01 jumia-online marketingplan-3rd quarter2015
TRANSCRIPT
Jumia Online
Marketing Plan3rd Quarter (2015)
Outline
Brand Identification
Competitive Advantages
Business Goals & Objectives Competitors Analysis
SWOT Analysis
Communications
Targeted Audiences
Content Strategy
Quarter’s Campaign
Staffing
Brand Identification
Jumia is a one-stop online shop in Egypt offers a wide selection of products including but not limited to electronics, furniture, home appliances and many more, bringing them right to your doorstep, aims to become the biggest, most professional and most customer-centric firm in Egypt.
Competitive Advantages: Most customers receive their orders within
three to six days of submitting them. Mobile friendly site Fashion blog
Business Goals & ObjectivesGoal & Objective Strategy Tactics
- To be the most professional e-
commerce site in Egypt.
- Work on inbound
marketing (online)
- Transparency .
- Hire community manager - Add customer service button to
Facebook page navigation bar- How to buy from Jumia button
to Facebook page navigation bar- reply on the posted problem
how did Jumia solved it- Add cancel order feature on
website - augmented reality.
- To be the preferred reference
for technology goods as in fashion
- Lead generation.
- Technology blog.- Display ads.
- Social media ads.
- Increase the awareness &trust in
e-commerce
- Awareness and Suitable content.
- Add complain form with Consumer Protection
Agency(CPA).- Blog user guide articles.
- flash downloadable magazine.
Competitors Analysis
Competitor Website Blo
g Facebook Twitter
Souq egypt.souq.com N/A www.facebook.com/SouqEgypt
twitter.com/SouqEGP
Nefsak www.nefsak.com
N/A www.facebook.com/nefsak
https://twitter.com/nefsak/
SWOT Analysis
Jumia.com
Strength Weakness Opportunities Threats
-Website: - Clear &Up to date web site- News letter
subscribe offer
- App download
- Campaign category
- Out of date YouTube channel- No compare button - Only fashion blog- Delay social media reply- Out bound social media strategy
- Weak Arabic content in user guides &unboxing - The need for how to use guides
- Poor knowledge about e-commerce- Low trust in the ecommerce
Communication
Channels
Website
Social media
Linked in
Mobile
Style :formal and semiformal
Voice: Arabic and English
Targeted Audience
Demographics
Age: 16- 40
Gender: female &male
Residential Area: All over Egypt
Physiographic Profile:
Single, married
Have an internet use knowledge
Busy to make shopping
Interests
Shopping online, technology, internet, new products , fashion,
Quarter’s Campaign(Ramadan &Eid)
Fanous campaign:
Every day Jumia puts (fanous) in one of it’s product page ad give hints during the day about the product in deferent ways (questions, puzzle pic,…etc)
Every one find the fanous will get 50 EGP discount voucher from Jumia
Signup is must to save the voucher to the account
Content Strategy(Editorial Calendar)
Channel Sat. Sun
. Mon. Tue. Wed. Thu. Fri.
Facebook ×× ×× ×× ×× ×× ×× ××
Twitter × × × × × × ×
LinkedIn × × × ×
Instagram × × × ×
Email × × × ×
Staffing
Role Title Role Description
Assigned to