0 agenda market trends and business considerations fujitsu customer experiences today options today...

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Agenda

Market Trends and Business Considerations

Fujitsu Customer Experiences Today

Options Today and Beyond

Q&A

Market Trends

2 All Rights Reserved, Copyright © Fujitsu Limited 2011

Consumerisation

“Can either drive IT crazy or drive IT strategy” Yankee Group Research 2011

Apple Effect (Yankee Group)

Derivative Effect (Gartner)

Enterprise Crowdsourcing

Mobility not portability


IT’s Desktop Challenges

Reducing the cost of IT

Consumerisation

User trends

Who’s in charge?

Packaging without constraints

User management, not device

Cloud

Technology Neophytes


Business Considerations

Deciding the most expedient route to desktop modernisation

What services provide competitive/business advantage?

What services will IT deliver and at what cost?

Cloud Due Diligence

Green Desktop

End User Satisfaction


November 2011

Fujitsu Desktop Modernisation – Customer experience

Copyright 2011 FUJITSU LIMITED

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Customer Experience

Fujitsu’s Project Approach

Migration Approaches

Customer’s Business Considerations

Project Phases

Business Benefits

Lessons learnt

Fujitsu’s Project Approach

8 Phased Approach


Migration Approaches


Customer’s Key Considerations

Better data protection against loss or theft

Extend life legacy applications

Integrated secure, reliable and easy to manage desktop

Increased desktop performance


Initial Phase

Proposal was an iterative approach as requirements were settled-on progressively

Discovery highlighted apps which would need testing/replacing

Application Remediation initiated

IE 8 user testing initiated

Baseline hardware testing

Customer stance: “allow everything, unless there is a security reason not to”

Implementation Phase

SOE build

GPOs and login script remediation

BitLocker scenarios

Print server drivers

Application Remediation

AppV infrastructure

AGPM (Advanced Group Policy Management)

Release Phase

Beta users, key stake holders from business

Desktop Specialists

Site by Site

User centric

Success based predominantly on user experience and feedback

Each site signed off prior to next proceeding

Business Benefits Realised

Established integrated secure business desktop

Better data protection

Extended lifespan/future proof of SOE

Cost effective deployment and increased performance and functionality for the business

Lessons Learned

Established SOE reduces complexity

Consistency of resources/knowledge retention

RAM requirements

Application Remediation

Business involvement

Project team onsite

Service Desk involvement

Business lead, technology followed

November 2011

Desktop ModernisationToday and Beyond

Copyright 2011 FUJITSU LIMITED

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Agenda

The Waves of Technology

The People Vision

Migration Options for Today

Evolution and Futures

Virtual Client Services

Mobile Device Management


Three Waves of Information Technology

We are entering the third wave…

1st Wave COMPUTER CENTRICThe mainframe is the information source, people need

to be near the source

2nd Wave NETWORK CENTRICDistributed computing is born allowing islands of

information sources to be near where people are located

3rd Wave PEOPLE CENTRICInformation sources exist in a controlled environment, but allow people to operate wherever they need to be

Copyright 2010 FUJITSU LIMITED18 18

The Six CsThese six ‘C’s will drive change in IT Services…

CONSOLIDATION - Better alignment and greater value from existing assets, driven by the desire for consistency and greater efficiency

COMMODITISATION - Product and service becoming modular and ‘off-the-shelf’, driven by the need for greater agility and visibility of cost

COLLABORATION - Web technologies and better access are driving ever greater interaction between people

CONSUMERISATION - Consumer technology is overtaking business technology as the driving force of choice

CONSERVATION - The need to be green, driven by ethical, reputational, regulatory and increasingly business grounds

COMPLIANCE – with legislation, regulations, standards – impacting globally and locally Copyright 2010 FUJITSU LIMITED19 19

Some Predictions (various sources) By 2013, mobile phones will overtake PCs as the most common Web

access device worldwide

By 2013, 80% of businesses will support a workforce using tablets

By 2014, more than three billion of the world’s adult population will be able to transact electronically via mobile and Internet technology

By 2014, 90% of organizations will support corporate applications on personal devices

By 2014 most mobile workers will be using their mobile phone as the primary communications device

By 2014, 90% of organisations will support corporate applications on personal devices

Through 2014, non iOS (i.e. non Apple OS) media tablets will take 60% of the market, but only Apple will exceed 10% market share

By 2015, companies will generate 50% of Web sales via their social presence and mobile applications

By 2015, 10% of your online ‘friends’ will be nonhuman

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Source: Fujitsu CTOs, Gartner, Ovum, IDC

The Workspace Vision

End-User Computing

All Rights Reserved, Copyright © Fujitsu Limited 2011, VCS000129 v2.0

Experience - The Workspace Vision

Workspaces become distinct and separate from back end systems enabling greater choice for users over model and form factor; content and applications are presented to software interfaces such as browsers or virtual environments. The workspace interface becomes the ‘gateway’ to the cloud.

The distinction between ‘home’ and ‘work’ computing has blurred almost to obscurity, individuals choose and purchase their own technology and use it to access business and personal services accordingly – enjoying the best possible experience through doing so.

The interface becomes ubiquitous; people access services regardless of where they are or what device they use and their context, such as location, is known and understood by the systems they access which respond accordingly.

Types and styles of interaction between humans and computers (such as touch and movement) proliferate as new technology becomes available.

