– whole life cycle surveying with cognos presented at ocbig june 15, 2001 – whole life cycle...
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– Whole Life Cycle Surveying with Cognos
Presented at OCBIGJune 15, 2001
www.ntuitive.comwww.orlankarigan.com
– Whole Life Cycle Surveying with Cognos
Presented at OCBIGJune 15, 2001
www.ntuitive.comwww.orlankarigan.com
a sophisticated web-based survey & analysis tool provides complete survey life-cycle
from designing questionnaire, to deploying on the Web (or via IVR), to analyzing the results
timely results, scalable, user-configurable, iterative, rapid refinement, real-time
“field intelligence” solution integrates seamlessly with Cognos™ BI tools for
internal and web-based analysis
What is ?
Business Value
NVision radically compresses the decision-making timeline – hours instead of weeks/months
extremely cost-effective often see savings of 90% over conventional
methods entirely User-driven – no programming required
puts ownership of sensitive data back into the hands of the company
reduces the dependency on 3rd party market research firms
What are typical uses?
Customer relations Customer satisfaction
surveys Marketing
Public opinion research Market profiling and
segmentation Competitive analysis Web site evaluations Advertising
effectiveness surveys New product launch
feedback
Human resources Employee satisfaction
surveys Other
Political polling Pharmaceutical testing Professional/medical
studies Collaborative research Production QA problem
reporting Census data
How does work?
“Whole Life-Cycle” Surveying
Design Questionnaire
Design Questionnaire
Deploy Questionnaire
Deploy Questionnaire
Capture Responses
Capture Responses
Tabulate Results
Tabulate Results
AnalyzeResults
AnalyzeResults
Rapid Refinement & Redeployment
Define ObjectivesDefine
ObjectivesActionableDecisions
ActionableDecisions
Data Capture Engine
Business Rules Maintenance Analytical Tools
Data Repository
Design Questionnaire
Design Questionnaire
Deploy Questionnaire
Deploy Questionnaire
Capture Responses
Capture Responses
Tabulate Results
Tabulate Results
AnalyzeResults
AnalyzeResults
Rapid Refinement & Redeployment
Define ObjectivesDefine
ObjectivesActionableDecisions
ActionableDecisions
1. Design questionnaire
User-driven, flexible design
Design Questionnaire
Design Questionnaire
Deploy Questionnaire
Deploy Questionnaire
Capture Responses
Capture Responses
Tabulate Results
Tabulate Results
AnalyzeResults
AnalyzeResults
Rapid Refinement & Redeployment
Define ObjectivesDefine
ObjectivesActionableDecisions
ActionableDecisions
2. Deploy questionnaire
Post questionnaire to the Web
Design Questionnaire
Design Questionnaire
Deploy Questionnaire
Deploy Questionnaire
Capture Responses
Capture Responses
Tabulate Results
Tabulate Results
AnalyzeResults
AnalyzeResults
Rapid Refinement & Redeployment
Define ObjectivesDefine
ObjectivesActionableDecisions
ActionableDecisions
3. Capture responses
Database
Internet
Hand-held (future)
IVR
Design Questionnaire
Design Questionnaire
Deploy Questionnaire
Deploy Questionnaire
Capture Responses
Capture Responses
Tabulate Results
Tabulate Results
AnalyzeResults
AnalyzeResults
Rapid Refinement & Redeployment
Define ObjectivesDefine
ObjectivesActionableDecisions
ActionableDecisions
4. Tabulate results
Build PowerCube(s)™
or
Export .CSV file(s) for or 4Thought™
Design Questionnaire
Design Questionnaire
Deploy Questionnaire
Deploy Questionnaire
Capture Responses
Capture Responses
Tabulate Results
Tabulate Results
AnalyzeResults
AnalyzeResults
Rapid Refinement & Redeployment
Define ObjectivesDefine
ObjectivesActionableDecisions
ActionableDecisions
5. Analyze Results
Using PowerPlay™,
PowerPlay ES™,
and/or 4Thought™
Cognos integration
leveraging Cognos repositories (IQD and MDL) with NVision’s Metadata/BI Update Layer
user-defined enablement of new respondent attributes as dimensions/categories/drill-down paths, etc.
flexible labeling/sorting of attributes
BI Suite integration
Powerplay™ Transformer and OLAP Client tight integration
Powerplay Enterprise Server™4Thought™ (multi-variate data
mining)
The opportunity for users
NVision is a “no brainer” if you already have invested in Cognos BI tools
if you have internal market research people, NVision will help them work smarter
run your own surveys as often as you’d like – reduce your dependency on outside firms
very fast ROI