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UNIDO

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In this my second year as head of the ITPO Italy I am pleased to present our 2005Annual Report.

During the past years the international community sharpened its focus on aideffectiveness, donor coordination, environmental sustainability, and progresstoward meeting the Millennium Development Goals (MDGs) by 2015. UNIDO ITPOactivities are an effort in the pursuit of a clear conception of energy, employment,and environmental policy within an integrated international framework.

UNIDO ITPO Italy and its network of operational Units are at the forefront of meeting compelling challenges by enhancing private-sector developmentdynamics between Italy and developing countries. This report outlines small butsignificant efforts in terms of support to industrial investment promotion, transferof technology, know-how, and managerial capabilities, institutional capacity-building, and decentralized cooperation activities.

Institutional settings have been changing at an impressive pace, withdecentralization enabling Italian regions and other local institutions to play anincreasing role in international cooperation. Thus, strengthening our partnershipswith them has become a core objective with a main goal: enriching our capabilityof involving the Italian business community in order to carry out more effectiveprojects with firms and enterprises in developing countries.

I am thoroughly convinced that this strategy, together with the improvement of our internal operating procedures, is helping us become more efficient, moreresponsive to the needs of our partners and clients in developing countries.

1

Diana Battaggia

FFoorreewwoorrdd

Highlights

Competition or cooperation? The role of UNIDO in industrial cooperation and technology transfer interventions

The development of Serbian SMEs

FDI attraction and business promotion in Niger: promotion of the leatherand meat sector

Fostering FDI dynamics and technology transfer in Iraq and Jordan - Masterof Arts in Economic and Business Journalism

Energy and environment: bridging the gap between industrial developmentand sustainability

Energy out of marine current through Kobold turbine technology

Technology and know-how for an ancient industry: ITPO Italy program tosupport the dimension stone sector

Promoting best practice in sustainable agricultural production

African investment guides

Jordan as a gateway for trade and investment

Tianjin City: investment opportunities for Italian and European entrepreneurs

Partnership promotion within China’s Chemical Sector

Fostering dialogue between Chinese and European companies

Contents

UNIDO ITPO – IPU Network

UgandaTunisiaMorocco EgyptJordan

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Selected articlesExplanatory notes

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The Italian Industrial and Technology Promotion Office (ITPO Italy) of UNIDO was established on August 12, 1985, through an agreementbetween UNIDO and the Italian Government.

ITPO Italy started operations in October 1987, within twin aims of promoting industrial cooperation between Italian and developingcountries companies, and enhancing the diffusion of knowledge,information and technology. These activities are instrumental in raisingproductive employment, and establishing a competitive economy and asound environment. In order to attain such goals, UNIDO ITPO Italyprovides private companies and public institutions with services rangingfrom partners search and matching, to supporting negotiations, and thefinancial evaluation of the project.

ITPO Italy has been pioneering the implementation of investment projectsthat trigger economic development. This has been pursued by presentingthe Italian private sector with investment opportunities, by providinginformation on the laws and regulations governing foreign investment indeveloping countries, and by filling frequent information gaps. Relying onappropriate data analysis and return-risk methodology led to an increasingnumber of bilateral investment projects identified and promoted.

ITPO Italy has also been consolidating its role in institutional support. It hasbeen acting as a catalyst for bilateral investment promotion by coherentlyintegrating initiatives involving both private and public institutions into itswork programme.

UNIDO

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UNIDO ITPO Italy promotes industrial development and technology transferwith the support of locally based Investment Promotion Units (IPUs). Such Unitswere established in Egypt, Jordan, Morocco, Tunisia and Uganda, andentrusted with promoting local Small and Medium Enterprises (SMEs)development, and attracting Foreign Direct Investment (FDI). Beyondproviding technical and financial assistance, IPUs facilitate industrial and traderelations between enterprises in rich countries and local SMEs. IPUs alsopublish national and regional policies relating to industrial sectors such as agro-food, textile and garments, leather, building materials, marble, plastic,automotive, environment, and renewable energies.

The Delegate Programme (DP) has been implemented byUNIDO’s industrial promotion offices, and allows ITPO Italy torecruit officers among developing countries’ residents on atemporary basis. Officers are appointed as delegates, with thespecific objective of favouring industrial relations between thosecountries’ and Italian enterprises. Mostly recruited from publicinstitutions, banks, and entrepreneurial associations (especiallythose related to FDI promotion), delegates are assigned the taskof presenting Italian entrepreneurs with a portfolio of thoroughlyselected investment opportunities. The DP turned out to beinvaluable both as an institutional support instrument, and in stimulating bilateral interaction between home countries andItaly.

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UNIDO IPU Network

Delegate programme


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The cooperation agreement signed by the European Union (EU) and theUnited Nations (UN) in 2003 entitles UNIDO ITPO Italy to operate on the basisof European funds, throughout the implementation of cooperation projectsfinanced by EuropeAid and the DG Development. Since then, UNIDO ITPOItaly has been developing 13 projects jointly with important Italian andinternational institutions (Chambers of Commerce, Regional Agencies forDevelopment, and Business Centres). These projects aim at promoting FDI,fostering trade, and providing technical assistance to developing countries.Some additional activities are being developed within the framework of AL-Invest and Interreg programmes, while others are under definition on thebasis of other European programmes such as Asia-Invest, MEDA, Pro-Invest,and ESIPP.

The main fields of activity of the European programmes encompass technicalassistance, financial support, and economic cooperation.

Technical assistance and financial support are devoted to enhancing livingstandards across regions and population in developing countries, andenvisage interventions aimed at:

Strengthening the economic, legal and social frameworksProtecting the environment and natural resourcesSupporting local administrations in the implementation of best practice

for the creation of a more efficient development framework

Economic cooperation mainly aims at sustaining trade and investmentexchanges with emerging countries on a bilateral basis. The objectivespursued by these interventions are:

Capacity-building at the scientific level, and transfer of both know-howand technology

Institution-building for the improvement of economic, legal, and socialconditions

Support to the local private sector as a basis for increasing trade flowsand the number of active industrial sectors

UNIDO


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The recently completed reform of the Italian Constitution which gives local andregional authorities greater autonomy, and allows local governments to participate in international cooperation policies has given real meaning to the EU strategy of empowering local institutions to act in regionalnetworking and socio-economic development.

UNIDO ITPO Italy is interested in matching complementarities and integratingcore business initiatives. This especially applies to investment promotion andtechnology transfer initiatives by Italian local governments and institutions, andmotivates UNIDO ITPO Italy recently starting a Decentralized Cooperation - ProjectDevelopment Unit, which is devoted to identifying and promoting industrialdevelopment projects, and to stimulating dialogue among local governments,institutions, and international organisations (UNDP, ILO, IFC, EU, etc.)

The actual policy implemented by UNIDO ITPO Italy consists of supportinglocal authorities, governments, and institutions in the development andimplementation of projects and programmes undertaken in collaboration withinstitutions from developing and transition economies. Assistance to the design, negotiation, and implementation of either area or sector-specificinvestment promotion and technology transfer projects is granted according topriority criteria that are agreed upon with the institutions involved. UNIDO ITPO Italy’s technical assistance consists also of sharing operationalknow-how with new Italian international development cooperation actors, andof supplying developing countries advice on industrial investment based on theexperience of the Italian SMEs.

Furthermore, and with the aim of contributing to the achievement of theMillennium Development Goals, the Decentralized Cooperation - ProjectDevelopment Unit of UNIDO ITPO Italy, in coordination with UNIDOHeadquarters in Vienna, identifies, designs, and implements selected projectsin the Mediterranean Basin, Sub-Saharan Africa, the Balkans (a Support Unit is operational in Serbia since February 2005), South-East Asia, and South-America.

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Dissemination of information on emerging markets

ITPO Italy provides companies and institutions with updated informationon legal matters and economic conditions, on investment financing, andon opportunities for industrial cooperation in developing and EasternEurope countries. Screened and selected projects are promoted andbrought to the attention of Italian entrepreneurs in order to identifypossible business partners.

Search for partners

For an industrial investment project to be successful, involvementof a local partner is essential. ITPO Italy, both directly and through its“operative antennae” across several countries, assists entrepreneurs in the identification of suitable partners for the development of investment projects.