The term ‘information worker’ loses its white collar implication – everybody is an information worker, because everybody has the means to consume information.

2222 Copyright 2010 FUJITSU

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Overarching Trends

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Desktop Roadmap

Evolution and Futures

End-User Computing


End-User Computing Evolution

• There are three distinct evolutions in the EUC space that

impact elements of the EUC market

• Hardware

• Software

• Workspaces

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End-User Computing Hardware Evolution

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2000 2010 Beyond

Fujitsu End-User Computing Services

Multiple proprietary unconnected devices

Multiple proprietary connected devices

Converged, high definition cloud enabled devices

http://www.smh.com.au/ffximage/2008/05/27/hologram3_wideweb__470x327,2.jpg

2000 2010 Beyond


Office365

Microsoft dominated locally installed software

Multi-vendor local and cloud installed software

Open source and standard cloud software

End-User Computing Software Evolution

Marketplaces

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2000 2010 Beyond

Centralised office workspaces Centralised office workspaces with limited flexible working

Flexible workspaces

4G3G

End-User Computing Workspace Evolution


Fujitsu Workspace Evolvement

Virtual Client Services

End-User Computing


Worldwide hosted virtual desktop (HVD) market will reach 49 million units in 2013, more than 40% of the professional PC market

HVD adoption is likely to be rapid during the next three to five years, particularly in mature markets where existing data centre and network infrastructures will be used to offset the cost of entry

15% of current worldwide traditional professional desktop PCs will migrate to HVDs by 2014

Have we been here before?

Desktop virtualisation Server and storage virtualisation are well established

Desktop virtualisation has yet to achieve same levels of acceptance Estimated at less than 1% of 550m business PCs (Source: Ovum, 2010)

CITRIX lead the market – estimated at 90% market share

Source: Fujitsu research, Sept 2010

Expected benefits Concerns / blockers

Benefits well understood – challenge is about how to make it happen successfully

Role-based ServicesSegmenting user requirements

Rich Client Cloud Based Desktop Thin/Zero Client Rich Client

Mobile Worker

Sales, Consultants Mobile Access Remote Access Flexibility Standard

Applications Local data storage

Sales, Consultants Mobile Access Remote Access Flexibility Standard

Applications Local data storage

Office Worker

HR, Legal Connected clients Static access Personalized

Desktop Central data

storage

HR, Legal Connected clients Static access Personalized

Desktop Central data

storage

Task/Blue Collar Worker

Call center, accounting

Connected clients Limited Set

of Software Low Cost Central data

storage

Call center, accounting

Connected clients Limited Set

of Software Low Cost Central data

storage

Contract/Offshore Worker

External contractors

Non-corporate clients

Security Standard

applications Central data

storage

External contractors

Non-corporate clients

Security Standard

applications Central data

storage

DevelopersPower User

SW developers Connected Clients Performance High

personalization Local and central

data storage

SW developers Connected Clients Performance High

personalization Local and central

data storage

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Cloud Based Desktop

Application Assessment

An Application Assessment is crucial to understand the proportion of the customers application estate that can be delivered by a given application delivery frameworks, including:

Microsoft App-V; VMware ThinApp; Altiris SVS

An Application Compatibility Report will provide a good insight as to how much remediation effort that might be required to move an application to a new operating system such as:

Windows7; Server 2008 R2; 64bit

http://www.app-dna.com/

Virtual Client Computing

Modular Approach Integrate with existing desktop

environments Choice of platforms for users,

applications and functions

Choosing the best fit Cost / Performance /

Functionality

Leverages the same IaaS Platform providing simplified service integration or co-location

Ability to provide a device agnostic policy to employees

HVDHVD VDIVDI

TraditionalTraditional

SOESOE SOESOEApp 1App 1 App 2App 2

Application VirtualisationApplication Virtualisation

CITRIX ReceiverCITRIX Receiver

Physical EndpointsPhysical Endpoints

App 4App 4App 4App 4

App 1App 1 App 2App 2

Hardware agnostic endpoints Dedicated hardware

Mobile Device Management

End-User Computing


Mobile Overview


Smartphones and Tablets have changed the requirements for mobile device security and management...

Fujitsu have developed a range of enterprise level Mobile Device Management (MDM) solutions and services in response.


Fujitsu Managed Mobile offering automates and eases the management of the most popular device platforms across your mobile infrastructure

Service overview

DATA (Corporate IP)DATA (Corporate IP)

Key mobile enterprise market trends

DEVICEDEVICE

Any and All

APPLICATIONSAPPLICATIONS

Ever Increasing

NETWORKNETWORK

Any Connection to Enterprise

CEO PartnerEmployee

++ ++

The security challenge: Anywhere, Anytime, Not By Anyone How to secure devices, networks and enterprises

Which Mobile Platform?

Smartphone market is dominated by iOS, Android and Blackberry

Generally speaking iOS is more enterprise ready than Android for the following reasons The Apple App Store follows a certification process that provides a barrier

against malware threats within published apps, the Android store does not follow this approach

iOS devices have hardware based encryption built-in, allowing for remote wipe and wipe on failure of passcodes as standard

A mobile device management layer is still required to sit on top of any mobile device for added security and protection in the enterprise

http://i.zdnet.com/blogs/comscore-smartphone-platforms-chart.jpg

Gartner ranks Zenprise #1


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