01 2013- 2014 etica & csr
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DENUMIRE DISCIPLIN: ETICA IN AFACERI IRESPONSABILITATE SOCIAL A FIRMEI
MASTER:
STRATEGII SI POLITICI DE MANAGEMENTSI MARKETING ALE FIRMEI
NUMAR ORE/SPTMN: 2 ORE CURS + 2 ORE SEMINAR
AN UNIVERSITAR: 2013/2014
TITULAR DISCIPLINA: CLAUDIA OGREAN
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Daca vizitati orice site Web sau doar propria adresa de e-mail
ziar / revista de afaceri semnificativ (a)
retea TV relevanta
veti gasi
un eveniment
o criza
o problema
care face, intr/un fel sau altul, legatura intre afaceri si etica
Apar imediat intrebari:
Cine are dreptate? Cine nu?
A castigat / pierdut cineva? Cine e responsabil? Cine suporta pagubele?
Cine a actionat responsabil? Cine nu?
A fost servita justitia?
Cum afecteaza aceasta situatie viata / munca mea?
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EXEMPLE
adresa de e-mail
Scrisoare din Nigeria
Cum sa faci bani de acasa Prieteni ramasi fara bani in strainatate
site Web
The worlds most reputable companieshttp://www.forbes.com
100 best companies to work for http://money.cnn.com Intrebarea saptamanii: "Ce lanturi de supermarketuri incurajeaza
producatorii romani de alimente? http://www.responsabilitatesociala.ro
retea TV relevanta
Fabrica de asamblare IPhone5 din Chinagreva, lipsa instruirii + lucrulin zile de sarbatoare; conditii de munca --- sinucideri
Bangladeshi factory workers locked in on 19-hour shifts
Ethical fashion: The story behind the label
http://www.forbes.com/http://money.cnn.com/http://www.responsabilitatesociala.ro/http://www.responsabilitatesociala.ro/http://money.cnn.com/http://www.forbes.com/ -
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ziar / revista de afaceri semnificativ (a)
Ikea acuzata de folosirea detinutilor (politici din fosta RDG n anii '70i '80) la producerea de mobilier
Masinile electrice reprezinta viitorul Amenda pentru Citigroup din cauza dezvaluirii unor informatii despre
Apple
O companie greaca (productorul elen de vitrine frigorifice Frigoglass )isi muta o parte din productia din Ro inapoi in Grecia
Ce poate spune o bluza despre corupta lume a modei
Cum au ajuns Apple si Samsung sa dea mai multi bani pe procese decatpe cercetare
filme Super Size Me (Mc Donalds)
Wall Street: 1987 + 2010 - Money Never Sleeps
Blood Diamond (conflict diamond)
Thank You for Smoking
Broken City.
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Businessethics, it has been claimed, is an oxymoron (Collins 1994). By an oxymoron, we
mean thebri nging together of two apparentl y contr adictory concepts, such as in a
cheerfulpessimistor adeafening silence.
To say that business ethics is an oxymoron suggests that there are not, or cannot be, ethicsin business: that business is in some way unethical(i.e. that business is inherently bad),
or that i t is, at best, amoral(i.e. outside of our normal moral considerations).
For example, in the latter case, Albert Carr (1968) notoriously argued in his article
IsBusinessBluffingEthicalthat the gameof business was not subject to the same
moral standards as the rest of society, but should be regarded as analogous to a
game of poker, where deception and lying were perfectly permissible.
To some extent, it is not surprising that some people think this way. Various scandals
concerning undesirable business activi ties, such as
the poll uting of r ivers with industri al chemicals,
the exploitation of sweatshop workers,
the payment of bribes to government officials,and
the deception of unwary consumers,
have highlighted the unethi cal way in which somefirmshave gone about their
business.
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However, just because such malpractices take place does not mean that there are not
some kinds of values or pri nciples dri ving such decisions. After all, even what we might
think of as badethics are still ethics of a sort. And clearly it makes sense
to try and understand why those decisions get made in thefirstplace,
and indeed to tr y and discover whether more acceptable business decisions andapproaches can be developed.
Revelations of corporate malpractice should not therefore be interpreted to mean that
thinking about ethics in business situations is entirely redundant. After all, as various
writers have shown, many everyday business activi ties requi re the maintenance of basicethical standards, such as honesty, trustworth iness, and co-operation(Collins 1994;
Watson 1994).
Business activi ty would be impossible
i f corporate directors always l ied;
i f buyers and sellers never trusted each other;
or if employees refused to ever help each other.
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Similarly, it would be wrong to infer that scandals involving corporate wrongdoing mean
that the subject of business ethics was in some way nave or idealistic. Indeed, on the
contrary, it can be argued that the subject of business ethics primar i ly exi sts in order to
provide us with some answers as to why certain decisions should be evaluated as ethical
or unethical, or ri ght or wrong.
Without systematic study, how are we able to offer anything more than vague opinions or
hunches about whether particular business activities are acceptable?
Whichever way one looks at it then, there appears to be good reason to suggest that
business ethics as a phenomenon, and as a subject, is not an oxymoron.
