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DOORDARSHAN KENDRA MUMBAI

ANNUAL REPORT

2010-2011

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CCOONNTTEENNTTSS

Topic Page Introduction and History in brief 2 Marathi TV channels scenario in Maharashtra 3 Transmission Timings 3 Programme Composition/Category/Source 4 Viewership of channel 4 Landmarks of DDK Mumbai 5 Technical Upgradation over the years 6 Technical facilities 7 Technical Achievements 8 Channel frequency 9 DD coverage in Maharashtra 9 Sahyadri Terrestrial & Satellite transmission 10 DD Network in Maharashtra & Goa 11 Transmitters 12-13 Regional News Unit 14 Events held by DDDK Mumbai 15 Live telecast of important events 15 Introduction of new SFC programmes 15 Important Programmes 16 Inhouse programmes 17 SFC programmes on royalty basis 18 Staff strength 19 Commercial Revenue 19 Awards/ Award winning programmes 20-21 Rate Card 22-25 DART Ratings 26 Maharashtra State Census 2011 (Provisional) 27 Contact List 28 Right to Information 29

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INTRODUCTION Doordarshan’s Mumbai channel came on map of Television history on 2nd October 1972. Initially the telecast was in black & white and the duration was about 2 hours per day. Also, the transmission went through a small transmitter which catered the need of few T.V. households. Going through various stages DDK Mumbai today has become one of the major centres in India. Today DDK Mumbai manages transmission of two 24 hours channels namely DD1 (National Network) and Sahyadri (RLSS). DDK Mumbai runs the regional language satellite channel ‘Sahyadri’ with round the clock transmission on satellite mode and with terrestrial support on National Network from 06.00 am to 09.00 am and 03.00 pm to 08.00 pm. With overall technical and production development we are in a position to produce more than 70 % in-house programmes. DD Sahyadri’s Mission

To inform, Educate and Entertain Marathi knowing people in their language, idiom & Culture.

To showcase the Real Maharashtra Culture, its values, traditions, modernization, diversity and its unity through programmes of high quality in the highest tradition of Public Service Broadcasting with true Indian National Spirit. DD Sahyadri is the only Public Service Broadcaster among all Marathi TV Channel available in Maharashtra. The channel keeps its mandate to telecast programmes useful to people in their day-to-day life as well as for their overall development. The Channel devotes more than 46 % of its time to telecast informative, educative and other Public Service Programmes. DD-Sahyadri: The essence of Maharashtra – A Marathi Channel of Doordarshan. Doordarshan’s Marathi Regional Programme Channel was born on the 9th August 1986 with a Terrestrial Transmitter at Mumbai. DD Sahyadri is the Marathi language Satellite Channel, which was launched on 15th August, 1994. It became a round the clock service in 2000. Supported by Doordarshan Studios in Mumbai, Pune and Nagpur, DD Sahyadri is a household name in Maharashtra, largely because of its programmes with high production values. Despite stiff competition from private satellite channels, DD Sahyadri holds its own platform with acclaimed serials, informative programmes, public debates and film based programmes. DD Sahyadri also felicitates eminent citizens and personalities of Maharashtra for their contribution in different fields, by honouring them with the different Sahyadri Awards i.e.

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Navratna Awards, Manik Awards, Sahyadri Marathi Cine Awards, Navjyoti Awards, Krishiratna Awards, and Hirkani Awards. DD Sahyadri is uplinked from Mumbai through INSAT-3A Satellite in C-Band and can be watched in the entire footprint area of INSAT-3A. It is also available in DD-Direct Plus Doordarshan’s free-to-air DTH Service. Marathi TV Channels Scenario in Maharashtra & Weekly Cumulative Reach (as per TAM report; week ending 05.03.2011)

Transmission Timings (as on 1.4.2011)

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PROGRAMME COMPOSITION (Per Month)

Percent Total Transmission 100.0 Fresh Programmes 53.8 Repeat Programmes 46.2

PROGRAMME STATUS OF SAHYADRI CHANNEL

100.0

100.0

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III : Day part wise viewership of Sahyadri channel (in million) Sahyadri Viewers

Early Morning

Morning Afternoon Evening Prime Time

05.00-08.00 08.00-12.00 12.00-16.00 16.00-19.00 19.00-23.00 All 4+ CS

4+ All 4+ CS

4+ All 4+ CS

4+ All 4+ CS

4+ All 4+ CS

4+ All days 1.7 0.5 3.4 1.9 5.4 3.1 6.6 3.4 8.1 5.1

Weekdays 1.4 0.4 2.6 1.2 4.0 2.1 4.8 2.0 6.9 4.1 Weekends 0.6 0.2 1.5 1.1 2.6 1.5 3.5 1.8 3.1 2.1

Land Marks of DDK Mumbai

• 2nd October 1972 Inauguration of DDK, Mumbai

• 9th August 1986 Marathi Programmes made available to

Maharashtra through Commissioning of

Regional Service.