Organisation of entrepreneurial meetings

ITPO Italy organises business meetings among entrepreneurs throughoutItaly and developing countries, mainly during or alongside specializedsectoral exhibitions at which delegations of local entrepreneurs have beeninvited.

Preliminary evaluations of investment projects

ITPO Italy is able to assist Italian and developing countries entrepreneursinterested in formalising business relations by carrying out preliminaryevaluations to assess the economic and financial feasibility of projectideas.

Assistance in negotiations including the prepara-tion of business plans

ITPO Italy provides assistance to Italian companies in their relations withpotential counterparts in developing countries during all phases


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of negotiations. These services include the organisation of company visits, the definition of the technical and economic parameters of the project, thedrafting of the agreement, the identification of financial resources available forthe implementation of the project and the preparation of complete businessplans, so as to facilitate access to available credit lines and alternative financialsources.

Assistance to Italian and foreign companies applyingfor financing under law 49/87 art.6

ITPO Italy provides assistance to Italian and foreign companies from countrieswhere open credit lines were released under art. 6 of law 49/87 by the ItalianMinistry of Foreign Affairs to support the acquisition of updated industrialgoods and services of (mainly) Italian origin in favour of local companies. ITPOItaly (i) provides information on the procedures and applicability to potentialItalian exporters of technology and (ii) provides assistance in the preparation of the technical documents required for the application through the localbanking systems in cooperation with local IPUs (wherever they exist, i.e. in Morocco, Tunisia, Egypt, Jordan).

Assistance to companies applying for financing underlaw 49/87 art.7

Under the agreement concluded with the Italian Ministry for Foreign Affairs,ITPO Italy is entrusted with (i) the promotion of the use of art. 7 applicationamong potential Italian beneficiaries, (ii) the provision of information on the specific applicability to individual cases and, most of all, (iii) the preparation of the technical documents required to apply for financing the equityparticipation of Italian companies in a joint-venture under art. 7, law 49/87.Assistance to companies encompasses the preparation of either a businessplan featuring a financial pre-appraisal, or a complete feasibility study,depending on the complexity of the project idea.


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847 Italian companies informed about partnership opportunities in developingcountries

412 Italian entrepreneurs’ associations and other institutions contacted topromote industrial opportunities in developing countries

352 Foreign companies assisted

252 Foreign entrepreneurs associations and other institutions supported

81 Country presentations and seminars organized or attended

Participation in 28 Industrial meetings in 8 countries, assisting 58 Italianentrepreneurs and 225 entrepreneurs from developing countries

2 Delegates from developing countries

10 Study tours and/or promotional tours organized in Italy

20 Countries involved


Promotional Activities

Industrial Projects

237 Projects under promotion Geographic Distribution: Africa 16, Asia 14, Latin America 19, MediterraneanArab Countries 188

81 Projects under negotiation Geographic Distribution: Africa 10, Asia 15, Latin America 2, MediterraneanArab Countries 54

20 Projects concludedGeographic Distribution: Asia 2, Arab Mediterranean Countries 18Total Investment Amount: 57,18 MUS$ Number of new jobs created: 929

9 Projects operational Geographic Distribution: Asia 2, Latin America 1, Arab MediterraneanCountries 6Total Investment Amount: 25,92 MUS$

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Latin America

Asia

Africa

Eastern Europe

Mediterranean Arab Countries


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European ProjectsParticipation in 8 AL-Invest III projects

Business Meetings / Trade fairs participation19 Italian companies assisted abroad (Fruitlogistica: 10, La Rural: 5,

Hortifrut:4)123 Latin American companies assisted in Europe (Fruitlogistica: 46,

Marmomacc: 30, SANA:5, Cibus Tec: 8, Pitti Filati: 20, Eima: 14)

1 Capacity building project: UNIDO Methodology for InvestmentPromotion (23 institutions trained coming from Argentina, Mexico,Columbia, Peru, Costa Rica, Chile, Brazil, Venezuela, Uruguay andParaguay)

7 Seminars / Country Presentation1 Delegate 3 Study Tours


LATIN

AMERICA

Summary of results

16

Business Meetings / Trade fairs participation3 Uruguayan Companies assisted in Europe (Marmomacc: 3)

1 Seminar / Country Presentation

1 Study Tour (Marble and Natural Stones)

Collaboration agreement signed for the identification of partnership opportunitiesbetween Italian and Uruguayan companies within the framework of UNIDOprogramme “Fostering Uruguayan Entrepreneurial Activities” (US/URU/04/106)

1 Argentinean Delegate

Business Meetings / Trade fairs participation85 Argentinean companies assisted in Europe (Fruitlogistica: 18, Marmomacc: 24,

Sana: 5, Cibus Tec: 8, Pitti Filati: 16, Eima: 14) 9 Italian Companies assisted in Argentina (La Rural: 5, Hortifrut: 4)

4 Seminars

3 Study Tours (Agricultural machinery, Marble and Natural Stones, Textile)

19 Projects under promotion 2 Projects under negotiation1 Operational project

Business Meetings / Trade fairs participation7 Peruvian Companies assisted in Europe (Marmomacc: 3 , Pitti Filati: 4)

2 Seminars / Country Presentations

ARGENTINA

PERU


URUGUAY

17

European ProjectParticipation in 1 Asia–Invest project

Business Meetings / Trade fairs participation20 Italian companies assisted abroad (Asia-Invest: 10, International Fair

on Automobile: 10 )63 Asian companies assisted in Italy (Cersaie: 3, Tianjin event: 15,

Hangzou event: 25, Fujian event: 20)

Single entrepreneurs assisted:2 Italian companies abroad1 Asian Company in Italy


1 Delegate

3 Study Tours

Collaboration in the Interregional Project "Archimede Bridge" ASIA-UNIDO aimed at transferring KOBOLD turbine for energy generationfrom marine currents.


ASIA

Summary of results

18

Business Meetings / Trade fairs participation20 Italian companies assisted abroad (Asia–Invest: 10, International Fair on

Automobile: 10 ) 63 Chinese companies assisted in Italy (Cersaie: 3, Tianjin event: 15, Hangzou

event: 25, Fujian event: 20)

Single entrepreneurs assisted:2 Italian companies abroad1 Asian Company in Italy

13 Seminars / Country Presentations 1 Delegate 3 Study Tours

14 Projects under promotion 14 Projects under negotiation2 Concluded projects 2 Operational projects

1 Seminar / Country Presentation

1 Project under negotiation

CHINA

INDIA


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Business Meetings / Trade fairs participation1 African Company assisted in Europe (Sana)

Single entrepreneurs assisted:5 Italian companies abroad1 African Company in Italy


Special Program for Africa conceived in the framework of the G8 Planof Action to support local economic development.


AFRICA

Summary of results

20

Business Meetings / Trade fairs participation1 Ugandan Company assisted in Europe (Sana)

Single entrepreneurs assisted:5 Italian companies abroad1 Ugandan Company in Italy


16 Projects under promotion 8 Projects under negotiation

1 Project under Negotiation

1 Project under Negotiation

UGANDA

SIERRA LEONE

TANZANIA


Agreement signed with UNDP for the identification of strategic guidelines, bestpractice and business opportunities for the leather and meat processing sector

NIGER

Business Meetings / Trade fairs participation1 Company assisted in Europe (Sana)

SENEGAL

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Business Meetings / Trade fairs participation19 Italian companies assisted abroad (Italia a Belgrado fair) 14 Eastern enterprises with a stand at Biznis Baza fair

1 Capacity building project: "Institutional Capacity Building Project in Support of Serbian Development Agency for SMEs"



EASTERN

EUROPE

Summary of results

22

Business Meetings / Trade fairs participation19 Italian companies assisted abroad (Italia a Belgrado fair) 14 Eastern enterprises with a stand at Biznis Baza fair

1 Capacity building project: “Institutional Capacity Building Project in Support ofSerbian Development Agency for SMEs”


1 Seminar on bio-diesel

SERBIA & MONTENEGRO

ARMENIA

CROATIA


Business Meetings / Trade fairs participation1 Company participating to Sana

1 International conference in Yerevan (Agro business sector)

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Business Meetings / Trade fairs participation20 Italian companies assisted abroad (Le Kef Partnership event)87 Meda companies assisted in Europe (Fruitlogistica: 2, Marmomacc: 18,

Sana: 5, Agrifood: 8, Cosmoprof: 5, Jordan day: 10, Viva: 10, Energy Med:6, Civitas: 12, CO2 Expo: 2, Intel: 9)


1 Study Tour

In collaboration with the Italian Ministry of Environment, implementationof a program for the identification and development of investmentprojects within the Environmental Sector in Egypt and Morocco.

