JOHN F. GASKI January 2018

Department of Marketing Mendoza College of Business University of Notre Dame Notre Dame, IN 46556-5646 (574) 631-5266, (fax) 631-5255Email: jgaski@nd.edu

ACADEMIC HISTORY

Degrees: Ph.D., University of Wisconsin, May 1982.Major: Business (concentration: Marketing)Minors: Finance, Transportation, Economics

Dissertation: "An Empirical Extension of Channel Power and Conflict Theory: Effects of Exercised Power Sources" (John R. Nevin, chairman)

M.S., University of Wisconsin, Dec. 1979.Major: Finance

M.B.A., University of Notre Dame, May 1973.Concentration: Management

B.B.A., University of Notre Dame, May 1971.Major: Marketing

Academic honors, awards, and distinctions:

University of Notre Dame, 1967-73

•Honorary Hoosier State Scholarship, 1967-71•Dean's List, 1967-68, 1968-69, 1970-71•Awarded BBA degree “With Honors” or cum laude (top 15% of graduating class), 1971•Full Tuition Scholarship, Graduate Business School, 1971-72•MBA Honor List, 1971-72•Beta Gamma Sigma National Honorary Scholarship Society, 1972

University of Wisconsin, 1976-80

•Project Assistantship, 1976-77•Teaching Assistantship, 1977-79•Lectureship, 1979-80•Mu Kappa Tau Professional Honorary Marketing Society, 1978•Fellow, American Marketing Association Doctoral Consortium, 1979

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ACADEMIC HISTORY, CONTINUED

Academic honors, awards, and distinctions, continued:

University of Notre Dame, 1980-present

•Alpha Mu Alpha National Marketing Honorary Society, 1984 •Promoted to Associate Professor with tenure, May 1988 •Invited faculty, American Marketing Association Faculty Consortium, July 19881 •Selected one of “108 Best Researchers in Marketing” according to peer review study

published in Marketing Educator (Vol. 16, No. 3, Summer 1997, p. 5) •Citation of Excellence, ANBAR International Management Database, for article, “Does

Marketing Ethics Really Have Anything to Say?—A Critical Inventory of the Literature,” Journal of Business Ethics, Vol. 18 (No. 3, February 1999), pp. 315-334

•Invited faculty, 46th American Marketing Association–Sheth Foundation Doctoral Consortium, June 20111

•Adjunct Scholar, Indiana Policy Review Foundation, 2011-present •“God, Country, Notre Dame” Medal, U.S. Army ROTC Fighting Irish Battalion,

January 2014 •James Dincolo Award for Outstanding Undergraduate Teaching in Marketing, April

2016 •Faculty Senate Award for outstanding service to the Faculty Senate, May 2016

Grants:

"American Marketing Association Colloquium: Applying Marketing Technology to Spectator Sports," co-chairman (with Michael J. Etzel), Jan.-June 1982, $1,300. Sponsors: American Marketing Association, Crain Communications Inc., Time Inc. (Sports Illustrated), Arlington Race Track Corp., California Sports (Los Angeles Lakers and Kings), Green Bay Packers, Los Angeles Dodgers, San Diego Padres, Washington Capitals and Bullets.

"Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory Testing" (with Nina M. Ray), 2000-01, $500; Institute for the Study of Business Markets, the Pennsylvania State University.

Annual summer research grants awarded by the College of Business Administration/Mendoza College of Business, University of Notre Dame, 1981-2017, $2,600–31,188.

Summer teaching development grant, Mendoza College of Business, 2003, $7000.

Occasional ad hoc data collection grants, Mendoza College of Business and Center for Social Concerns.

_______1Details cross-listed in Professional Activities section.

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EMPLOYMENT HISTORY

Academic positions

1980-2018 UNIVERSITY OF NOTRE DAME, Notre Dame, Indiana. 1988-2018, Associate Professor; 1982-88, Assistant Professor; 1980-82, Instructor.

Courses taught: (undergrad.) Principles of Marketing, DistributionManagement, Marketing Strategy and Planning, Marketing Management, Marketing Research; (grad.) Marketing Management, Marketing Research.

Departmental service: Text Review Committee, 1982-83; Faculty Adviser, Marketing Club, 1982-84, 1993-94; Faculty Coordinator, Alpha Mu Alpha Honorary Society, 1982-93; GTE Emerging Scholar Lecture Series selection committee, 1985; ad hoc Chairman Search Committee, 1986-87; Library Coordinator, 1986-’07; Committee on Appointments & Promotions, 1988, 2015-17; Honesty Committee, 1988-89; MBA Electives Committee, 1994; Faculty Adviser, Champion Products project, 1996-97; ad hoc Alumni Survey Committee, 2006-07; Mentoring Committee, 2007-18; Undergraduate Curriculum Committee, 2008-09, ’13-16; ad hoc Succession Planning Committee, 2010-11; ad hoc T&P Benchmarking Committee, 2013-14; Ethics Committee, 2015-17.

College service: Working Paper/Reprint Series ad hoc committee, 1983-85; Strategic Planning Task Force on Research Centers, 1985; College Council, 1985-91, 2003-12; Committee on Research Productivity, 1989-90; Chair and Coordinator, Sesquicentennial Historical Convocation, 1990-91; Faculty Adviser, N.D. Friends of St. Jude Children's Research Hospital, 1992; ad hoc Course/Classroom Scheduling Committee, 2009.

University service: Traffic and Parking Appeals Board, 1987-89; Badin Guild, 1987-present (Gaski Scholarship Fund, Gaski Chair of Marketing Science); Committee on Admissions, Scholarships, and Financial Aid, 1991-94; Academic Affirmative Action Committee, 1992-95; Faculty Adviser, N.D. Martial Arts Institute, 1995-99; Ganey Grant Selection Committee, Center for Social Concerns, 2005; Council of Advisors, Irish Rover, 2005-06; Faculty Senate, 2005-17 (Chair, Student Affairs Committee, 2009-17; Executive Committee, 2009-17); Community-Based Research Partner, Center for Social Concerns, 2005-17; Advisory Committee to the Provost on Evaluation of Teaching (ACPET), 2007-09; Academic Council, 2009-17; Faculty Board on Athletics, 2011-17 (Chair, Student Welfare subcommittee, 2013-16); University Parking Committee, 2014-17.

1976-80 UNIVERSITY OF WISCONSIN, Madison.1979-80 Lecturer.

A faculty position, taught two sections per semester of undergraduate intro course while a doctoral student.

1977-79 Teaching Assistant.Taught one section per semester of undergraduate intro course.

1976-77 Project Assistant.Assisted Prof. Michael Rothschild in investigation of impact of audience involvement level on effectiveness of political advertising.

EMPLOYMENT HISTORY, CONTINUED

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Previous positions

1975-76 L & S EQUIPMENT CO., INC., Fort Wayne, Indiana.Salesman.Sold heavy-duty laundry machinery to institutions such as hospitals, nursing homes, hotels, motels, schools, industrial plants, commercial laundries, and restaurants for industrial distributor (wholesaler) with annual sales of approximately $1 million.

1973-74 INTERSTATE COLOR LABORATORIES, INC., South Bend, Indiana.Retail Marketing Director.Responsible for all marketing activities associated with 20 retail stores in Indiana, Illinois, and Michigan for $3 million firm in the retail and mail order photo processing business.

1971-73 UNIVERSITY OF NOTRE DAME, Notre Dame, Indiana.Resident Assistant.Residence hall (dormitory) supervision for two academic years while in graduate school.

1968-72 UNITED STATES STEEL CORPORATION, Gary (Indiana) Works. [summer employment while in college and graduate school]

1972 Timekeeper (accounting clerk), AMERICAN BRIDGE subsidiary. Production and payroll bookkeeping for construction projects.

1968-69 Boiler Cleaner, Water Tender in Steam Production Dept., Power and Fuel Division. General labor and tending of boilers for department that distributed open-hearth furnace waste-heat to the largest steel mill in North America.

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REFEREED PUBLICATIONS

Articles in recognized top-tier journals of the American Marketing Association, American Psychological Association, or Association for Consumer Research

John F. Gaski. “The Theory of Power and Conflict in Channels of Distribution,” Journal of Marketing, 48 (No. 3, Summer 1984), pp. 9-29 [lead article].

John F. Gaski and John R. Nevin. “The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel,” Journal of Marketing Research, 22 (No. 2, May 1985), pp. 130-142.

John F. Gaski. “Interrelations among a Channel Entity’s Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources,” Journal of Marketing Research, 23 (No. 1, February 1986), pp. 62-77.

John F. Gaski and Michael J. Etzel. “The Index of Consumer Sentiment toward Marketing,” Journal of Marketing, 50 (No. 3, July 1986), pp. 71-81.