• 15th August 1994 RLSS Marathi (DD10)

(Marathi programmes made available

throughout India via Satellite)

• 2nd June 1999 Inauguration of New Studio Complex

• 1st January 2000 DD10 t/c time increased to 17 hours per day

• 5th April 2000 DD10 renamed as Sahyadri and round the

clock transmission started.

• September, 2004 Film Section for National Network

established

at DDK, Mumbai and entire activity related

to films procurement, technical preview and

uplinking shifted to the Kendra from Delhi.

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Technical Upgradation

• 2nd June 1999 Inauguration of New Studio Complex comprising of major technical setup of 4 studios of different sizes, with teleclimbers & Dimmer control, Production control, Playback, MSR. Digital equipments like digital VCRs, Cameras, NLE, Server, Special Effect equipments introduced in this setup.

• 30th MAY 2002 Multichannel, Digital Terrestrial Transmitters NEC CH#21 carrying 5 channels in terrestrial mode conforming to DVB-T made operational.

• 31st December 2003

& 11th MARCH 2004 Old valve type 10 KW analog transmitters replaced by new 20 KW NEC PCN 1620SSPH/1 solid state transmitters for terrestrial transmission of DD National CH#12 and DD News channel CH#6.

• 7th August 2003 3 channel Digital Earth Station with state of Art

technology commissioned replacing analog uplink facility. Studio Earth Station chain made digital with optical fibre connectivity.

• September, 2004 Film Section for National Network established

at DDK, Mumbai in and entire activity related to films procurement, technical preview and uplinking shifted to the Kendra from Delhi.

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• During 2005-06 Digitalization of Studio Production with introduction of digital VCRs, Cameras, Switchers, Routers, digital phone-in-consoles etc. Entire in-house production and studio chain from acquisition, production to playback and uplink

• During 2006-07 Digitalization of Post production alongwith installation

of high-end compositing and editing system of Smoke & Flame

• During 2007-08 Further digitalization of the Kendra by installation of

several state of art equipments like Servers, 3 D Graphics etc. and upgradation of the existing setup.

TECHNICAL FACILITIES AT DDK MUMBAI

Studios Recording Studios 5 Transmission Studios 1

Post Production Editing Booths 12 Graphic Stations 3

ENG Units Digital Cameras 22

OB Vans Digital OB Van with 8 cameras setup Analog OB Van with 4 cameras setup OB Van with 2 cameras & Ku-Band DSNG A DSNG unit to uplink from OB spot

Earth Station 3+1 (with digital uplinking facility for Sahyadri, DD News feeds and DD National Films)

5 KW DTT 1 (Digital Terrestrial Transmitter with five programme channels)

20 KW HPT 2 (Analogue Terrestrial Transmitter; one each for DD1

and DD News)

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TECHNICAL ACHIEVEMENTS OF THE KENDRA DURING THE YEAR 2010-11

• During the year 2010-2011 a number of new state of art equipments

were supplied to the Kendra. These equipments had been successfully installed and are being utilised by the Kendra. Some of these equipments are :

• Play out automation with tapeless environment, a first in its kind

in the DD Network has been commissioned at DDK Mumbai

with a central based SAN, four NLEs and a automatic play out

server for transmission. • IT Division has commissioned a LAN with 50 computers having

facility of messaging, Internet facility, VPN, Data Server, Mail

Server etc. • Approximate 35 OB coverage of which Standard Chartered

Mumbai Marathon, Common Wealth Youth Games Pune,

International Robocon Pune, etc. are prominent. • A number of developmental works for improving the working set up

and for functional efficiency were carried out at the Kendra like :

o Design and development of software for remote control and operation of IRDs with enhanced capability to work through telephone lines and also through network and on web.

o Design and successful installation of control unit for 7 port patch

panel for 2x20 KW transmitters.

o Design and successful installation of illumination controlled switch for automatically switching on and off of aviation lights

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on the 300 meter TV Tower according to the environmental light conditions.

DD CHANNEL FREQUENCIES DD1 DD News Sahyadri

Satellite INSAT 4 B 4 B 3A

Position 93.5° 93.5° 93.5°

Transponder C06 C06 C02

FEC 3/4 3/4 3/4

Sy. Rate 27.5 27.5 8.6

D/C Freq. 3925 MHz 3925 MHz 3791 MHz

POL H H V

DOORDARSHAN COVERAGE IN MAHARASHTRA

COVERAGE OF DD-I / DD-SAHYADRI

Transmitters : 106

No. (%)

Coverage by Area 2,40,25,000 Sq. Kms 77.5

Coverage by population 84.5 Million 87.1

NUMBER OF HOUSEHOLDS IN MAHARASHTRA (TAM Universe Update 2011)

Total Total TV Total C&S Households Households Households

25.41 Million 18.18 Million 13.94 Million

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TOTAL TV VIEWING INDIVIDUALS IN URBAN MAHARASHTRA (TAM Universe Update 2011)