Pilot project to set-up a Master of Arts Program in Economic and BusinessJournalism for Iraqi and Jordanian participants.


MEDITERRANEAN

ARAB COUNTRIES

Summary of results

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Business Meetings / Trade fairs participation10 Egyptian companies assisted in Europe (Fruitlogistica: 2, Agrifood: 8)


1 Study Tour (Agro Food)

41 Projects under promotion 7 Projects under negotiation3 Concluded projects

Business Meetings / Trade fairs participation18 Moroccan companies assisted in Europe (Marmomacc: 4, Energy Med: 2,

Civitas: 2, CO2 Expo: 1, Intel: 9)


47 Projects under promotion 36 Projects under negotiation6 Concluded projects 4 Operational project

EGYPT

JORDAN

MOROCCO


Business Meetings / Trade fairs participation27 Jordan companies assisted in Europe (Cosmoprof: 5, Marmomacc: 10, Viva: 2,

Jordan Day: 10)

1 Country Presentation: "Jordan: a Gateway for Trade and Investments"


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Business Meetings / Trade fairs participation20 Italian companies assisted abroad (Le Kef Partnership event)28 Tunisian companies assisted in Europe (Marmomacc: 4, Sana: 1, Viva: 8,

Energy Med: 4, Civitas: 10, CO2 Expo: 1)


Preparation of a feasibility and market study on compact units for waste watertreatment financed by UNDP


Business Meetings / Trade fairs participation1 Turkish company assisted in Europe (Sana)

1 Seminar in Izmir (Innovation in Mediterranean Region)

Business Meetings / Trade fairs participation3 Lebanese companies assisted in Europe (Sana)

TUNISIA

TURKEY

LEBANON

1 Seminar in Florence

LIBYA

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Agro foodParticipation in Fruitlogistica 2005, AL-Invest event.62 Enterprises: 46 Latin American, 2 Egyptian and 10 Italian

Multi-sectorParticipation in Assis Méditerranéennes de l’International.Several delegations from the Mediterranean Basin; over 150 delegations

MarbleAL-Invest event and multinational participation in Marmomacc 05.48 entrepreneurs: 24 Argentinean, 10 Jordanian, 4 Moroccan, 3 Peruvian, 4 Tunisian, 3 Uruguayan

Natural productsOrganization of a multinational delegation exposing in the Sana.13 enterprises: 3 Lebanon, 1 Turkish, 5 Argentinean, 1 Senegal, 1 Tunisia, 1 Armenia

Agro FoodParticipation in La Rural , AL-Invest programme.5 Italian enterprises

Participation in Cibus Tec 2005.8 Argentinean companies

Agriculture machineryParticipation in EIMA 05. AL-Invest programme and study tour.14 Argentinean enterprises

Agro FoodParticipation in Hortifrut 2005. AL-Invest Programme.4 Italian Companies

ChemicalParticipation in ChinaChem.EU-Asia Invest event.10 Italian Companies

AutomotiveParticipation in Automobile International Event.10 Italian Companies

Multi sectorFujian Province delegation at Assolombarda.20 Chinese companies Dongying Province delegation at UNIDO.7 institutional representatives. Hangzou Local Government visit.25 Chinese companies and 25 Italian Companies.

Ceramic Participation in CERSAIE exhibitions.3 Chinese entrepreneurs

Multi sectorOrganization of Tianjin week in Italy.15 Chinese companies and 80 Italian companies and institutions.

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Rome (Italy)October 26

BolognaSeptember 27 – October 1

Rome/Milan (Italy)June 30 - July 4

Roma (Italy)February 7

Milan (Italy)January 27 – 28

Qingdao (China)April 23 – 30

Dongying (China)April 10 – 15

Mar del Plata(Argentina)December 1 - 3

Bologna (Italy)December 12 – 16

Parma (Italy)October 19 – 20

Buenos Aires(Argentina) July 28 – August

Bologna (Italy),September 8 – 11

Verona (Italy),September 29

Marseille (France),March 15 – 17

Berlin (Germany),February 9 – 12

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Agro foodParticipation in Agrifood and study tour on the agro food traceabilitysystem. 8 Egyptian representatives

Agro food Participation in VIVA 2005.10 Enterprises: 8 Tunisian, 2 Jordanian

Energy /EnvironmentParticipation in Energy Med.2 Moroccan Companies and 4 Tunisian companies

Multi sectorParticipation in Civitas.10 Tunisian delegates and 2 Moroccan delegates

Energy /EnvironmentParticipation in CO2 Expo.1 Moroccan company and 1 Tunisian company

CosmeticsParticipation in Cosmoprof 05. 5 Jordanian Entrepreneurs

Multi sectorOrganization of Jordan Day with multi sector presentations.10 Jordanian companies and 28 Italian companies

TextileParticipation to Pitti Filati. AL-Invest event.20 Latin American companies: 16 Argentina, 4 Peru.

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Rome (Italy)September 30-October 1

Messina (Italy)September 21 – 25

Naples (Italy)April 14 – 16

Messina (Italy)February 24 – 27

Florence (Italy)July 5 – 9

Rome (Italy)June 27

Bologna (Italy)March 31- April 04

Verona (Italy)March 3 – 5

Information Technology Participation in Intel.8 Moroccan companies and 1 governmental representative

Milan (Italy)May 8 – 10

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Multi sectorOrganization of “Italia a Belgrado” event.19 Italian companies and 13 Serbian companies Participation in Biznis Baza fair. 14 Serbian entrepreneurs

MarbleItalian-Tunisian Partnership Event.14 Italian entrepreneurs and 6 institutions.

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TTuunniissiiaaLe Kef – Tunis (Tunisia)April 14 – 17

Belgrade (Serbia )November 30–December 3

Belgrade (Serbia)October 10

Rome (Italy) July 19Multi sector

Uganda & Italy: Investment Opportunities


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CHINA

EGYPT

JORDAN

MOROCCO

TUNISIA

CPR/064/M/10-03 Towel Production for hotel useCPR/16/R/05-07 TextileEGY/313/C/04-03 Fresh fruits and vegetablesEGY/361/C/05-07 Manufacturing of catering equipmentEGY/362/C/05-07 Furniture EngineeringJOR/310/J/05-04 Chips Production JOR/311/J/05-05 Marble JOR/312/J/05-04 Environment and green energy generationJOR/314/J/05-07 Establishment of Olive oil mill JOR/321/J/05-09 Expansion of stone processing

MOR/208/R/04-12 Building materialsMOR/213/R/04-12 TextileMOR/226/R/03-05 AgroMOR/228/R/05-04 TextileMOR/230/R/05-04 PlasticMOR/233/R/03-05 Textile

TUN/290/T/05-06 AgribusinessTUN/291/T/05-06 Electric componentsTUN/292/T/05-06 AutomotiveTUN/293/T/05-06 Ceramic

ARGENTINA

CHINA

MOROCCO

JORDAN

TUNISIA

ARG/017/M/02-12 Olive oil Production

CPR/026/M/03-03 Numeric controls machinesCPR/048/M/03-09 Shoes making machine

MOR/107/R/03-05 ChemicalsMOR/134/R/03-12 ChemicalsMOR/199/R/04-05 TextileMOR/266/R/05-05 Textile

JOR/303/J/04-08 Establishing a mill for Oilseeds

TUN/239/B/04-03 Textile

20 projects concluded

9 projects operational

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PROMOTION

188

16

14

19

M.A.COUNTRIES

AFRICA

ASIA

LATIN AMERICA

NEGOTIATION

54

10

15

2

CONCLUDED

18

-

2

0

IMPLEMENTATION

2

-

3

0

OPERATIONAL

6

-

2

1

TOTAL

268

26

36

22

Project Status

PROMOTION

NEGOTIATION

CONCLUDED

IMPLEMENTATION

OPERATIONAL

When enough information is available both on project idea and local investor to allowpreliminary evaluation. Active promotion is being done according to the project needs.

