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Introducing Group Members

Arshiya Nizami 1110045030

Samira Rahman 1111272030

Tanzilul Haque 1020282030

Amitabh Sarker 1020177030

Fahad Siddeque 1110504030

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Introduction to Apple

Electronics and software company based in

California, USA. Established in 1976 as a computer company.

301 retail stores worldwide.

Unique characteristic.

Apple had now 46,600 full time employees and2,800 temporary full time employees.

Annual sales of $65.23 billion.

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Product of Apple iPod

Apple TV

iTunes

iPad

MacBook Air

MacBook Pro

iPhone

OS-X

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Mission StatementApple is committed to make complex technology

easy to use.

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Vision Statement To make a contribution to the world by making

tools for the mind that advance humankind.

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Goals and Objectives Short term strategy:

Increase the selling of iPad and MacBook Air by 10 to 12%in next couple of year.

Long term strategy:

The Company is committed to bringing the best personalcomputing, mobile communication and portable digitalmusic and video experience through its innovative

hardware, software, peripherals, services, and Internetofferings.

Becoming more service oriented.

Building up a good customer relationship.

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OrganizationStructureA way to organize employees into some

kind of structure to meet goals

Arranges job formally

Minimizes confusion

Determines the mode of operation andperformance

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Types of organizational structure and its

affectsFew types

Charts are used to visually represent the organizationalstructures

Companies must change to keep up with customerneeds

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Organizational structure of apple inc.

In some extent follows matrix and team structures

Depends heavily on technical geniusesWho introduced Apple II computer in the 1970s

Assures managers with excellent skillsThe CEO John Sculley in 1980s introduced the Macintosh

Computer.

Delegates authorityAllowing to introduce products e.g. iMac,iPod,iPhone etc.

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Changing nature of apples

organizational structure

Highly supporting environmentally awarenessContinuously flourishing all over the world

Becoming more competitive day by day

Hence as a company grows organizational structuremust change with it

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Organizational cultureIs the shared beliefs held by organizational

members.

Determines employee behavior.

Offers different dimensions.

According to researchers there are few types ofculture.

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Organizational culture of apple inc.Has been constantly changing with the change in

CEOs.

Reflects a casual atmosphere.Employees possess collective enthusiasm.

Has been holding its reputation inspite of variouschanges.

Products are always shrouded in secrecy.Creation of Apple fellow program proved its

employee recognition.

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Ethical Issues of Apple Labor and Human Rights Antidiscrimination Working Hours

Prevention of Under Age Labor Fair Treatment

Health and Safety Worker Health and Safety Committees

Prevention of Chemical Exposure Dormitory and Dining Corruption, Extortion, or Embezzlement Fair Business, Advertising, and Competition

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Unethical Issue of Apple Macs don't crash and dont get viruses, its not true

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http://3.bp.blogspot.com/_Bzd48Y5weN4/S0eeI8Zmo8I/AAAAAAAAAIE/5x-_vTE64tk/s1600-h/swot-analysis-image.png

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SWOT AnalysisStrengths:

Brand Successful company

Simple, easy-to-use, attractive design

Quality hardware and softwares

Strong research & development department.

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SWOT AnalysisWeaknesses:

High prices

Limited product range

Support limited software

Limited hardware upgrading option

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SWOT AnalysisOpportunities:

Success of Apple iPhone

Demand of online music

Entering new markets

Increase the support of applications

Reduce the prices

Improve the warranty plan

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SWOT AnalysisThreats:

Reduce demand for higher-priced

Changing of technology

Strong competitors

Microsoft launched Windows 7

Free music from online

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Marketing Strategy (4ps)

Promotion Strategies Targeted advertising in newspaper, TV, online ad.

Brand ambassadors.

Product Strategies Wide range of portable music players , laptops, applications, cell phones etc.

Pricing Strategies Designed to be competitive to the other fashion shoe retailers

Distribution Strategies About 150 branches and 301 retail shop around the world

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Financial TouchBy researching previous years data we can see that

In 2010 the Gross profit of Apple was 25,684.00 million

Operating expense was 7,299.00 million Operating Income was 18,385.00 million

Net Income was 14,013.00 million.

It can be clearly seen from the income statement thatthe net income has been climbing continuously byalmost 60% from 2009 to 2010.

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Financial Analysis (Column Chart)

0

5,000

10,000

15,000

20,000

25,000

30,000

2008 2009 2010

Net Income

Operating Expance

Grpss profit

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Major Competitors Dell, Fujitsu, Acer, Hp, Alienware, Gateway etc. in

Laptop/Computers

Microsoft as a rival to their Operating System

Napster and other legal music Download sites

Nokia, Samsung, Blackberry,htc in cell Phones

Cisco, Netgear in Networking

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Competitor AnalysisAmong the competitors Apple is now holding 3rd

position in total market share

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Initiatives to Compete with

Competitors Making the price of its products more competitive.

Providing more quality products then competitors. Increasing brand promotion.

Making innovative and distinct products.

Increasing product lines.

More emphasizing on socio-economic view.

Building strong marketing channel.

More aware of the environment, etc.

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THANK YOU