URAN

(C&S + Terrestrial)

48.58 Million

DD-SAHYADRI

Terrestrial Transmission

Telecast Time Per day Per Week (Minutes) (Minutes) Monday to Saturday 06.00 to 09.00 am 180 1080 Sunday to Saturday 15.00 to 20.00 pm 300 2100 Total 3180 (53 Hours)

DD-SAHYADRI Satellite Transmission

Telecast Time Per day Per Week (Minutes) (Minutes) Daily 24 hours 1440 10080 1410* 9870* * Daily 2 pm to 2.30 pm reserved for feed

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DOORDARSHAN NETWORK IN MAHARASHTRA & GOA

DOORDARSHAN KENDRA

MUMBAI Five Digital Studios, 2 HPTs, 3 OB Vans NAGPUR Studio facility, Regular contribution to Regional Service

Local programmes produced and telecast on Weekdays at 06.08 pm to 06.36 pm (Narrowcast Transmission) Mon & Thu 06.00 pm to 06.08 pm (Local Programmes) Mon to Sat 06.30 pm to 07.00 pm (Local Programmes)

Newsfeed uplinked to DDK Mumbai & Delhi as and when required for inclusion in respective news bulletin

PUNE Studio facility, Regular contribution to Regional Service

Local programmes produced and telecast on Thursday at 08.45 am to 09.00 am PANAJI Studio facility, Regular contribution to Regional Service Local programmes produced and telecast on Weekdays at 06.00 pm to 07.00 pm in Konkani 07.15 pm to 07.30 pm in Marathi

TERRESTRIAL TRANSMITTERS IN MAHARASHTRA & GOA

DD1 DD NEWS TOTAL

HPT 8 5 13 LPT 78 10 88 VLPT 20 - 20 TOTAL 106 15 121

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VERY LOW POWER TRANSMITTERS IN MAHARASHTRA : 20

AMBET (Raigad) KARANJA (Washim) PIMPALNER (Dhule) ARJUNI (Gondia) KARJAT (Raigad) SAKOLI (Bhandara) ASHTI (Bid) KHED (Ratnagiri) SINDEWAHI (Chandrapur) BHOKAR (Thane) KOREGAON (Satara) TIWASA (Yavatmal) CHIKALDHARA (Amravati) KURKHEDA (Gadchiroli) VASANTGARH (Satara) CHIMUR (Chandrapur) MALKAPUR (Buldhana) WAI (Raigad) JUNNER (Pune) MALVAN (Sindhudurg)

HIGH POWER TRANSMITTERS IN MAHARASHTRA : 8

AURANGABAD MUMBAI AMBEJOGAI NAGPUR CHANDRAPUR PUNE JALGAON RATNAGIRI

LOW POWER TRANSMITTERS IN MAHARASHTRA : 78

ACHALPUR (Amravati) GADCHIROLI (Gadchiroli) PANDHARPUR (Solapur) AHERI (Gadchiroli) GONDIA (Gondia) PARBHAN (Parbhani)I AHMEDNAGAR (Ahmednagar) HINGANGHAT (Wardha) PATAN (Satara) AKKALKOT (Solapur) HINGOLI (Hingoli) PHALTAN (Satara) AKLUJ (Solapur) ICHALKARANJI (Kolhapur) PULGAON (Wardha) AKOLA (Akola) JALNA (Jalna) PUSAD (Yavatmal) AKOT (Akola) KANKAVLI (Sindhudurg) RAJAPUR (Ratnagiri) AMALNER (Jalgaon) KARAD (Satara) RAVER (Jalgaon) AMRAVATI (Amravati) KARANJA (Akola) RISOD (Washim) ARVI (Wardha) KHAMGAON (Buldhana) SANGAMNER (Ahmednagar) BADLAPUR (Thane) KHOPOLI (Raigad) SANGLI (Sangli) BARSHI (Solapur) KINWAT (Nanded) SATANA (Nashik) BID (Bid) KOLHAPUR (Kolhapur) SATARA (Satara) BHAMRAGAD (Gadchiroli) MAHAD (Raigad) SHAHADA (Nandurbar) BHANDARA (Bhandara) MALEGAON (Nashik) SHIRDI (Ahmednagar) BRAHMAPURI (Chandrapur) MANGALWEDHA (Solapur) SHIRPUR (Phule) BULDHANA (Buldhana) MANGAON (Raigad) SIRONCHA (Gadchiroli) CHANDUR RLY (Amravati) MANMAD (Nashik) SOLAPUR (Solapur) CHIKLI (Buldhana) MEHEKAR (Buldhana) TUMSAR (Bhandara) CHIPLUN (Ratnagiri) MHASLA (Buldhana) UMERGA (Osmanabad) DARYAPUR (Amravati) MORSHI (Amravati) UMERKHED (Yavatmal) DEGLOOR (Nanded) NANDED (Nanded) VITA (Sangli) DEVRUKH (Ratnagiri) NANDURBAR (Nandurbar) WANI (Yavatmal) DHADGAON (Nandurbar) NASIK (Nashik) WARDHA (Wardha) DHARMABAD (Nanded) OSMANABAD (Osmanabad) WASHIM (Washim) DHULE (Dhule) PANDARKAWDA (Yavatmal) YAVATMAL (Yavatmal)