John F. Gaski. “Commentary on Howell’s Observations,” Journal of Marketing Research, 24 (No. 1, February 1987), pp. 127-129.

John F. Gaski. “On ‘Construct Validity of Measures of College Teaching Effectiveness,’” Journal of Educational Psychology, 79 (No. 3, September 1987), pp. 326-330.

John F. Gaski and Michael J. Etzel. “National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis,” Journal of Consumer Research, 31 (No. 4, March 2005), pp. 859-867.

Articles in other designated Financial Times “top 40” business journals 2

John F. Gaski. “Does Marketing Ethics Really Have Anything to Say?―A Critical Inventory of the Literature,” Journal of Business Ethics, 18 (No. 3, February I 1999), pp. 315-334.

John F. Gaski. “Normative Marketing Ethics Redux, Incorporating a Reply to Smith,” Journal of Business Ethics, 32 (No. 1, July I 2001), pp. 19-34.

Ronald J. Balvers, John F. Gaski, and Bill McDonald. “Financial Disclosure and Customer Satisfaction: Do Companies Talking the Talk Actually Walk the Walk?” Journal of Business Ethics, 139 (No. 1, November 2016), pp. 29-45 [corresponding author].

_______2Forty journals across eleven different business disciplines, that is.

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REFEREED PUBLICATIONS, CONTINUED

Other journal articles

John F. Gaski. “The Cause of the Industrial Revolution: A Brief, ‘Single-Factor’ Argument,” The Journal of European Economic History, 11 (No. 1, Spring 1982),

pp. 227-234.

John F. Gaski and Michael J. Etzel. “Collegiate Athletic Success and Alumni Generosity: Dispelling the Myth,” Social Behavior and Personality, 12 (No. 1, 1984), pp. 29-38.

John F. Gaski. “The Effects of Discrepant Power Perceptions in a Marketing Channel,” Psychology & Marketing, 1 (No. 3, Fall 1984), pp. 45-56.

John F. Gaski. “Dangerous Territory: The Societal Marketing Concept Revisited,” Business Horizons, 28 (No. 4, July/August 1985), pp. 42-47.

John F. Gaski. “Nomic Necessity in Marketing Theory: The Issue of Counterfactual Conditionals,” Journal of the Academy of Marketing Science, 13 (No. 2, Spring 1985), pp. 310-320.

John F. Gaski. “A Catholic Citizen Replies to the Bishops’ Pastoral Letter on War and Peace,” International Journal on World Peace, 3 (No. 2, April-June 1986), pp. 83-93.

John F. Gaski. “Rejoinder,” International Journal on World Peace, 3 (No. 2, April-June 1986), pp. 97-100.

John F. Gaski. “Commentary: Gaski on the Catholic Bishops,” International Journal on World Peace, 4 (No. 3, July-September 1987), pp. 14-21.

John F. Gaski. “Distribution Channels: A Validation Study,” International Journal of Physical Distribution & Materials Management, 18 (No. 5, 1988), pp. 16-33.

John F. Gaski. “The Impact of Environmental/Situational Forces on Industrial Channel Management,” European Journal of Marketing, 23 (No. 2, 1989), pp. 15-30 [lead article].

John F. Gaski. “A Three-Dimensional Conceptualization of Interorganizational Power,” International Journal of Management, 11 (No. 1, March 1994), pp. 539-549.

John F. Gaski. “ʻVolume’ of Power: A New Conceptualization of the Power Construct,” Sociological Spectrum, 15 (No. 3, July-September 1995), pp. 257-276.

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REFEREED PUBLICATIONS, CONTINUED

Other journal articles, continued

John F. Gaski. “Reflections on Interorganizational Power, Dependence, and Satisfaction,” Psychological Reports, 79 (No. 1, August 1996), pp. 79-82.

John F. Gaski. “On Interorganizational Dependence and Social Power: A Follow-Up of Zemanek and McIntyre,” Psychological Reports, 85 (No. 1, August 1999), pp. 323-326.

John F. Gaski and Nina M. Ray. “Measurement and Modeling of Alienation in the Distribution Channel: Implications for Supplier-Reseller Relations,” Industrial Marketing Management, 30 (No. 2, February 2001), pp. 207-225.

John F. Gaski and Nina M. Ray. “Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory Testing,” International Journal of Physical Distribution & Logistics Management, 34 (No. 2, 2004), pp. 158-200.

John F. Gaski. “Raising the Minimum Wage Is Unethical and Immoral,” Business and Society Review, 109 (No. 2, Summer 2004), pp. 209-224.

John F. Gaski. “Efficacy of a Mail Survey Appeal for a Dissertation,” Perceptual and Motor Skills, 99 (No. 3, December 2004, Part 2), pp. 1295-1298.

John F. Gaski. “A Comment on Selected Wilkie and Moore–Inspired Commentaries in ‘The Sages Speak,’” Journal of Public Policy & Marketing, 26 (No. 1, Spring 2007), pp. 126-130.

John F. Gaski. “The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis,” Journal of Consumer Policy, 31 (No. 2, June 2008), pp. 195-216.

John F. Gaski and Jeff Sagarin. “Detrimental Effects of Daylight-Saving Time on SAT Scores,” Journal of Neuroscience, Psychology, and Economics, 4 (No. 1, February 2011), pp. 44-53.

John F. Gaski. “Counting College Football National Championships: A Streamlined Answer,” Sporting Traditions, 28 (No. 2, November 2011), pp. 1-12 [lead article].

John F. Gaski. “On the Competing Definitions of Recession,” Society, 49 (No. 2, March/April 2012), pp. 118-121 [lead article].

John F. Gaski. “The Politics of U.S. Strategic Negligence: This Time, They Went Too Far,” Defence Studies, 12 (No. 1, March 2012), pp. 1-16 [lead article].

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John F. Gaski. “Indiana Time Law and Its Detrimental Effects,” The Geographical Bulletin, 53 (No. 1, May 2012), pp. 39-57.

REFEREED PUBLICATIONS, CONTINUED

Other journal articles, continued

John F. Gaski. “ʻSurvey’: Needless Despoilment of a Traditional Research Term,” International Journal of Market Research, 55 (No. 3, May 2013), pp. 337-356.

John F. Gaski. “To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary),” Journal of Public Policy & Marketing, 32 (No. 1, Spring 2013), pp. 6-17 [lead article].

John F. Gaski. “Our Anti-American President,” Culture & Religion Review Journal, 7 (No. 2, 2014), pp. 110-137.

John F. Gaski. “Toward Conceptualization, Discriminant Validation, and Coherent Nomenclature for Inter-Disciplinary Theoretical Transfer,” Psychological Reports, 115 (No. 2, October 2014), pp. 396-399.

John F. Gaski. “On ‘Brand’—Whether a Semiotic Marketing System or Not,” Journal of Macromarketing, 35 (No. 3, September 2015), pp. 387-390.

John F. Gaski. “ʻBrand’ and Brand Image: Misdefinition, Misuse, Miscommunication, Empirical Amphiboly, and Resolution,” The International Journal of the Image,7 (No. 4, May 2016), pp. 1-13.

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Articles in refereed research annuals, series, or collections

John F. Gaski. “The Inverse Power Source → Power Relationship: An Empirical Note on a Marketing Anomaly,” in Research in Marketing, Vol. IX, Jagdish N. Sheth, ed. (Greenwich, CT: JAI Press, 1987), pp. 145-161.

John F. Gaski. “The History of the Measurement of Power in Marketing Channels,” in Review of Marketing, Michael J. Houston, ed. (Chicago: American Marketing Association, 1987), pp. 67-89.

John F. Gaski. “Some Fundamental Conceptual Issues in Intrachannel Power Research,” in Advances in Distribution Channel Research, Vol. I, Gary L. Frazier, ed. (Greenwich, CT: JAI Press, 1992), pp. 115-133.

John F. Gaski. “Some Observations on the Imprecise Usage of ‘Brand’ in Marketing Language,” in Great Ideas for Teaching Marketing, 3rd ed., Joseph F. Hair et al., eds. (Cincinnati, OH: South-Western College Publishing, 1996), pp. 21-23.

John F. Gaski. “Capital Market Efficiency and Its Implications for the Investor: A Case of a Superior Product Mismarketed,” in Advances in Financial Economics: Innovations in Investments and Corporate Finance, Vol. 7; Mark Hirschey, Kose John, and Anil K. Makhija, eds. (Oxford: Elsevier Science Ltd./JAI Press, 2002), pp. 105-125.

John F. Gaski. “Survey Method versus Longitudinal Surveys and Observation for Data Collection,” Chapter 13 in The Palgrave Handbook of Research Design in Business and Management, Kenneth D. Strang, ed. (New York: Palgrave-Macmillan, 2015), pp. 199-222.

