01. juwai-intro-2016-about juwai

国际房产搜索引擎 Where Chinese find international property!

Who we are & why Juwai The China market’s potential

Juwai.com Global Reach JUWAI.COM GLOBAL PROPERTY PLATFORM

© Red Circle Group Limited 2015, Confidential and Proprietary Information PAGE 3

2.6 million Chinese consumers coming to Juwai.com each month

2.5 million property listings from

89 countries displayed on the site

and mobile app

Chinese consumers from

165 countries & 403 cities in China

* 2014 direct consumer enquiry based on property price through Juwai Call Centre and measured broker information provided online ** USD$900,000 average property price

Juwai Chinese Consumers CHINA’S BUYING POWER


$220B

0

50

100

150

200

250

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

BIL

LIO

NS

(USD

)

Chinese Outbound Real Estate Investments

2014 2020 2010

$5B $52B

Large China population base

1.35 billion Source: Euromonitor International

China internet users

618 million Source: CNNIC

China mobile internet users

500 million Source: CNNIC

Sources: Knight Frank Wealth Report 2015 (Note: UHNWI= person with net wealth over $30 million, Centamillionaires=persons with net wealth over $100 million, Billionaires=persons with net wealth over $1 billion); Pew Social Trends Report, NBC News (25 August 2014)

Juwai Chinese Consumers CHINA’S BUYING POWER


Sources: NAR; Juwai.com consumer survey (1 January – 31 December 2014); Zillow median home price

Most Trusted Brand by Chinese Globally MARKET LEADERSHIP


Data as of 30 April 2015 from Baidu.com

Baidu ranks Juwai.com as a Premier trusted site for consumers with a high V2 ranking

Juwai.com is ranked #1 by China internet ranking firm CNZZ

China E-Commerce Association’s 2014 “Most Influential Overseas Property Portal”

2015 “Most Exciting International Portal to Watch”

Juwai.com is named a Red Herring 100 Global company

Juwai Consumer

Where Chinese Looking From Globally


403 cities within CHINA

Over 89 countries AROUND THE WORLD

CHINA HAS:

•  34 provincial administrative units

•  23 provinces

•  4 municipalities

•  5 autonomous regions

•  2 special administrative regions

2015 Juwai.com data

Juwai Chinese Consumers BASED ON 30,000 INTERVIEWS WITH CHINESE BUYERS


Savvy Investors Prolific Shoppers Mobile Savvy Intrepid Travellers Lifestyle-focused

LIFE STAGE AGE

63% have kids

78% are married

41% attended College / University

READINESS TO INVEST

28% 38%

33%

<34 35-45 46+

3% 7% 21%

69%

> 1 month < 3 months < 6 months 1 year

36% Investment

34% Emigration

18% Education

7% Lifestyle

5% Other

53% female

47% male

4% 0 times

57% 1-2 times

38% 3-5 times

1% > 6 times

OVERSEAS TRAVEL

INVESTMENT PURPOSES

2014 Juwai.com data

2.6 million Chinese consumers visits monthly

$2.6 million Average Budget

$933,723 Average Property Price

3 Key Chinese Consumer Segments


MAINLAND CHINESE BUYER

•  Living in mainland China

•  Looking at properties overseas

•  E.g.: Chinese buyer in Qingdao looking at property in US

INTERNATIONAL CHINESE BUYER

•  Living outside of mainland China

•  Looking at international properties located outside the country they’re living in

•  E.g.: Chinese buyer in Australia looking at property in Italy

DOMESTIC CHINESE BUYER

•  Living outside of mainland China

•  Looking at domestic properties located in the country they’re living in

•  E.g.: Chinese buyer in UK looking at property in UK

Where Chinese Looking From for US ACCESSING UNITED STATES THROUGHOUT CHINA – BY PROVINCE


China United States Hong Kong Taiwan Canada South Korea Japan Australia Singapore Macau Venezuela

CHINA 87%

OTHER 13%

UNITED STATES

87% Viewers from China

China United States Australia Taiwan Canada Hong Kong Indonesia New Zealand United Arab Emirates United Kingdom Brazil

NEW YORK

CHINA 78%

OTHER 22%

China United States Canada Hong Kong Brazil

ORLANDO

China United States Canada Hong Kong

SEATTLE

China United States Canada Taiwan Hong Kong New Zealand Australia Germany

DETROIT

China

United States

Hong Kong

Germany

SAN FRANCISCO

CHINA 87%

OTHER 13%

China United States Canada Japan Hong Kong Taiwan Singapore Philippines Uzbekistan Thailand

LOS ANGELES

CHINA 89%

OTHER 11%

CHINA 90%

OTHER 10%

CHINA 74%

OTHER 26%

CHINA 89%

OTHER 11%

Juwai Value of Leads SOURCES & VALUE OF LEADS – US TOP 6 CITIES (Currency in USD)


2014 Juwai.com data

Chinese Interest in US Property

Total Consumer Enquiry Value for US Properties:

USD 158.5 Billion


2015 Juwai.com data

Not All Chinese Are the Same Different Budgets, Locations, and Motivations


Ms. Hao US$2.17 million

My child is doing his Master's degree

in Wellington. He already has

Australian permanent residency, but

wants to settle in New Zealand

instead. He wants a property in a

good neighbourhood, with a

convenient location, and with a

garden for flowers & vegetables. A

resale property is also ok.

