IBM Information Management Portfolio

Better IT Economics and Higher Business Value

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IT Architecture Complexities Stifle Insight and Action

MachineData

ApplicationData

Transactions

SocialMedia

Content

AnalyticApplications

EnterpriseApplications

Mobile/CloudApplications

Big DataBig Data

ApplicationsApplications

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New Challenges & Big Data Require A Different ApproachLeaders Are Breaking The Traditional Information Management Model

ITStructures the data to answer that question

ITDelivers a platform to enable creative discovery

Business Explores what questions could be asked

Business UsersDetermine what question to ask

Big Data ApproachTraditional Approach

Structured & Repeatable Analytics•Query Based -- Questions Drive Data•Customer Surveys & Focus Groups •Monthly, Weekly, Daily•Data At Rest

Iterative & Exploratory Analytics•Autonomic -- Insight Drives Answers•Customer Sentiment•Persistent & Ad Hoc•Data In Motion

VS.

IBM Uniquely Solves An Organization’s Information Supply Chain Challenges

© 2013 IBM Corporation4

Reducethe Costof Data

Trust & Protect

InformationMachine

Data

ApplicationData

Transactions

SocialMedia

Content

AnalyticApplications

Mobile/CloudApplications

THE INFORMATION SUPPLY CHAIN

Manage Integrate& Govern

New InsightsFrom

Big Data

Analyze Enterprise Applications

Big DataBig Data

ApplicationsApplications

IM Portfolio Capabilities Are Both Broad and Deep

© 2013 IBM Corporation5

Reduce the Cost of Data Trust and Protect Information New Insights From Big Data• Database Software• Database Appliances• Database Design and Development• Database Administration• Data Lifecycle Management• Data Warehousing• Hadoop System

• Information Integration• Master Data Management• Data Lifecycle Management• Data Security and Privacy• Data Quality Management • Metadata, Business Glossary

and Policy Management

• Data Warehousing Systemsand Appliances

• Data Warehousing Software• Data Warehouse Tools and Models• Hadoop System• Stream Computing • Federated Discovery and Navigation

Reducethe Costof Data

Trust & Protect

InformationMachineData

ApplicationData

Transactions

SocialMedia

Content

AnalyticApplications

Mobile/CloudApplications

Accelerators

Manage Integrate& Govern

New InsightsFrom

Big Data

Analyze

Enterprise Applications

IM Portfolio Products

© 2013 IBM Corporation6

Reduce the Cost of Data Trust and Protect Information New Insights From Big Data• DB2, DB2 for SAP • PureData for Transactions • Informix, IMS • Database Tools • InfoSphere Optim• PureData for Analytics • InfoSphere BigInsights

• InfoSphere Information Server• InfoSphere MDM • InfoSphere Optim • InfoSphere Guardium• InfoSphere Replication • InfoSphere Federation • InfoSphere Discovery

• PureData for Analytics • PureData for Operational Analytics• InfoSphere Warehouse• Industry Models • InfoSphere BigInsights • InfoSphere Streams• InfoSphere Data Explorer

Reducethe Costof Data

Trust & Protect

InformationMachineData

ApplicationData

Transactions

SocialMedia

Content

AnalyticApplications

Mobile/CloudApplications

Accelerators

Manage Integrate& Govern

New InsightsFrom

Big Data

Analyze

Enterprise Applications

Reduce the Cost of Data

Reduce Database Costs

Proof Points OfferingsValue Points

Lower operational costs by up to 2/3rd compared to an Oracle Database

DB2 / PureData for Transactions

Enhance the Value of your Data Mgmt

System

Lower costs by reducing physical disk space on an average 50%

DB2 / Informix / PureData for Transactions

Archive Data to Improve App

Performance and Reduce Cost

Improve performance and increase application up-time by up to 30%

Optim

Increase Efficiency of App Dev and

Testing

Reduce development time by 30% and QA time by 20%

Optim Test Data Mgmt / DB2 Tools

Data Warehouse Augmentation

Nielsen has 15,000 users running 800,000+ queries per day 50X faster

BigInsights / Optim / PureData for Analytics

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Trust and Protect Information