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REFEREED PUBLICATIONS, CONTINUED

Proceedings papers

John F. Gaski. "College Athletics as a Marketing Tool: Impact on Benefactor Generosity," in Developments in Marketing Science, Vol. V (Proceedings, Sixth Annual Conference, Academy of Marketing Science), Vinay Kothari, ed. (Nacogdoches, TX: Academy of Marketing Science, 1982), p. 550.

John F. Gaski and Michael J. Etzel. "Athletic Success as a Variable in the University Marketing Mix," in Applying Marketing Technology to Spectator Sports (Proceedings, American Marketing Association Workshop, University of Notre Dame, Apr. 1982), M. J. Etzel and J. F. Gaski, eds. (Notre Dame, IN: Dept. of Marketing, College of Business Administration, University of Notre Dame, 1982),

pp. 149-153.

John F. Gaski. "Current Russian 'Marketing' Practice: A Report on the 1982 AMA Study Tour of the Soviet Union," in 1983 AMA Educators' Proceedings, Patrick E. Murphy et al., eds. (Chicago: American Marketing Association, 1983), pp. 74-77.

John F. Gaski. "The Misrepresentation of Marketing: A Reply to Criticism of the Marketing Concept," in The Marketing Concept: Perspectives and Viewpoints (Proceedings, American Marketing Association Workshop, Texas A&M University, Feb. 1983), P. Varadarajan, ed. (College Station, TX: Marketing Dept., Texas A&M University, 1983), pp. 118-127.

John F. Gaski. "A Clarification of Channel Power Theory: Exercised Power Sources and Exercised Power, " in 1984 AMA Winter Educators' Conference: Scientific Method in Marketing, Paul F. Anderson and Michael J. Ryan, eds. (Chicago: American Marketing Association, 1984), pp. 110-113.

John F. Gaski. "A Reconciliation of the Dahl Base-Means Framework with Contemporary Channel Power Terminology," in 1984 AMA Winter Educators' Conference: Scientific Method in Marketing, Paul F. Anderson and Michael J. Ryan, eds. (Chicago: American Marketing Association, 1984), pp. 114-116.

John F. Gaski and Michael J. Etzel. "A Proposal for a Global, Longitudinal Measure of National Consumer Sentiment Toward Marketing Practice," in Advances in Consumer Research, Vol. XII (Proceedings, 1984 Annual Conference, Association

for Consumer Research), Elizabeth C. Hirschman and Morris B. Holbrook, eds. (Provo, UT: Association for Consumer Research, 1985), pp. 65-70.

John F. Gaski. "Supplier Actions as Intrachannel Communications: Impact on Dealer Perceptions," in Marketing Communications―Theory and Research (Proceedings, 1985 American Marketing Association Winter Educators' Conference), Michael J. Houston and Richard J. Lutz, eds. (Chicago: American Marketing Association, 1985), pp. 22-26.

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REFEREED PUBLICATIONS, CONTINUED

Proceedings papers, continued

John F. Gaski. "The Concept of Consumer Market Efficiency: Toward Evaluating the Social Efficiency of Consumer Marketing," in Advances in Consumer Research, Vol. XIII (Proceedings, 1985 Annual Conference, Association for Consumer Research), Richard J. Lutz, ed. (Provo, UT: Association for Consumer Research, 1986), pp. 88-93.

John F. Gaski. "The Inverse Power–Power Source Relationship: A Note on the Misoperationalization of Power," in 1985 Proceedings, Annual Meeting of the American Institute for Decision Sciences, B. Hartman and J. Ringuest, eds. (Atlanta: American Institute for Decision Sciences, 1985), pp. 560-562.

John F. Gaski and John R. Malone. "Urban Consumer Market Size as a Determinant of National and Local Advertising Intensity and Media Share," in Proceedings of the 1986 Conference of the American Academy of Advertising, Ernest F. Larkin, ed. (Norman, OK: School of Journalism, University of Oklahoma, 1986), pp. R62-R67.

John F. Gaski. "Involvement and Media: A Reconsideration of Some Traditional Theory," in Proceedings of the 1986 Annual Meeting of the Decision Sciences Institute, Sang M. Lee et al., eds. (Atlanta: Decision Sciences Institute, 1986), pp. 848-851.

John F. Gaski. "Toward Measurement of Consumer Market Efficiency," in Advances in Consumer Research, Vol. XIV (Proceedings, 1986 Annual Conference, Association for Consumer Research), Melanie Wallendorf and Paul Anderson, eds. (Provo, UT: Association for Consumer Research, 1987), pp. 314-318.

John F. Gaski. "Conceptual Commentary on Frazier and Sheth's Attitude–Behavior Framework," in 1987 AMA Winter Educators' Conference: Marketing Theory, Russell W. Belk et al., eds. (Chicago: American Marketing Association, 1987), pp. 295-300.

John F. Gaski. "A Re-examination of the Exercised/Unexercised Power Sources Issue Using Partial Correlation Analysis," in Developments in Marketing Science, Vol. X (Proceedings, 11th Annual Conference, Academy of Marketing Science), Jon M. Hawes and George B. Glisan, eds. (Akron, OH: Academy of Marketing Science, 1987), pp. 339-342.

John F. Gaski. "Effects of Advertising-Related Tactics in the Distribution Channel: Review and Extension," in Marketing: Meeting the Challenges of the 1990's (Proceedings, Annual Meeting of the Southern Marketing Association), J. Joseph Cronin, Jr. and Melvin T. Stith, eds. (Tallahassee, FL: Southern Marketing Association, 1987), pp. 310-314.

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REFEREED PUBLICATIONS, CONTINUED

Proceedings papers, continued

John F. Gaski. "Effects of the Proximate Environment on Phenomena in the Marketing Channel Dyad," in Proceedings of the 1987 Annual Meeting of the Decision Sciences Institute, Robert A. Parsons and John C. Saber, eds. (Atlanta: Decision Sciences Institute, 1987), pp. 478-482.

John F. Gaski. "Toward a Generally Accepted, Conceptually Coherent Channel Power Lexicon," in Marketing: A Return to the Broader Dimensions (Proceedings, 1988 American Marketing Association Winter Educators' Conference), Stanley Shapiro

and A. H. Walle, eds. (Chicago: American Marketing Association, 1988), pp. 256-259.

John F. Gaski. "A Framework for Organizing, Integrating, and Teaching the Techniques of Demand Estimation," in Contemporary Perspectives in Marketing Education (1988 Conference Proceedings, Western Marketing Educators' Association), B. Stern and D. Lincoln, eds. (Boise, ID: Western Marketing Educators' Association, 1988), pp. 13-16.

John F. Gaski. "A Causal Modeling Analysis of Intrachannel Conflict and Satisfaction," in Proceedings, 1988 Annual Meeting, Decision Sciences Institute, Ernest C. Houck, ed. (Atlanta: Decision Sciences Institute, 1988), pp. 727-729.

John F. Gaski. "'There Is No Such Thing as an Unsuccessful Attempt to Exercise Power When Power Is Present': Interpretation, Criticism, and Resolution," in Franchising Challenges and Opportunities in the 1990's and Beyond (1989 Proceedings, Society

of Franchising), James R. Brown, ed. (Lincoln, NE: International Center for Franchise Studies, 1989), pp. 11.i-iii, 11.1-8.

John F. Gaski. "Measuring Aggregate Consumer Welfare qua Quality of Life: Insights from the Accounting and Economics Literatures," in Proceedings, 1989 Annual Meeting, Decision Sciences Institute, Ashok K. Soni, ed. (Atlanta: Decision Sciences Institute, 1989), pp. 723-725.

John F. Gaski. "Marketing the Society to the IFA: First Iteration of an Annotated Bibliography of Practitioner-Relevant Franchising Literature," in Franchising: Passport for Growth & World of Opportunity (1992 Proceedings, Sixth Conference

of the Society of Franchising), Patrick J. Kaufmann, ed. (Lincoln, NE: International Center for Franchise Studies, 1992), pp. 21.i, 1-7.

Michael J. Etzel and John F. Gaski. "The Public's View of the Practice of Marketing," in Southern Marketing Theory and Applications (Proceedings of the Refereed Section

of the 1994 Australian Marketing Conference), Byron Sharp, ed. (Adelaide, South Australia: Marketing Science Centre, Elton Mayo School of Management, University of South Australia, 1994), pp. 327-349.

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REFEREED PUBLICATIONS, CONTINUED

Proceedings papers, continued

John F. Gaski. "Some Troublesome Definitions of Elementary Marketing Concepts―Have You Ever Looked at It This Way?" in 1995 AMA Winter Educators' Conference: Marketing Theory and Applications, Vol. 6, David W. Stewart and Naufel J. Vilcassim, eds. (Chicago: American Marketing Association, 1995), pp. 425-429.