When a potential foreign partners, having expressed interest in a specific project, is being supported in its direct contact with the local partner.

When the foreign partner or the local investor have informed UNIDO that they have concluded a written agreement to cooperate in the project’s implementation.

When the commitment or financial and other resources required to implement the project has started.

When the industrial unit has started production.

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In Rome, under the high patronage of the President of the Italian Republic, andwithin the framework of the second edition of Giornate della Cooperazione 2005(Cooperation Days 2005), issued by the Directorate General for DevelopmentCooperation of the Italian Ministry of Foreign Affairs, on November 3rd UNIDOITPO Italy held a conference on “Competition or Cooperation? The role in UNIDOfor industrial cooperation and technology transfer interventions”. The event was aimed at stimulating dialogue and opened a new space fordiscussion and exchange between public and private stakeholders involved in international cooperation. The meeting was attended by more than 200representatives of international, national and local institutions, authorities,development agencies and private companies. The debate focused on issues suchas the challenges posed and the opportunities created by globalization forsustainable development through the establishment of profitable business linkagesbetween companies in both developing and developed countries. In the morning session, Mr. Victor Zakharian Co-ordinator of the UNIDO ITPONetwork, Ms. Diana Battaggia Head of UNIDO ITPO Italy, Minister PlenipotentiaryEugenio Campo from the General Directorate Cooperation and Development of the Italian Ministry of Foreign Affairs, Prof. Arduino Paniccia from the Universityof Trieste and Mr. Filippo Macchioni, Deputy Director of the Italian Company TeamGroup Spa, discussed innovative strategies, policies, and interventions to boostindustrial development through international/regional networks and partnerships,industrial cluster development, activities of innovation management, andinnovative resources mobilization. During the afternoon session, UNIDO ITPO Italystaff outlined priorities in the work programme for 2006. The session was alsodevoted to presentations on the top-notch engineering initiative Ponte diArchimede, the new capacity-building project for Iraqi and Jordanian economicand financial journalists, the new investment promotion campaign in sub-SaharanAfrica, the results of Traceability projects in Egypt, and the new projects launchedby the Decentralized Cooperation & Project Development Unit of the ITPO to support Italian local governments and authorities in the implementation of international cooperation projects.

Morocco, Tunisia, Egypt, Jordan, Serbia. These are the countries were UNIDOITPO Italy provides enterprises with a contact point. Italian investments do nothave just profit as objective but also exported know-how has to deeply influencethe local industry…

Excerpt from “Africa e Asia nei piani Unido”, Sessa Alfredo; Il Sole 24 Ore;1/11/2005; p. 22; 2005 (anno 141); Milano.


Competition or cooperation?The role of UNIDO in industrial cooperation andtechnology transfer interventions

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To strengthen local industrial potential, and to enhance the integration of Serbiain the global economy, UNIDO ITPO Italy, the Italian Ministry of Foreign Affairs,Regione Lazio and Provincia di Bologna agreed in 2005 to start theimplementation of a cooperation project aimed at supporting the Serbian SMEsDevelopment Agency in the process of industrial matchmaking between Italianand regional counterparts, through the attraction of both FDI and commercialflows. The policy implemented is that of upgrading the backstopping capacitiesof the SMEs Development Agency. The expected result consists of enabling theAgency to adequately accomplish its tasks of support to local SMEs, byproviding them with updated information, management advice and technicalassistance, suitable for private sector development. In order to fulfil thisexpectation, a Support Unit of UNIDO ITPO Italy - hosted by the SerbianAgency for the Development of Small and Medium-sized Enterprises andEntrepreneurship - is operational since February 2005.

Specific objectives of the project are:

To enhance the Agency’s monitoring of the local entrepreneurial environment(including an upgrade of the IT system and related cross-networking), withspecial attention to the internationalisation process of local enterprises, and tosupporting foreign investors interested in industrial and innovation technologycooperation.

To facilitate the establishment of industrial and trade links betweenentrepreneurs from both countries, of cooperation channels between Serbianand Italian local authorities and institutions, to foster local development, toreinforce the supply chain, the internationalisation process, and the incubationof new enterprises.

To improve the enactment of policies and services tailored to SMEs, throughthe mobilisation and optimisation of financial resources from different sources(i.e. national, EU etc,) with a bias in favour of young and female entrepreneurs.With reference to the successful initiatives of Regione Lazio and Provincia diBologna, local staff will be trained at the Serbian Agency about formalprocedures to establish, finance, and manage a revolving fund aimed atfacilitating the above target group in the eligibility for soft loans.

To foster sustainable cooperation among Serbian, Italian, and internationalkey actors in the area of training, applied research (in particular in the field of renwable energy), and innovation.


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The development of Serbian SMEs

Niger's food crisis is affecting 2.5 million out of the country's 12 million inhabitants,including a large number of pregnant and nursing women. Since the onset of thefood shortage, UNDP, WFP, and FAO have been working jointly with theGovernment to develop a national emergency programme to address theproblem.

To this end, UNDP-Niger and UNIDO ITPO Italy decided to finalize an investmentpromotion project for the leather and meat processing sector, aimed at supportingand underpinning Niger’s industrial structure aiming to accelerate theindustrialization process, achieve food self-sufficiency, and restore the country’sminimum living standards. This task will be carried out through the promotion of business opportunities flowing from a feasibility and market study for the leatherand meat processing sector, by attracting FDI flows, and facilitating the integrationof Niger in the globalized economy.

The overall objective of the project is to identify strategic guidelines, best practiceand business opportunities to facilitate direct linkages between the local businesscommunity and foreign investors.

The project will be carried out along four main axes of intervention:

Access to the market through FDI promotion accomplished raising theinternational community awareness on Niger economic potential and specificnational investment promotion strategies.

Definition of appropriate industrial programmes and policies.Technical assistance to the leather production and meat processing industries.Support in the design of a legal and administrative framework favouring the

development of the private sector.


FDI attraction and business promotion in Niger: the leather and meat sector

38

Aim to improve the form of economic information, UNIDO ITPO Italy set-up a Master of Arts (MA) program for training a selected group of Iraqi andJordanian journalists on economic, business, and financial issues. Trainedjournalists are expected to play a crucial role to support their countries inattracting FDI and technology transfers. The initial implementation of theprogram (December 2005 – January 2006) will consist of a pilot project to assessappropriateness and responsiveness to the needs of Iraqi and Jordanianjournalists, who will be improving their skills by participating activities withineconomic/business/financial sections of national/international mediaorganizations. Subsequently, an in-depth analysis will be carried out to revise theproject and evaluate the opportunity to replicate it on a permanent basis. Inaddition to the Italian academic system contributing high-level facultyexperience and teaching, the Italian media network will be exposing trainees tobest practice in everyday journalism.

Global objective

If the pilot is found satisfactory and appropriate by stakeholders, the project willbe repeated over a 10 months period to operate a full academic year MAprogramme (across two academic years 2006/2007 – 2007/2008).

The overall three-year (2005-2008) objective is to set-up the Master of Artsprogramme in Baghdad, Iraq (2007-2008), and select a group of Iraqi journaliststhat, by virtue of the excellent economic, financial and journalism knowledgeacquired, will play a crucial role in improving their country’s favourable image,and in enhancing FDI attraction and technology transfers. The MA program willcontinue to receive participants from Jordan, and possibly from other countriesof the area, thus becoming a reference for academic standards in the MiddleEast.

Fostering FDI dynamics and technology transfer inIraq and Jordan – Master of Arts in Economic andBusiness Journalism


39

UNIDO’s programmes and activities are aimed at improving people livingstandards and promoting global welfare by offering tailor-made solutions forsustainable industrial development of both developing countries and economies in transition.

A number of activities related to the energy and environment sectors were carried-out by UNIDO ITPO Italy during 2005. Particular attention was devoted toprograms/international agreements creating profitable opportunities for privatecompanies willing to invest in environmentally-friendly projects.

Scouting and development of projects

In collaboration with the United Nations Environmental Programme, and with thesupport of ITPO Italy, IPU Tunisia started researching technologies for watertreatment, and defining possible related investment opportunities.

Project formulation assistance

The IPU Morocco and the UNDP (United Nations Development Program) areundertaking the financial evaluation of projects complying with greenhouse gasesemissions reductions certification according to the procedures of the KyotoProtocol (to be promoted by ITPO Italy within the Italian business community).

