvements should be approved at the lowest possiblelevel of authority and tackled as soon aas possible

    Every employee involved in 10-20 improvements each year

    Should kaizenbecome an Obsessive Compulsive Disorder?

    Absolutely!

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    Summary

    Customers

    Value

    Quality

    (Global) Competition

    Learning

    Change: improve continually

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    Homework!!! (Bap r bap!)

    Think of a service or product:Can you think of an aspect which did not meet

    your expectations?

    What does Quality mean to you?

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    Questions?