Whilst there will inevitably be disagreements about what exactly constitutes ethical
business activity, it is possible at least to offer a fairly uncontroversial definitionof the
subject itself. So, in a nutshell, here is what we regard the subject of business ethics as:
Business ethics is the study of business
situations,
activit ies, and
decisions
where issues of r ight and wrong are addressed.
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Inone sense then, business ethics can be said to begin where the law ends.
Business ethics is primar i ly concerned with those issues not covered by the law, or
where there is no definiteconsensus on whether something is r ight or wrong.
Discussion about the ethics of particular business practices may eventually lead to
legislation once some kind of consensus is reached, but for most of the issues of
interest to business ethics, the law typically does not currently provide us with
guidance. For this reason, it is often said that business ethics is about the greyareasof
business, or where, as Trevio and Nelson (2007: 3) put it, valuesare in conflict.
The problem of trying to make decisions in the grey areas of business ethics, or where
values may be in conflict, means that many of the questions posed are equi vocal. What
this suggests is that there simply may not be a definitiverightanswer to many business
ethics problems.
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And as is the case with issues such as
the testing of products on animals,
executive compensation packages,
persuasive sales techniques,
or chil d labour, business ethics problems also tend to be very controversial and opento widely different points of view.
I n this sense, business ethics is not l ike subjects such as
accounting,
finance, engineer ing, or
business law
where you are supposed to learn specificprocedures and facts in order to make
objectively correct decisions.
Studying business ethics should help you to make better decisions, but this is not the
same as making unequivocally right decisions.
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Etica afacerilor
se refera la:
Relatii
Valori
Justitie
Identitatepersonala, profesionala, corporatista, nationala,globala
are in vedere
zona de intersectie/interferenta intre afaceri si etica
este fundamentala pentru definirea relatiilor dintre afaceri si societatein ansamblu:
De ce exista afacerile?
Care e ratiunea lor de a fi?
Cum isi trateaza stakeholders?
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Scopul domeniului si al cursului:
Recunoasterea efectelor scandalurilor corporatiste asupra practicilor
de business si guvernanta corporatista
Prezentarea dilemelor etice si a gandirii de tip etic in privinta eticii la
locul de munca si a eticii fortei de munca
Acoperirea subiectelor contemporane majore, globale si universale
ale eticii afacerilor + diferentieri culturale
Prezentarea noilor abordari ale teoriei si practicii stakeholdersmanagement si managementului bazat pe valori
Oferirea de modele, cazuri, perspective in abordarea subiectelor de
etica a afacerilor si CSR
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TEMATIC cursuri:
I. Etica afacerilor
Apariia i evoluia preocuprilor privind etica n afaceri Norme i valori morale; Teorii etice standard;
Teoria stakeholders; stakeholder management;
Competiie i cooperare n afaceri dileme sociale
Etica afacerilorconcept, niveluri de abordare, principii
Probleme / domenii ale eticii afacerilor
Intra-organizaional Acionariiimplicarea acionarilor n capitalizarea corporaiilor,rspunderea conducerii executive fa de acionari,responsabilizarea moral a investitorilor
Angajaii rolul i poziia angajailor, drepturile i obligaiilemorale ale salariailor i respectarea lor, corectitudinea relaiilordintre angajai
Finanteledelictul de initiat; etica profesiei de contabil
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Inter-organizaional
Consumatoriistpni sau victime, probleme etice n politica demarketing, responsabilizarea etic a consumatorilor, sigurantaproduselor
Negocierea i derularea contractelor Relatiile cu concurentii: intre competitie si cooperare
Corupia, conflictul de interese, fraude, abuzuri forme clasice imoderne (on-line)
Procesul de elaborare, implementare i optimizare a decizieietice n afaceri Factori, filosofii, comportamente
Standarde i coduri etice niveluri i domenii
Etica n afacerile internaionale Relativismul vs universalismulperspective culturale n afaceri
Costurile corupiei individuale i sociale
Dileme etice n afacerile internaionale fora de munc, calitatea isigurana produselor, protecia mediului
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Responsabilitatea social a firmei
Responsabilitatea social Contextul: dezvoltarea durabil; triplul bilan al firmei economic-
social-ecologic; stakeholders
Apariia i dezvoltarea conceptului i practicii responsabilitii
sociale corporatisteetape
Direcii / componente: Misiune, viziune i valori
Etica afacerilor
Guvernare i responsabilitate
Dezvoltarea economic a comunitilor Implicarea comunitilor
Mediu
Drepturile omului
Practici de pia
Politica la locul de munc
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Best practices; strategii i campanii; politici i proiecte concrete privindintegrarea responsabilitii sociale n demersul managerial
Beneficii i costuri; avantaje i dezavantaje.