The IPU Tunisia collaborates with the National Agency for Renewable Energy topromote Kyoto Protocol investments.

Investment promotion

ITPO Italy coordinated the participation of selected companies and institutions tospecialized Italian trade fairs such as CO2 Expo 2005, Ecomondo 2005, EnergyMed 2005, PV Tech 2005, where investment opportunities were presented to theItalian business community.

Institutional support

In 2005 UNIDO ITPO Italy assisted Veneto Regional Council in the definition of specific instruments to encourage the involvement of local companies in investment projects within the framework of the Kyoto Protocol.


Energy and environment: bridging the gap between industrial development and sustainability

40

By the Messina Conference, held on September 23-25, the promotional phaseof the Kobold turbine for marine current exploitation in South-East Asia wascompleted. At the same time, the second phase envisaging the set up of pilotplants in China, Indonesia, and the Philippines was launched.

The key objectives of the first phase of this initia-tive were to:

Define jointly with competent national authorities (Ministry of Science andTechnology of China, Indonesia and the Philippines) the modus operandi tosecure an effective technology transfer.

Identify the key national stakeholders at the public and private level thatwould eventually facilitate the adoption of the technology.

Define the parameters necessary to choose the most effective site for theinstallation of the proposed pilot plants.

The Messina Conference featured an opening message by the President of theItalian Republic, Mr. C. A. Ciampi, and a greeting from the Italian Ministerof Foreign Affairs, Mr. G. Fini.

The same conference launched the idea of setting up of a centre dedicated tomarine technologies and related studies/applications within the existingHorcinus Orca Technology Park, under the umbrella of UNIDO. Theactivities of the centre will also involve the Universities of Messina andReggio Calabria, the Messina CNR, ITPO Italy, and the private sector.

The success of the Messina Conference attracted support from ITPO Italyand from Italian Foreign Ministry who agreed to co-finance the secondphase of the project for the diffusion of Kobold applications for exploitingmarine currents in South East Asia. The other co-financing partners will bethe Ministries of Science and Technology in China and Indonesia, and theItalian company Ponte di Archimede.

In December 2005, UNIDO fielded a mission to Indonesia and China to discusswith local counterparts the identification of companies that will be involved inthe production of the two Kobold pilot plants. Indonesia quickly identified thecompany and negotiations were started for the establishment of a joint-venturefor local manufacture of the Kobold turbine. It is expected that by end of March2006, a representative of the Indonesian company will visit Italy to getacquainted with the Italian prototype and sign, at the ITPO Italy offices, the

Energy out of marine current through Kobold turbinetechnology


41


official agreement for the establishment of the joint-venture. The start of theproduction of a Kobold turbine in Indonesia is due as early as July 2006.

UNIDO Headquarters and ITPO Italy are investigating the possibility of furtherextending the promotion of the Kobold turbine in favour of the Small IslandDeveloping States. With respect to this, the ITPO will participate with UNIDOHeadquarters in the 14th Commission for Sustainable Development to be held in New York on May 1-12, 2006.

The utilization of an autonomous system to produce energy exploiting marinecurrent could be an appropriate solution to support social and economicdevelopment of people living in developing countries still lacking electric power.”A centre that” – in the words of Diana Battaggia, UNIDO ITPO ItalyHead – “we wish to see become a reality soon… as there will be aneconomic and humanitarian return.”

Excerpt from “Energie marine, centro d’eccellenze a Messina”, Gazzetta del Sud,17/9/2005, p.31, Napoli

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Technology and know-how for an ancient industry: ITPO Italy program to support the stone sector

Once again in 2005 extraction and production of natural stone has been animportant activity for ITPO Italy. In many developing countries this sectorhas an enormous potential not yet fully exploited because of problems likeinadequate access to financial resources and lack of technology and know-how.For these reasons, UNIDO ITPO Italy carried out a program in this field to assistselected companies from developing countries. Moreover, the IPUs of Tunisiaand Jordan, and the Argentinean Mining Secretary included this activity withintheir own development programs.

Jordan

A small-size stone processing company located in Al Zarqa area is among the 16companies supported by UNIDO-IPU Amman through the technical assistanceprogramme launched in Jordan in 2001. According to recommendation bythe UNIDO international stone (DS) expert, the company updated itstechnology in order to be able to export and be more competitive in thedomestic market. It purchased a new processing line in 2001, and has sincebeen actively involved in the DS programmes implemented in Jordan byUNIDO.

The company also took part in the promotional campaign organized at variousinternational fairs, namely MARMOTECC (Carrara, Italy) and MARMOMACC2005 (Verona, Italy), and the country promotion event in June 2005 (Rome, Italy).

In December 2005, the company requested UNIDO assistance to organizea meeting with Italian machine manufacturers of stone processingequipment and purchased a new gang saw (US$ 100,000). It startedexporting in 2001 with approximately 50,000 tons of marble andlimestone slabs, which increased to 700,000 tons in 2005, mostly to Iraqand Saudi Arabia.

Tunisia

Answering to an increasing demand of support and assistance from Tunisianfirms in the marble sector, the IPU – following request by the API (InvestmentPromotion Agency) - set up a promotion action that resulted in a vast range of business projects being implemented along with many missions to both Italyand Tunisia.


43


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From 2004 onward, the IPU has been annually facilitating a delegation of Tunisian firms to take part in MARMOMACC – the International Trade Fair of Marble & Stone Technologies - taking place in Verona between Septemberand October.

Four Tunisian firms participated in the event in 2005, with an interest todeveloping industrial cooperation, and setting up joint initiatives for theextraction and processing of the Tunisian marble.

MARMOMACC 2005 featured partnership workshops (15-16 April, 2005)organized by the IPU – in collaboration with the API and the OIM (InternationalOrganization for Migration) - in Le Kef (North-West of Tunisia). Seventeen firms(fourteen Italian, two Spanish and one Egyptian) took part in the event, alongwith six foreign companies (five Italian and one Spanish) and fifty other localfirms. The workshop followed an informative seminar on investmentopportunities in the marble sector in Tunisia. An overview of available quantities,different qualities of materials, and alternative options of waste retrieval, wasgiven. On the second day, the workshop was dedicated to visits on production sites,and to ready-to-run quarries.

The IPU supported these activities by conducting a survey of specifications andinvestment opportunities in the Tunisian marble sector. The survey waspublished in four languages (French, English, Italian and Spanish).

The programme led to a number of collaborations between Italian and localcompanies. A joint-venture was set up for the exploitation of a quarry in Southern Tunisia, and twenty agreements for marble exchange are currentlyin execution.

Morocco

In collaboration with the Centre for the Promotion of Exports (CMPE - CentreMarocain de Promotion des Exportations), IPU Rabat identified 4 companiesthat took part to MARMOMACC 2005, and were assisted by UNIDO ITPO Italythroughout the organization of a business meetings agenda.

Latin America

Twenty-four companies were assisted in 2005, within a joint program betweenUNIDO ITPO Italy and the Argentinean Mining Secretary for the scouting andpromotion of investment projects. With the financial support of the EuropeanUnion, the program was extended to 3 Peruvian and 3 Uruguayan companiesthat also attended the “European Week MARMOMACC 2005” within the

framework of the AL-Invest III program. UNIDO’s delegation was involved in atechnical seminar where the advantages of developing collective geographicbrand names to protect stone products were illustrated by an Italian expert.Subsequently, with the contribution of both the Ambassador of the Republic of Argentina to Italy – H.E. Vittorio Taccetti – and the Mining Secretary – Min.Jorge Mayoral, investment opportunities in natural stone and marble werepresented to Italian entrepreneurs. Finally, the Latin American companiesparticipated in a study-tour featuring a visit to a quality control laboratory, andto a modern marble processing facility in an important industrial cluster in theProvince of Verona

In 2005 we were able to participate for the fourth consecutive time in MARMOMACC. This event has become an important venue in our programsto support Argentinean mining companies. Along with ITPO Italy, through thiskind of activities, we are improving the export capacity of existing companiesgiving them access to knowledge and technology to enhance the quality of theirproducts in order to compete in global markets. On the other hand, this eventhas become a great chance to show the investment opportunities for privatestakeholders within this sector in Argentina. Just five years ago there were only3projects in the different sub-sectors of the mining industry. Today we count more than140 projects showing a strong and growing sector pattern that we believe willbe confirmed in the years to come.

