01 introduction to strategic management 2014

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Strategic Management @ 2014 Wai chamornmarn 01 Introduction

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Page 1: 01 introduction to strategic management 2014

Strategic Management @ 2014

Wai chamornmarn

01 Introduction

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Strategic Management @ 2014

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Assessing the situation

Exploring the vision

Formulating challenges

Exploring ideas

Formulating solutions

Exploring acceptance

Formulating a plan

CREATIVE  PROBLEM  SOLVING  PROCESS  

CLARIFICATION  

TRANSFORMATION  

IMPLEMENTATION  

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Clarification   Transformation   Implementation  

Step   (1)  Assessing  the  situation   (2)  Exploring  the  vision  

(3)  Formulating  challenges   (4)  Exploring  ideas  

(5)  Formulating  solutions  

(6)  Exploring  acceptance   (7)  Formulating  a  plan  

Diverge   Converge   Diverge   Converge   Diverge   Converge  

Purpose   To  describe  and  identify  relevant  data  and  to  

determine  next  process  step  

To  develop  a  vision  of  a  desired  outcome  

To  identify  the  gaps  that  must  be  closed  to  achieve  the  desired  

outcome  

To  generate  novel  ideas  that  address  

importance  challenges  

To  move  from  ideas  to  solutions  

To  increase  the  likelihood  of  success  

To  develop  an  implementation  plan  

Thinking  Skill  

Diagnostic   Visionary   Strategic   Ideational   Evaluative   Contextual   Tactical  

Making  a  careful  examination  of  a  situation,  describing  the  nature  of  the  

problem,  and  making  decisions  about  appropriate  process  steps  to  be  taken  

Articulating  a  vivid  image  of  what  you  desire  to  create  

Identifying  the  critical  issues  that  must  be  

addressed  and  pathways  needed  to  move  toward  the  

desired  future  

Producing  original  mental  images  and  thoughts  that  respond  to  important  

challenges  

Assessing  the  reasonableness  and  quality  of  ideas  in  order  to  develop  

workable  solutions  

Understanding  the  interrelated  conditions  and  circumstances  that  will  

support  or  hinder  success  

Devising  a  plan  that  includes  specific  and  measureable  steps  for  

attaining  a  desired  end  and  methods  for  monitoring  

effectiveness  

Affective  Skills  

Mindfulness   Dreaming   Sensing  gaps   Playfulness  Avoiding  premature  

closure  Sensitivity  to  environment   Tolerance  for  risks  

Attending  to  thoughts,  feelings  and  sensations  relative  to  the  present  

situation  

To  imagine  as  possible  your  desires  and  hopes  

To  become  consciously  aware  of  discrepancies  between  what  currently  exists  and  is  desired  or  

required  

Freely  toying  with  ideas   Resisting  the  urge  to  push  for  a  decision  

The  degree  to  which  people  are  aware  of  their  physical  

and  psychological  surroundings  

Not  allowing  yourself  to  be  shaken  or  unnerved  by  the  possibility  of  failures  or  

setbacks  

Key  Words  Picture,  dream,  look  at,  

forecast,  contemplate,  see,  speculate,  ponder,  wonder  

about  

Clarify,  untangle,  explicate,  define,  decipher,  clear  up,  

uncover,  discern  why  

Come  up  with,  invent,  break  through,  originate,  

innovate,  hatch,  fashion,  think  up,  

Develop,  elaborate,  expand,  evaluate,  flesh  out,  

strengthen,  refine,  analyze,  maximize,  build  on  

Sell,  convince,  market,  promote,  leverage,  

influence,  persuade,  pitch,  position,  introduce,  

advocate,    

Execute,  implement,  do,  script,  orchestrate,  devise,  plot,  outline,  organize,  

rollout,    

Tools   •  5  W’s  and  an  H  •  Why/why  diagram  •  Hits    •  Highlighting  

•  Wishful  thinking  •  Storyboarding  •  Success  zones  

•  Statement  starters  •  Webbing  

•  Brainstorming  •  Forced  connections  

•  Criteria  •  Evaluation  matrix  •  PPC°  

•  Assisters  and  resisters  •  Stakeholder  analysis  

•  Generating  actions  steps  •  How-­‐how  diagram  •  Sequencing  •  Performance  dashboard  