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No. DISTRICT DD-1 DD-News TOTAL

DISTRICT-WISE PLACEMENT OF TRANSMITTERS IN MAHARASHTRA

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HPT LPT VLPT HPT LPT Transmitters1 Mumbai 1 2 2 2 Thane 1 1 3 Pune 1 1 1 3 4 Nasik 4 2 4 5 Ahmednagar 2 2 6 Nagpur 1 1 2 7 Solapur 6 1 6 8 Jalgaon 1 4 5 9 Kolhapur 2 1 2

10 Ambejogai 1 1 11 Aurangabad 1 1 2 12 Nanded 3 1 3 13 Satara 4 2 6 14 Amravati 6 1 1 7 15 Sangli 2 1 2 16 Yavatmal 5 1 6 17 Buldhana 4 1 5 18 Raigarh 4 3 7 19 Bid 1 1 2 20 Latur 21 Chandrapur 1 2 2 5 22 Dhule 4 1 1 5 23 Ratnagiri 1 5 1 7 24 Akola 3 1 3 25 Jalna 1 1 26 Parbhani 3 3 27 Osmanabad 2 2 28 Nandurbar 29 Wardha 4 4 30 Gondiya 1 1 2 31 Bhandara 1 1 1 2 32 Washim 1 1 2 33 Hingoli 34 Gadchiroli 3 1 4 35 Sindhudurg 1 1 2 TOTAL 8 78 20 5 10 121

REGIONAL NEWS UNIT

FIVE NEWS BULLETIN IN MARATHI EVERY DAY

(i) 08:30 to 08:45 Hrs (15 Minutes) (ii) 14:30 to 14:45 Hrs (15 Minutes) (iii) 17:00 to 17.05 Hrs (5 Minutes) (iv) 19:00 to 19:15 Hrs (15 Minutes)

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IMPORTANT EVENTS HELD AT DDK MUMBAI IN 2010-11

1. NAVRATNA PURASKAR MAY 2010

2. SAHYADRI MANIK AWARDS JUNE 2010

3. SAHYADRI MARATHI CINE AWARDS SEPTEMBER 2010

4. NAVJYOTI SAHYADRICHYA DECEMBER 2010

5. SAHYADRI KRISHI SANMAN SOHALA FEBRUARY 2011

6. HIRKANI AWARDS MARCH 2011

LIVE TELECAST OF IMPORTANT EVENTS IN MAHARASHTRA DURING 2010-11

1. Pandharpur Ashadhi Ekadasi July 2010

2. 84th Akhil Bharatiya Marathi Sammelan Dec. 2010

3. 91st Akhil Bharatiya Marathi Natya Sammelan Jan. 2011

4. Mumbai Marathon Jan. 2011

INTRODUCTION OF NEW SFC PROGRAMMES IN 2010-11

1. Manaswini telecast on Tue & Wed at 4.35 pm

2. Sandhya Kaal telecast on Thu & Fri at 3.30 pm

3. Nata Raktache telecast on Mon at 4.35 pm

4. Mahasangram telecast on Tue & Wed at 3.30 pm

5. Jeevan Ek Sangharsh telecast on Mon at 4.10 pm

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IMPORTANT PROGRAMMES PRODUCED BY KENDRA IN 2010-11

1. Arth Manthan – Interview/Discussion based programme on finance

2. Uttarardha – Programme for the welfare of senior citizens

3. Chanderi Soneri – Film based programme

4. Felicitation programme of CWG 2010 medalists from Maharashtra

5. Krishi Prabhat – Sponsored programme

6. Dyanganga – Sponsored programme

7. Bhramanti – Sponsored programme

8. Mahamumbai 9. Mumbai Tarunanchi 10. Rang Maza Wegala

11. Maza Zilla

12. Khandesh Ratna

13. Dyaneshwar Maulicha Haripath

14. Cultural Round Up

15. Kala Diary

16. Swagatam Jashna 2011 – New year eve programme for National Network

17. Sawagatam 2011 – New year eve programme for Sahyadri channel

18. National Robocon Contest 2011 -

PROGRAMMES PRODUCED FOR NATIONAL NETWORK IN 2010-11

1. RANGOLI – Weekly programme based on Hindi Film Songs 2. BIOSCOPE – Hindi feature film in three part from Mon to wed with

anchoring 3. DD TOP TEN – Film based 4. CINE SATRANGI – Film based 5. KUCH DIL NE KAHA - 6. CHULBULI FILMEIN CHATPATI GUPSHUP – Film based prog. for children 7. MONEY PLANT – Programme on financial education 8. SWAGATAM JASHNA 2011 – New year eve programme