Excerpt from the speech of Min. Jorge Mayoral – Argentine Mining Secretary (7thOctober 2005)


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In November, a group of Argentinean agricultural machinery companiesparticipated in an event aimed at fostering industrial cooperation with Europeancounterparts.

Unlike many other international cooperation projects, this sector presents aunique opportunity for know-how and technology transfer from developing to developed countries. In the last fifteen years a new agricultural technique,named “sod seeding” (also “minimum” or “zero tillage”), has been developedto reduce damage to the soil. This practice reduces the disruption of the soilstructure, of its composition and biodiversity, thereby minimising erosion,degradation, and water contamination, while affecting farmers’ revenues onlyslightly. Sod seeding is considered, in fact, a step towards a more sustainablecommercial agriculture.

Argentina and Brazil are world leaders in the application of this particulartechnique. Research and Development of appropriate machinery, tools andequipment was driven by the demand for adequate technical solutions. As aresult, the state-of-the-art technology for sod seeding was developed in thesecountries. On the other hand, European farmers mostly apply traditional farmingtechniques that heavily depend on mechanization, thus degrading soil qualityand fertility. Within the framework of UNIDO’s Program for the Recovery of Argentinean Industrial Sector, ITPO Italy organized a mission of Argentineagricultural machinery producers in order to present the advantages of sodseeding in European agriculture. The initiative was attended by the ItalianAssociation of Sustainable Soil Management, according to which, the lack of know-how and technical solutions is responsible for slowing down theadoption of these techniques in Italy. The Argentinean experience illustratedduring the seminar “Advanced Technology for Sod Seeding: An Opportunityfrom Argentina” was very valuable. The seminar was paralleled by more than200 business meetings among machinery producers to reach industrialcollaboration agreements for the transfer of technical solutions from Argentinato European companies.

Promoting best practice in sustainable

agricultural production

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The African continent remains by and large marginalized in the world economy,with over half of the population living under US$1 a day. If the major MillenniumDevelopment Goal of reducing poverty by half by the year 2015 is to beachieved in Africa, a major policy shift is required, both at the national andinternational levels, to help boost growth and development in Africa. To this extent, UNIDO ITPO Italy launched in 2005 the African investmentguides project with the aim to make aware the Italian private sector of investment opportunities in sub Saharan Africa. Through the analysis of sector potentialities and the collection of investment codes of more than20 African countries, these guides attempt to increase understanding of theeconomic development of Africa and to promote actions required at thenational, regional and international levels to accelerate the Africaneconomic development, as well as African countries' integration into theworld economy.

Investment guides available for: Angola, Benin, Botswana, Burkina Faso,Cameroun, Central African Republic, Chad, Congo Brazzaville, DemocraticRepublic of Congo, Ethiopia, Gabon, Ghana, Ivory Coast, Kenya, Mali,Mauritania, Niger, Senegal, Tanzania, Togo and Uganda.


African investment guides

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Jordan as a gateway for trade and investment

On June 27, the workshop “Jordan: a gateway for trade and investmentworkshop” was held in Rome. The event was intended as a promotional step in theorganization of the Trade and Investment Forum Growing Business in Jordan -Fostering Trade an Investment (due in Amman on June 2006). It was divided in twosessions, both aimed at presenting investment opportunities in Jordan to Italianentrepreneurs. The meetings benefited from the presence of Mr. Sharif Zu’bi,Minister of Industry of the Hashemite Kingdom of Jordan. More than 120participants from Italian and Jordanian institutions, as well as from the privatesector, attended the event.

During the morning session, presentations were made by the Director General forDevelopment Cooperation of the Italian Ministry of Foreign Affairs - Mr. GiuseppeDeodato and by Mr. Adrie De Groot - UNIDO Director Field Coordination andResource Mobilisation Branch. Other presentations focused on industrialcooperation opportunities between Italy and Jordan. The lectures of Mr. MaenNsour, CEO of the Jordan Investment Board (JIB), and of Mr. Angelo Di Stasi,Director General Enterprise Internationalisation – Italian Ministry of ProductiveActivities – were followed by the signature of the Memorandum of Understandingbetween the JIB and SIMEST (Italian State Owned Company with the mandate ofpromoting investments abroad).In the afternoon session, UNIDO ITPO Italy and IPU Amman scheduled about 75business meetings involving company (28 Italian and 10 Jordanian) representativesof the sectors being addressed, namely olive oil, dimension stone, garment, deadsea cosmetics, and handicraft.The Al Hakeem Company and the Italian Barracanediscussed a technology-transfer project implementable in Jordan. UNIDO IPUAmman supports both parties in their ongoing negotiations.

Furthermore, the Italian Company Verona Fair informed both the JordanianMinister and the JIB representative of the important trade fairs held in Italy: SOL(Olive Oil) and Marmomacc (Marble and Natural Stone). Jordanian officialsrecognized the importance of these two events and offered to assist the Italian sidein any possible way.

The Free Trade Agreements with the USA, the access to the IMF, and theassociation agreements with the EU are some of the steps taken by Jordan thatshould ease the progressive globalization of Jordan, a country playing a strategicrole within the Mediterranean basin and the surrounding area.

Excerpt from: “La Giordania si presenta a Roma”; Il Sole 24 Ore, 24/06/2005; Milano.

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Within the framework of the 35th anniversary of the establishment of diplomaticrelations between Italy and the People’s Republic of China, October 21-27,2005, the Mayor of Tianjin City – Mr. Dai Xiang Long – led a delegation of morethan 400 local enterprises and politicians to meet different public and privatestakeholders in Italy.

In this context, and among the many activities set up by various Italianorganizations, UNIDO ITPO Italy organized two events in cooperation with LazioRegion and the Chinese embassy. On October 21, an official dinner in thepresence of Mayor Dai and various high profile representatives of the LazioRegion and Italian entrepreneurs, was held in the Hotel Westin Excelsior in Rome. On October 24, another meet was organized in order to presentinvestment opportunities in Tianjing city, and to do business-to-businessmeetings between Chinese and Italian companies and institutions. A numerousdelegation of Italian institutional and entrepreneurial representatives took partin this meeting, and showed interest in the various investment.

Mrs. Diana Battaggia, director of UNIDO ITPO Italy, and Mr. Liu Jian, head of theTianjin Investment Promotion Agency, opened the debate. During the seminar,the most important driving sectors were presented: electronic, agro-business,chemical, and biotechnological. Within these sectors, important synergyopportunities were identified between Chinese and Italian industries that mayeventually result in new productive alliances.

Commercial exchanges between Tianjin and Italy have a long history… But apartfrom history this city is important for other reasons.With a population of more than 10 million people, Tianjin is the most importanteconomic area of the Bohai Sea Gulf in China (the second most importantChinese port after Shanghai). Electronics, car production, metal industry,biotechnology, oil, marine chemistry industry, and renewable energy productionare the most important economic sectors… Within the framework of a richprogram of activities prepared by Italian institutions and the Chinese Embassy,the United Nations Industrial Development Organization (UNIDO) incollaboration with the Italian Institute for Asia will organize a seminar for Italiancompanies interested in developing business relations with this importantChinese Municipality.

Excerpt from: “Dalla Cina un’opportunità di business per i romani”, RomaCapitale.

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Tianjin City: investment opportunities for Italian and European

enterprises

April 11 - 16, the Investment Bureau of Dongying (MPBDY) organized the AsiaEnterprise EU – China Chemical Industries Partnership (ChinaChem). With thefinancial support of the EU Asia-Invest program and the Dongying municipalgovernment, the Chemical Industries Association of the UK (CIA), UNIDO ITPOChina and UNIDO ITPO Italy took part to the event by identifying privatecompanies interested in participating in business meetings with Chineseselected counterparts.

ChinaChem was further supported by CNNIC, VCI, Federchimica, Business Link,VNCI, Procesindustrien, providing European and Chinese small and medium-sized chemicals companies with a platform to establish a dialogue for exploringjoint business opportunities.

Over 139 Chinese and 26 European companies participated in the two daysevent. European participants held 130 formal meetings and 80 informalmeetings with Chinese counterparts. Seventy-three of these meetings led toideas that European participants said were worth following-up.

