using your book to build your business steven f. hotze, m.d
TRANSCRIPT
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Using Your Book to Build Your Business
Steven F. Hotze, M.D.
Steven F. Hotze, M.D.
Overview
Your book is your business card.
Tip #1: Give the book away.
Tip #2: Enlist help.
Tip #3: Get the word out.
Lessons Learned
Conclusion
Steven F. Hotze, M.D.
Your Book is Your Business Card that Tells Your Story.
Passion for getting people healthy and well, naturally
Establish credibility and thought leadership
More educated prospects = better prepared clients
Content is king: consumers are better educated than ever before. If you don’t tell the story, someone else will.
Steven F. Hotze, M.D.
Tip #1: Give the book away.
Have books on hand wherever you go.
Personalize them and give them out liberally.
When meeting people by phone, include your book as a follow up. This includes potential business partners, associates & vendors, as well as clients.
Use your book as an educational tool for your prospective clients.
Steven F. Hotze, M.D.
Tip #2: Enlist help.
Encourage your clients to offer them as gifts to family, friends and associates. Annual Christmas book offer
Provide copies of your book to your clients that refer, so they can pass them out.
Encourage your staff and associates to keep a stash of books to give out as opportunities arise in personal interactions.
Steven F. Hotze, M.D.
Tip #3: Get the word out.
Distribute at events, whether hosting or attending.
Offer your book to social media and PR contacts to utilize for giveaways.
When appearing on TV or radio, give the book to audience members and use as a call-to-action for viewers and callers.
Use the book as a call-to-action on promotional materials.
Steven F. Hotze, M.D.
Lessons Learned
Promotion around the book will create buzz even if business isn’t directly attributed to it.
Test multiple titles for your book.
The book’s sales won’t make you a fortune, but being recognized as an authority in your field may.
Steven F. Hotze, M.D.
In Summary…
He who has a thing to sell and goes and whispers in a
well will never make the kind of dollars like he who
gets on the roof and hollers.
Steven F. Hotze, M.D.
Questions?