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INHOUSE PROGRAMMES ON SAHYADRI CHANNEL S.No. CATEGORY PROGRAMME FREQUENCY

1. WOMEN HELLO SAKI Thrice in a week SMART SUNBAI Weekly RUCHIRA Weekly MAZI MAI Thrice in a week

2. CHILDREN TIWALYA BAWLYA Thrice in a week DAM DAMA DAM Weekly

3. YOUTH + SCIENCE YUVA CHETNA Weekly 4. HEALTH HELLO DOCTOR Weekly MEDICARE ON LINE Weekly

5. LIFE NATURE AMRUTVEL Weekly 6. RURAL/AGRICULTURE KRISHI DARSHAN Weekdays AMCHI MATI AMCHI MANSE Weekdays PARYAVARAN DARSHAN Weekdays

7. PUBLIC SERVICE LOKMANAS Weekly JAI MAHARASHTRA Weekly SAPTAHIK MAHARASHTRA Weekly MUMBAI AMCHI MUMBAI Weekly SACHIN HELLO PRAVASI Weekly CHALTA BOLTA Weekly AATLA AAWAJ Weekly

8. ENTERTAINMENT M2G2 Weekly DHINA DHIN DHA Weekly SAHYADRI ANTAKSHARI Weekly BOLLYWOOD DHAMAKA Weekly CHANDERI SONERI Weekly WA RE WA Weekly HASAT KHELAT Weekly PATLA TAR GHYA Weekdays KATHA SARITA Weekly SAHYADRI WEEKLY Weekly CINETARANG Thrice in a week FAMILY DOT COM Weekly RESHIM GATHI A BOND FOREVER Weekly CHITRAHAAR Weekly CHHAYAGEET Weekly SONPAULA Weekly

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SELF FINANCE COMMISSIONED PROGRAMMES (ON ROYALTY BASIS) S.No. SFC SERIAL TIME FREQUENCY

1 AANI ACHANAK 15:30 MON

2 BHOOMIKA 16:10 THU, FRI

3 VIDHILIKHIT 15:30 TUE, WED

4 DISTA TASA NASTA 16:35 THU, FRI

5 TIMIR SWAPNA 16:10 MON

6 ABHIMAN 19:35 WED

7 EK RIKAMA GHARTA 16:35 MON

8 MANASWINI 16:35 TUE, WED

9 SANDHYAKAL 15:30 THU, FRI

10 NATA RAKTACHE 16:35 MON

11 MAHASANGRAM 15:30 TUE, WED

12 JEEVAN EK SANGHARSH 16:10 MON

13 AGANIPARIKSHA 16:10 THU, FRI

14 FAMILY NO.1 15:32 MON

15 OON SAVALI 16:10 TUE, WED

16 ZEP 16:35 TUE, WED

17 KAVLYACHA TONDAT PURI 15:02 SAT

18 SHODH 15:30 THU, FRI

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TOTAL STAFF OF THE KENDRA (AS ON 31.03.2011) Cadre Strength Filled up Vacant Programme 154 127 27

Engineering 195 173 22

Administration 159 123 36

News 16 5 11

Total 524 428 96

* Loss of Revenue around 5.9 crore was incurred due to surrendering of time chunk for important National Network telecast.

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BES AWARD 2008-09 (TECHNICAL CATEGORY)

1. Shri M.S. Thomas, Superintending Engineer

2. Shri Arjun Vibhute, Asst.Station Engineer

3. Shri Vimlesh Kumar, Engineering Assistant

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RATE CARD SAHYADRI IN-HOUSE PROGRAMMES

(W.E.F. 1ST APRIL 2010)

FROM 3.00 PM TO 7.00 PM (MID PRIME TIME PROGRAMMES)

DAY PROGRAMME TIME (HRS)

SPONSORSHIP RATE

(`)

FCT (SEC)

SBR Per 10 Sec

(`) Mon to Fri Krishidarshan 18:00 - - 5,000/- Mon & Tue Tiwlya Bawlya 16:00 10,000/- 30 7,000/- Wed & Fri Mazi Maye 16:00 10,000/- 30 7,000/- Mon to Fri Patal Tar Ghya 18:55 10,000/- 30 7,000/- Mon to Thu Amchi Mati Amchi Manse 18:30 20,000/- 100 5,000/- Sat Family No.1 15:00 30,000/- 80 7,000/- Tue Smart Sunbai 15:00 30,000/- 80 7,000/- Wed Ruchira 15:00 30,000/- 80 7,000/- Tue / Wed Mahasangram 15:30 30,000/- 80 7,000/- Thu & Fri Sandhyakal 15:30 30,000/- 80 7,000/- Mon Vaadal Ek Bhirbhirte 15:30 30,000/- 80 7,000/- Mon Jeevan Ek Sangharsh 16:10 30,000/- 80 7,000/- Tue & Wed Odh Lavi Jeeva 16:10 30,000/- 80 7,000/- Thu & Fri Agnipariksha 16:10 30,000/- 80 7,000/- Mon Nata Raktacha 16:35 30,000/- 80 7,000/- Tue & Wed Manaswini 16:35 30,000/- 80 7,000/- Thu & Fri Padri Aale Abhaal 16:35 30,000/- 80 7,000/- Fri Lok Manas 17:05 30,000/- 80 7,000/- Sat Avichari Atirek 18:00 30,000/- 80 7,000/- Sat Wa! Re Wa! 18:30 30,000/- 80 7,000/- Mon Aatla Aawaj 15:00 30,000/- 100 7,000/- Thu Hasat Khelat 15:00 30,000/- 100 7,000/- Fri Katha Sarita 15:00 30,000/- 100 7,000/- Sat Mumbai Amchi Mumbai 08:45 30,000/- 100 5,000/-

