the 2017 holiday shopping season is fast approaching. to make this your best sales season yet,...
TRANSCRIPT
B2B HOLIDAY E-COMMERCE CALENDAR
The 2017 holiday shopping season is fast approaching. To make this your best sales season yet, we’ve laid out important shopping days and email campaign ideas to increase website traffic + boost conversions.
Email ideas are numbered to correspond to campaign ideas (explained on page 2).
Campaign dates are suggestions and should be modified for your business.
Promote early and often (from every channel) to maximize sales on these important holiday shopping days.
W W W.W H E R E O WA R E .C O M
HOLIDAY EMAIL IDEAS
BLACK FRIDAY + CYBER MONDAY
DAY-OF EMAIL
SPEND NOW, SAVE LATER
LAST DAY TO SHIP
DISCOUNTED SHIPPING
DROP SHIPPING
COUNTDOWNS + DAILY DEALS
LOYALTY INCENTIVES
COMPANY THANK YOU’S
STOCK YOUR SHELVES
Promote early + often - these days drive 50-100% more revenue than other shopping days.
Advertise holiday sales early-on, but also send a celebratory email on the holiday.
Encourage repeat visitors by providing a couponat purchase to be used in a future month.
Count down the last days to ship + receive items by the holiday.
Offer shipping incentives throughout the season (for loyal shoppers, cart abandoners, or everyone).
Offer drop shipping for last minute items.
Boost engagement + repeat visits with daily deals. Add urgency by counting down to the holidays.
Reward repeat customers with special discounts, free shipping, gifts, or post-holiday coupons.
Thank customers with a heartfelt holiday card from your company (without pushing a sale).
Remind retailers to restock shelves with discountson top sellers, excess inventory, or past purchases.
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2
3
4
5
6
7
8
9
10
1Discounted Shipping for Halloween
2 4 5 7
8 9
Columbus Day
10 11 13 14
15 17 18 19 21
22 23 25 26 27Stock your
shelves
28
SUN MON TUE WED THU FRI SAT
O C T O B E R
29 30 31
Halloween
2
2
10
20
6Columbus
Weekend Sales
7
241 month to
Black Friday
1
2Stock your
shelves
10
16Deals for loyal
customers
8
12Spend now,save in Nov.
7
5
2 3 4
6 7 8 8 10 10
Veterans Day
12 13 14 15 18
19 20 22 23
Thanksgiving
26 27
Cyber Monday
28 29
16
24
Black Friday
25
Small Business Saturday
17
21
30
1Stock your shelves for
Black Friday
10
5Daily deals
all week
7
SUN MON TUE WED THU FRI SAT
NOV EM B E R
2
2
2
2
1 2
3 4 5 6 7 8 9
10 11
Green Monday
12Hanukkah
Begins
15 16
17 18Company
Holiday/Thank you card
19 20 21 22 23
24
Christmas Eve
25
Christmas Day
26
Kwanzaa Begins
27 28 30
SUN MON TUE WED THU FRI SAT
31
New Year’s Eve
1
New Years Day
1413
Drop shipping
4
29Restock for
post-holidays
D E C E M B E R
2
9
2 2
2 2 10