Location: Dalian, Liaoning Province

Interested Location: Wellington, New Zealand

Property Type:

Convenient location and good neighbourhood

Budget: US$2.17 million

Purpose: Education & Lifestyle

Mr. Zhang US$900,584

I’m seeking a house or an apartment

in Vancouver for investment. It must

have at least two bedrooms and be

easy to rent out. My budget is C$1

million (US$900,584).

Location: Shanghai,

Shanghai Municipality

Interested Location:

Vancouver, Canada

Property Type:

Detached house near

school

Budget: US$900,584

Purpose: Investment

Mr. Fang US$6.03 million

I’m a permanent resident of Australia,

and ready to purchase a property in

Melbourne for self occupancy.

Location: Tianjin, Tianjin Municipality

Interested Location: Melbourne, Australia

Property Type:

Property for residence

Budget: US$6.03 million*

Purpose: Lifestyle

Ms. He US$310-350 million

I’d like to buy a Beverly Hills

mansion with an internal size of

4500sqm and a budget of US$10-50

million. Additionally, I also want to

purchase a five-acre land near the

seaside in Greenwich, Connecticut.

My total budget is US$300 million.

Location: Shenzhen, Guangdong

Interested Location: Beverly Hills, CA

Property Type:Bevery Hills mansion + 5-acre land by sea

Budget: US$10-50 million + US$300 million

Purpose: Lifestyle

Ms. Xiang US$1.91 million

I’d like to buy three apartments

worth €250,000 each (US$318,909)

or a three- or four-bedroom villa

with a budget of €750,000 (US

$956,850) in Glyfada, Greece under

the investment immigration

programme. The property must be

conveniently located with great

amenities.

Location: Changzhou, Jiangsu Province

Interested Location: Glyfada, Greece

Property Type: Villa or 3

apartments, convenient location and great amenities

Budget: US$956,850 /

US$318,909 x 3

Purpose: Investment & Immigration

Mr. Zhao US$1.89 million

I want to retire in Japan and am

looking for a property there.

Location:

Guangzhouo, Guangdong

Interested Location: Japan

Property Type: Property for retirement

Budget: US$1.89 million*

Purpose: Lifestyle

*Average budget based on where the Juwai consumer is from.

How Chinese Make Contact


If you are not on Juwai.com, Chinese buyers cannot see you.

Browse Juwai.com: Chinese buyer browses for property on Juwai.com, and may also spend time researching how to buy property.

Juwai Chinese Consumer Support Centre: Then they call the Juwai Chinese Consumer Support Centre, our team in Shanghai which speaks with the buyer and translates the enquiry to English.

Contact Broker: Chinese buyer and their translated enquiry are sent to you.

THROUGH JUWAI CONSUMER SUPPORT CENTRE IN CHINA

Browse Juwai.com: Chinese buyer browses for property on Juwai.com.

View Online Listing Information: They inspect the Property Details pages and Chinese Company Pages to assess properties of interest and the sellers' credentials.

Collect Research: They compile research and contact information from the Chinese Company Page and Property Details Pages in preparation for a trip to that country.

Contact Broker: The Chinese buyer contacts the broker upon arrival to the country, or just before they fly over. Or, they may just show up at the office location!

IN PERSON IN COUNTRY

1

2

3

4

Browse Juwai.com: Chinese buyer browses for property on Juwai.com.

View Online Listing Information: They inspect the Property Details pages and Chinese Company Pages to assess properties of interest and the sellers' credentials.

Send Local Family & Friends: They pass the information to someone they trust – like family or friends living there – to investigate further on their behalf.

Contact Broker: Chinese buyer's family or friend makes contact to ask about or inspect a property on the buyer's behalf.