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FROM 7.00 PM TO 8.00 PM

(PRIME TIME PROGRAMMES) DAY PROGRAMME TIME

(HRS) SPONSORSHIP

RATE (`)

FCT (SEC)

SBR Per 10 Sec

(`) Sun Chhayageet 15:00 1,00,000/- 90 15,000/- Wed Chitrahaar 19:15 1,00,000/- 90 15,000/- Sat Marathi Feature Film 15:30

to 18:00

2,00,000/- 160 18,000/-

Sun Marathi Feature Film 16:00 to

18:30

2,00,000/- 120 20,000/-

Fri & Sat Marathi Feature Film 20:00

to 23:00

& 10:00

to 13:00

50,000/- 120 6,000/-

Fri (2 & 4) Bollywood Dhamaka 19:40 50,000/- 45 15,000/- Fri (1,3,5) Chanderi Soneri 19:40 50,000/- 45 15,000/- Sat Chalta Bolta 19:15 60,000/- 80 10,000/- Sun Sonpaule 18:30 60,000/- 80 10,000/- Mon Family Dot Com 19:15 60,000/- 100 10,000/- Mon Een Meen Teen 19:37 60,000/- 100 10,000/- Fri Reshim Gathi 19:15 60,000/- 100 10,000/- Sat Music Masti Gappa Gani 19:37 60,000/- 100 10,000/- Tue Sahyadri Antakshari 19:15 70,000/- 80 10,000/- Thu Dam Dama Dam 19:15 70,000/- 80 10,000/- Sun Maharashtra Loknrutya

Spardha (Dhina Dhin Dha) 19:15 70,000/- 80 10,000/-

Wed Abhimaan 19:37 80,000/- 90 12,000/- Service Tax & all other duties/levies as applicable

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RATE CARD (SATELLITE)

DAY PROGRAMME TIME (HRS)

SPONSORSHIP RATE

(`)

FCT (SEC)

SBR Per 10 Sec

(`) Sun Mumbai Amchi Mumbai 07:30 20,000/- 100 3,000/- Sat Katha Sarita 09:00 20,000/- 100 5,000/- Sun Lok Manas 11:00 20,000/- 100 3,000/- Thu Sahyadrichya Paulkhuna 11:30 20,000/- 100 3,000/- Fri Dam Dama Dam 11:30 20,000/- 100 5,000/- Sun Kridangan 12:00 20,000/- 100 5,000/- Sun Dhina Dhin Dha 13:00 20,000/- 100 5,000/- Thu Hello Saki (Thu to Sat) 13:00 20,000/- 100 3,000/- Mon Grameen Bharat 13:00 20,000/- 100 3,000/- Tue Uttarardh 13:00 20,000/- 100 3,000/- Wed Artha Manthan 13:00 20,000/- 100 3,000/- Mon Paryawaran Darshan 13:30 20,000/- 100 3,000/- Wed Rang Maza Vegala (1,3,5) 13:30 20,000/- 100 3,000/- Sun M2G2 14:00 20,000/- 100 5,000/- Thu Gunjan 14:00 20,000/- 100 3,000/- Wed Chitrageet 14:00 20,000/- 100 3,000/- Sun Chalta Bolta 14:45 20,000/- 100 3,000/- Thu Jai Maharashtra 20:30 20,000/- 100 5,000/- Sun Hello Doctor 20:00 20,000/- 100 5,000/- Mon Hello Pravashi 20:00

to 21:00

20,000/- 100 5,000/-

Sat Sahyadri Weekly 20:45 20,000/- 100 5,000/- Mon Sant Tukaram 21:00 20,000/- 100 5,000/- Thu Kumpan 21:00 20,000/- 100 5,000/- Sun Smart Sunbai 22:00 20,000/- 100 5,000/- Sat Yuva Chetana 22:00 20,000/- 100 5,000/-