During meeting days, 33 contracts and letters of intent were signed. The totalvalue of these agreements reached about US $355 million. Ten Italian companieswere invited to participate in events under UNIDO’s guidance.


Partnerships promotion within China’s Chemical Sector

50


Qingdao city is among the most important automobile and auto parts producersin China. Many international companies active in this sector are located in thispart of the country. Moreover, in recent years, the First Automobile Group,Qingdao Branch, implemented new technology allowing their productions toreach international quality standards. Every year 60,000 heavy trucks leaveQingdao, and the local company has turned from a minor into a largesubcontractor truck producer.

UNIDO ITPO Italy was invited to the second session of the “International Forumfor the Development of Auto and Auto Parts Industries & The Investment &Trade Talks for Business Cooperation of Automobile and Auto Parts Enterprises”which was held in Qingdao China, April 23 – 30. During this event, organized topromote technical cooperation, trade, capital injection and/or informationexchange, more than 800 Chinese companies and 200 foreign companies weregiven the chance of having face-to-face meetings. About 10 Italian enterpriseswere invited to attend the events under UNIDO’s assistance.

Fostering dialogue between Chinese and European

companies

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UUNNIIDDOO IITTPPOO –– IIPPUU NNeettwwoorrkk

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UUNNIIDDOO IITTPPOO –– IIPPUU NNEETTWWOORRKK

UGANDA

Linking the Ugandan and Italian leather sectors: a market driven quality improvement programme

TALIU Leather Industries and B. Spoke Conceria Arno started a collaborationfor the production and marketing of Wet Blue hides towards the end of September 2005. The Ugandan company was struggling to find a market for its low qualityproducts. It was basically on the verge of bankruptcy and working only onspecific orders. With this new partnership it will benefit not only from technical know-how butalso from the marketing expertise from the Italian partner contributing withover twenty years of experience within the sector. The Italian company contributed with new products with which to process thewet blue and furthermore held talks with the Government concerning thesupply and quality of the hides brought to the plant. They also discussed theproduction of a small quantity of chemicals that could be used internally andsold both to other chemical factories and to the regional market. In this way, the venture will generate spillovers to other firms. Cattle breederswill also be benefiting from increased sales, and increasing demand for theirhides will be an incentive to produce cattle of better quality. In the future, the partnership should be a point of reference for this innovativesector of the Ugandan economy and may be the start of new ventures.

Africa represents today not only a continent where humanitarian aid is directed,but also a new market for investments just as China and India did in the pastyears. Uganda represents a good example of this. In recent years, Uganda hasregistered a strong growth in the presence of multinational companies: Pepsi,Coca Cola, Nokia, Pricewaterhouse Coopers, just to give some examples…Both UNIDO IPO Uganda (United Nations Industrial Development Organization– Investment Promotion Unit) and the Uganda Investment Authority offer usefulinformation on the following web pages: www.unido.it andwww.ugandainvest.com.

Excerpt from: “Dazi competitivi e liberalizzazione portano le imprese estere inUganda”; Ansuini, Negri, Il Sole 24 Ore; N. 240; 2/9/2005; p. 7; 2005 (anno 141);Milano.

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Tunisia commitment in the environmental sector

Under the instructions of the Tunisian Ministry of Industry and Energy, theIPU launched a programme for investment promotion in the renewableenergy sector, as part of a strategy for:

Investment promotion within the framework of Kyoto Protocol Promotion of an initiative in the technology sector for the production

of renewable energy.This activity was performed by creating a portfolio of projects, fromsynthetic index-cards drafted in 2004 by the ANME (National Agency for Energy Conservation), in collaboration with UNDP. A first presentation ofthe project portfolio was carried out in the course of the CO2 Exhibition inRome (September 29 – October 1, 2005).With regard to the promotion of entrepreneurial activities related totechnology for renewable energy, the IPU selected a series of projects to bepromoted through fairs and specific events.A group of four companies participated in ENERGYMED2005 in Naples(April 14-16, 2005) where IPU could present its own promotional activities in the renewable energy sector, and implemented partnership workshops.Tunisian companies participated in ECOMONDO/RICICLA 2005 Fair(October 26-29, Rimini), with the objective of promoting technologyexchanges through joint-ventures.A Tunisian expert participated in a seminar during PVTECH 2005 (November24, 2005 Milan) dedicated to forecasting worldwide market prospects in thephoto-voltaic sector, so as to provide entrepreneurs with information aboutinvestment opportunities in Tunisia. Recycling and environmental sustainability are essential to IPU industrialpromotion activities, thanks also to the collaboration with UNEP for a marketstudy concerning the launching of Compact Units for treating both civil and industrial waste water.

University start-up incubators

In 1999, the Tunisian Government delegated to API the responsibility of preparing and managing a programme for the creation of start-upincubators, so as to develop synergies between the academic and theentrepreneurial milieu. The “Enterprise zone” project features six universitiescontributing the structures necessary to host the start-up incubators. Theknow-how required for supporting new entrepreneurial projects (trainingfuture entrepreneurs, market feasibility studies, fund seeking) will beprovided by API.The idea of a project to support Tunisian incubators took shape during 2004,

TUNISIA

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in response to a request to the UNIDO office of Tunis by the API. The projectalso encompasses assessing Tunisian incubators weaknesses and needs, anddelineate Unido’s field of operation.

In Sicily, in late September, 2005, UNIDO set-up an explorative encounterbetween Tunisian representatives and persons in charge of Messina, Catania, and Palermo’s incubators. The presentation of individual projects wasinstrumental to the exchange of knowledge and the identification of bestpractice. Scientific discussion was prompted by the visit to the Spin Labincubator in Catania.

A second meeting designed to illustrate a list of projects selected by IPU Tunisto Italian incubators is scheduled. The projects selection was the result of IPUTunis visiting all Tunisian incubators to spot high-potential projects.


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Development of wood and ceramic production withinthe Safi et Essaouira industrial district

Ceramic and wood craftworks production is among most important industrialmanufacturing activities in the region of Safi et Essaoura (southern Morocco).

As a result of the collaboration between the Regional Centre for Investmentsfor the Region of Doukkala Abda (Safi), and the Component 4B of UNIDOIntegrated Program for Morocco, a number of producers’ cooperatives werecreated to attract the attention of important international stakeholders.

The first part of this intervention was aimed at improving the productiveorganization of local artisans. At the same time, the study “The CeramicIndustry within the Region of Doukkala Abda: Raw Materials Analysisand Development of a Marketing Strategy” was finalized by IPU Rabatin collaboration with APC of Faenza (Italy). This work was presented atthe Wilaya (Safi) conference allowed the Safi ceramic sector study to bepublicised and raised awareness among local operators aboutdevelopment opportunities in the production of artisanal pottery fordomestic and ornamental use.

A consequence of creating producers cooperatives was the implementationof a more centralized chain of production of ceramic and wood crafts. Thisresulted in an improved product quality, eventually leading to a re-positioning process within national and international markets. Thistendency was confirmed during the participation of two representativecooperatives and one producer in the trade fair AF – Artigiano in Fiera(Artisan in Fair – Milan, December 3–11).

MOROCCO

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Increasing the quality of Egyptian agro-exports

UNIDO IPU Egypt was the player that made Mr. Mansour Amer and Mr. AndreaBelletti meet and join forces to improve the quality and quantity of Egyptianfresh fruits and vegetables production.

In fact, in 2005, Mansour Amer Group (Egypt) and Eurofruit (Italy) created thejoint-venture company Egytalia with an equity capital of 200,000 euro (51%Egyptian and 49% Italian). The joint-venture benefits from state of the arttechnology, know-how, and expertise of Eurofruit, which allow the newborncompany to export its entire production to Europe.

Egytalia complies with all of EU health and quality regulations, and producesaccording to standard suitable for foreign markets. The joint-venture betweenMansour Amer Group and Eurofruit supported and assisted by UNIDO IPUEgypt is a successful example of breaking non-tariff trade barriers, such as lackof adequate information on foreign markets requirements.In December 2005, the joint-venture exported about 300 containers of freshfruits and vegetables to Italy.