THROUGH FAMILY & FREINDS IN COUNTRY

1 1

2

2

3

3

4

2015 Juwai.com data

Juwai Platform

Juwai Ecosystem BRIDGING INDUSTRY & CONSUMER


Juwai.com Channels HOW JUWAI.COM REACHES CHINESE BUYERS


Chinese Website Over 2.5 million property listings spanning across 89 countries

Email Direct Marketing (EDMs) Ongoing direct marketing campaigns to our database of high-net-worth Chinese consumers

Chinese Social Media We attract the largest Chinese social media community focused on international property

Specialty Online Channels Dedicated special channels: Global New Developments and Juwai Luxe

China Events & Expos Exclusive invitations and events through our private networks

Mobile Fully integrated Juwai Chinese Mobile Site, and Chinese app for international residential property with GPS and WeChat social channel integration

Offline Media Partners Leading Chinese magazines that publish Juwai.com editorial and listings content

Online Media Partners Online content partners such as Chinese luxury e-commerce giant, VIP.com – with 70% of China’s online shoes & apparel sales

Juwai Platform CHINESE CONSUMER & LANGUAGE SUPPORT


Chinese Buyer

Enquiry sent to Juwai

Translated and sent to you

International Agent

CHINESE CONSUMER SUPPORT CENTRE INTERNATIONAL ACCOUNT MANAGEMENT TEAM

CHINESE CONSUMER SUPPORT CENTRE

•  Enquiry support for all listings on Juwai.com by Shanghai team

•  Enquiries translated and then sent to you for follow up

Public Relations


Our International and China public relations teams will work with you to

raise awareness and to communicate

your success at working

with Chinese investors. In China, our PR

goal will be to raise awareness and

appetite for commercial real estate via the listings provided by your portal.

Our PR effort will always proceed only with your permission and

approval. Resultant media coverage

may be generated in the US, Mainland

China, Greater China, and in

international media such as Bloomberg, Reuters, and CNBC.

CHINA In China, the PR effort will focus on

stories oriented to business and consumer

audiences, with angles that highlight the

advantages of commercial investment compared to

residential and reasons to invest in US commercial property.

UNITED STATES In the US, the PR effort will also focus on important

business and lifestyle outlets. Stories will emphasise Chinese interest in property, success in targeting

this buyer group and trends in Chinese purchases

of real estate.

COLLABORATION Our public relations team will liaise with your own

team, to ensure that all media materials meet your

approval prior to public release. This will allow you

to benefit from the media coverage Juwai.com can

help generate while strictly controlling your brand.

Global Media Coverage GLOBAL AND CHINESE MEDIA


Buying a college-town apartment – while Junior is in diapers 10 APRIL 2014

China's 10 favourite countries for real estate 17 SEPTEMBER 2014

澳大利亚成为中国人第二大海外居所购买地 24 APRIL 2014

澳媒：中国富豪热衷购买澳洲房产 2 FEBRUARY 2014

Why Chinese money is flooding American markets 17 SEPTEMBER 2014

The top overseas markets for China's property investors 12 NOVEMBER 2014

Australia startled by foreign investment; Properties 25 APRIL 2014

China's wealth finds home in Washington state 20 DECEMBER 2014

Tasmanian real estate on China's radar after Xi Jinping visit 3 DECEMBER 2014

Interview: Juwai CEO Simon Henry 6 DECEMBER 2014

上海人：美国深圳人：澳洲 29 MAY 2014

《热点透视》中国如何吹大伦敦房价 14 APRIL 2014

Chinese homebuyers are flocking to these US states 23 JULY 2014

Cooling measures in Asia spur capital flows to the West 27 MAY 2014

Idealista da el salto a China: comercializará sus inmuebles en España, Italia y Portugal de la mano de Juwai.com 6 MAY 2014

海外也有学区房 28 APRIL 2014

Social media fuels Chinese overseas real estate purchases 26 APRIL 2014

ABC News with Juwai.com's Simon Henry 27 NOVEMBER 2014

Immobilien; Londoner Bürotürme sind Magnet für Investoren

1 OCTOBER 2014

How China is stoking London's housing bubble 14 APRIL 2014

TRACK RECORD In the year-to-date through October 2015, Juwai.com’s international media coverage achieved an equivalent value of $86 million dollars, according to Meltwater’s independent method of measuring public relations success. Our worldwide coverage includes the globe’s most respected outlets, such as CNBC, CNN, Bloomberg, The Wall Street Journal, Reuters, The New York Times, Los Angeles Times, the Daily Mail of London, the Times of London, the Economist Intelligence Unit, and the Financial Times. In US, our coverage ranges from real estate industry media to the most important daily newspapers in each state, as well as national news and business newspapers.

Juwai IQ DATA

Juwai IQ Data Services WHERE CHINESE ARE LOOKING FROM & FOR GLOBALLY


Juwai IQ Data Services

Juwai IQ is the industry’s first and most comprehensive data service tracking

the online behavior and motivations of Chinese buyers globally – in China &

living internationally.

Juwai IQ draws on the online behavior of more than 2.6 million

consumers globally, and over 30,000 unique consumer interviews – the

largest sample size for this segment.

This data provides the ability to drill down into market segments, uncover what motivates consumers, measure

spending power, learn how & when to reach them, & quantify material impact on global markets & local economies.

