Global Overview

• The market grew by 11.7% in 2011 - US$1,517.3 Billion

• Forecast : increase 72.9% in 2013 - US$2,719 Billion

• China & India

Value in US$ - US Dollars Thousands

Top Fruit & Vegetable Exporting Countries - 2010 to 2013 (Jan-June)

Value in (US$ - US Dollars Millions)

Fruit & Vegetable Exports From 2010 – 2013 (Jan-June)

Source : Information Technology Division – SL EDB

US $ 32 Mn

US $ 36 MnUS $ 34 Mn

US $ 22 Mn

Value in US$ - US Dollars Thousands

Top Fruit Exports 2011- 13

Source : Information Technology Division – SL EDB

Value in US$ - US Dollars Thousands

Top Vegetable Exports 2011- 13

2013 (January To June)

Source : Information Technology Division – SL EDB

Production

• Annual production 800,000 MT of Fruit & Vegetable• Grown in varied agro climatic areas. • Grown by semi commercial farmers - area of land less

than a hectare (2.4 acres)• To be commercially viable and to cater to export market

demands, a land area of a minimum 100-200 acres of a single crop

Our Strategy

• Policy Framework • Productivity & Supply Chain Efficiency• Compliance - Quality & Standards• Organic Production• Sales & Marketing

Policy Framework LAND : EFFICIENT AND EFFECTIVE UTILIZATION OF SCARCE AGRICULTURAL LAND

- Redistributing already allocated agriculture land that is underutilized & uncultivated- Streamline and fast track procedures applied in releasing land for cultivation on lease- Encourage consolidation of land for cultivation- Ensure effective utilization of prime agriculture land owned

by Government Institutions

FINANCE

Productivity & Supply Chain Efficiencies

• Promote Protected Agriculture• Increase the availability of high quality plants and seeds• Strengthening seed quality inspection and educating farmers on

seed quality• Reduce undue delays experienced when importing fertilizer• Reduce undue delays experienced when registering new

chemicals• Reducing post harvest losses• Reducing cost of transportation and high post harvest losses

experienced during transportation

Compliance - Quality & Standards• Improving quality and safety• Facilitate compliance with International Standards

Organic Production• Encouraging exporters to grow organic food and to

obtain organic certification

Sales & Marketing

• New Markets• New Product Development• Value Addition• Branding

Value in (US$ - US Dollars Millions)

Performance of Processed F & V Exports From 2010 – 2013

(This includes Juices, Canned , IQF, Dehydrated etc.)

Source : Information Technology Division – SL EDB

Prioritized Product Sectors

Fruits Vegetables

Pineapple Tomato

Mango Green Chili

Papaya Protected Agri Vegetables(Bell Pepper, Salad Cucumber,

Lettuce etc.)

Thank You!

Let us all work towards Sri Lanka becoming the leading exporter of high quality fresh & processed

Fruit & Vegetable in South Asia by 2020.