John F. Gaski. “Indiana Time Law and Its Detrimental Effects: Time to Get It Right—This Time” (abstract), in Proceedings of the Annual Meeting, Association for Global Business (Political Science track), Vol. 21, Charles M. Byles, ed. (Orlando, FL: Association for Global Business, 2009); Abstract 6, 2 pp.

John F. Gaski. “‘Survey’” (abstract), in New Directions, New Insights: Conference Proceedings, Fourth German–French–Austrian Conference on Quantitative Marketing, Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, and Magdalena Zimprich, eds. (Vienna: GFA Conference Series, University of Vienna, 2010), p. 68.

John F. Gaski. “‘Survey’” (extended abstract), in Marketing in a Turbulent Environment: 2010 Global Marketing Conference, Eun Young Kim, ed. (Tokyo: Korean Academy of Marketing Science, 2010), Session 7.2, pp. 1187-1191.

John F. Gaski. “Desultory Issues of Peace and Violence, from the Micro to the Most Macro of Levels: Sundry, Surprising, and Serious Problems” (abstract), in Advanced Social Science Letters, Vol. 3 (Proceedings, 2013 AASRI International Conference

on Social Sciences), Ming Wa and Wei Deng, eds. (Miramar, FL: American Applied Sciences Research Institute, 2013), pp. 82-86.

John F. Gaski. “Desultory Issues of Peace and Violence, from the Micro to the Most Macro of Levels: Surprising and Serious Problems” (extended abstract), in 2014 International Conference on Social Science and Management Proceedings, S. Narayanasamy, ed. (Lancaster, PA: DEStech Publications, Inc., 2014), pp. 472-475.

John F. Gaski. “On Longitudinal Methods Meta-Theory and Inconsistent Taxonomy: There Is No Such Thing as a ‘Longitudinal Survey,’” in Proceedings, ITISE 2014 (International Work-Conference on Time Series), Ignacio Rojas Ruiz and Gonzalo Ruiz Garcia, eds. (Granada, Spain: University of Granada, 2014), pp. 979-990.

John F. Gaski. “Our Anti-American President,” Global Education Journal, 11 (Special Edition: Proceedings, Interdisciplinary Symposium on Teaching Capitalism, 2014), pp. 103-127.

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BOOKS AND OTHER PROFESSIONAL PUBLICATIONS

Books or monographs

John F. Gaski. An Empirical Extension of Channel Power and Conflict Theory: Effects of Exercised Power Sources (Ann Arbor, MI: University Microfilms International,

1982), iv + 131 pp. [doctoral dissertation].

Michael J. Etzel and John F. Gaski, eds. Applying Marketing Technology to Spectator Sports (Notre Dame, IN: Dept. of Marketing, College of Business Administration, University of Notre Dame, 1982), xii + 266 pp.

John F. Gaski. Frugal Cool: How to Get Rich—Without Making Very Much Money (Notre Dame, IN: Corby Books, 2009), xi + 203 pp.

John F. Gaski. The Language of Branding (New York: Nova Science Publishers, 2010), iv + 95 pp.

Major working paper series

John F. Gaski and Nina M. Ray. “Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory Testing,” ISBM Report 8-2000 (Institute for the Study of Business Markets, The Smeal College of Business Administration, Penn State University, 2000), 43 pp.

John F. Gaski. “Indiana Time Law and Its Detrimental Effects: Time to Get It Right—This Time,” Indiana Policy Review Foundation white paper series (Fort Wayne, IN, 2011), 28 pp.

John F. Gaski. “America’s Anti-American President: Governance and Security Implications,” Indiana Policy Review Foundation white paper series (Fort Wayne,

IN, 2017), 30 pp.

John F. Gaski. “Partisan Pathology in the U.S.,” Indiana Policy Review Foundation white paper series (Fort Wayne, IN, 2018), 15 pp.

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BOOKS AND OTHER PROFESSIONAL PUBLICATIONS, CONTINUED

Book chapters

John F. Gaski and Michael J. Etzel. “Evolution of Consumer Attitude Toward Business, 1971-1984: A Replication,” Chapter 6 in The Future of Consumerism, Paul N. Bloom and Ruth B. Smith, eds. (Lexington, MA: Lexington Books, 1986), pp. 75-83.

John F. Gaski. “On the Science of Shelby D. Hunt: Reflection and Tribute,” Chapter 15 in Legends in Marketing: Shelby D. Hunt, Vol. 1 (Marketing Theory: The Nature and Scope of Marketing), Paul Busch, ed. (Thousand Oaks, CA: Sage Publications, 2011), pp. 179-190 [lead item in “Perspectives of Other Scholars” section].

John F. Gaski. “Consumer Attitudes Toward Marketing,” Chapter 25 in Consumer Insights: Findings from Behavioral Research, Joseph W. Alba, ed. (Cambridge, MA: Marketing Science Institute, 2011), pp. 75-76.

John F. Gaski and Michael J. Etzel. “How Marketing Serves the Common Good: A Long-Term Consumer Perspective,” Chapter 5 in Marketing and the Common Good, Patrick E. Murphy and John F. Sherry, Jr., eds. (New York: Routledge, 2014), pp. 81- 92.

John F. Gaski. “On the Competing Definitions of Economic Recession—and Their Unfortunate Political Overtones,” Chapter 1 in Business Cycles in Economics: Types, Challenges, and Impacts on Monetary Policies, Jason C. Hsu, ed. (New York: Nova Science, 2014), pp. 1-10.

John F. Gaski. “The Trouble with Marketing Ethics . . . ,” Chapter 6 in Handbook on Ethics and Marketing, Alexander Nill, ed. (Northampton, MA: Edward Elgar Publishing, 2015), pp. 111-124.

John F. Gaski. “Applied Behavioral Economics and Mental Health,” Chapter 268 in Encyclopedia of Mental Health, 2nd ed., Vol. 1, Howard S. Friedman, ed. (Waltham, MA: Academic Press, 2016), pp. 91-97.

Harvard/AACSB Management Case

John F. Gaski. American Steel Corporation―South Liberty Works, ICCH #9-473-750 (Boston: Intercollegiate Case Clearing House, 1973), 5 pp.

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BOOKS AND OTHER PROFESSIONAL PUBLICATIONS, CONTINUED

Non-Refereed Journal Articles

John F. Gaski. “The Bishops’ Pastoral Letter: A Catholic Citizen Replies,” Contemporary Review, 248 (No. 1440, January 1986), pp. 25-31.

John Gaski. “Time Change: The Detrimental Effects,” Indiana Policy Review, 22 (No. 3, Summer 2011), pp. 2-10 [lead article].

John Gaski. “Beware Those Who Crave Power; They Have Their Reasons,” Indiana Policy Review, 25 (No. 2, Spring 2014), pp. 25-27.

John F. Gaski. “Barack Obama, America’s Truly Anti-American President,” Indiana Policy Review, 28 (No. 3, Summer 2017), pp. 27-37.

John F. Gaski. “Partisan Pathology in the U.S.,” Indiana Policy Review, 29 (No. 1, Winter 2019).

17

REPRINTS

John F. Gaski. “The Theory of Power and Conflict in Channels of Distribution,” Journal of Marketing, 48 (No. 3, Summer 1984), pp. 9-29. Reprinted in Marketing Theory: Classic and Contemporary Readings, Jagdish N. Sheth and Dennis E. Garrett, eds. (Cincinnati, OH: South-Western Publishing Co., 1986), pp. 668-701.

John F. Gaski. “Current Russian ‘Marketing’ Practice: A Report on the 1982 AMA Study Tour of the Soviet Union,” in 1983 AMA Educators’ Proceedings, Patrick E. Murphy et al., eds. (Chicago: American Marketing Association, 1983), pp. 74-77. Featured and excerpted as “Some Aspects of Consumer Behavior in Russia,” in Consumer Behavior, William L. Wilkie (New York: John Wiley & Sons, 1986), p. 132.

John F. Gaski and Michael J. Etzel. “Collegiate Athletic Success and Alumni Generosity: Dispelling the Myth,” Social Behavior and Personality, 12 (No. 1, 1984), pp. 29-38. Reprinted in Sport Sociology: Contemporary Themes, 3rd ed., A. Yiannakis et al., eds. (Dubuque, IA: Kendall-Hunt, 1987), pp. 166-171.

John F. Gaski and John R. Nevin. “The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel,” Journal of Marketing Research, 22 (No. 2, May 1985), pp. 130-142. Excerpted with five measurement scales reprinted in Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, W. O. Bearden, R. G. Netemeyer, and M. F. Mobley, eds. (Newbury Park, CA: SAGE Publications, 1993), pp. 334-337. (Also reprinted in 2nd and 3rd editions.)

