steve craig a sacramento native and graduate of uc davis over ten years experience working with...
TRANSCRIPT
![Page 1: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/1.jpg)
![Page 2: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/2.jpg)
Steve Craig A Sacramento native and graduate of UC
Davis Over ten years experience working with
web technologies Associate Product Manager for a global
software company Counselor and Instructor with SCORE,
“Counselors to America’s Small Business”
![Page 3: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/3.jpg)
The marketing of your products or services over the Internet
It is also referred to as Web Marketing, Online Marketing, or eMarketing
An Internet marketing strategy is necessary to effectively compete in
today’s business environment
![Page 4: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/4.jpg)
There are over 220 million Internet users in the United States
72.5% of the US population is online
![Page 5: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/5.jpg)
It can help you promote your business by: Allowing you to easily manage
individual or mass communication
Assisting you in managing your brand
Creating and presenting your business identity
Generating customer trust and loyalty
![Page 6: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/6.jpg)
I already havea web
site… isn’t that
enough?
Building a web site is a great first step
Internet Marketing is necessary to generate buzz and traffic
Traffic generates business
Business brings profits!
![Page 7: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/7.jpg)
A web site without effective marketing is like building a gas station in the middle of a forest!
![Page 8: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/8.jpg)
Traditional Marketing
Television Radio Newspapers Magazines Billboards Direct Mail Word-of-Mouth
Internet Marketing Video sharing web
sites Blogs, Micro-blogs Social Networks Widgets Search Advertising Direct Email Word-of-mouth
![Page 9: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/9.jpg)
People buy products and services from companies they trust
People are more likely to trust a friend’s recommendation than to trust an ad
Positive word-of-mouth increases credibility
![Page 10: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/10.jpg)
What is Web 2.0? The 2nd generation of the World Wide
Web Movement away from static web pages
to dynamic web applications Web 2.0 sites are Social Media that help
us communicate A LOT faster!“It’s Word-of-Mouth on steroids!”
![Page 11: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/11.jpg)
It can connect you with customers, vendors, and potential business partners
Spread the word about your business Increase your credibility and
relevance on the Internet
![Page 12: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/12.jpg)
Social Media is all about: Content Delivery – putting it out there Content Visibility – letting some people
see it Content Virality – broadcasting it to
EVERYONE!
![Page 13: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/13.jpg)
Listening – seeking customer insights for use in marketing and development
Talking – expanding your efforts to more interactive channels
Energizing – finding your most enthusiastic customers and supercharging their word of mouth
Supporting – helping your customers support each other
Embracing – integrating your customers’ feedbackSource: Groundswell: Winning in a World Transformed by Social Technologies
![Page 14: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/14.jpg)
What is it?Facebook is a social networking web site where users can join networks organized by city, workplace, school, and region to connect and interact with other people
Why use it?Create a customizable presence for your business and connect with your customers on a more personal level
How to use it?Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections
![Page 15: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/15.jpg)
![Page 16: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/16.jpg)
What is it?Twitter is a service to communicate and stay connected through the exchange of quick, micro-messages
Why use it?Communicate with your customers about events, promotions, special offers, and more
How to use it?Go to Twitter.com and create a free account, grow your list of “followers” and start communicating with them via “Tweets”
![Page 17: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/17.jpg)
![Page 18: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/18.jpg)
What is it?Yelp is a social networking site that allows users to provide their reviews and opinions on restaurants, stores, and other businesses
Why use it?Monitor your customer feedback and keep your business details up to date
How to use it?Go to Yelp.com and look up your business to see what people are saying about you, use the user feedback to improve your business
![Page 19: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/19.jpg)
![Page 20: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/20.jpg)
What is it?YouTube is a video sharing web site where users can upload, view and share video clips
Why use it?Upload videos about your products or services and embed your videos in your web site
How to use it?Go to YouTube.com and sign up for a free account, start uploading videos and advertising your YouTube channel
![Page 21: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/21.jpg)
![Page 22: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/22.jpg)
![Page 23: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/23.jpg)
Start out small Clearly define your marketing
objectives Select your target market Assess your capabilities and know-
how Execute your online strategy Measure your effectiveness Most importantly, experiment!
![Page 24: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/24.jpg)
There is no silver bullet!
Not all online strategies will be effective for all business types
It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness
![Page 25: Steve Craig A Sacramento native and graduate of UC Davis Over ten years experience working with web technologies Associate Product Manager for](https://reader035.vdocuments.site/reader035/viewer/2022062519/5697c00d1a28abf838cc9689/html5/thumbnails/25.jpg)
Visit http://TBD