SEMINARIIstudii de caz:1. chestionare
2. relatiile cu clientiimesaje n marketing & relaii publice3. relaiile cu angajaiidiscriminare, hruire la locul de munc
4. relatiile dintre concurenticooperare vs competitiealianecompetitive vs concuren neloial
5. codurile eticepe domenii, profesii, organizaii6. fraude, corupie n afaceri cazuri celebre/ clasiceversus
forme moderneale fraudei/coruptieion/line
7. multinaionalele i comportamentul etic i responsabil social8. relatiile cu comunitateaCSR si campanii de
responsabilitate social9. Proiecte: Etica afacerilor si CSR intre declaratii si reactii
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BIBLIOGRAFIE SELECTIV:
Caroll, A.,Business & Society. Ethics and Stakeholders Management, SouthWestern College Publishing, USA, 1993
Clarke, P., Linkey, A.,Dictionnary of Ethics, Theology and Society, Routledge,London, 1996
Covey, S.,Etica liderului eficient sau conducerea bazat pe principii, Ed. Allfa,Bucureti, 2001
Crciun, D., Etica n afacer i, Ed. ASE, Bucureti, 2005Dianu, D., Vrnceanu,Frontierele etice ale capitalismului, Ed. Polirom, Iai,
2006Evans, W.,Management EthicsAn Intercultural Perspective, Martinus NijhoffPublishing, 1981;
Ferrell, O., Freaedrich, J.,Business Ethics, Houghton Miffin Company, 1991
Freeman, R.E., Harrison, J.S., Wicks, A.C., Parmar, B.L., DeColle, S., StakeholderTheory. The state of the art,Cambridge University Press, Cambridge, 2010
De George, R., Competing with Integrity in International Business, OxfordUniversity Press, New York, 1993
Gini, A., Case Studies in Business Ethics, Pearson Prentice Hall, New Jersey, 2005
Hesselbein, F., Goldsmith, M., Beckhard, R. (coord.), Organizaia viitorului, Ed.Teora, Bucureti, 2000
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Herciu, M., Ogrean, C.,Interrelations between competitiveness and responsibilityat macro and micro level, in Management Decision, Vol. 46, Issue 8, 2008
Hoffe, O.,Petit dictionnaire dethique, CERF, Paris, 1997
Hosmer, L., The Ethics of Management, Irwin, 1987
Korten, D.,Lumea post-corporatist, Ed. Antet
Kotler, P., Lee, N., Corporate Social Responsibility, John Wiley & Sons, Inc.,2005
Marian L., coord.,Etica si responsabilitatea manageriala, Editura EFI-ROM, Tg.-Mures, 2002
Mercier S.,Letique dans les entreprises, Editions La Decouverte, Paris, 2004
Ogrean, C.,From business corruption to business ethicsnew challenges for thecompetitive strategy of the firm, in Studies in Business and Economics, Vol.2, Issue 2, 12007
Ogrean, C., Herciu, M., Belascu, L., Searching for new paradigms in a globalizedworld: Business ethics as a management strategy, in Journal of BusinessEconomics and Management, Vol. 9, Issue 2, 2008
Ogrean, C., Herciu, M.,Searching for sustainable competitive advantagefromtangibles to intangibles, in Journal of US-China Public Administration,Volume 6, Number 4, August 2009
Ogrean, C., Herciu, M., Strategic Management between the Constraints andIncentives of Globalizationthe Role and Contribution of Business Ethicsand Corporate Social Responsibility, in The Economic Geography ofGlobalization, InTech Publisher, July 2011
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Oprea, L.,Responsabilitate social corporatist, Ed. Tritonic, Bucureti, 2005
Petrescu, I.,Managementul performanei, Ed. Lux Libris, Braov, 2002
Petrescu, I.,Management european, Ed. Expert, Bucureti, 2004
Pesqueux, Y., Biefnot, Y.,Lethique des affaires, Ed. DOrganisation, Paris, 2002
Popa, I., Filip, R.,Management internaional, Ed. Economic, Bucureti, 1999PopescuNistor, M., Cultura afacerilor, Ed. Economic, Bucureti, 2003
Singer P., ed.,A Companion to Ethics, Blacwell Publications, 1996
Singer, P., Tratat de etic, Ed. Polirom, Iai, 2006
Snoeyenbos, M., Almeder, R., Humber, J.,Business Ethics, Prometheus Books,2001
Smith, N.C., Bhattacharya, C.B., Vogel, D., Levine, D.I., Global Challenges inResponsible Business, Cambridge University Press, Cambridge, 2010
Velesques, M.,Business Ethics: concept and cases, Prentice Hall, 1992
Weber, M.,Etica protestant i spiritul capitalismului, Ed. Humanitas, Bucureti,1993
Weiss, J.,Business Ethics, Thomson South-Western, 2006
Werner, K., Weiss, H.,Noua carte neagr a firmelor de marc, Ed. Aquila, 2004
Young, S.,Capitalism moral: o reconciliere a interesului privat cu binele public,Ed. Curtea Veche, Bucureti, 2009
Zai, D.,Management intercultural, Ed. Economic, Bucureti, 2002
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Journal of Business Ethics
Business Ethics: a European Review
Af r ican Journal of Business Ethics
Journal of Academic and Business Eyhics
Business Ethics Quater ly
Electronic Journal of Business Ethics and Organization Studies
Business Ethicsthe Magazine of Corporate Responsibil i ty
www.responsabilitatesociala.ro/
www.csr-romania.ro/
www.ecomagazin.ro
http://businessethicsblog.com/
http://www.corporateregister.com/