John F. Gaski and Michael J. Etzel. “The Index of Consumer Sentiment Toward Marketing,” Journal of Marketing, 50 (No. 3, July 1986), pp. 71-81. Excerpted with measurement scale reprinted in Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, W. O. Bearden, R. G. Netemeyer, and M. F. Mobley, eds. (Newbury Park, CA: SAGE Publications, 1993), pp. 245-246. (Also reprinted in 2nd and 3rd editions.) Scale reprinted in Basic Marketing Research, Gilbert A. Churchill, Jr. (Chicago: The Dryden Press, 1988), p. 316. (Also reprinted in 2nd, 3rd, and 4th editions.) Scale reprinted in Marketing Research: Methodological Foundations, Gilbert A. Churchill, Jr. and Dawn Iacobucci (Mason, OH: South-Western, 2002), p. 402. (Also reprinted in subsequent editions.)

John F. Gaski. “Efficacy of a Mail Survey Appeal for a Dissertation,” Perceptual and Motor Skills, 99 (No. 3, December 2004, Part 2), pp. 1295-1298. Reprinted as Chapter 12 in A Cross Section of Educational Research: Journal Articles for Discussion and Evaluation, 3rd ed., Lawrence S. Lyne, ed. (Los Angeles: Pyrczak Publishing, 2006), pp. 78-80.

18

REPRINTS, CONTINUED

John F. Gaski. “Raising the Minimum Wage Is Unethical and Immoral,” Business and Society Review, 109 (No. 2, Summer 2004), pp. 209-224. Reprinted as “A Gimlet-Eyed History of the Minimum Wage,” Indiana Policy Review, 28 (No. 1, Winter 2017), pp. 5-14 [lead article].

CITATION RECORD

Integral to the overall publication and performance history is the summary citation analysis available at http://apps.isiknowledge.com (Web of Science) and http://scholar.google.com (Google Scholar).

19

OTHER PUBLICATIONS: COMMENTARY/ESSAYS (e.g., magazine articles, newspaper op-ed columns, creative)

John F. Gaski. “Is Nuclear War Inevitable?” Washington Inquirer, Vol. 1, No. 16 (Apr.24, 1981), p. 9.

John F. Gaski. “In Defense of College Sports,” Chicago Tribune (Nov. 6, 1982), Sec. 1, p. 9. Reprinted as “Positive Sides of College Athletics Explored,” The NCAA News, Vol. 19, No. 28 (Nov. 29, 1982), p. 2.

John F. Gaski. “Why the Nuclear Freeze Movement Is Wrong,” Challenge (Dec. 1982), p. 7. Reprinted as “The Nuclear Freeze,” The Center Magazine [The Robert

Maynard Hutchins Center for the Study of Democratic Institutions, University of California at Santa Barbara], Vol. 15, No. 6 (Dec. 1982), pp. 63-64.

John F. Gaski. “The Terminology of Abortion,” Chicago Tribune (Dec. 28, 1983),Sec. 1, p. 11.

John F. Gaski. “Success in Athletics Important to Well-Being of N.D. Community,” South Bend Tribune (Jan. 26, 1984), p. 19.

John F. Gaski. “Bishops Adopt Leftist Nostrums on Economy,” Human Events, Vol. 45, No. 1 (Jan. 5, 1985), pp. 11, 19.

John F. Gaski. “Réflexions sur les Jeux Olympiques (Reflections on the Olympics),” Revue Olympique 1985 [Official Publication of the Olympic Movement], No. 210 (Apr. 1985), p. 256. Translated and reproduced at LA84 Foundation website <library.la84.org/OlympicInformationCenter>.

John F. Gaski. “American TV Does a Good Job,” Chicago Sun-Times (Feb. 9, 1990),p. 38.

John F. Gaski. “Anger over Notre Dame–NBC Pact Unjustified,” The NCAA News,Vol. 27, No. 22 (May 30, 1990), pp. 4-5.

John F. Gaski. “Why a I-A Playoff Is a Bad Idea,” The NCAA News, Vol. 30, No. 45(Dec. 15, 1993), pp. 4-5.

John F. Gaski. “A History of Cedar Lake: Face to Face Meeting,” Steel Shavings [“a magazine devoted to ‘Life in the Calumet Region,’” Indiana University Northwest], Vol. 26 (1997), p. 91.

John F. Gaski. “Looking Beyond Polls Reveals the Illusion of Clinton’s Numbers,” Chicago Sun-Times (Aug. 16, 1998), p. 38A.

John F. Gaski. “The Media, Not Notre Dame, Were to Blame,” The Indianapolis Star (Dec. 28, 2001), p. A23.

OTHER PUBLICATIONS: COMMENTARY/ESSAYS, CONTINUED

20

John F. Gaski. “The Mismarketing of a President,” Chicago Tribune (Mar. 14, 2004), Sec. 2 (“Perspective”), p. 9.

John F. Gaski. “Politicians Must See the Light on Daylight-Saving Time,” South Bend Tribune (Feb. 22, 2005), p. B5.

John F. Gaski. “Daniels’ Error: Getting Daylight-Saving Time Passed,” Fort Wayne Journal Gazette (Apr. 5, 2005), p. 7A.

John F. Gaski. “Real Traitors in a Global Economy Are Those Who’d Fetter U.S. Firms,” Investor’s Business Daily (May 23, 2005), p. A19. Reproduced as “Lou Dobbs’ Trade Propaganda” at The Club for Growth website (May 27, 2005) <www.clubforgrowth.org/2005/05/fridays_daily_news_68.php>. Reproduced at <NotreDameNews/news.nd.edu/7625-viewpoint>.

John F. Gaski. “Who Really Outed Wilson’s Wife? Answer Is Right under Her Nose,” Investor’s Business Daily (July 18, 2005), p. A19. Reproduced at Notre Dame News < news.nd.edu/news/7701-commentary>.

John F. Gaski. “Time Wars: Answering the Chamber of Commerce Types,” South Bend Tribune (Aug. 24, 2005), p. B5.

John F. Gaski. “Elkhartans Are Being Sold a Bill of Goods on Eastern Time,” The Elkhart Truth (Sept. 10, 2005), p. A4.

John F. Gaski. “County Commissioners Are Right,” South Bend Tribune (Nov. 20, 2007), p. B6.

John F. Gaski. “Pain at the Pump: A Big Cause of the High Price of Gasoline,” The Indianapolis Star (May 18, 2008), Sec. E, p. 1. Reproduced at Real Clear Markets website (May 19, 2008) <www.realclearmarkets.com/2008/05/19/index.html> and reprinted as “A Big Cause of the High Price of Gas & Diesel,” NASTC Newsletter [The National Association of Small Trucking Companies], Vol. 16, No. 2 (2nd quarter, 2008), pp. 8-9.

John Gaski. “If It Weren’t for Golf,” in Chicken Soup for the Soul: The Golf Book, Jack Canfield, Mark Victor Hansen, and Max Adler, eds. (Cos Cob, CT: Chicken Soup

for the Soul Publishing, LLC, 2009), pp. 239-241.

21

OTHER PUBLICATIONS: COMMENTARY/ESSAYS, CONTINUED

John F. Gaski. “Health Reform Is Just Subterfuge: Dream Is Democratic Dictatorship,” Investor’s Business Daily (Sept. 23, 2009), p. A11. Reproduced at The Heartland Institute website <www.heartland.org/full/26057>, Lux Libertas website (10/6/09) <www.luxlibertas.com/health-reform>, Congress.org (9/23/09), Citizens Council on Health Care website <www.cchconline.org>, FreeRepublic.com, Senior Issues website <http://seniorissues.wordpress.com/2009/09/23>, Politico.com <http://dyn.politico.com>, Citizens’ Council for Health Freedom website <cch.freedom.org/cchf.php/424> (Mar. 2010).

John F. Gaski. “Understanding the Democrats’ Scheme,” American Thinker (Jan. 9, 2010), pp. 1-2; <http://www.americanthinker.com/2010/01/understanding_the_democrats_sc.html>. Reproduced at Politico Forums: 2010 website <http://dyn.politico.com>, CatholicCitizens.org (1/11/10), slate.com (1/11/10), deseretnews.com (1/11/10).

John F. Gaski. “For Children’s Lives, the Economy, and Sanity: Central Time,” South Bend Tribune (Apr. 1, 2010), p. A5. Reproduced at Dun & Bradstreet website < allbusiness.com>.

John F. Gaski. “Positive Effects of Negative Political Ads,” The Washington Times (Nov. 1, 2010), p. B3. Reproduced at Goliath Business Knowledge website <Goliath.com>. Reprinted in Central Maine Morning Sentinel (Sept. 25, 2014), p. 2.

John F. Gaski. “Agnostic’s Dreaded Verdict: Birthers Are (Mainly) Right” [first of two parts], Investor’s Business Daily (Apr. 26, 2011), p. A13. Reproduced at the Western Center for Journalism website (4/27/11), Univision.com, Media Matters Institute website < MediaMattersInstitute.net>.