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Tue Fakt Tuzyasathi 22:00 20,000/- 100 5,000/- Wed Asmita 22:00 20,000/- 100 5,000/- Wed Sahyadri Antakshari 22:30 20,000/- 100 5,000/- Sat Hansat Khelat 22:30 20,000/- 100 5,000/- Mon Chhayageet 22:30 20,000/- 100 5,000/- Tue Family Dot Com 22:30 20,000/- 100 5,000/- Thu Chitrahaar 22:30 20,000/- 100 5,000/- Tue Aatla Aawaj 23:00 20,000/- 100 5,000/-

RATE CARD FOR BATMYA (ON DD-SAHYADRI)

DAY PROGRAMME TIME (HRS)

SBR Per 10 Sec (`)

Mon to Fri News Headlines (Vruttasar) 15:30 16:30 17:30 20:00

8,000/-

Mon to Fri Batmya 17:00 8,000/- (Before & after)

All Days Batmya 19:00 12,000/- (Before & after)

15,000/- (Mid Break)

All Days Batmya (Satellite) 21:30 2,500/- (Before & after)

3,125/- (Mid Break)

All Days Batmya (Satellite) 14:30 2,500/- (Before & after)

3,125/- (Mid Break)

Mon to Sat Batmya 08:30 8,000/- (Before & after)

Sun Batmya (Satellite) 08:30 2,500/-

(Before & after) 3,125/-

(Mid Break) For Time Checked of any Batmya 1/3 of the

Spot Buy Service Tax & all other duties/levies as applicable from time to time over

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DDAARRTT RRAATTIINNGGSS

MARATHI CHANNEL VIEWERSHIP IN RURAL MAHARASHTRA (ALL TV VIEWERS, AGE 4 YRS+) Week : 06.02.2011 to 12.02.2011 Sr. No.

CHANNEL % Viewership

1 DD-SAHYADRI 65.9

2 ZEE MARATHI 22.7

3 ETV MARATHI 18.6

4 MI MARATHI 9.6

5 SAAM TV 11.6

6 STAR PRAVAH 17.0

DD SAHYADRI PROGRAMMES WITH 10 % & ABOVE VIEWERSHIP Week : 06.02.2011 to 12.02.2011 Sr. No.

PROGRAMME TIME (HRS)

DAY % Viewership

1 BATMYA (Marathi News) 19:00 DAILY 25.8 to 29.5

2 MARATHI FEATURE FILM 16:00 SUN 28.5

3 CHHAYAGEET 15:00 SUN 23.4

4 CHITRAHAAR 19:15 WED 20.8

5 DAM DAMA DAM 19:15 THU 19.6

6 DHINA DHIN DHA 19:15 SUN 18.6

7 KRISHI DARSHAN 18:00 WED 14.8

8 SAHYADRI ANTAKSHARI 19:15 TUE 14.1

9 MUSIC MASTI GAPPA GANI 19:35 SAT 12.7

10 KAVLYACHYA TONDAT PURI 15:00 SAT 10.5

11 WA RE WA 18:30 SAT 10.5

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MAHARASHTRA STATE (CENSUS 2011 PROVISIONAL)

Total population  Population (0‐6)  Literates (7+) State/District Persons  Males  Females  Persons  Males  Females  Persons  Males  Females 

Maharashtra  11,23,72,972  

 5,83,61,397  

 5,40,11,575  

 1,28,48,375  

 68,22,262  

 60,26,113  

 8,25,12,225  

 4,62,94,041  

 3,62,18,184  

Nandurbar   16,46,177    8,34,866    8,11,311    2,31,268    1,19,694    1,11,574    8,91,991    5,14,802    3,77,189  

Dhule   20,48,781    10,55,669    9,93,112    2,61,397    1,39,345    1,22,052    13,33,571    7,56,813    5,76,758  

Jalgaon   42,24,442    21,97,835    20,26,607    5,13,797    2,80,915    2,32,882    29,58,409    16,86,370    12,72,039  

Buldana   25,88,039    13,42,152    12,45,887    3,24,389    1,76,116    1,48,273    18,58,169    10,57,459    8,00,710  

Akola   18,18,617    9,36,226    8,82,391    2,06,053    1,08,425    97,628    14,11,747    7,68,925    6,42,822  

Washim   11,96,714    6,21,228    5,75,486    1,47,467    79,318    68,149    8,57,270    4,90,662    3,66,608  

Amravati   28,87,826    14,82,845    14,04,981    2,99,806    1,55,572    1,44,234    22,83,354    12,30,400    10,52,954  

Wardha   12,96,157    6,65,925    6,30,232    1,24,536    65,005    59,531    10,21,869    5,54,496    4,67,373  

Nagpur   46,53,171    23,88,558    22,64,613    4,81,814    2,50,223    2,31,591    37,34,192    20,04,798    17,29,394  

Bhandara   11,98,810    6,04,371    5,94,439    1,22,931    63,398    59,533    9,16,010    5,04,041    4,11,969  

Gondiya   13,22,331    6,62,524    6,59,807    1,36,116    70,015    66,101    10,13,144    5,54,230    4,58,914  