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Strategic Management @ 2014

Strategic Analysis

Agrifood Competitiveness analysis/FutureAnalysis

Energy StakeholderAnalysis,Business Ecosystem

Health Care & Phama Value &Value Net Analysis,Industry Analysis

Retailing Business model, Dynamic Capability

Banking Corporate Strategy, Competitive Strategy

Transportation Global Strategy And Strategic Alliance

Consumer And Digital Electronics Innovative Strategy

ICT Technology Strategy

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See what the others don’t see

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16 dots, ? lines ? triangles

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Strategic Management @ 2014 1999.The McQuaig Group Inc. Alternatives p. 9

แนวความคิดของสามเหลี่ยม

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If you is going to get A •  เริ่มต้นวัน (class)แต่ละคนด้วยปัญหาการคิดและท้าทายซึ่งกันและกันด้วยปัญหา •  นักเรียนแต่ละคนอาจมาด้วยวิธีที่แตกต่างกันในการแก้ปัญหาและคําตอบที่แตกต่างกัน •  ค้นหาความหมาย, Seeking Logic, ค้นหาเหตุผล •  หลีกเลี่ยงการมองหาคําตอบที่ง่าย •  มีหลักฐานพิสูจน์ได้ •  ใช้มุมมองที่แตกต่างกัน (แม้ว่าคุณจะไม่เห็นด้วยกับพวกเขา) •  ยอมรับอาจจะมีมากกว่าหนึ่งคําตอบ "ที่ถูกต้อง" •  คิดว่าทําไมถึงสร้างทางเลือกและตัดสินใจ

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Multidimensional Thinking

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Dialectical Thinking

•  Yin and Yang are opposites, both of which could not exist without the other. The idea is that everywhere in nature opposites must coexist harmoniously.

• 

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Strategic Management @ 2014

Quantum Thinking

A or B Energy

Energy Energy

False Duality

Particle/Wave Point of

Observation

Multiple views of reality

All is energy in transition

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•  Chinese

Strategic Thinking

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•  Western

Strategic Thinking

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Strategic Thinking

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In their book Introduction to Strategy, Liedtka et. al say: •  “in any analysis, it is important to be prepared to articulate your major

conclusions and provide evidence and analysis in support of them. You should be prepared to not only present your own analysis and conclusions, but also respectively challenge and extend the viewpoints of others … strategic analysis requires the honing of your skill in logic and argumentation.”

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Strategic Thinking: Can it be Taught?

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3. The concept of strategic thinking •  1.Strategic thinking is the integration of knowledge, imagination and will seen in different

perspective of time and space •  2.Strategic thinking is a holistic phenomenon incorporating the whole set of most

important development process •  3. Strategic thinking is a holistic phenomenon of long duration understanding the role of

continuation and even inertia of the historical experiences •  4.Strategic thinking is a holistic phenomenon trying to discover the turning points, which

are introducing deep and relatively rapid structural changes in the system of factors and driving forces, shaping the processes of global development

•  5. Strategic thinking is a holistic phenomenon incorporated into the domain of teleology – is a system of goals defining the character of the given prospective reality

•  6.Strategic thinking is a holistic phenomenon of the decision making domain – the domain of grand strategic choices

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Strategic Questions

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Good analysts will first ask “why?” rather than asking “how?”, and after seeing the results, will ask “so what?” rather than saying “interesting.”

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The essence of strategy is synthesis rather than analysis

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Top 25 Firms in 2013 1.  Bain & Company 2.  McKinsey & Company 3.  The Boston Consulting Group, Inc. 4.  Booz & Company 5.  Deloitte Consulting LLP 6.  Oliver Wyman 7.  A.T. Kearney 8.  PricewaterhouseCoopers LLP

(Consulting Practice) 9.  Analysis Group, Inc. 10. Censeo Consulting Group 11. Monitor Group 12. L.E.K. Consulting 13. Point B

14. ZS Associates 15. Marakon 16. The Cambridge Group 17. Cornerstone Research 18. The Chartis Group 19. Accenture 20. Milliman, Inc. 21. NERA Economic Consulting 22. Alvarez & Marsal 23. Putnam Associates 24. West Monroe Partners 25. ClearView Healthcare Partners