ABOUT DATA SOURCE INTELLIGENCE

Market research, tools, & customer reports on the material impact of Chinese buyers on global property markets & local economies.

JUWAI IQ

Juwai IQ Data Services WHERE CHINESE ARE LOOKING FROM & FOR GLOBALLY


Juwai IQ data is based on the online activity of

more than 2.6 million monthly Chinese consumer

visitors – from 403 cities in China and 165 countries

around the world – searching and enquiring about

properties on Juwai.com.

This is the first and most comprehensive set of data on the global Chinese property buying audience to ever be tracked, providing unparalleled insight into the preferences and purchasing intent of Chinese property buyers around the world.

Juwai IQ data has been featured and cited by major

press and financial organisations, including Credit

Suisse, CNN, The New York Times, The Wall Street

Journal, Bloomberg, and CNBC.

Where Chinese are searching from SEARCH ORIGIN This map displays the locations from where Chinese consumers are viewing properties on Juwai.com – revealing valuable indication of the global reach of Chinese consumers. Each red dot represents up to 1,920 unique Chinese consumers viewing from that location – illustrating a truly global Chinese property buyer audience.

SEARCH DESTINATION This map shows the locations of the properties Chinese consumers are viewing on Juwai.com – providing insight into where they’re looking to invest. Each red dot represents up to 30 unique online viewings of Property Details Pages on Juwai.com for properties in that location.

Where Chinese are searching for & enquiry value

Juwai Reporting


REPORTING

Reporting is available for your online marketing campaigns, including all listings posted to Juwai.com, as well as additional enhancement products applied for extra exposure, such as Email Direct Marketing and Banner Advertising.

Juwai’s project report tracks click-thru rates, telephone number reveals, and submitted enquiries.

CONSUMER DEMOGRAPHICS Juwai has access to an immense amount of consumer data that allows us to track consumer interest in various regions around the world.

Our recently launched Juwai IQ is a data tool we use to review consumer interest and Chinese buying globally as it is taking place. Juwai IQ tracks consumer interest, where consumers are enquiring from, where they are searching for property, and what dollar amount that interest equates to.

China United States Australia Taiwan Canada Hong Kong Indonesia New Zealand United Arab Emirates United Kingdom Brazil

NEW YORK

CHINA 78%

OTHER 22%

China

United States

Hong Kong

Germany

SAN FRANCISCO

CHINA 87%

OTHER 13%

China United States Canada Japan Hong Kong Taiwan Singapore Philippines Uzbekistan Thailand

LOS ANGELES

CHINA 89%

OTHER 11%

Juwai Customers

BARRY RICE ASAP Australia, Australia

“It’s the best event that I’ve been to. I’ve been in the industry for 34 years; I have never seen anything as professional and as well organised as what I saw today. [...] Don’t attempt to do this [entering the China market] by yourself. You must deal through an organisation like Juwai.com – it’s professional, well conducted, and saves us probably years of work to get to the point where we meet so many agents and so many people.”

RICHARD TEED Sotheby's International Realty, United States

“I had expectations because I was flying across the Pacific Ocean, and this far exceeds my expectation. The things I learnt today are going to change the way I describe what’s happening to my clients […] [The speakers] gave me such a deep understanding of what’s really happening politically. […] It’s amazing, and I think for any realty agents that have any concept to what’s really happening in Asia or wants to know, if you are not coming to this event, you are really missing the boat.”

CARL WILLIAMS Anue Commercial, Australia

“I found the event very useful. The speakers were great, and there were some very interesting tips. The [networking] was very interesting...we’ve never done it this style before. I thought it was well done to get everybody in the room at the same time, and meet as many people as you can at that period of time. We’ve met so many of them, I’ve got a bit of headache but that’s good – that’s what we want.”

YING SUO First Team Real Estate, United States

“The best thing is to get yourself out here to be connecting with agents and the different agencies out here, because these connections can't be made over the internet. And if you can’t get yourself out here, definitely visit Juwai.com to get yourself a membership because they have so many resources and reports published and provided to their members that with those tools and resources, you will be much more equipped to get your clients both domestically and internationally.”

JEFF ALBEE Sperry Van Ness, United States

“The Juwai Summit provided valuable information for me and my company to create our China strategy. Speakers were excellent and very informational. I met a lot of great contacts that I look to build on as we expand into China. This is a must do for any US real estate company looking to work with the Chinese investors.”

JAMES LITTLEWOOD Select Property Group, United Kingdom

“This was the second Juwai [Summit] event that my company has attended, and as an opportunity to network with Chinese agency partners, we have not found a better platform.”

© Red Circle Group Limited 2015, Confidential and Proprietary Information

01. juwai-intro-2016-about juwai

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