© TNS Source: NRS MG + total Spring 2015

Use of information sources during the purchase process – Cars

Ideas and tips

Comparing/evaluating

Purchase decision

Print magazines 17 15 14 %

Magazine website 5 4 4 %

Blogs 1 2 2 %

Newspapers 15 13 12 %

Newspaper website 3 2 2 %

Television 5 4 3 %

Radio 1 1 1 %

n= 5015, est. 4 461 000

© TNS Source: NRS MG + total Spring 2015

Use of information sources during the purchase process – Style and fashion

Ideas and tips

Comparing/evaluating

Purchase decision

Print magazines 31 19 15 %

Magazine website 6 3 3 %

Blogs 8 5 5 %

Newspapers 10 8 9 %

Newspaper website 2 1 1 %

Television 10 5 4 %

Radio 1 1 1 %

n= 5015, est. 4 461 000

© TNS Source: NRS MG + total Spring 2015

Use of information sources during the purchase process – Travelling

Ideas and tips

Comparing/evaluating

Purchase decision

Print magazines 25 18 15 %

Magazine website 6 4 3 %

Blogs 7 5 5 %

Newspapers 13 11 10 %

Newspaper website 4 2 2 %

Television 10 6 4 %

Radio 2 1 1 %

n= 5015, est. 4 461 000

© TNS Source: NRS MG + total Spring 2015

Use of information sources during the purchase process – Health and well-being

Ideas and tips

Comparing/evaluating

Purchase decision

Print magazines 26 17 14 %

Magazine website 5 3 2 %

Blogs 6 4 4 %

Newspapers 11 9 8 %

Newspaper website 2 1 1 %

Television 9 5 4 %

Radio 2 1 1 %

n= 5015, est. 4 461 000

© TNS Source: NRS MG + total Spring 2015

Use of information sources during the purchase process – Food and cooking

Ideas and tips

Comparing/evaluating

Purchase decision

Print magazines 37 23 19 %

Magazine website 12 5 5 %

Blogs 12 7 7 %

Newspapers 20 13 15 %

Newspaper website 5 2 2 %

Television 18 9 6 %

Radio 2 1 1 %

n= 5015, est. 4 461 000

© TNS Source: NRS MG + total Spring 2015

Use of information sources during the purchase process – Cosmetics and cosmetic brands

Ideas and tips

Comparing/evaluating

Purchase decision

Print magazines 19 15 13 %

Magazine website 4 3 3 %

Blogs 6 5 6 %

Newspapers 6 5 7 %

Newspaper website 1 1 1 %

Television 7 4 4 %

Radio 1 1 1 %

n= 5015, est. 4 461 000

© TNS Source: NRS MG + total Spring 2015

Use of information sources during the purchase process – Furniture and decorating

Ideas and tips

Comparing/evaluating

Purchase decision

Print magazines 33 19 14 %

Magazine website 5 4 3 %

Blogs 6 4 4 %

Newspapers 13 11 11 %

Newspaper website 2 1 1 %

Television 10 5 4 %

Radio 0 1 1 %

n= 5015, est. 4 461 000

© TNS Source: NRS MG + total Spring 2015

Use of information sources during the purchase process – Building and renovating

Ideas and tips

Comparing/evaluating

Purchase decision

Print magazines 28 19 15 %

Magazine website 5 4 3 %

Blogs 4 2 3 %

Newspapers 12 10 10 %

Newspaper website 2 1 2 %

Television 10 5 4 %

Radio 1 1 1 %

n= 5015, est. 4 461 000

© TNS Source: NRS MG + total Spring 2015

Use of information sources during the purchase process – Gardening

Ideas and tips

Comparing/evaluating

Purchase decision

Print magazines 32 20 16 %

Magazine website 5 3 3 %

Blogs 4 2 3 %

Newspapers 11 9 8 %

Newspaper website 2 1 1 %

Television 11 6 5 %

Radio 1 1 1 %

n= 5015, est. 4 461 000

© TNS Source: NRS MG + total Spring 2015

Use of information sources during the purchase process – Home entertainment electronics and information technology

Ideas and tips

Comparing/evaluating

Purchase decision

Print magazines 21 17 14 %

Magazine website 7 5 4 %

Blogs 4 3 4 %

Newspapers 11 10 10 %

Newspaper website 3 2 2 %

Television 7 5 4 %

Radio 1 1 1 %

n= 5015, est. 4 461 000

© TNS Source: NRS MG + total Spring 2015

Use of information sources during the purchase process – Saving and investing money

Ideas and tips

Comparing/evaluating

Purchase decision

Print magazines 17 13 11 %

Magazine website 4 3 2 %

Blogs 2 2 2 %

Newspapers 13 9 8 %

Newspaper website 3 2 2 %

Television 4 3 3 %

Radio 2 1 1 %

n= 5015, est. 4 461 000