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The development of Google, the internet search tool, has been nothing short of revolutionary. -Hamish McRae Lara Picanco 10/AH

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What is Google Inc? Multinational, publicity- traded Organization Larry Page & Sergey Brin Search Engine Additional services Organize the worlds information and make it universally accessible and useful

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Branding

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Google Offices Google Inc: Mountainview California

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Google is consistently launching new applications and improving old ones to meet user needs.

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Profitability

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Expenses Costs20092010Q1Q2Q3 TAC $6,169$7,317$2,038$2,110 $2,210 Research & Development $2,843$3,762 $1,226$1,234 $1,404 Sales & Marketing $1,984$2,799$1,026$1,091 $1,204 General & Administrative $1,668$1,962$591$648 $676 Total Cost & Expenses $15,339 $18,940 $6,279$6,145 $6,662 Full Year 2011

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Subsidiaries and International Companies UNITED STATES Android, Inc. @Last Software, Inc. dMarc Broadcasting, Inc. Ganji Inc. Neotonic Software Corporation Urchin Software Corporation ZipDash, Inc. INTERNATIONAL Aegino Limited (Ireland) @Last Software, Ltd. (UK) bruNet Schweiz GmbH (Switzerland) Google Advertising and Marketing (Turkey) Google Akwan Internet Ltda. (Brazil) Neven Vision KK (Japan) Skydocks GmbH (Germany)

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Impacts Economic Business Growth Stock Market Growth Political Government Activist Groups Social Customers Community Media Social- networking

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Stakeholders

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Bibliography BAT, J. "Search On: Google Does Pure Branded Advertising." John Battelle's Search Blog. 24 Jan. 2010. Web. 08 Nov. 2011.. "Sergey Brin Quotes - Google Founder." Woopidoo Business Success - Motivational Business Quotes. Web. 08 Nov. 2011.. "2011 Financial Tables - Google Investor Relations." Google Investor Relations. Web. 08 Nov. 2011.. Baker, Loren. "Googles 30 US Subsidiaries & Googles International Companies | Search Engine Journal." SEO & Search Engine News : SEJ. 6 Mar. 2007. Web. 08 Nov. 2011.. Morrow, Ben. "External Analysis of Google Inc." Ben Morrow. 15 Oct. 2008. Web. 8 Nov. 2011.. "Google & Apple Common Brand Values." Upload & Share PowerPoint Presentations and Documents. Web. 08 Nov. 2011.. "Google Offices Company." Google. Web. 08 Nov. 2011.. "Google History Company." Google. Web. 08 Nov. 2011.. Wilhelm, Alex. "Googles Revenue And Profit Both Up Sharply." 15 Apr. 2010. Web. 8 Nov. 2011.. "Google Brand Analysis." Upload & Share PowerPoint Presentations and Documents. Web. 08 Nov. 2011..