John F. Gaski. “If Obama Is Natural-Born, Why Suppress Evidence?” [second of two parts], Investor’s Business Daily (Apr. 27, 2011), p. A11. Reproduced at Univision.com, Media Matters Institute website.

John Gaski. “A Sorely Needed Tutorial on Business and Capitalism,” Indiana Policy Review Backgrounder (Oct. 19, 2011). Reproduced at Hoosier Access Mobile website < hoosieraccess.com> (10/20/11). Reprinted in Bloomington Herald Times (Oct. 23, 2011) and All-American Banner (Mar. 27, 2013), p. 2.

John F. Gaski. “How to Beat ObamaCare in Court,” The American [Journal of the American Enterprise Institute] (Mar. 9, 2012), pp. 1-2. Reproduced at savingourhealthcare.org (3/9/12), Independent Women’s Forum website <IWF.org> (3/12/12), Politics & Prosperity website <politicsandprosperity.wordpress.com> (3/15/12).

John F. Gaski. “Campaign of Truth Will Beat Obama,” Investor’s Business Daily (Oct. 3, 2012), p. A17. Reproduced at <www.lux.libertas.com>.

OTHER PUBLICATIONS: COMMENTARY/ESSAYS, CONTINUED

22

John F. Gaski. “Left Turn in U.S. Started with Education Takeover” [first of two parts], Investor’s Business Daily (Mar. 20, 2013), p. A13. Reproduced at All-American Business website <bannernewspaper.com>, newsbalance.com, GOP.SJC.com (3/20/13).

John F. Gaski. “Far Left Built Welfare State to Win Votes and Control” [second of two parts], Investor’s Business Daily (Mar. 21, 2013), p. A13. Reproduced at All-American Business website, newsbalance.com (3/20/13), luxlibertas.com (3/21/13), GOP.SJC.com (3/28/13).

John F. Gaski. “The GOP Badly Needs Lesson in How to Conduct a Debate,” Investor’s Business Daily (May 23, 2013), p. A13.

John Gaski. “Against ObamaCare, Good PR Can Save Lives,” Indiana Policy Review Backgrounder (Aug. 20, 2013), pp. 1-5. Reprinted in Indiana Policy Review, Vol.

24, No. 4 (Fall 2013), pp. 24-25; as “Budget Defunding Doesn’t Equate to Federal Government Shutdown,” The Daily Journal [Franklin, IN] (8/23/13); and as “Notre Dame Prof Outlines Anti-ObamaCare Strategy,” The Post & Mail [Whitley Co., IN] (9/13/13), p. A4. Reproduced at News Network: Politics website.

John F. Gaski. “A Discussion on Race, Crime, and the Inconvenient Facts,” Investor’s Business Daily (Aug. 27, 2013), p. A13. Reproduced at PoliticalForum.com, Real Clear Politics website <RealClearPolitics.com/2013/08/27>, mscnbc.com/news, gopbriefingroom.com/index.php, HeadlineDigest.com (8/29/13). Reprinted in the Quincy [IL] Journal (Aug. 28, 2013).

John F. Gaski. “The Liberals’ New ‘McCarthyism,’” The Washington Times (Feb. 17, 2014), p. B3.

John F. Gaski. “Setting the Iraq Record Straight,” American Thinker (Aug. 11, 2014), pp. 1-2;

<http://www.americanthinker.com/2014/08/setting_the_iraq_record_straight_.html>.

John F. Gaski. “Enjoy Christmas—While It Lasts,” New Oxford Review, Vol. 81, No. 10 (Dec. 2014), pp. 42-44. Reprinted as “On Church, State, Christmas, and Liberals,” Indiana Policy Review Backgrounder (Dec. 15, 2014), pp. 1-5; Indiana Economic Digest (Dec. 22, 2014), pp. 1-2; as “Misinformed Scrooges Continue Annual War on Christmas Displays,” Daily Journal [Franklin, IN] (Dec. 23, 2014); as “War on Christmas Is a Witch Hunt for Christianity,” Fort Wayne News-Sentinel (Dec. 24, 2014), p. 4A.

23

OTHER PUBLICATIONS: COMMENTARY/ESSAYS, CONTINUED

John F. Gaski. “The Truth about Growth,” City Journal (May 30, 2016), pp. 1-5. Reproduced at Indiana Policy Review Backgrounder (6/1/16) and Real Clear Policy website <realclearpolicy.com/2016/06/02/tight_labor_pushing_up_wages> (6/2/16). Reprinted in Decatur Daily Democrat (June 21, 2016), p. A4; Indiana Policy Review, Vol. 27, No. 4 (Fall 2016), p. 30. Reprinted as “Anemic Growth,” South Bend Tribune (June 3, 2016), p. A5; as “Democrats Are Not Better for Growth,” Fort Wayne News-Sentinel (July 4, 2016).

John F. Gaski. “Why ‘Never Trump’ Republicans Will Doom Our Nation,” The Des Moines Register (Oct. 28, 2016), p. 19A. Reproduced at Real Clear Politics website <realclearpolitics.com/articles/2016/10/30> (10/30/16); GOPUSA Illinois (Oct. 28, 2016), p. 5; and Indiana Policy Review Backgrounder (Nov. 1, 2016), pp. 1-3.

John Gaski. “Obama: The Legacy of an Anti-American President,” Indiana Policy Review Backgrounder (Feb. 27, 2017), pp. 1-4. Reprinted as “Legacy of Our Anti-American President,” Kokomo Tribune (Feb. 28, 2017) and as “The Anti-American American President,” Fort Wayne News-Sentinel (Feb. 28, 2017), p. 4A.

John Gaski. “Barack Obama: An Anti-American American President,” Indiana Policy Review Backgrounder (May 8, 2017), pp. 1-3. Reprinted as “11 Things to Dislike about Anti-American President,” Fort Wayne News-Sentinel (May 9, 2017), p. 10.

John F. Gaski. “Don’t Believe the Obamacare Polls,” Foundation for Economic Education (August 8, 2017), pp. 1-2.

John Gaski. “Football, the Flag, the Anthem, and Race,” Indiana Policy Review Backgrounder (Dec. 19, 2017), pp. 1-2. Reprinted in Spencer Evening World (Dec. 20, 2017), p. 3; Indiana Policy Review, Vol. 29, No. 2 (Spring 2018), pp. 55-

57.

John Gaski. “How Liberal Democrats Use Lies to Get What They Want,” Washington Examiner (Jan. 6, 2018), pp. 1-3.

John F. Gaski. “Commentary: South Bend’s ‘Worst City’ Status Explained,” Indiana Economic Digest (July 10, 2018), p. 1. Reprinted in Indiana Policy Review, Vol. 29, No. 4 (Fall 2018), p. 42.

John F. Gaski. “Title Defect,” Blue & Gold Illustrated, Vol. 38, No. 12 (Dec. 2018), pp. 5-6.

24

PROFESSIONAL ACTIVITIES

Conference

Co-chairman, American Marketing Association Workshop, Applying Marketing Technology to Spectator Sports; University of Notre Dame, April 1982.

Panelist, “Tourism Marketing,” Academy of Marketing Science Annual Conference, Las Vegas, NV, May 1982.

Organized the Special Session “Marketing in the Soviet Union and China,” American Marketing Association Educators’ Conference, Dearborn, MI, August 1983.

Session Chair, Annual Meeting of the Decision Sciences Institute, Honolulu, HI, November 1986.

Faculty member, 1988 American Marketing Association Faculty Consortium (Marketing Channels and Distribution), Virginia Polytechnic Institute and State University, Blacksburg, VA, July 1988. Panelist, “Marketing Channel Behavior.”

Exhibit judge, Michiana Chapter Regional Conference, Data Processing Management Association, South Bend, IN, April 1989/90/91/92/93/94.

Organizer and Chair, Special Sessions “Behavioral Channels Research, Parts I and II,” American Marketing Association Winter Educators’ Conference, St. Petersburg, FL, February 1989.

Organizer and Chair, Special Session “Behavioral Channels Research: Follow-up,” American Marketing Association Winter Educators’ Conference, Scottsdale, AZ, February 1990.

Organizer and Co-chair, Special Session “The Environment of Marketing Channels: Its Impact on Franchise Distribution Systems,” Society of Franchising Annual Meeting, Scottsdale, AZ, February 1990.

Session Chair, Society of Franchising Annual Meeting, Miami Beach, FL, February 1991.

Panelist, Special Session “Current Franchising Research Findings, Needs, and Prospects,” American Marketing Association Winter Educators’ Conference, Orlando, FL, February 1991.

