• toyota motor corporation • kiichiro toyoda
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History Toyota Motor Corporation
Kiichiro Toyoda in 1937
1934 - Toyota A engine, 1936 -Toyota AA .
Lexus and Scion
Daihatsu and Hino Motors
Fuji Heavy Industries, Isuzu Motors,Yamaha Motors, and MitsubishiAircraft Corporation.
522 subsidiaries
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oyota Motor Sales. .S A
Toyota Motor Sales, U.S.A., Inc. wasfounded in California
1958, 287 Toyopet Crowns and oneLand Cruiser
Quietly made progress into the BigThree-dominated U.S. car market
offering affordable, fuel-efficientvehicles
1973 and 1979
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The Big Three rushed to produce
their own fuel-efficient compacts GM, Chevy Vega and Ford Pinto
could not compete with the overallquality of the Toyota Corollas andHonda Civics.
Domestic automakers bounced backin 1980s
Japanese automakers retained alarge portion of the market.
1997, the Toyota Camry became the
best-selling car in America,surpassing even Honda's popular
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!!!ECENT ISSUE recall of 3.8 million vehicles in US
alone
China and Europe
The largest ever Recall
loose floor mat, force down theaccelerator
faulty pedals that could stick andcause acceleration withoutwarning.
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T H E FIR S T C A S E
R E P O R T E D IN T O YO TA
A N D LE X U S IN .S
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OYO TA PR IUSAT IN PO SITIO N
EXAMPLE
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AFTER
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WHAT HAPPENED??
Woman killed in the crash of herToyota Camry
defect in Toyota's electronic "drive-
by-wire" throttle system mechanical in nature , ill-fitting floor
mats
brake override ,cuts power to theengine when both the brake andthrottle are engaged.
complaints of out-of-controlacceleration in those model years
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August 28, 2009
as a similar accident that was amajor turning point in Toyota'srecall saga
The crash of a runaway Lexus drivenby an off-duty California Highway
Patrol officer near San Diego thatkilled him and three others.
No brakes and the accelerator
is stuck.
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Not The First Time
In 2007 recalled 55,000 Camrysand Lexus ES 350s in the U.S
Replace floor mats that it said couldslip forward and snag the gaspedal, causing uncontrolled
acceleration. 2009 ES 350 , was not covered by
that recall.
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Sticky Pedals
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MODELS RECALLED
2007 2010 Camry 2005 2010 Avalon
2004 2009 Prius 2005 2010 Tacoma 2007 2010 Tundra
2007 2010 ES350 2006 2010 IS250 and IS350
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..Cont Largest ever recall
Previous largest recall was in 2005for a problem with steering rods,900,000 vehicles.
Investigation by the U.S.Transportation Department
Almost 8 million Toyota vehiclesrecalled
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Consequence Sold 2.2 million cars and light trucks in
the United States in 2008.
In 2009 dropped to 1.2 million vehicles
through August. GM announced offers sales incentives
for the 2.3 million owners of carsrecalled by Toyota on Jan. 21.
Ford Motor Co. plans to offer $1,000 inrebates to Toyota and Hondacustomers in a bid to make themswitch to its models
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ALES FIGURE Lost an estimated 20,000 sales after
it stopped selling eight modelsbecause of defective gas pedals.
U.S. sales of cars and light trucks toconsumers rose 6% from a year , intotal and not TOYOTA
Big winners , posted double-digitsales increases.
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Toyota's sales slipped 16 %, and theycould fall further as its salesstoppage drags into February.
It was the first time since February1998
fell below 100,000 vehicles a month
Ford said it outsold Toyota for thefirst time since June 2009.
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SHARE Toyota shares declined as much as
4% in Tokyo trading.
The companys U.S. sales last monthdropped 16 percent from a yearearlier
General Motors Co.s climbed 14%
Ford Motor Co.s advanced 25%.
Honda Motor Co.s sales fell 5%.
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Japanese and South Korean brandsaccounted for a combined 45.7%share of U.S. sales last month,
down from 49.5% .
The combined market share for GM,
Ford and Chrysler LLC rose to45.1% from 42.5%.
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THANK YOU