Trusted Information for

Big Data and Data Warehousing

Proof Points OfferingsValue Points

Cut development time by up to 30% and reduce data load times by up to 70%

Information Server

Act on a Trusted View

Lower costs and gain 45% ROI by automating processes and improving data integrity

MDM /Information Server

Consolidate and Retire Applications

Reduce data conversions by 35-90% by standardizing the migration process

Information Server / Optim

Protect and Secure Enterprise Data to

Ensure Compliance

Mitigate threat of costly data breaches (avg. $5.5M) by enforcing data security

Guardium / Optim

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New Insight from Big Data

Rapid Warehouse Deployment for Deep Analytics

Proof Points OfferingsValue Points

Merkle realized 25-90% revenue lift for one client through new analytic models

PureData for Analytics

Real Time Warehouse for

Operational Analytics

GS Retail reduced TCO by 30% and their data by 60% using compression

PureData for Operational Analytics / DB2

Exploit New Data Sources

Airbus saved $36M by accessing repair manuals and SAP for better customer service faster

BigInsights / Streams / Data Explorer

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Big Data ExplorationFind, visualize, understand all big data to improve business knowledge

Enhanced 360o Viewof the CustomerExtend existing customer views by incorporating additional internal and external information sources

Operations AnalysisAnalyze a variety of machinedata for improved business results

Data Warehouse AugmentationIntegrate big data and data warehouse capabilities to increase operational efficiency

Security/Intelligence ExtensionLower risk, detect fraud and monitor cyber security in real-time

IM Portfolio Addresses 5 Big Data Use Cases

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IBM Information Management: Committed To Client Success

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More delivery choices and lower TCOMore delivery choices and lower TCO

Broadest and best portfolio for Big DataBroadest and best portfolio for Big Data

Get started on any information challenge and grow Get started on any information challenge and grow

Proven expertise and innovation that drive faster results Proven expertise and innovation that drive faster results

Big Data Platform, Information Integration and Governance, Data ManagementBig Data Platform, Information Integration and Governance, Data Management

Multi-platform Software, PureData Systems, Cloud Services, System z Multi-platform Software, PureData Systems, Cloud Services, System z

Gain results within 30 days or less Gain results within 30 days or less

Reduce the Cost of Data, Trust and Protect Information, New Insights from Big Data Reduce the Cost of Data, Trust and Protect Information, New Insights from Big Data

Glossary 1 of 2

Big Data High-volume, high-velocity, and/or high-variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization. Source Gartner

Smarter Analytics

Cross-brand approach that turns information into insight and insight into business outcomes. In 2012, it became the new name for Business Analytics and Optimization initiative for SWG.

OLTP Online Transaction Processing: Systems that facilitate and manage transaction-oriented applications, e.g., data entry or an ATM at a bank.

DBA Database Administrator: the person responsible for tuning, managing and tweaking database software

SQL Structured Query Language: A programming language for organizing and manipulating data in a relational database.

ETL Extract Transform Load: generic industry term for the software that moves lots of information from A to B, typically transforming it for different use. (e.g., transactional data transformed into a structure required in an analytics data warehouse.)

MDM Master Data Management: generic industry term for the software and discipline of managing master data, like customers, vendors, parts…

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Glossary 2 of 2

Information Governance

Strategy for pro-actively managing information assets, encompassing technology to actively govern data and changes required for both processes and people involved in governing data.

Federation Ability to view and act upon information from many different source systems as if it were in one, virtual system..

Replication A form of data integration that uses real-time capabilities to replicate data from a source system to one or more target systems usually a database.

Masking Replaces or shuffles real data with realistic data to protect itName: WiXX YLLIER

Metadata Data about data. Name (metadata): Will Reilly (data)

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