Discussant, Society of Franchising Annual Meeting, Palm Springs, CA, February 1992.

Resident Faculty member, Marketing & Society Doctoral Consortium, 1999 Marketing & Public Policy Conference, University of Notre Dame, May 1999.

Session Chair, 1999 Marketing & Public Policy Conference, University of Notre Dame, May 1999.

25

PROFESSIONAL ACTIVITIES, CONTINUED

Conference, continued

Faculty member, 46th American Marketing Association–Sheth Foundation Doctoral Consortium (Becoming a Lifelong Scholar: A Look at the “Big Picture”), Oklahoma State University, Stillwater, OK, June 2011. Panelist, “Focused Research Conversations” and “Substantive Research Domains I: Interorganizational Issues.”

Panelist, “Emerging Perspectives in Marketing Ethics,” 40th Annual Macromarketing Conference, Chicago, IL, June 2015.

Faculty member, 51st American Marketing Association–Sheth Foundation Doctoral Consortium (The Fascinating Field of Marketing), University of Notre Dame, June 2016. Session chair, “Pursuing Effective Scholarship”; breakout sessions, “Research Discussions with Fellows & Faculty,” and “Further Discussion of Fellows’ Research Areas.”

Featured as subject of “Member Spotlight,” Marketing Accountability Foundation’s Marketing Accountability Standards Board (MASB) Summer Summit, Boston, MA, August 2018.

26

PROFESSIONAL ACTIVITIES, CONTINUED

Conference and meeting presentations (other than those accounted for in Proceedings section)

“College Athletics as a Marketing Tool: Its Effect on Generating Donations,” Third Annual Conference, Sport Management Art and Science Society, Pittsburgh, PA,

June 1981.

“Measuring Marketing’s Contribution to the Quality of Life,” 1988 American Marketing Association Winter Educators’ Conference, San Diego, CA, Feb. 1988 (with Michael J. Etzel).

“Researching Power in Distribution Channels: Near-Term Needs and Opportunities,” 1988 American Marketing Association Faculty Consortium (Marketing Channels and Distribution); Virginia Polytechnic Institute and State University, Blacksburg, VA, July 1988.

“Index of Consumer Sentiment toward Marketing: A Retrospective and Illustration,” Marketing & Society Doctoral Consortium, 1999 Marketing & Public Policy Conference, University of Notre Dame, May 1999 (with Michael J. Etzel).

“Can Students Really Conduct Community-Based Research?” (invited poster presentation), Annual Ganey Research Awards Ceremony, Center for Social Concerns, University of Notre Dame, April 2009.

“Consumer Sentiment and Marketing,” Symposium on Marketing and the Common Good, Department of Marketing, University of Notre Dame, April 2011 (with Michael J. Etzel).

“A Slightly Contrarian Perspective on a Nuclear-Free World,” 29th Annual Conference of Concerned Philosophers for Peace (Pacifism, Politics, and Feminism); St. Bonaventure University, Olean, NY, October 2016.

“Reconsidering the ‘Religion of Peace,’” 29th Annual Conference of Concerned Philosophers for Peace (Pacifism, Politics, and Feminism); St. Bonaventure University, Olean, NY, October 2016.

“Common Language Marketing Dictionary Project Report,” Marketing Accountability Standards Board (MASB) Summer Summit, Boston, MA, August 2018 (with Erich Decker-Hoppen).

27

PROFESSIONAL ACTIVITIES, CONTINUED

Reviewing

Editorial Review Board member, Journal of the Academy of Marketing Science, 1984-91

Editorial Review Board member, Journal of Marketing, 1986-94

Editorial Review Board member, Journal of Marketing Channels, 1989-present

Consulting Editor, Journal of Education for Business, 2008-present

* * *

Reviewer, American Marketing Association Educators’ Conference, 1985/86/87/88/91/94/95/’03

Reviewer, American Marketing Association Winter Educators’ Conference,1987/89/92

Reviewer, Decision Sciences Institute Annual Meeting, 1988/89/91

Reviewer, Southern Marketing Association Annual Conference, 1989

Reviewer, Society of Franchising Annual Meeting, 1993

Reviewer, Research Conference on Relationship Marketing, 1996

Reviewer, American Marketing Association Dissertation Competition, 1986/88/91/92

Reviewer, Academy of Marketing Science Dissertation Contest, 1991

* * *

Ad hoc reviewer, Marketing Science, 1985

Ad hoc reviewer, Journal of Marketing, 1985-86, 1994-2006

Ad hoc reviewer, Journal of Marketing Research, 1985-92, ’97-99

Ad hoc reviewer, Management Science, 1987

Ad hoc reviewer, Journal of Consumer Research, 1987-89

Ad hoc reviewer, Journal of Public Policy and Marketing, 1988-91, 2012-13

Reviewer, Advances in Distribution Channel Research, 1989

28

PROFESSIONAL ACTIVITIES, CONTINUED

Reviewing, continued

Ad hoc reviewer, Journal of Retailing, 1992-2001

Ad hoc reviewer, Psychological Reports, 1995-96, 2001, ’12

Ad hoc reviewer, Journal of International Marketing, 1996

Ad hoc reviewer, Journal of the Academy of Marketing Science, 1997-99, 2004-08

Ad hoc reviewer, Journal of Business Venturing, 2000

Ad hoc reviewer, Economics of Education Review, 2000

Ad hoc reviewer, Journal of Business Ethics, 2001

Ad hoc reviewer, Financial Services Review, 2001

Ad hoc reviewer, Perceptual and Motor Skills, 2001

Ad hoc reviewer, European Journal of Marketing, 2001-02, ’07-08

Ad hoc reviewer, Journal of Macromarketing, 2006, ’13-16

Ad hoc reviewer, Public Opinion Quarterly, 2006-11, ’14

Ad hoc reviewer, American Review of Public Administration, 2008-10

Ad hoc reviewer, Journal of Brand Management, 2009

Ad hoc reviewer, Marketing Letters, 2011

Ad hoc reviewer, Politics & Policy, 2011-12, ’15

Ad hoc reviewer, Journal of Business Research, 2012

Ad hoc reviewer, California Management Review, 2012

Ad hoc reviewer, Social Indicators Research, 2013

Ad hoc reviewer, European Management Journal, 2014

Ad hoc reviewer, International Journal of the Image, 2015

Referee, Industrial Marketing Management, 2000

29

PROFESSIONAL ACTIVITIES, CONTINUED

Reviewing, continued―miscellaneous

Editorial Staff member, Marketing Abstracts Section, Journal of Marketing, 1982-84.

External reviewer for tenure cases: University of Michigan, Division of Kinesiology, Department of Sport Management, 1990; Indiana University South Bend, Judd Leighton School of Business and Economics, 2013, 2014.

Reviewer, Chapters 10 and 11 of Kinnear, Bernhardt, and Krentler, Principles of Marketing, 4th ed. (New York: Harper Collins College Publishers, 1993).

Reviewer, Palgrave Handbook of Research Design in Business and Management, Kenneth D. Strang, ed. (New York: Palgrave-Macmillan, 2015).

Other

In residence at Kellogg Graduate School of Management, Northwestern University, Evanston, Ill., Spring quarter 1996.

Candidate for editorship (reluctantly), Journal of Marketing Channels, 1999.

Outside chair of examining board, defense of doctoral dissertation by Alexander Buoye, Dept. of Sociology, University of Notre Dame (Maureen Hallinan, adviser), April 2004.

Member, Board of Directors, Michiana Chapter, American Marketing Association, 2008-16 (Secretary, 2008-10). Board Appreciation Award, 2011.

Invited lecture, “The Research Process as Creativity, Innovation, and Identifying Knowledge Gaps: A Tutorial for Doctoral Students,” Executive Ph.D. Program in Business, Oklahoma State University; Tulsa, Okla., May 2012.

Advisory Council member, Marketing Accountability Standards Board (MASB) of Marketing Accountability Foundation; Co-chair, Common Language in

Marketing Project (marketing-dictionary.org), 2017-present.

Nominated for endowed chairs at several schools including Penn State, Miami of Ohio, Queen’s University (Belfast), Wayne State, and Iowa.

30

COMMUNITY SERVICE

Public and nonprofit

External Entrepreneurial Subcommittee, Logan Center, 1988-92. Development of new business initiatives for Logan Industries subsidiary of this

nonprofit charitable service organization.

Entrepreneurial Education Council, Indiana Small Business Development Center, 1991-92. Member, academic advisory group for local economic office of public-private

partnership organization affiliated with Project Future of St. Joseph County.

Board of Managers, New London Lake Condominium Association, Inc., 1998-2010, ’15-18. Vice President (1998-99, ’15-18), Treasurer (1999-2010). President's

Award, 2002, 2010.