Egypt’s industry is mainly concentrated in the Governorates of Cairo andAlexandria. Nevertheless, a good number of SMEs is present in the southernpart of the country, which is out of the reach of most development programmesand business services.UNIDO IPU joined hands with the Business Edge Programme of theInternational Finance Corporation in order to deliver training courses onmarketing and pricing in 3 Governorates of Upper Egypt: Sohag, Qena andMinia.Mr. Michael Kher was one of the 60 company owners trained. Before attendingthe training, his tile producing company was facing stock losses and dependingon the pricing policy of its unique supplier of raw materials. “After attendingthe training course” – he said – “I made contacts with more than one supplierand by doing this I no longer depend on the pricing policy of one supplier andI can get much lower prices for better quality material. Also, I learnt how to dealwith our stock and how to produce just-in-time, without storing the goods fora long time”. Mr. Kher also increased the cash flow of his company by reducingthe average number of days his accounts receivables remain outstanding.

Reaching SMEs in Southern Egypt

EGYPT

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JORDAN

Technology transfer in the export of olive oil

A Jordanian olive farming company located in Maan (Southern Jordan)approached UNIDO IPU Amman in early 2002 seeking advice ontechnologies to produce extra virgin olive oil.

In May 2002, the company joined a Jordanian delegation visiting the MedFood fair in Tunis organized by UNIDO Tunis. During the fair, the companywas exposed to new technology and market standards, such as the stainlesssteel tanks for olive oil storage, and export market demand preference as topackaging.

The company purchased two extraction lines from an Italian supplier GruppoPieralisi, equipped for the production of 3 tons of olive oil per hour. The newplant was started in October 2002 and the company has been participatingin various international events, among them Sana fair, UNIDO promotionalcampaign in Rome (June 2005) and MED Food.

The company exported 50 tons of bottled extra-virgin olive oil to the USA,Saudi Arabia and Bahrain in 2005. It is now embarking on a plan to furtherexpand its production capacity by utilising the Italian credit line.

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SSeelleecctteedd aarrttiicclleess

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Il Sole 24 Ore - 01/11/05

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Italia Oggi - 16/09/05

AMessina verrà creato il Cen-tro internazionale per lo stu-

dio del mare quale fonte energe-tica. Il centro studierà la possibi-lità di produrre energia dalle cor-renti marine, dal moto ondoso e dalle maree. Catalizzatore delcentro internazionale per lo stu-dio del mare che nascerà a Mes-sina sarà la società Ponte di Ar-chimede che ha brevettato il pro-getto della turbina ad asse verti-cale, Kobold, utilizzata in un pro-getto di sviluppo di questo tipo dienergia a basso costo che è soste-nuto dall'Unido (United nationsindustrial development organi-zation) per il suo alto livello dieff-ficienza nella produzione energe-tica, facendola preferire ad altretecnologie, ad asse orizzontale,fortemente sostenute dalle isti-tuzioni inglesi, ma meno efficaci.Ora in questa nuova tecnologiasarà inportata dalla Cina per laproduzione di energia. Il proget-to Unido passa ora dalla fase spe-rimentale e scientifica, a quellaoperativa perché i governi delleFilippine, dell'Indonesia e della Repubblica popolare cinese, che,attraverso questa tecnologia, si

propongono di alimentare conenergia dalle correnti marine leisole dei loro arcipelaghi, hannoannunciato che chiederanno fi-nanziamenti alla Banca asiaticadi sviluppo e alla Banca Mondia-le per creare <<fattorie Kobold>> ne-gli arcipelaghi asiatici.

Il Centro per lo studio del marecome fonte energetica di Messinacoagulerà, per la prima volta, leattività di università e governiasiatici e italiani. <<La collabora-zione internazionale nella ricercascientifica e tecnologica è lo stru-mento piu' efficace per rivoluzio-

Sostegno dell’Unido al progetto tecnologico made in Italy

Energia dalle mareeNasce a Messina il centro di studio

DI MARIA PIA DONATI nare il modo in cui si produceenergia. Oggi più che mai la pro-mozione di uno sviluppo sosteni-bile ed equo passa attraverso l'u-tilizzo di fonti di energia pulita erinnovabile>>. Così il capo dellostato, Carlo Azeglio Ciampi, ha dato testimonianza di essere in sintonia con il tema portante del-la Conferenza organizzata dall'U-nido (United nations industrial development organization), incorso a Messina, incentrato sul-l'utilizzo delle correnti marinenella produzione energetica. (ri-produzione riservata)

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Il Mattino - 18/12/05

Un grande pat to per pro-muovere e rafforzare le re-lazioni economiche e gl i in-t e r scambi indus t r i a l - com-merc ia l i t r a i l mondo im-prend i to r i a l e padovano e ip r inc ipa l i paes i a r ab i de lMed i t e r r aneo . Padova P ro -mex e Organ izzaz ione de l -le Nazioni Unite per lo Svi-luppo Indus t r i a l e (Un ido)un i scono l e p ropr i e fo rzepe r sos t ene re l ' i n t e rnaz io -na l izzaz ione d i o l t re 3 mi-l a imprese padovane , da l suppor to log is t ico ag l i a iu-t i f i nanz ia r i . E ' un acco r-do pi lota a l ivel lo naziona-le quel lo s iglato nel la sedede l l a Camera d i Commer-cio t ra i ver t ic i del la nuo-va Az ienda spec ia l e Pado-va P romex , c rea t a appos i -t amen te da l l ’ en te camera -l e pe r d iven ta re pun to d ir i f e r imen to g loba le pe r f a -c i l i t a r e e sos t ene re i p ro -cess i a l l ’ expor t de l s i s t e -ma imprend i to r i a l e pado-vano, e Unido, l ’organizza-z ione in t e rna a l l e Naz ion iUnite per lo svi luppo indu-s t r i a l e . A f i rmar lo sonos ta t i per Padova Promex i lv i cep res iden te Mar io Cor-t e l l a e i l d i r e t to re F rancoConzato e per l ’Unido IgorCla insc ing ( r e sponsab i l eper la cooperazione) ed En-r i co Sasde l l i . L’ob ie t t ivo ès t r a t eg ico : da re voce un i -voca a l l e e s igenze de l l ep icco le e med ie impresesu l t ema de l l ’ in t e rnaz iona -l i zzaz ione e de l l a p romo-z ione e s t e ra , i n pa r t i co la -re nei paesi del Nord Afr i -ca come Eg i t to , Tun i s i a ,Marocco , G io rdan ia e i nOr ien te ( Ind iae , i n fu tu ro ,anche Pak i s t an e S i r i a ) .Una fus ione ad hoc , comespiega lo s tesso Mario Cor-t e l l a : <<Ques ta convenz io -ne c i pe rme t t e d i c r ea retut t i i presuppost i per essere-p resen te ne i merca t iemergen t i con p ro fes s iona -l i tà e senza perdi te di tem-po . La co l l aboraz ione conl’Unido punta infat t i a svi-luppa re p rogrammi comu-n i d i p romoz ione indu-s t r i a l e o r i en ta t i a f avor i r elo sv i luppo d i i nves t imen-t i e acco rd i i ndus t r i a l i dapa r t e de l l e imprese pado-vane ne i paes i s e l ez iona -t i>> . I l p rog ramma sa rào r i en ta to a o rgan izza respec i f i c i even t i . (m.nar . )

Un patto perle imprese in Africa

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Roma Capitale - 10/05

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Africa, Caribbean and Pacific

ANME Agence Nationale pour la Maîtrise de l’Energie – National Agency

for Energy Efficiency

Agence de Promotion de L’Industrie (Tunisia) – Industry Promotion Agency

Chemical Industries Association

Centre Marocain de Promotion des Exportations (Morocco) – Centre for

the Promotion of Exports

Consiglio Nazionale delle Ricerche (Italy) – National Reseach Council

Direzione Generale – General Directorate

European Union

Food and Agriculture Organization

Foreign Direct Investment

Headquarters

International Finance Corporation

International Labour Organization

Investment Promotion Unit

Investment and Technology Promotion Office

Jordan Investment Board

Joint-ventures

Master of Arts

Investment Bureau of Dongying

International Organization for Migration

Small and Medium Enterprises

United Nations

United Nations Development Program

United Nations Environment Program

United Nations Industrial Development Organization

World Food Programme

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UUNNIIDDOO

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