Gadchiroli   10,71,795    5,42,813    5,28,982    1,15,104    58,842    56,262    6,74,958    3,88,211    2,86,747  

Chandrapur   21,94,262    11,20,316    10,73,946    2,23,861    1,15,090    1,08,771    16,02,823    8,91,925    7,10,898  

Yavatmal   27,75,457    14,25,593    13,49,864    3,20,441    1,67,346    1,53,095    19,81,151    11,14,590    8,66,561  

Nanded   33,56,566    17,32,567    16,23,999    4,44,466    2,34,249    2,10,217    22,40,609    12,97,915    9,42,694  

Hingoli   11,78,973    6,09,386    5,69,587    1,61,086    86,250    74,836    7,73,957    4,53,721    3,20,236  

Parbhani   18,35,982    9,46,185    8,89,797    2,51,851    1,34,971    1,16,880    11,91,610    6,94,878    4,96,732  

Jalna   19,58,483    10,15,116    9,43,367    2,81,495    1,52,430    1,29,065    12,34,433    7,35,402    4,99,031  

Aurangabad   36,95,928    19,28,156    17,67,772    5,16,791    2,79,582    2,37,209    25,56,154    14,72,313    10,83,841  

Nashik   61,09,052    31,64,261    29,44,791    8,05,302    4,27,878    3,77,424    42,94,045    24,08,876    18,85,169  

Thane   1,10,54,131    58,79,387    51,74,744    12,57,080    6,55,354    6,01,726    84,42,935    47,48,769    36,94,166  

Mumbai Suburban   93,32,481    50,25,165    43,07,316    8,76,917    4,59,101    4,17,816    76,85,917    43,04,754    33,81,163  

Mumbai   31,45,966    17,11,650    14,34,316    2,62,229    1,39,906    1,22,323    25,51,669    14,23,020    11,28,649  

Raigarh   26,35,394    13,48,089    12,87,305    2,90,439    1,50,938    1,39,501    19,67,079    10,85,635    8,81,444  

Pune   94,26,959    49,36,362    44,90,597    10,67,261    5,69,916    4,97,345    72,88,517    40,48,650    32,39,867  

Ahmadnagar   45,43,083    23,48,802    21,94,281    5,37,346    2,92,242    2,45,104    32,13,330    18,26,412    13,86,918  

Bid   25,85,962    13,52,468    12,33,494    3,44,122    1,91,115    1,53,007    16,48,473    9,75,401    6,73,072  

Latur   24,55,543    12,76,262    11,79,281    3,07,726    1,64,361    1,43,365    16,97,454    9,72,062    7,25,392  

Osmanabad   16,60,311    8,64,674    7,95,637    1,99,509    1,07,695    91,814    11,15,057    6,45,792    4,69,265  

Solapur   43,15,527    22,33,778    20,81,749    5,19,781    2,77,726    2,42,055    29,50,155    16,89,027    12,61,128  

Satara   30,03,922    15,12,524    14,91,398    3,07,673    1,63,605    1,44,068    22,70,142    12,42,224    10,27,918  

Ratnagiri   16,12,672    7,59,703    8,52,969    1,49,486    77,066    72,420    12,06,058    6,24,144    5,81,914  

Sindhudurg   8,48,868    4,16,695    4,32,173    68,637    35,930    32,707    6,75,218    3,56,719    3,18,499  

Kolhapur   38,74,015    19,83,274    18,90,741    3,95,143    2,14,144    1,80,999    28,84,130    16,15,767    12,68,363  

Sangli   28,20,575    14,35,972    13,84,603    2,95,055    1,58,499    1,36,556    20,86,625    11,54,838    9,31,787  

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Information about Doordarshan Kendra, Mumbai is available on

www.ddindia.gov.in under the tab DDK Mumbai.

31

INFORMATION UNDER RTI ACT

CENTRAL PUBLIC INFORMATION OFFICER DOORDARSHAN KENDRA, P.B. MARG, WORLI, MUMBAI – 400 030

Sl. No.

Name of the officer/ Designation Subject matter with which concerned

1. Shri L.K. Chopra, Sr. Director, CPIO All matters related to Programme, Engineering and Administration

2. Smt. Kamal Wankhede, Executive Producer, ACPIO All matters related to Programme, Engineering and Administration

3. Smt.Monideepa Mukherjee, Director News, ACPIO All matters related to News and current affairs

Doordarshan has following two websites on which information is available in an electronic form

www.ddindia.gov.in www.ddinews.com

APPELLATE AUTHORITY SMT. APARNA VAISH, DEPUTY DIRECTOR GENERAL (WZ) 7th FLOOR, NEW ASF BUILDING, DOORDARSHAN KENDRA, P.B. MARG, WORLI, MUMBAI – 400 030 Right to Information Act 2005 in HINDI is available on the web site of Directorate General of Doordarshan on www.ddindia.gov.in

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