Advisory Committee and St. Joseph County representative, Central Time Coalition, 2009-present. A founding member and operative of statewide grass-roots organization, and

movement, with over 3000 members now and the mission to restore most of Indiana geography to the Central Time Zone.

Steering Committee, Citizens for a Better Michiana, 2015-17. Opposition to proposed gambling casino in the South Bend area.

Private/business

General Partner, Madison Oyster Bar Partnership, 1989-95. One of 17 original owners of a South Bend bar/restaurant/nightclub. Directed and

practiced “guerilla marketing” before the term was invented.

President, All American Investment Club (Dennen & Diedrich Partnership), 1989-90. Up to 25 members; six-figure portfolio; founded in 1967, the senior institution of its

kind in the area.

Member, South Bend Professional Baseball Club, LLC, 2006-13. Among a group of 45 investors, led by former Indiana Governor Joe Kernan, who

acquired South Bend Silver Hawks Class A minor league baseball franchise, an action that forestalled the team’s relocation from South Bend. Civic Leader award, 2012.

Principal, PetCoupe, Inc., 2007-12. Value of consulting service capitalized as equity position in pet products

manufacturer and marketer.

31

COMMUNITY SERVICE, CONTINUED

Presentations

“A Consumer-Oriented Tour of Moscow and Leningrad,” Lake County (Ind.) Convalescent Home, July 1982; U.S. Naval Reserve, South Bend Detachment, Feb. 1983; Notre Dame Alumni Club of St. Joseph Valley, Aug. 1985.

Keynote address, “Notre Dame Then and Now,” University of Notre Dame Alumni Reunion Dinner; Class of 1974, June 1984; Class of 1973, June 1993, 2018; Class of 1971, June 1996, 2001, 2016; Class of 1972, June 1997, 2007; Class of

1976, June 2006; “Strategic Insights on Football Independence,” Class of 1972, June 2012; Class of 1973, June 2018.

“Notre Dame Then and Now,” Notre Dame Alumni Club of Indianapolis, July 1992.

Keynote address, “History of the MBA Program,” University of Notre Dame MBA Class of 1973 Alumni Reunion Dinner, Oct. 1998.

Panelist, Sacred Heart Parish seminar, Building a Catholic Culture of Life, Notre Dame, Ind., April 2005.

Public testimony, U.S. Dept. of Transportation hearing on St. Joseph County time zone petition, South Bend, Ind., Nov. 2005.

“Some Non-Partisan, Objective, Economic and Political Realities,” We the People—Michiana 9/12 Project, Elkhart, Ind., June 2009 (keynote address); St. Joseph County TEA Party (“Taxed Enough Already”), South Bend, Ind., July 2009; Mishawaka VFW and St. Joe County Tea Party Patriots, Mishawaka, Ind., June 2010.

“Some Non-Partisan, Objective Realities—Concerning Health Care ‘Reform,’” We the People—Michiana 9/12 Project, Bristol, Ind., Sept. 2009.

“The Story of Frugal Cool,” Knights of Columbus, Santa Maria Council #553, South Bend, Ind., March 2010; Polonaise Club of Forever Learning Institute, South Bend, Ind., April 2010.

“Health Care ‘Reform’ in Context” (featured speaker), 1st Anniversary Tax Day TEA Party Rally, South Bend, Ind., April 2010.

“Strategic Insights on Football Independence,” Notre Dame Alumni Club of Toledo, June 2010.

“Detrimental Effects of DST on SAT Scores,” Indiana Central Time Conference, Central Time Coalition, Carmel, Ind., Aug. 2010 (with Jeff Sagarin).

Panelist, Economic Round Table with Jackie Walorski, David Lantz, and John Gaski, TEA-MAC (Tea Party of Michiana Action Coalition), Goshen, Ind., July 2011.

32

COMMUNITY SERVICE, CONTINUED

Presentations, continued

“Communicating the Message,” St. Joseph County and Branch County (Mich.) GOP, Sturgis, Mich., August 2013.

Featured speaker (“This Country Is Finished”) and discussion leader, St. Joseph County (Ind.) Republican Party, Mishawaka, Ind., May 2014.

COMMUNITY SERVICE, CONTINUED

Consulting Clients

L & S Equipment Co., Inc., Fort Wayne, Ind. (1980)University of Notre Dame, Dept. of Athletics, pro bono (1983, 1987, 1991)Mager Enterprises, Inc., South Bend, Ind. (1989-90)Da-Lite Screen Co., Inc., Warsaw, Ind. (1990)South Bend Country Club, pro bono (1992)St. Joseph County Commission, South Bend, Ind., pro bono (2005)Bishop & Heintz P.C., Traverse City, Mich. (Wells v. Wells Mansfield case) (2007) PetCoupe, Inc., South Bend, Ind. (2007-09) Morris Park Country Club, South Bend, Ind. (2012-13) Michiana Chapter, American Marketing Association, South Bend, Ind. pro bono (2016)

MISCELLANEOUS DISTINCTIONS

Who’s Who in AdvertisingWho’s Who of Emerging Leaders in AmericaWho’s Who in Business Higher Education Who’s Who in Business Academia Strathmore’s Who’s Who Who’s Who among American Teachers & Educators Who’s Who in America

Contract freelance contributor, Chicago Tribune, 2004-present

Regular expert columnist, “The Eclectic Professor,” Psychology Today magazine website, 2011-13 (11 columns)

Featured in M. Özgür Güngör, ed., 29 People, 29 Concepts in Marketing Science (Beta Publishing, 2013), pp. 60-68.

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Quoted and featured in numerous media outlets including daily newspapers, magazines, Associated Press, United Press International, World Features Syndicate, McClatchy News Service, CBC News, local and major market TV and radio, national radio. Illustrative print vehicles include The Wall Street Journal, New York Times, USA Today, Washington Post, Chicago Tribune, Chicago Sun-Times, Pittsburgh Post-Gazette, Detroit News, Dallas News, Miami Herald, Minneapolis Star-Tribune, Seattle Times, Hartford Courant, St. Petersburg Times, Indianapolis Star, The Jacksonville Observer, Sacramento Bee, Columbus Dispatch, Nashville Tennessean, Knoxville News Sentinel, Wisconsin State Journal, Lexington Herald-Leader, Utah Daily Herald, Idaho Statesman, Deseret News, Palm Springs Desert Sun, South China Morning Post, The New Zealand Herald, Qatar Tribune, The Jakarta Globe, The (Gary) Post-Tribune, Northwest Indiana Times, Lake County Star, Elkhart Truth, Terre Haute Tribune-Star, South Bend Tribune, Tribune Business Weekly, Michiana Business Focus, Indianapolis Business Journal, Chronicle of Higher Education, Psychology Today, National Affairs, The Sporting News, Marketing News, Philanthropy Magazine, ScienceNOW, Education Research Report, CASE Currents, Indiana Policy Review, the Federal Register, The Statehouse File (Franklin College), Andrean AlumNiner Magazine, Notre Dame Magazine, ND Works, The Spirit of Notre Dame, Notre Dame Business, Mendoza Business, and Notre Dame football and basketball game programs.

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Notre Dame trivia:

Author of first three Journal of Marketing Research publications in Notre Dame history.

First junior (untenured) faculty member in Notre Dame College of Business history to be appointed to a top-tier journal editorial board (Journal of Marketing, 1986).

“Father” of the Notre Dame–Socratic Technologies Index of Consumer Sentiment toward Marketing (Mike Etzel is the mother), formerly known as the Notre Dame–Market Facts Index and Notre Dame–Synovate Index, used in a 30-year longitudinal study.

Through the Faculty Senate and later the ACPET Committee (2006-08), actualized a one-person campaign to replace the University’s single-item student evaluation measure of teaching with a more modern and scientifically acceptable multi-item scale. (The scientific sophistication, substantive concurrence, and administrative support of Associate Provost Dennis Jacobs were instrumental in the ultimate success of this effort.)

Book, Frugal Cool, one of two “Staff Picks” of Hammes Notre Dame Bookstore Newsletter, June/July 2009.

“The Theory of Power and Conflict in Channels of Distribution” (Journal of Marketing, 1984) is 3rd-most cited article ever produced within the N.D. College of Business. It ranks 1st in that category among current College faculty, and 1st of all those authored exclusively within the College. “The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel” (Journal of Marketing Research, 1985) ranks in the top five of the first two categories. Source: Thomson-Reuters Web of Science.

Only College of Business regular T&R faculty member who is a double alumnus of the College.

SELECTED AFFILIATIONS

PresentAmerican Marketing Association, University Faculty for Life, the Federalist Society for Law and Public Policy Studies, National Football Foundation

Former

American Economic Association, Economic History Association, Financial Management Association, Academy of Financial Services, Association for Consumer Research, Chicago Council on Foreign Relations, the Planetary Society, Clay Township Democratic Club

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